Red Street Records
Red Street Records is a privately held, Nashville-based independent music label founded in 2019 by Rascal Flatts member Jay DeMarcus, serving Country and Contemporary Christian recording artists through recording, publishing, radio promotion, streaming strategy, sync licensing, and merchandise.
- Company typePrivate
- Founded2019
- HeadquartersFranklin, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Red Street Records does
Red Street Records is an independent, privately held music record label founded in 2019 by Jay DeMarcus, bassist and member of Rascal Flatts and a Grammy-winning producer, headquartered in Nashville, Tennessee. The label operates a dual-genre roster spanning Country and Contemporary Christian Music (CCM), serving signed recording artists through full-service label support including artist development, recording and production, music publishing, radio promotion for both Country and Christian formats, streaming and playlist strategy, sync licensing, touring support, and direct-to-consumer merchandise. Revenue is generated across four streams: digital streaming royalties via DSPs (Spotify, Apple Music, Amazon Music, YouTube), publishing and songwriting royalties (bolstered by writer partnerships with Sony Music Publishing and Warner Chappell Music), sync licensing for film and TV (including the 'No Address' feature film soundtrack released in February 2025), and merchandise sales through a Shopify storefront.
The active roster of approximately 13 artists spans marquee acts and developing talent. Marquee names include multi-platinum Country artist Chris Lane (album 'Shade Tree' released June 2025), 2-time Grammy winner and 22-time GMA Dove Award winner Jason Crabb, 3-time Grammy nominee Danny Gokey, and country songwriter Ryan Larkins (co-writer of Cody Johnson's #1 'The Painter'). Developing acts include CCM group Consumed By Fire (third studio album 'Whole Wide World' released June 2026), Walker Montgomery, Taylor Austin Dye, Kaleb Sanders, Iveth Luna, Meeks Carter, Cade Thompson, Ryan Griffin, and Dylan DeMarcus. Marketing and distribution channels span streaming platforms, radio (KLOVE, Air1 for CCM; Country radio with a dedicated SVP of Promotion and National Director), CMT, the Grand Ole Opry, Spotify, Apple Music, YouTube, Instagram, TikTok, and touring/live events.
The business model is a classic independent label recording-and-publishing operation with no public revenue or funding disclosures. Infrastructure includes 11-50 employees organized into Country A&R, Christian A&R and Publishing, Streaming/Playlist Strategy, Promotion, Artist Development and Marketing, and Publicity functions. Core technology is operationally conventional: digital distribution through DSPs, a Shopify e-commerce front end, and radio promotion infrastructure; there is no in-house AI/ML, proprietary software platform, or app product. Founder Jay DeMarcus holds Owner/CEO role, supported by CFO Mike Craft, GM Alex Valentine, VP Christian A&R Jason McArthur (joined from Sony's Provident Entertainment), and additional VPs spanning streaming, promotion, and artist development.
Red Street Records firmographics
Firmographics- Name
- Red Street Records
- Legal name
- Red Street Records
- Website
- https://redstreetrecords.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red Street Records is a privately held, Nashville-based independent music label founded in 2019 by Rascal Flatts member Jay DeMarcus, serving Country and Contemporary Christian recording artists through recording, publishing, radio promotion, streaming strategy, sync licensing, and merchandise.
- Ownership category
- akta.pro rank
Red Street Records industry classification
Industry- Product category
- Independent Record Label Services
- NAICS
- Record Production and Distribution (51225), Music Publishers (512230)
- akta.pro primary industry
- Record Labels (Major & Independent) (MPAIAAAA)
- akta.pro secondary industry
- Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF)
Keywords
Where Red Street Records is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Red Street Records business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Music Sales and Streaming: Revenue from digital music sales and streaming royalties through platforms like Spotify, Apple Music, and other DSPs. Artists release singles, EPs, and albums with Red Street Records handling distribution.
- Publishing and Songwriting Royalties: Red Street Publishing generates revenue through songwriting royalties, publishing deals, and sync licensing for film/TV placements. The label has signed notable songwriters including Chuck Butler and maintains publishing partnerships with Sony Music Publishing and Warner Chappell Music.
- Merchandise Sales: Direct-to-consumer merchandise sales through their Shopify storefront for artist merchandise.
