Ronald McDonald House Charities of South Florida

What Ronald McDonald House Charities of South Florida does

Ronald McDonald House Charities of South Florida (RMHC South Florida) is a 501(c)(3) public charity established in 1984 and headquartered in Miami, Florida. It is an independent regional chapter of the global Ronald McDonald House Charities network, affiliated with McDonald's Corporation. The organization's mission is to create, find, and support programs that directly improve the health and well-being of children and their families, primarily by operating a 31-room Ronald McDonald House that provides free lodging, meals, and support services to families with children up to 21 years of age receiving medical treatment at partner hospitals including Holtz Children's Hospital, Jackson Memorial Medical Center, Nicklaus Children's Hospital, and the Miami Transplant Institute. In addition to the core House program, RMHC South Florida operates the House Family Room inside partner hospitals, the Meals from the Heart volunteer meal program, Hospitality a la Carte care-kit deliveries, RMHC Scholarships (over $100,000 awarded), a community Grants Program ($50,000 awarded to six organizations in 2024), and Care Kits and Pop Tabs collection initiatives.

The organization's revenue model is donation-dependent rather than transactional: services are provided free of charge to qualifying families. Funding is sourced from individual donations (one-time and recurring via an online portal), corporate partnerships (Adopt-a-Room, Charity Dine, vehicle donations, McDonald's restaurant donation boxes), foundation grants (e.g., Batchelor Foundation $250,000), corporate giving programs (Sunshine Gasoline Distributors $514,445 cumulative), and a calendar of signature fundraising events including Wine & Fries, Paddles for a Purpose Pickleball Tournament, Clays for a Cause, 12 Good Men Luncheon, and Home for the Holidays. The go-to-market motion is community-led, relying on hospital social worker referrals as the primary family acquisition channel, augmented by volunteer engagement, corporate partnerships, and direct outreach.

A major capacity expansion is underway via the Hope Has A New Home Capital Campaign, a $33 million initiative ($29 million raised to date) to construct the Griffin Family Campus, a seven-story, 54-room, 60,000-square-foot facility at Jackson Memorial Medical Center that will nearly double current capacity and is scheduled to open in early 2027. The organization serves approximately 350 families annually at its current facility, with 128 families turned away in the prior year and a 14-day average wait time, evidencing demand that materially exceeds current supply. RMHC South Florida is governed by a Board of Directors led by President Alex Rodriguez, with Soraya Rivera-Moya serving as Executive Director. The organization has earned Charity Navigator's Four-Star rating and the Guidestar Platinum Seal of Transparency, and its trademarks are licensed from McDonald's Corporation. Technology infrastructure is limited to Authorize.Net for payment processing and Arreva for online donation management; there is no AI/ML or proprietary technology stack.

Name

Ronald McDonald House Charities of South Florida

Legal name

Ronald McDonald House Charities of South Florida, Inc.

Website

https://rmhcsouthflorida.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Ronald McDonald House Charities of South Florida is a Miami-based 501(c)(3) nonprofit that provides free lodging, meals, and support services to approximately 350 families annually with critically ill children receiving treatment at South Florida hospitals, and is currently constructing a 54-room facility to nearly double its capacity.

Ownership category

akta.pro rank

Product category

Charitable Family Housing Services

NAICS

Other Residential Care Facilities (6239)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Corporate Extended-Stay Housing (Relocation & Project-Based) (THAMAFAA)

Keywords

• Family lodging services
• Charitable housing programs
• Pediatric family support
• Hospital hospitality services
• Community grant programs

