SONICAM

What SONICAM does

SONICAM (深圳市裂石影音科技有限公司), founded in April 2016 in Shenzhen's Nanshan University Town Entrepreneurship Park, is a privately held Chinese audio processing hardware company. It began as the AUROVIS panoramic camera line under the HAX accelerator before pivoting in 2019 to focus on ceiling-mounted microphone arrays and digital audio processors for K12 education, enterprise conferencing, and security applications. The portfolio spans ceiling microphone arrays (AI3200 with 32 mics, C80 desktop with 8, C90 with 129, C92L with 73 MEMS mics), digital audio processors (AI1000, AI2000, AI600/AI600S, AI200/AI200 Pro, AI3000/AI3000Pro, LS-NLP1616D 16×16 matrix), microphone array modules and directional/spherical ceiling microphones (DM300, LM1600, QM300), and supporting AV equipment including a PTZ tracking camera, PoE switch, video tracking box, and Class D amplifier.

The product stack is built on a proprietary 5A audio preprocessing algorithm (AFC automatic feedback suppression, ANS automatic noise suppression, AEC echo cancellation, AGC automatic gain control, ARR reverberation suppression), combined with microphone-array beamforming, 3D sound source localization via multi-beam DOA, AI-driven noise reduction, and multi-zone voice separation. Distribution supports Dante/PoE+ network audio, ONVIF/RTSP/TCP/UDP/RTMP network protocols, and native integration with Tencent Meeting, Zoom, DingTalk, and Feishu/Lark for conferencing deployments, plus VISCA for camera sync. The company holds national high-tech enterprise certification and a portfolio of utility patents, an invention patent, and software copyrights covering its audio capture, processing, and noise-suppression technologies.

Go-to-market is direct: the company sells to enterprise and institutional buyers via its website (sonirock.com), sales hotline, and the [email protected] email channel, with WeChat-public-account-driven top-of-funnel awareness and case studies segmented by K12, higher education, and conferencing verticals. Pricing and revenue are not disclosed. The company is small (1–10 employees), domestic-only in disclosed operations, and has no public external funding beyond the 2016–2017 SOSV/HAX participation.

Name

SONICAM

Legal name

深圳市裂石影音科技有限公司

Website

https://sonirock.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SONICAM is a Shenzhen-based audio processing hardware company that builds ceiling microphone arrays and digital audio processors powered by proprietary 5A algorithms and beamforming, serving K12 schools, enterprise conference rooms, and security/law-enforcement customers in China.

Ownership category

akta.pro rank

Product category

Professional Audio Equipment

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Communications Equipment, Nec (3669)

akta.pro primary industry

Classroom Audio, Voice Amplification & Communication Hardware/Software (EDAFAGAI)

akta.pro secondary industries

Speech Enhancement & Noise Suppression (AEC/NR) (HDAAAFAG), Microphones, Headsets & Audio Input Devices (HDACAFAH)

Keywords

• Ceiling microphone arrays
• Audio processing processors
• Beamforming technology
• Classroom amplification systems
• Professional audio hardware

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

SONICAM designs, manufactures, and sells professional audio processing hardware — primarily ceiling-mounted microphone arrays, digital audio processors, directional microphones, speakers, and supporting AV equipment — for K12 classrooms, enterprise conference rooms, higher education, and public security applications. Its products embed proprietary 5A audio algorithms (AFC/ANS/AEC/AGC/ARR), automatic beamforming, AI noise reduction, sound source localization, and voice separation technologies to enable hands-free, transparent voice amplification and remote conferencing.

