Legion

Name

Legion

Legal name

Legion Advertising LLC

Website

https://legionadvertising.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Multicultural Marketing & Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

Keywords

• Multicultural marketing services
• Hispanic market advertising
• Brand strategy consulting
• Experiential event marketing
• Creative production services

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Marketing and Advertising Services: As a boutique marketing, advertising, experiential, and strategy agency, Legion generates revenue through professional service fees for strategic planning, creative services, event planning, TV/radio/social media production, and integrated marketing campaigns for clients across the U.S. Hispanic and cross-border markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Legion Advertising is a boutique marketing, advertising, experiential and strategy agency that delivers an integrated suite of multicultural and Hispanic-market services. Its four core service lines are Strategic Planning & Public Relations, Event Planning & Marketing, Creative & Storytelling, and TV, Radio & Social Media Production, all delivered under one roof. The agency focuses on U.S. Hispanic and cross-border (USA–Latin America) brand strategy for mid-sized to global brands.

Product overview

Legion Advertising is a boutique marketing, advertising, experiential and strategy agency offering a unified suite of integrated marketing services. The agency's core offerings consist of four interconnected service lines: Strategic Planning & Public Relations, Event Planning & Marketing, Creative & Storytelling, and TV, Radio & Social Media Production. These services are delivered as an integrated offering under one roof, allowing clients to access strategy, creativity, and execution seamlessly. Founded in 2000 and headquartered in Dallas with an additional office in Mexico City, the agency specializes in Hispanic market strategy and multicultural marketing across the United States and Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Planning & Public Relations
• Event Planning & Marketing Experiential event planning and marketing execution services for brand activations, sponsorships, and audience engagement initiatives.
• Creative & Storytelling Creative development and narrative storytelling services for brand campaigns, including content creation and artistic direction.
• TV, Radio & Social Media Production Multimedia production services spanning television, radio, and social media platforms for integrated campaign delivery.

Quantifiable outcome

• Launched products into U.S. market
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Republica Havas: Miami-based multicultural agency (part of Havas) with strong Hispanic and Latin American credentials, including cross-border campaign execution similar to Legion's binational model.
• Walton Isaacson: Multicultural agency emphasizing cultural intelligence and creative storytelling for diverse U.S. audiences, operating in the same category and competing for similar enterprise clients.
• Lerma: Independent Hispanic and multicultural advertising agency with a strategy-plus-creative model, competing head-to-head for cross-cultural brand work in the U.S. Hispanic market.
• Dieste: Independent multicultural agency focused on U.S. Hispanic and Latin American markets, with similar integrated creative and brand-strategy offerings.
• Lopez Negrete Communications: Houston-based independent Hispanic-focused advertising agency with similar full-service model and longstanding presence in U.S. Hispanic brand marketing. Directly comparable on target market, service mix, and CPG client base.
• Conill: Hispanic-marketing agency with deep CPG and consumer brand experience, serving many of the same categories and enterprise clients as Legion Advertising.
• Alma: Multicultural creative advertising agency with strong Hispanic and Latin American market credentials, competing for the same brand budgets and cross-border assignments as Legion.
• GALLEGOS United: Independent Hispanic-market creative agency with strengths in cultural insight, brand storytelling, and CPG/Food category experience comparable to Legion's client base.
• The San Jose Group: Hispanic and multicultural marketing agency offering full-service advertising, PR, and digital — directly comparable in scope and target market to Legion.

Broad incumbents

• MullenLowe U.S. Hispanic: Hispanic/multicultural practice within the global MullenLowe network. Competes for the same U.S. Hispanic brand budgets but with vastly greater media scale and infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/legion-advertising/about
• Instagraminstagram.com/legion_advertising

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legion