- Sync Licensing: Licensing of music for film, television, and advertising. Notable soundtrack releases include the 'No Address' feature film soundtrack.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Red Street Records product offering
Product offeringCore offering
Red Street Records is an independent Nashville-based record label that signs, develops, and releases music by Country and Contemporary Christian Music (CCM) artists. The label provides recording contracts, publishing administration, radio promotion for both Country and Christian formats, digital distribution to streaming platforms, sync licensing for film/TV, and direct-to-consumer merchandise sales through a Shopify storefront.
Product overview
Red Street Records is a record label founded by Jay DeMarcus (Rascal Flatts member) in 2019, offering artist-driven music label services in both the Christian (CCM) and Country genres. The company operates through multiple divisions including Red Street Records (primary label), Red Street Publishing (songwriting/publishing), and distribution partnerships. The roster includes artists across both genres such as Consumed By Fire (CCM), Chris Lane (Country), Danny Gokey (CCM), Jason Crabb (Christian/Gospel), Cade Thompson (CCM), Walker Montgomery (Country), Taylor Austin Dye (Country), Ryan Larkins (Country), Ryan Griffin (Country), Iveth Luna (CCM), Meeks Carter (Pop/Christian), Kaleb Sanders (Country), and Dylan DeMarcus (Country). Services include artist development, recording/production, radio promotion for both Country and CCM formats, music publishing, and e-commerce via Shopify.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Recording Contracts & Label Services Recording contracts and full label services covering artist development, recording, production, marketing, promotion, and distribution for Country and Christian music artists signed to the label.
- Red Street Publishing Songwriting and music publishing services for Red Street Records artists and songwriters, including publishing deals and administration with partner publishers such as Sony Music Publishing and Warner Chappell Music.
- Country & Christian Radio Promotion Dedicated in-house radio promotion for both Country and Christian formats, handled by the SVP Promotion and National Director of Country Promotion with support from a Director of Country Promotion; services target Country radio stations and Christian radio networks such as KLOVE and Air1.
- Merchandise & Music Products Store Direct-to-consumer e-commerce store powered by Shopify for artist merchandise, apparel, and physical music products.
- Sync Licensing Licensing of label and publishing music for film, television, and advertising placements; notable placements include the 'No Address' feature film soundtrack distributed through Fathom Entertainment in February 2025.
- Shade Tree (Album) Full-length studio album by multi-platinum country recording artist Chris Lane, his first full album since 2018; released June 2025 via Red Street Records.
- Whole Wide World (Album) Third studio album by CCM trio Consumed By Fire (brothers Caleb, Jordan, and Josh Ward from Oklahoma), released via Red Street Records in June 2026.
- Into The Wild (Album) Album by country artist Ryan Griffin, released August 2025 via Red Street Records, including a duet of 'Old Times Sake' featuring Charles Kelley of Lady A.
- No Address Soundtrack Official soundtrack for the feature film 'No Address' released February 2025 by Red Street Records, distributed to theaters through Fathom Entertainment and produced with Robert Craig Films.
Quantifiable outcome
- Jason Crabb: 2-time Grammy award-winner, 22-time GMA Dove Award winner
- +4 more outcomes
Companies that use Red Street Records
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles3 records
Red Street Records technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Red Street Records partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- K9s For WarriorsminorPartnership for Ryan Larkins' song 'Who Rescued Who' released in honor of PTSD Awareness Month. K9s For Warriors provides service dogs to Veterans suffering from PTSD. The partnership includes a music video featuring K9s For Warriors graduates.
- Robert Craig FilmsminorProduction company for the feature film 'No Address' for which Red Street Records released the official soundtrack. Ashanti served as executive producer on the film.
- Fathom EntertainmentminorDistributor for the feature film 'No Address' soundtrack released by Red Street Records. Fathom Entertainment distributed the film to theaters nationwide February 28, 2025.
- Sony Music PublishingcoreRyan Larkins signed a publishing deal with Sony Music Publishing prior to joining Red Street Records. Sony is a major music publishing company providing songwriting opportunities and catalog administration.
- Warner Chappell MusiccoreTaylor Austin Dye signed a publishing deal with Warner Chappell Music, one of the major music publishing companies, providing songwriting support and catalog administration.
- KLOVE RadiocoreCCM artists including Consumed By Fire receive airplay and media attention from KLOVE Radio, a major Christian music radio network reaching millions of listeners.
