The Bridal Garden
The Bridal Garden is a single-location, appointment-based bridal salon in Marlton, New Jersey, selling designer wedding dresses, plus size gowns, prom dresses, mother of the bride attire, and Little White Dresses. Founded in 1990, it carries 40+ designer brands and offers in-house alterations for the regional NJ/PA bride market.
- Company typePrivate
- Founded1990
- HeadquartersMarlton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Bridal Garden does
The Bridal Garden is a single-location bridal retailer operating under The Bridal Garden Inc. (domiciled in New Jersey) at 900 W Route 70, Marlton, NJ, founded in 1990. The business is a direct-to-consumer, appointment-based physical showroom where brides and other formalwear customers (plus-size brides, prom shoppers, mothers of the bride/groom, and shoppers for "Little White Dresses") consult one-on-one with bridal consultants to select special-order designer gowns from a portfolio of more than 40 brands, including Martina Liana, Allure Couture, Maggie Sottero, Justin Alexander Sincerity, Calla Blanche, Essense of Australia, Watters, Willowby, Sottero & Midgley, Mikaella, Paloma Blanca, Enchanting by Mon Cheri, and Rosa Clara Couture for bridal; and Sherri Hill, Ashley Lauren, and Hayley Paige for prom and special occasion. Gowns are special-order items with lead times up to six months and are non-returnable / non-exchangeable.
Revenue is generated from three streams: one-time sales of bridal gowns, one-time sales of prom and special occasion dresses (including mother of the bride), and a professional alterations service priced separately (cups and longline bras run $35-$98, with full alteration quotes provided at fitting). The store augments steady retail traffic with periodic designer trunk shows (e.g., Sottero & Midgley) that drive mid-funnel demand and showcase new collections. The company is privately held with no disclosed funding rounds, no parent company, and no headcount disclosed; outreach channels are a single phone line (856-988-8188), an alterations coordinator line (856-872-3547), a sales inbox ([email protected]), and an active Instagram account (@bridalgarden) that supports top-of-funnel awareness in the New Jersey / greater Philadelphia trade area.
The Bridal Garden firmographics
Firmographics- Name
- The Bridal Garden
- Legal name
- The Bridal Garden Inc.
- Website
- https://bridal-garden.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Bridal Garden is a single-location, appointment-based bridal salon in Marlton, New Jersey, selling designer wedding dresses, plus size gowns, prom dresses, mother of the bride attire, and Little White Dresses. Founded in 1990, it carries 40+ designer brands and offers in-house alterations for the regional NJ/PA bride market.
- Ownership category
- akta.pro rank
The Bridal Garden industry classification
Industry- Product category
- Bridal Retail
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)
- akta.pro secondary industry
- Bridal Gown Alterations & Restoration (HSAJAGAB)
Keywords
Where The Bridal Garden is headquartered
LocationHeadquarters
- HQ city
- Marlton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Bridal Garden business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Bridal Gown Sales: The Bridal Garden sells bridal gowns from multiple designer brands including Martina Liana, Maggie Sottero, Allure Couture, Justin Alexander Sincerity, and others. Wedding dresses are special order items that typically take up to six months for delivery. The purchase is a one-time transaction for a physical gown.
- Prom and Special Occasion Dresses: Sale of prom dresses and mother of the bride dresses as one-time purchases.
- Bridal Alterations: In-house alterations services provided for bridal gowns. First alterations appointment is typically 2-3 months before wedding. Additional fees apply for cups, longline bras ($35 to $98). Alterations hours are Mon & Thurs: 1 PM - 6:30 PM, Wed: 1 PM - 8 PM.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Bridal Gown Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Bridal Garden product offering
Product offeringCore offering
The Bridal Garden operates a single physical bridal salon in Marlton, New Jersey, retailing designer wedding dresses, plus size wedding gowns, prom dresses, mother-of-the-bride dresses, and little white dresses. The store offers appointment-based one-on-one consultations with bridal consultants and in-house alterations services performed by an in-store seamstress. Trunk shows featuring specific designer collections are hosted periodically.
Product overview
The Bridal Garden is a bridal retail shop offering a curated selection of wedding dresses, prom dresses, mother of the bride dresses, and related services. The product portfolio centers on designer bridal gowns from multiple brands including Martina Liana, Allure Couture, Calla Blanche, Maggie Sottero, Justin Alexander Sincerity, Essense of Australia, Mikaella, Sottero and Midgley, Watters, Willowby, and Rosa Clara Couture. Styles range from classic A-Line and Ball Gown silhouettes to Fit-n-Flare and Sheath cuts, available in standard and plus sizes. The company complements its dress offerings with professional bridal alterations services and hosts designer trunk shows for exclusive collections. Additional offerings include Little White Dresses for casual bridal occasions and prom dresses from brands like Sherri Hill.
Differentiator
Problem solved
Functional benefit
Products and services
- Wedding Dresses Designer bridal gowns from brands including Martina Liana, Allure Couture, Calla Blanche, Maggie Sottero, Justin Alexander Sincerity, Essense of Australia, Mikaella, Sottero and Midgley, Watters, Willowby, and Rosa Clara Couture. Styles include A-Line, Ball Gown, Fit-n-Flare, and Sheath silhouettes in various necklines. Sold via appointment-based in-store consultations.
