TBWA Peru

What TBWA Peru does

TBWA Peru is the Peru-based operating office of TBWA\\Worldwide, a global advertising collective that is itself part of Omnicom Group Inc. (NYSE: OMC). Headquartered at Av. Grau 273 in the Miraflores district of Lima, it functions as a full-service creative agency serving enterprise clients across multiple categories — including education (UPC), insurance (Pacífico Seguros), pharmaceutical (Medifarma/Leche de Magnesia Phillips), fintech (Yape), and banking (Banco de Crédito del Perú) — through strategic branding, campaign development, retail activation, B2B marketing, social, sustainability, and design services. The office is locally led by creative directors Juan Mesz and Fernando Zagales and is connected to TBWA's global network of 11,000+ creative minds across 40+ countries.

The agency's service portfolio is organized around the proprietary Disruption® methodology — a 30+ year old, trademarked brand transformation framework — and extends into specialized practices such as NEXT (innovation and prototyping), Experiencias organizacionales (internal brand alignment), Sostenibilidad, Social, Retail, Producción, and Diseño. Supporting these practices is Collective AI, an internal AI platform integrating tools from Adobe, Microsoft, Google, and OpenAI (DALL-E), uniquely trained on 50 years of Disruption® thinking from TBWA's global archive. Cultural intelligence is delivered through Backslash, a unit staffed by 300+ Culture Spotters across 45 countries that combines strategy, data, and journalism to surface cultural shifts such as the Future of Sport, Future of Food, and Edges 2024 trend reports.

TBWA Peru operates as a B2B professional services firm with no publicly disclosed pricing. Revenue is generated through enterprise client engagements structured as project scopes or retainer arrangements; the agency does not disclose fees, billings, or revenue figures. Direct enterprise field sales serves as the primary go-to-market motion, with the agency leveraging brand recognition (Adweek Global Agency of the Year in 2018, 2021, and 2022; Fast Company Most Innovative Companies for five consecutive years) and its content platforms (POV, Backslash, The Work) for top-of-funnel demand generation.

Name

TBWA Peru

Legal name

TBWA\Perú

Website

https://tbwaperu.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

TBWA Peru is a full-service advertising agency headquartered in Lima, Peru, offering brand strategy, creative campaigns, and integrated marketing services to enterprise clients across education, insurance, financial services, and pharmaceutical sectors. It operates as the Peruvian office of the global TBWA collective under Omnicom Group.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Advertising services
• Creative campaigns
• Brand strategy
• Media planning
• Marketing communications

Headquarters

HQ city

Miraflores

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Creative Services: Full-service advertising agency revenue derived from strategic branding, creative campaign development, media planning, digital marketing, and innovation consulting services for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

TBWA Peru is a full-service advertising agency delivering strategic branding, creative campaign development, media planning, digital marketing, and innovation consulting services for enterprise clients in Peru. The agency's offerings are organized around its proprietary Disruption® methodology and span B2B marketing, social, retail, design, production, sustainability, organizational experiences, and the NEXT innovation practice. Collective AI and Backslash cultural intelligence tools underpin the creative work delivered to clients.

Product overview

TBWA Peru is The Disruption Company®, a creative collective that offers a unified portfolio of specialized brand services organized around its proprietary Disruption® methodology. The core offerings include: Disruption® as the foundational brand transformation approach; NEXT as the global innovation practice for future brand experiences; B2B, Social, Retail, Diseño, and Producción as specialized marketing disciplines; Experiencias organizacionales for internal brand alignment; and Sostenibilidad for responsible growth. Supporting these is Collective AI—an AI platform powered by partnerships with Adobe, Microsoft, Google, and DALL-E—uniquely trained on 50 years of Disruption® thinking. The portfolio is delivered through The Work showcasing campaigns for clients like UPC, Pacífico Seguros, BCP, and Yape.