Product overview

深圳市裂石影音科技有限公司 (SONICAM) offers an integrated portfolio of audio processing solutions centered on ceiling microphone arrays and digital audio processors for education and enterprise conference applications. The core portfolio includes ceiling microphone arrays (AI3200 with 32 mics, C90 with 129 mics, C92L with 73 mics, C80 desktop array with 8 mics), digital/audio processors (AI1000, AI2000, AI3000/AI3000Pro, AI600/AI600S, AI200/AI200 Pro, LS-NLP1616D), microphone array modules (four-mic and eight-mic arrays), directional ceiling microphones (DM300, LM1600, QM300), and supporting equipment (LS-CM460S PTZ camera tracking system, LS-SW1600 PoE switch, LS-V44S video tracking box, LS-D2350 Class D amplifier). All products are powered by the proprietary 5A audio preprocessing algorithms (AFC, ANS, AEC, AGC, ARR), automatic beamforming, AI noise reduction, sound source localization, and voice separation technologies. Solutions target K12 education (教学方案), higher education, conference rooms, and security/surveillance (安防) applications.

Differentiator

Problem solved

Functional benefit

Products and services

• AI1000 Audio processor for K12 education featuring built-in professional audio processor with beamforming and 5A algorithms, acoustic wall technology for sound source localization, AI noise reduction, and local/remote interactive amplification modes. Used in K12 classrooms and lecture halls.
• AI3000/AI3000Pro Digital audio processor with built-in professional audio processor chip, analog and network audio signal transmission, integrated 4×100W power amplifier, and 5A audio preprocessing algorithms. AI3000 supports cascading 2 array microphones; AI3000Pro supports cascading 4 array microphones. For education and conference rooms.
• C92L Premium ceiling microphone array with 73 MEMS silicon mics, >10m pickup distance, 19 pickup and 19 amplification zones, low-latency ClearVoice AI algorithm, Dante/PoE+ connectivity, multi-beam DOA for audio-video synchronization, and voice separation supporting up to 4 zones. For large conference rooms and lecture halls.
• C90 Ceiling microphone array with 129 high-fidelity microphones in a composite circular array, 8-core professional audio processor (6T computing power), low-latency ClearVoice AI algorithm, 33 pickup zones and 33 amplification zones, 4m amplification distance and 8m pickup distance, with built-in Dante module and cascade functionality. For large venues.
• AI2000 Audio processor for education featuring 3-mic array design with 180° directional and 360° omnidirectional pickup, supporting local and remote interactive amplification for teachers and conference speakers.
• AI200/AI200 Pro Integrated speaker processor combining speaker and audio processor with wireless receiver. Supports 5A algorithms (AFC, ANS, AEC, AGC, ARR), connects to 2 CM200 ceiling microphones for 360° amplification, with built-in 30W amplifier output for K12 classroom use.
• AI600 Array audio processor for education with dual spherical microphone arrays (3 directional mics each), beamforming algorithm, and 5A algorithms. One array covers 60-70㎡ area with full-band real-time full-duplex intercom.
• AI600S Array audio processor for education with dual spherical microphone arrays (3 directional mics each), beamforming algorithm, and 5A algorithms for K12 education and meeting room amplification.
• AI3200 Ceiling array microphone with 32 built-in microphones, 360° omnidirectional pickup, 20m pickup radius covering 80+ people, automatic beamforming voice pickup, 3D sound source localization, acoustic wall technology, and AI noise reduction for video conferencing and local amplification.
• C80 Desktop circular microphone with 8 built-in high-sensitivity silicon microphones, 6m pickup range, automatic beamforming voice pickup, feedback suppression, AI noise reduction, and cascade functionality for video conferencing.
• LS-NLP1616D Digital audio matrix supporting 16×16 analog and 16×16 Dante input/output channels, with 40-bit DSP floating-point processing engine, bus-type AEC (512ms tail length, 60dB convergence), AFC feedback suppression, ANS noise suppression, USB audio interface, and RS232/RS485/UDP control. For large-scale conference and education AV deployments.
• LS-CM460S PTZ camera system combining voice localization, body detection, and AI recognition for speaker tracking, with dual-lens design (12× optical zoom and 110° panoramic), HDMI/USB3.0/3G-SDI/ethernet simultaneous output, and intelligent whiteboard tracking for conference rooms and classrooms.
• LS-SW1600 Layer 3 managed 16-port 10/100/1000/2500M RJ45 + 2-port 1/10G SFP+ PoE switch with 90W per-port power delivery, supporting IEEE 802.3af/at/bt PoE standards for surveillance, teleconference, and wireless coverage deployments.
• LS-V44S 4K video tracking box supporting 4/8/16 HDMI inputs and outputs with PTZ camera control, acoustic-video synchronization for ceiling microphone arrays, automatic and manual tracking modes, and multi-camera management for medium and large conference rooms.
• LS-D2350 Class D constant-impedance amplifier (4/8Ω) with 1U chassis design, 2×350W at 8Ω or 2×450W at 4Ω power output, XLR input/cascade output, thermal and DC protection for conference and education amplification.
• Four-Mic Array (四麦阵列) MIC array module with 8 high-sensitivity digital microphones, 65dB SNR, 360° omnidirectional pickup, 8m+ pickup range, beamforming, automatic gain, and voice role differentiation for law enforcement interviews and meeting transcription.
• Eight-Mic Array (八麦阵列 M800/800-PLO) MIC array module (M800/800-PLO) for high-quality voice pickup with voice role differentiation, designed for high-requirement speech-to-text applications in law enforcement and conference scenarios.
• DM300 Directional ceiling microphone with 3 premium capacitor heads, 180° fan-shaped pickup, 8m pickup range, high immunity to electromagnetic and RF interference, designed for classrooms, conference rooms, recording studios, and broadcast.
• LM1600 Directional ceiling microphone with 16 capsule linear array, beamforming algorithm, 180° directional pickup, 6-8m pickup range, RJ45 interface, designed for classrooms and conference rooms.
• QM300 360° omnidirectional spherical ceiling microphone with 3-mic array design, 8m pickup range, high sound fidelity, compatible with interactive/amplification processors for classrooms and conference rooms.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• QSC: QSC's Q-SYS ecosystem integrates beamforming ceiling mics, DSP processors, and amplifiers for enterprise AV, overlapping SONICAM's full-stack conference room product strategy at a much broader scale.
• Crestron: Crestron's NVX and Flex conferencing solutions bundle microphones, processors, and room control, competing with SONICAM's integrated room bundles for enterprise and higher-education customers.
• HUAWEI IdeaHub: HUAWEI IdeaHub integrates conferencing, microphone arrays, and intelligent collaboration features into a single enterprise room device, addressing the same K12 and enterprise meeting use cases SONICAM targets with its ceiling array and processor portfolio.

