Carlyle Place

What Carlyle Place does

Carlyle Place is a not-for-profit Life Plan Community (Continuing Care Retirement Community) that has operated a 58-acre campus at 5300 Zebulon Road in Macon, Georgia since 2001, serving active seniors and their families across central Georgia. It delivers the full continuum of senior care on a single site: Independent Living in apartments and garden homes, Personal Care (assisted living), Memory Care (Cambridge Court), Skilled Nursing (Harrington House), and Rehabilitation Therapy, supported by an on-site Renaissance Wellness Center with fitness equipment, a heated indoor pool, and 20+ weekly wellness classes. The community offers Life Care Type A contracts that bundle unlimited personal care, memory care, and skilled nursing at no incremental charge, protecting residents from future healthcare cost inflation, and a membership-based Carlyle Place at Home program that extends campus amenities and future care guarantees to seniors aging in place off-campus. Revenue is generated through one-time entrance fees plus recurring monthly service fees across both on-campus residency and the at-home membership program, supplemented by tax-deductible donations processed through the Navicent Health Foundation. Carlyle Place is backed institutionally and financially by Atrium Health Navicent, holds CARF International accreditation (a distinction earned by only 17% of U.S. retirement communities), and was awarded the 2025 Holleran Choice Community Awards for both Resident Engagement and Resident Satisfaction.

The go-to-market motion is sales-led but relationship-oriented: prospective residents engage with dedicated Life Plan Advisors through campus tours, preview stays, lunch-and-learn events, and educational content (website, monthly Carlyle Chronicle newsletter, Facebook, YouTube), with healthcare provider referrals — particularly from the Atrium Health Navicent network and veteran organizations — providing a meaningful lead-generation channel. The community serves a defined persona: active and engaged seniors typically in their 70s seeking maintenance-free living, social connection, intellectual stimulation via Wesleyan College partnership programming, and long-term healthcare security, with secondary use cases for assisted living, memory care, skilled nursing, rehabilitation, and aging-in-place through Carlyle Place at Home.

Operationally, the business is a labor-intensive care delivery model with 251–500 employees across nursing, wellness, dining, resident life, social services, and administration, with no disclosed proprietary technology, digital platform, or AI/ML capabilities — differentiation is driven by physical infrastructure, accredited clinical care quality, programming depth, and the institutional backing of Atrium Health Navicent rather than by technology.

Name

Carlyle Place

Legal name

Carlyle Place

Website

https://carlyleplace.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Carlyle Place is a not-for-profit Life Plan Community on a 58-acre campus in Macon, Georgia, offering independent living, assisted living, memory care, skilled nursing, and rehabilitation to central Georgia seniors, backed by Atrium Health Navicent and CARF-accredited.

Ownership category

akta.pro rank

Product category

Senior Living / Continuing Care Retirement Community (Life Plan Community)

NAICS

Continuing Care Retirement Communities (623311), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

Single-Site CCRCs (HLADAEAE), Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Senior living community
• Life plan community
• Continuing care retirement
• Assisted living services
• Memory care services

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Life Care Contract Fees: As a Life Plan Community, Carlyle Place generates revenue through one-time entrance fees and ongoing monthly service fees. The Life Care contract provides residents with unlimited access to personal care, memory care, and skilled nursing without additional charges for care, offering financial protection against unpredictable healthcare costs.
2. Donations and Tribute Gifts: As a not-for-profit organization, Carlyle Place accepts donations through the Navicent Health Foundation, including tribute gifts (cash or securities), planned gifts through charitable trusts, bequests in wills, and beneficiary designations from life insurance or retirement plans.
3. Carlyle Place at Home Membership: The community offers a membership-based 'Carlyle Place at Home' program where members pay an entrance fee (credited toward future entrance fees should they move in) plus a monthly service fee for access to campus amenities without relocating, providing aging-in-place options for seniors who wish to remain in their current homes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Carlyle Place operates a Life Plan Community (Continuing Care Retirement Community) on a 58-acre campus in Macon, Georgia, providing seniors with independent living residences alongside a full continuum of on-site healthcare services: Personal Care, Memory Care, Skilled Nursing, and Rehabilitation Therapy. Residents access these services via a one-time entrance fee plus monthly service fees, with an optional Life Care Contract that covers unlimited care needs, and a Carlyle Place at Home membership that brings amenities to seniors aging in place.

Product overview

Carlyle Place is a Life Plan Community (Continuing Care Retirement Community) offering a full continuum of care on a 58-acre campus in Macon, Georgia. The community provides Independent Living in maintenance-free apartments and garden homes, with guaranteed access to Personal Care, Memory Care (Cambridge Court), Skilled Nursing, and Rehabilitation Therapy—all backed by CARF International accreditation. The community offers tiered contract options including Life Care contracts that protect residents from rising healthcare costs. Additional services include Carlyle Place at Home for those wishing to age in place while accessing community benefits, multiple dining venues, a wellness center with fitness and aquatic programs, and cultural/educational programming through partnerships with Wesleyan College.