Differentiator

Problem solved

Functional benefit

Brands

• Backslash: TBWA's cultural intelligence unit driven by more than 300 Culture Spotters in 45 countries. A hybrid of strategy, data, and journalism that turns today's stories into tomorrow's opportunities.
• NEXT
• Disruption®
• The Disruption Index
• Collective AI

Products and services

• Disruption® TBWA's proprietary, trademarked brand transformation methodology that challenges conventions and serves as the unifying framework across all agency services. It focuses on building long-term brand platforms that compete with culture rather than incremental improvement.
• B2B Marketing Services B2B marketing services that unlock potential through targeting specific audiences, geographies, products, and pricing strategies for business-to-business clients.
• NEXT Innovation Practice Global innovation practice that maps the biggest shifts in human behavior, culture and technology, then prototypes and tests new brand experience ideas for clients.
• Experiencias organizacionales Organizational experience services that transform businesses by inspiring from within and aligning employee experience with the external brand platform.
• Sostenibilidad Sustainability services that define paths toward responsible and regenerative business growth for clients.
• Social Media Services Social media services that help brands become creators and build communities through engaging, educational, and entertaining content.
• Retail Marketing Services Retail marketing services that drive sales and brand through symbiotic relationships between brand building and promotions.
• Producción Production services providing tailored solutions from agile to artisanal and scalable production for client campaigns.
• Diseño Design services that unlock the soul of brands through design combining craft with practical application.
• Collective AI Internal AI platform that integrates leading AI tools from Adobe, Microsoft, Google, and DALL-E, trained on TBWA's 50-year archive of Disruption® thinking to power creative development.
• Backslash Cultural Intelligence Cultural intelligence unit powered by over 300 Culture Spotters across 45 countries that combines strategy, data, and journalism to identify cultural shifts and convert them into brand opportunities.

Quantifiable outcome

• Named one of the Most Innovative Companies in the World by Fast Company for 5 consecutive years
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• AdobecoreTechnology or IntegrationAdobe is a key technology partner providing AI creative tools integrated into TBWA's Collective AI platform. TBWA leverages Adobe's AI capabilities as part of their comprehensive AI ecosystem serving creative development.
• MicrosoftcoreTechnology or IntegrationMicrosoft provides AI tools and infrastructure integrated into TBWA's Collective AI platform, enabling the agency's creative operations and innovation initiatives.
• GooglecoreTechnology or IntegrationGoogle AI tools are incorporated into TBWA's Collective AI platform as part of the agency's multi-vendor AI strategy for creative development and brand innovation.
• OpenAI (DALL-E)coreTechnology or IntegrationDALL-E and OpenAI tools are integrated into TBWA's Collective AI platform, providing generative AI capabilities for creative campaigns and brand experiences.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• VMLY&R Peru: Peruvian office of VMLY&R (WPP), a global creative agency network offering brand strategy, advertising, and customer experience services that overlap with TBWA Peru's portfolio across B2B, retail, and digital.
• Grey Peru: Peruvian office of Grey (WPP), a global creative agency offering brand strategy and creative campaign services that compete directly with TBWA Peru's Disruption®-led offerings for Peruvian enterprise clients.
• McCann Lima: Peruvian office of McCann Worldgroup (Interpublic Group), a full-service creative agency competing for the same enterprise clients in Peru (BCP, Yape-class accounts) with comparable brand strategy, creative, and digital capabilities.
• Dentsu Creative Peru: Peruvian office of Dentsu Creative (Dentsu Group), a global creative network competing with TBWA Peru on enterprise brand strategy, advertising, and digital transformation engagements in Peru.
• Leo Burnett Peru: Peruvian office of Leo Burnett (Publicis Groupe), a global creative network competing head-to-head with TBWA Peru for enterprise brand platform development and creative campaign mandates in Peru.
• Havas Peru: Peruvian office of Havas Creative (Havas Group), a global full-service creative agency competing with TBWA Peru for enterprise clients requiring brand platforms, creative campaigns, and integrated marketing communications.
• Publicis Peru: Peruvian office of Publicis Worldwide (Publicis Groupe), offering comparable full-service advertising, digital, and brand experience services to enterprise clients in Peru.
• BBDO Peru: Peruvian office of BBDO Worldwide (Omnicom Group), a sibling Omnicom network that directly competes with TBWA Peru for the same Peruvian enterprise clients across brand strategy and creative campaign work.
• Ogilvy Peru: Peruvian office of Ogilvy (WPP), a global full-service creative agency directly competing with TBWA Peru on enterprise brand strategy, advertising, and integrated communications engagements.
• DDB Peru: Peruvian office of DDB Worldwide (Omnicom Group), an Omnicom sibling network that competes with TBWA Peru for creative and integrated communications engagements from enterprise clients in Peru.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TBWAPeru
• YouTubeyoutube.com/@TBWAPeru
• Facebookfacebook.com/tbwaperu
• LinkedInlinkedin.com/company/tbwaperu
• Instagraminstagram.com/tbwaperu

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TBWA Peru