Vita Software

What Vita Software does

Vita Software Ltd is a privately-held UK software company headquartered in Brough, United Kingdom, that develops and sells Central TMS, a Transportation Management System (TMS) platform targeting transport and logistics operators. The platform, evolved over more than ten years, integrates real-time track and trace, live proof of delivery (POD), assisted route planning, driver and vehicle compliance, warehouse management (WMS), analytical reporting, mobile applications for drivers and warehouse staff, and a system collaboration engine for 3PL and customer integrations. Operations run on Vita's own dedicated server infrastructure, processing 30,000+ consignments and 150,000+ packages daily while tracking 600+ vehicles with stated 99.99% uptime.

The company serves UK and Ireland-based logistics and retail customers via a consultative, direct sales motion, with no self-serve or third-party distribution channels disclosed. The disclosed customer base mixes mid-market UK hauliers (Fortec Distribution Network, M&H Logistics, Countrywide Freight, Howard Tenens, Grand Prix Express) with larger enterprise accounts (Geodis, BWG Foods), all served through custom, annually-billed subscriptions. Vita positions itself on domain expertise (35+ years of combined team experience in logistics and retail) and partnership-style engagement, and operates a regional Irish entity (Vita Software Ireland) to support cross-border delivery.

Commercially, Vita is a bootstrapped, founder-led operator with no disclosed venture capital, private equity, or institutional funding rounds, no M&A activity, no leadership changes, no patents or regulatory certifications, and no documented AI or machine-learning capabilities. Pricing is custom and not publicly disclosed, marketing channels are limited to a corporate website and basic Google Analytics instrumentation, and the company's growth posture reflects sustained operational refinement of the Central TMS platform rather than aggressive expansion or product pivots.

Name

Vita Software

Legal name

Vita Software Ltd

Website

https://vitasoftware.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Vita Software Ltd is a UK-based private company that develops Central TMS, an integrated Transportation Management System offering track-and-trace, POD, WMS, route planning, compliance, and mobile apps, sold on subscription via direct sales to UK and Ireland logistics and retail customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Brough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations

Revenue model

1. Software Licensing/Subscription: Vita Software provides their Central TMS portfolio of software as a scalable, future-proofed solution. Given the nature of TMS offerings and the partnership-oriented approach described, revenue appears to derive from software licensing, likely subscription-based with potential implementation and support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Vita Software provides Central TMS, a Transportation Management System platform delivered as a service to transport and logistics companies. The platform offers an integrated suite including real-time track and trace, live proof of delivery, assisted route planning, driver and vehicle compliance, warehouse management, full analytical reporting, mobile applications, and 3PL system collaboration.

Product overview

Vita Software offers a unified platform architecture built around Central TMS, a Transportation Management System that has evolved over 10 years. The platform serves the transport logistics industry and operates as an integrated suite where Central TMS serves as the core product, with specialized modules for real-time track and trace, live proof of delivery, assisted route planning, driver compliance, warehouse management, analytical reporting, mobile applications, and system collaboration all working together to provide end-to-end logistics management.

Differentiator

Problem solved

Functional benefit

Products and services

• Central TMS

Quantifiable outcome

• 99.99% uptime maintained on dedicated server infrastructure
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Descartes Systems Group: Global logistics technology platform offering transportation management, route planning, and visibility software. Highly comparable as a TMS-focused vendor serving 3PLs and shippers, including in the UK and Ireland.
• Magaya: TMS and freight forwarding software for 3PLs, brokers, and shippers, including visibility and warehouse modules. Comparable as a mid-market TMS provider with an integrated feature set and consultative sales motion.
• Trimble Transportation: Transportation and fleet management software suite including TMS and visibility tools for carriers and 3PLs. Comparable as a module-based TMS vendor targeting fleet operators and logistics service providers.
• MercuryGate: TMS platform serving shippers, 3PLs, and carriers with planning, execution, and visibility capabilities. Directly comparable as a multi-module TMS SaaS provider.
• McLeod Software: TMS and operations software focused on trucking and freight brokers in North America. Comparable as a dedicated TMS vendor for asset-based and 3PL fleets with module-based products.
• Paragon Software Systems: UK-based routing and scheduling software vendor serving fleets in distribution and logistics. Directly comparable as a UK-based specialist in transport optimisation, often procured alongside TMS.

Broad incumbents

• SAP Transportation Management: SAP's TMS module within its ERP/SCM stack, used by large shippers and 3PLs. Overlaps with Vita's TMS+integration value proposition but serves a much larger enterprise footprint.
• Oracle Transportation Management: Enterprise TMS offering from Oracle within its SCM cloud suite. Comparable in functional scope (planning, execution, visibility), but positioned for large enterprises and bundled with a much broader application portfolio.
• Manhattan Active Transportation Management: Cloud-native TMS from Manhattan Associates bundled with WMS and broader supply chain suites. Comparable as a TMS provider to large shippers and 3PLs, but as part of a much broader enterprise portfolio.

Regional players

• nShift: European delivery management and TMS platform formed from the merger of Unifaun, Consignor, and others. Comparable as a European TMS/delivery management vendor with multi-carrier and label capabilities, though focused on the Nordic and wider European markets rather than UK/Ireland specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vita-software-limited

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vita Software