Direct peers

• Bose Professional: Bose Professional's ES1 ceiling audio solution, DSP, and ControlSpace processors compete in conference rooms and classrooms with similar beamforming and integrated amplification capabilities.
• ClearOne: ClearOne's ceiling microphone arrays (BMA 360), DSP processors, and CONVERGE Pro platform compete in the same beamforming ceiling array and audio processor category SONICAM targets with C92L, AI3000, and LS-NLP1616D.
• Sennheiser: Sennheiser's TeamConnect Ceiling 2 microphone array with beamforming and Dante is a flagship product in the same category as SONICAM's ceiling array family, serving identical enterprise conference and higher-education use cases.
• Shure: Shure's Microflex Advance (MXA910/MXA920) ceiling array microphones and IntelliMix DSP are the global benchmark for conference and education audio. SONICAM's C92L, C90, and AI3200 directly compete with Shure MXA on beamforming, Dante integration, and AV-conferencing use cases.
• Seewo (希沃): Seewo is a leading Chinese K12 classroom technology vendor whose smart classroom solutions compete directly with SONICAM's AI1000/AI2000/AI3200 amplification and pickup products in the same Chinese education procurement cycle.
• Yamaha Unified Communications: Yamaha's ADECIA ceiling microphone solution and RM/CR series processors directly overlap with SONICAM's ceiling array and audio processor product lines, serving the same enterprise and education conferencing customers.
• Biamp: Biamp's Parlé ceiling and tabletop microphone arrays plus Tesira/Modena DSP processors compete head-to-head with SONICAM's AI3000 series processors and C92L/C90 ceiling arrays in conference room and classroom deployments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SONICAM