- Air1 RadiocoreCCM artists including Consumed By Fire receive airplay and media attention from Air1 Radio, a major Christian music radio network with national coverage.
- Grand Ole OprycoreSeveral Red Street Records artists have made or will make their Grand Ole Opry debut, including Walker Montgomery and Taylor Austin Dye (November 2024), providing prestigious live performance venue exposure.
- CMTcoreChris Lane's 'Shade Tree' official music video debuted exclusively with Country Music Television (CMT), providing major country music media exposure.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Red Street Records competitors and assessment
Company assessmentBroad incumbents
- Curb Records: Long-running Nashville-based independent label with a multi-decade catalog spanning Country and Christian music. Operates at much larger scale but is the most direct precedent for a Country + CCM dual-genre indie label with major-airplay capability.
- Big Machine Records: Premier Nashville independent Country label (now part of HYBE) whose sale to HYBE valued the company in the hundreds of millions. Provides a relevant comparable for valuation and exit-path reference for scaled Nashville Country indies.
- Provident Label Group: Sony Music's Christian music label group. Highly relevant context for understanding industry hiring (Red Street's VP Christian A&R Jason McArthur was previously VP of A&R at Provident), and represents the major-label competitor Red Street must win A&R bids against.
Direct peers
- Word Entertainment: Prominent Christian music label operating in the same CCM space as Red Street's CCM division, with comparable artist rosters in the GMA Dove Awards ecosystem and core radio promotion into KLOVE and Air1.
- Big Loud Records: Independent Nashville label focused on Country music with a comparable artist-development model (originally developed Chris Lane). Operates at similar scale with major DSP/promotion infrastructure, making it the closest structural analog to Red Street's Country division.
- Thirty Tigers: Nashville-based independent music distributor/label serving Americana and Country-adjacent artists. Comparable indie operating model in Nashville with similar artist-services catalog and DSP distribution footprint.
- Broken Bow Records: Independent Country music label (BBR Music Group, BMG-owned) with comparable artist-development model, radio promotion capacity, and Country-focused roster composition. Direct competitor for Country A&R talent and playlist positioning.
- Show Dog Nashville: Independent Country music label founded by a major artist (Toby Keith, now with Universal partnership). Comparable indie Country operating model with Nashville-based artist development and traditional country radio promotion.
- Centricity Music: Independent Christian music label with deep GMA Dove Award pedigree (Lauren Daigle, etc.). Closest comparable indie by genre focus, scale, and reliance on Christian radio promotion for catalog development.
- Capitol Christian Music Group: Major-label Christian music division (Universal Music Group) competing for the same CCM A&R talent and Dove Award positioning. Establishes the competitive ceiling for indie CCM labels like Red Street's Christian division.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Street Records social profiles
Digital presenceRed Street Records financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Street Records leadership team
Management profileNumber of profiles
Profiles14 records
Red Street Records funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Street Records M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Street Records
What does Red Street Records do?
Red Street Records is an independent Nashville-based record label that signs, develops, and releases music by Country and Contemporary Christian Music (CCM) artists. The label provides recording contracts, publishing administration, radio promotion for both Country and Christian formats, digital distribution to streaming platforms, sync licensing for film/TV, and direct-to-consumer merchandise sales through a Shopify storefront.
Is Red Street Records a public or private company?
Red Street Records is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Street Records founded?
Red Street Records was founded in 2019. It employs 11 to 50 people.
Where is Red Street Records based?
Red Street Records is headquartered in Franklin, United States, in the North America region.
How does Red Street Records make money?
Four revenue lines are on record. Music Sales and Streaming is the primary driver. The others are publishing and Songwriting Royalties, merchandise Sales and sync Licensing.
Who are Red Street Records's main competitors?
Broad incumbents on record are Curb Records, Big Machine Records and Provident Label Group. Direct peers are Word Entertainment, Big Loud Records, Thirty Tigers, Broken Bow Records, Show Dog Nashville, Centricity Music and Capitol Christian Music Group.
Does Red Street Records have an API?
No public API is recorded for Red Street Records.
What industry is Red Street Records in?
Red Street Records's product category is Independent Record Label Services. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent), with a secondary code of MPAIABAF, Sync Rights Representation (Pitching, Clearance, Negotiation). Its NAICS code is 51225.