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute one-time or recurring donations to support operations. The donation portal offers preset amounts ($20, $40, $100, $200, $300) and custom amounts, with options for periodic/recurring gifts and tribute gifts.
2. Corporate Partnerships: Corporate partners provide financial support through various programs including Adopt-a-Room, Charity Dine programs, vehicle donations, and workplace giving. McDonald's restaurant donation boxes also contribute to revenue.
3. Special Events Fundraising: Annual signature events including Wine & Fries, Paddles for a Purpose Pickleball Tournament, Clays for a Cause, and 12 Good Men Luncheon generate significant fundraising revenue for operations.
4. Foundation Grants: Foundations such as the Batchelor Foundation provide grants ($250,000) to support capital campaigns and operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ronald McDonald House Charities of South Florida operates a 31-room Ronald McDonald House in Miami that provides free lodging, meals, and wraparound support services to families with children (up to age 21) receiving medical treatment at South Florida hospitals. The House is supplemented by the in-hospital House Family Room, an RMHC Scholarship program ($100,000+ awarded), a community Grants Program for partner nonprofits, and volunteer-driven programs including Meals from the Heart, Hospitality a la Carte, Care Kits, and Pop Tabs Collection. A 54-room replacement facility, the Griffin Family Campus, is under construction at Jackson Memorial Medical Center for a 2027 opening.

Product overview

Ronald McDonald House Charities of South Florida operates as a nonprofit organization providing a portfolio of programs centered on keeping families with sick children close to each other and the medical care they need. The core offering is the Ronald McDonald House, a 31-room 'home away from home' for families whose children are receiving treatment at South Florida hospitals. Supporting programs include the House Family Room within hospitals, Hospitality a la Carte (monthly care kit deliveries), Meals from the Heart (volunteer meal program), RMHC Scholarships (awarded over $100,000), Grants Program (community grants to other nonprofits), Care Kits, and Pop Tabs collection. The organization runs multiple signature fundraising events including Wine & Fries, Paddles for a Purpose Pickleball Tournament, 12 Good Men Luncheon, Clays for a Cause, and Home for the Holidays. A major expansion is underway with the Griffin Family Campus, a new 54-room facility at Jackson Memorial Medical Center opening in 2027.

Differentiator

Problem solved

Functional benefit

Products and services

• Ronald McDonald House Primary residential lodging program providing free, 24/7 accommodations for families with children (up to 21 years of age) receiving medical treatment at South Florida partner hospitals. The 31-room House provides overnight lodging, daily meals, kitchen and laundry facilities, and a peer community of families facing similar medical journeys.
• House Family Room Hospital-based rest and decompression space for families whose children are receiving inpatient care, enabling caregivers to remain steps away from the bedside while taking breaks from the clinical environment.
• RMHC Scholarships Scholarship program providing direct educational support to families served by the chapter, with cumulative awards exceeding $100,000 to qualifying families and their children.
• Community Grants Program Re-granting program under which RMHC South Florida distributes funds to external nonprofit partners serving local families; awarded $50,000 across six organizations in 2024.
• Share a Night Tiered donation program enabling individual donors to sponsor specific durations of lodging for families at the Ronald McDonald House.
• Adopt a Room Room-sponsorship program under which donors provide ongoing, dedicated support for a specific guest room in the Ronald McDonald House.
• Griffin Family Campus Replacement and expansion facility at Jackson Memorial Medical Center in Miami, expected to open in early 2027. The 54-room Campus will nearly double the chapter's lodging capacity and is supported by a $33 million Hope Has a New Home Capital Campaign ($29 million raised to date).
• Wine & Fries Fundraising Event Annual signature fundraiser pairing wine tasting with McDonald's-style fries; hosted by the Red Shoe Society young professionals group and supporting chapter operations.
• 12 Good Men Luncheon Annual recognition luncheon celebrating community leadership; consistently the chapter's single largest single-event fundraiser, typically generating over $200,000 in support.
• Clays for a Cause Annual sporting-clays shooting tournament and fundraiser; the 2026 event raised $400,000 for chapter operations.
• Paddles for a Purpose Pickleball Tournament Annual pickleball tournament fundraiser, launched in October 2024, generating more than $30,000 in its second year.

Quantifiable outcome

• 128 families turned away last year due to full capacity
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered minor, core and flagship.