Differentiator

Problem solved

Functional benefit

Brands

• Carlyle Place at Home: A membership-based Life Care at Home program allowing seniors to access Carlyle Place amenities while remaining in their own homes
• Cambridge Court
• Renaissance Wellness Center

Products and services

• Independent Living Maintenance-free residential living for active seniors in apartments or garden homes with access to campus amenities, dining, wellness, cultural programming, and guaranteed future access to higher levels of care.
• Personal Care (Assisted Living) Assisted living services providing help with activities of daily living such as bathing, dressing, medication management, and personal care while supporting resident independence.
• Memory Care (Cambridge Court) Specialized dementia and Alzheimer's care delivered in private apartments with highly trained staff and activities designed to stimulate cognitive function and maintain dignity.
• Skilled Nursing Round-the-clock medical care and nursing services at Harrington House for residents requiring ongoing medical attention, complex medical needs, or post-hospitalization recovery.
• Rehabilitation Therapy Physical, occupational, and speech therapy services to help residents recover from injuries, surgeries, or manage chronic conditions, including post-acute rehabilitation.
• Carlyle Place at Home Membership-based Life Care at Home program allowing seniors to access campus amenities and secure future care without relocating; includes an entrance fee (credited toward future campus move-in) plus a monthly service fee.
• Life Care Contract Type A Life Care contract offering unlimited access to Personal Care, Memory Care, and Skilled Nursing without additional charges as health needs change, providing financial protection against rising healthcare costs.
• Dining Services Multiple on-campus dining venues including a formal dining room, bistro cafe, pub, and private dining room, with chef-prepared meals and diverse cuisine options for residents.
• Renaissance Wellness Center State-of-the-art fitness facility with cardio and resistance equipment, exercise classes, a heated indoor pool, and wellness programs available to residents.
• Culture and Classes Programs Artistic, cultural, and educational programming including lectures, art classes, book clubs, and courses through the Wesleyan Academy of Lifelong Learning partnership with Wesleyan College.

Quantifiable outcome

• CARF International accreditation - only 17% of U.S. retirement communities achieve this distinction
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Navicent Health FoundationcoreStrategic or Co-development PartnerDonations to Carlyle Place are processed through the Navicent Health Foundation, supporting the Resident Assistance Fund for residents experiencing unexpected financial hardship and the General Fund for maintaining service quality. The foundation enables tax-deductible giving and manages planned gifts, tribute donations, and bequests.
• Wesleyan Academy of Lifelong LearningminorStrategic or Co-development PartnerCarlyle Place partners with Wesleyan Academy of Lifelong Learning at Wesleyan College to offer residents educational courses ranging from art and drama to history, politics, science, and archaeology. This partnership provides intellectual wellness opportunities and lifelong learning engagement for residents.
• Me Over PD FoundationminorStrategic or Co-development PartnerFounded by Carlyle Place residents Gil and Struby Thelen, this foundation focuses on Parkinson's disease awareness, education, and care. Carlyle Place supports the foundation's work, including hosting weekly exercise programs, study groups, and bringing movement disorder specialists to Macon. The partnership enables specialized Parkinson's care unavailable elsewhere in middle Georgia's 23 counties.
• Atrium HealthcoreStrategic or Co-development PartnerCarlyle Place's health services are backed by the trusted excellence of Atrium Health, providing quality assurance and healthcare expertise. The partnership ensures residents have access to comprehensive care standards and medical expertise across the continuum of services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Belmont Village Senior Living: Operator of senior living communities offering independent living, assisted living, and memory care with strong wellness and programming focus. Comparable in full-service mid-market positioning and continuum-style service delivery.
• HumanGood: Large nonprofit operator of Life Plan Communities and affordable senior housing across the U.S., offering independent living through skilled nursing on single campuses. Closely comparable in nonprofit CCRC model, continuum-of-care offering, and mid-market senior segment.
• Vi Living: Operator of upscale Life Plan Communities offering Type A Life Care contracts with full continuum of care (independent living, assisted living, memory care, skilled nursing). Closely comparable CCCR model with entrance-fee economics.
• Lifespace Communities: Nonprofit operator of 14+ Life Plan Communities nationwide offering independent living, assisted living, memory care, and skilled nursing. Directly comparable as a nonprofit CCRC with healthcare-system-style operating discipline.
• Erickson Senior Living: Large operator of continuing care retirement communities across the U.S., with a Type A Life Care contract structure and full continuum of care on single campuses. Direct comparable in CCRC model and entrance-fee economics.
• Acts Retirement-Life Communities: One of the largest nonprofit Life Plan Community operators in the U.S., offering a similar full continuum of care (independent living, assisted living, memory care, skilled nursing) on multiple campuses. Directly comparable as a nonprofit CCRC peer serving mid-market seniors.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with hundreds of communities offering independent living, assisted living, memory care, and skilled nursing. Broader, for-profit incumbent serving overlapping resident segments though not a single-campus Life Plan Community.
• Five Star Senior Living: Senior living operator managing independent living, assisted living, and memory care communities, many on the same campuses as CCRC-style continuums. Broad incumbent with overlapping resident segments and service lines.
• Atria Senior Living: Major for-profit operator of senior living communities across the U.S., primarily assisted living and memory care with some independent living. Broad incumbent competing for overlapping resident demographics in the Southeast.
• Sunrise Senior Living: Large senior living provider offering assisted living, memory care, independent living, and short-term stays across the U.S. and internationally. Broad incumbent competing in the same resident pool with overlapping service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CarlylePlaceMacon
• Facebookfacebook.com/CarlylePlace
• Xx.com/CarlylePlace

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carlyle Place