- Plus Size Wedding Dresses Bridal gowns available in extended sizes to accommodate brides of all body types, featuring styles from various designers.
- Mother of the Bride Dresses Dresses designed for mothers of the bride, featuring elegant silhouettes and sophisticated styles suitable for wedding ceremonies.
- Little White Dresses A collection of white and ivory dresses for brides seeking alternatives to traditional wedding gowns, offering a more casual or modern bridal look.
- Bridal Alterations Professional alteration services for bridal gowns performed by an in-house seamstress, including custom adjustments and adding cups or longline bras ($35 to $98). First alterations appointment is typically 2-3 months before the wedding.
Companies that use The Bridal Garden
Customer profileSegments4 records
Ideal customer profiles4 records
The Bridal Garden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Bridal Garden partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Martina LianacoreMartina Liana is a major designer brand whose bridal gowns are sold at The Bridal Garden. The store carries multiple Martina Liana styles and features them prominently on their homepage carousel and designer collection pages.
- Allure CouturecoreAllure Couture is a prominent designer whose bridal gowns are available at The Bridal Garden, featured as a top brand on the homepage.
- Maggie SotterocoreAustralian designer Maggie Sottero's bridal gowns are carried by The Bridal Garden, prominently featured on the homepage.
- Justin Alexander SinceritycoreJustin Alexander Sincerity bridal collection is sold at The Bridal Garden with extensive in-store inventory across multiple style numbers.
- Calla BlanchecoreCalla Blanche designer bridal gowns are available at The Bridal Garden with multiple styles in stock.
- Essense of AustraliacoreEssense of Australia designs high-end, unique bridal gowns inspired by European couture houses, available at The Bridal Garden.
- Watters (Wtoo by Watters / Locket)coreWatters bridal collection (including Wtoo and Locket lines) is carried by The Bridal Garden.
- Sottero and MidgleycoreSottero and Midgley couture glamour bridal gowns are featured at The Bridal Garden and featured in trunk show events.
- WillowbycoreWillowby bridal collection designed for bohemian, free-spirited brides is available at The Bridal Garden.
- Sherri HillminorSherri Hill prom dresses are featured on the homepage carousel, indicating a distribution relationship for prom formal wear.
- Paloma BlancacorePaloma Blanca high-quality, unique wedding dresses are available at The Bridal Garden.
- Enchanting by Mon ChericoreEnchanting by Mon Cheri bridal gowns are sold at The Bridal Garden.
- Rosa Clara CouturecoreRosa Clara Couture collection featuring elegant silhouettes and European design is available at The Bridal Garden.
- MikaellacoreMikaella simple yet sophisticated bridal gowns are available at The Bridal Garden.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
The Bridal Garden competitors and assessment
Company assessmentBroad incumbents
- David's Bridal: Largest U.S. bridal retailer with national footprint and broad assortment across price points. Directly comparable business model (designer gown retail + alterations) but at vastly greater scale; competes with The Bridal Garden for brides in the same South Jersey catchment.
- BHLDN:
Direct peers
- Kleinfeld Bridal: Iconic New York-based bridal salon offering appointment-based consultations, premium designer assortments, and on-site alterations. Closest direct comparable to The Bridal Garden in operating model and customer experience, though it operates at significantly larger scale and higher price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
The Bridal Garden social profiles
Digital presenceThe Bridal Garden financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bridal Garden leadership team
Management profileNumber of profiles
The Bridal Garden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bridal Garden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bridal Garden
What does The Bridal Garden do?
The Bridal Garden operates a single physical bridal salon in Marlton, New Jersey, retailing designer wedding dresses, plus size wedding gowns, prom dresses, mother-of-the-bride dresses, and little white dresses. The store offers appointment-based one-on-one consultations with bridal consultants and in-house alterations services performed by an in-store seamstress. Trunk shows featuring specific designer collections are hosted periodically.
Is The Bridal Garden a public or private company?
The Bridal Garden is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Bridal Garden founded?
The Bridal Garden was founded in 1990. It employs 1 to 10 people.
Where is The Bridal Garden based?
The Bridal Garden is headquartered in Marlton, United States, in the North America region.
How does The Bridal Garden make money?
Three revenue lines are on record. Bridal Gown Sales are the primary driver. The others are prom and Special Occasion Dresses and bridal Alterations.
Who are The Bridal Garden's main competitors?
Broad incumbents on record are David's Bridal and BHLDN. Kleinfeld Bridal is listed as a direct peer.
Does The Bridal Garden have an API?
No public API is recorded for The Bridal Garden.
What industry is The Bridal Garden in?
The Bridal Garden's product category is Bridal Retail. Its primary akta.pro industry code is HSACABAF, Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination), with a secondary code of HSAJAGAB, Bridal Gown Alterations & Restoration. Its SIC code is 5600.