• J.P. Morgan Wealth Management / The Collection Aston MartinminorGTM or Marketing Partner · 10 November 2023Corporate sponsors that hosted 'Super Cars for Superhero Kids' event for RMHC families, providing entertainment and activities.
• Sunshine Gasoline DistributorscoreGTM or Marketing Partner · 12 April 2022Corporate partner that has raised over $500,000 through a fuel donation program (one cent per gallon at 100+ gas pumps). Expanded from 4 to 100+ participating pumps. Also includes board representation through Eddy Alvarez.
• Chef Antonio Bachour RestaurantsminorGTM or Marketing Partner · 1 May 2021Chef Antonio Bachour hosted Mother's Day fundraiser donating 10% of pastry and dessert sales, having previously been a RMHC family himself as a child.
• Jackson Memorial Medical Center / Holtz Children's HospitalcoreStrategic or Co-development PartnerPrimary medical partner where children receive life-saving treatment. The Ronald McDonald House is located steps from the hospital, providing proximate housing for families.
• Miami Transplant InstitutecoreStrategic or Co-development PartnerReferral partner for families needing transplant services. Social workers refer patients to RMHC for housing support during treatment.
• Nicklaus Children's HospitalminorStrategic or Co-development PartnerPartner hospital providing medical care referrals for families staying at RMHC.
• McDonald's CorporationflagshipGTM or Marketing PartnerParent brand relationship. McDonald's provides ongoing support through donation boxes in restaurants, corporate partnerships, and association with the RMHC global brand.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Make-A-Wish Foundation: National nonprofit granting wishes to children with critical illnesses. Adjacent in mission (supporting critically ill children and families) and donor demographic, though service delivery is materially different (wish granting vs. lodging).
• Ronald McDonald House Charities: The global parent organization and network operator of all RMHC chapters worldwide, including RMHC South Florida. Operates the same House lodging model and benefits from shared McDonald's affiliation, donor infrastructure, and brand.
• Children's Miracle Network Hospitals: National nonprofit raising funds for children's hospitals across North America. Operates at a broader scale across pediatric healthcare funding rather than direct lodging, but shares the same donor demographic, pediatric hospital partnerships, and McDonald's corporate affiliation.

Emerging players

• Alex's Lemonade Stand Foundation: Pediatric cancer-focused nonprofit funding research and family support. Shares the broader mission of supporting families with critically ill children and the same corporate and individual donor pool, though focused specifically on childhood cancer.

Direct peers

• Ronald McDonald House of Dallas: Texas-based RMHC chapter providing free lodging for families with critically ill children near major Dallas pediatric hospitals. Comparable in scope, hospital proximity model, and signature fundraising event strategy.
• Ronald McDonald House Charities of Tampa Bay: Fellow Florida RMHC chapter providing free lodging and support to families with critically ill children receiving treatment at Tampa-area hospitals. Shares the same operating model, donor programs, and McDonald's partnership structure.
• Hospitality Homes (Boston): Independent nonprofit providing free temporary housing and support to families traveling to Boston for medical care. Operates a comparable direct-service lodging model outside the RMHC system, serving similar patient-family populations near major specialty hospitals.
• Ronald McDonald House Charities of Atlanta: Large regional RMHC chapter providing House lodging and family support services near Atlanta pediatric specialty hospitals. A scaled-up comparable in operating model with similar capital campaign and event fundraising profile.
• Ronald McDonald House Charities of Jacksonville: Regional RMHC chapter serving Northeast Florida with the same House lodging model for pediatric medical families. Directly comparable in operating model, revenue mix, and target family demographic.
• Ronald McDonald House Charities of Central Florida: Sibling regional RMHC chapter serving families with sick children near Orlando-area pediatric hospitals. Operates the same core House lodging model with hospital social worker referrals and donation-based funding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/rmhcsfl
• YouTubeyoutube.com/user/rmhcsfl
• Facebookfacebook.com/rmhcsouthflorida
• LinkedInlinkedin.com/company/rmhcsouthflorida
• Instagraminstagram.com/rmhcsfl
• TikToktiktok.com/@rmhcsfl?lang=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Ronald McDonald House Charities of South Florida