Lost in TV

What Lost in TV does

Lost in TV is a UK-based audience research and recruitment platform founded in 2003 that operates a dual-sided marketplace connecting TV and radio show enthusiasts with production companies and broadcasters. The company serves two primary segments: individual consumers seeking free tickets to studio recordings, and production companies/broadcasters needing to fill studio audiences and cast contestants. Named enterprise clients include BBC, ITV, Channel 4, Netflix, Sky, and BBC Radio 4, with specific shows ranging from QI, Who Wants to Be a Millionaire, The Masked Singer, Antiques Roadshow, and Location, Location, Location to panel shows such as The Unbelievable Truth.

The platform is built on a web-based ticketing and audience management system featuring custom application forms with drag-and-drop builders, bulk email and SMS capabilities, and a subscriber database of over 380,000 engaged users. The technology stack includes standard third-party integrations — Google Analytics 4, Google and Facebook social login, Meta advertising pixels — and supports linking to external casting form platforms such as Cast It Reach, Short Audition, and Google Forms. No mobile app is offered; distribution runs entirely through the self-serve web platform at lostintv.com, with social media presence across Instagram, Facebook, X, TikTok, and a WhatsApp channel. The company is GDPR-compliant under UK data protection law.

Lost in TV generates revenue through three primary streams: (1) Plus+ Membership subscriptions priced at £19.99 per 12 months for guaranteed entry and priority notifications, (2) paid email campaigns where production companies pay to promote casting calls to the 380,000+ subscriber base, and (3) freemium casting call posting with optional paid social media promotion upgrades. The company is registered as Lost in TV Limited (company number 04801855), a private limited company in England and Wales with no disclosed external investment. It operates from a registered office in Mildenhall, Suffolk with operational hubs in London, Manchester, and Glasgow, and has a single named Director who also serves as Data Protection Officer.

Name

Lost in TV

Legal name

Lost in TV Limited

Website

https://lostintv.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Lost in TV is a UK audience research and recruitment platform connecting 380,000+ subscribers with free TV and radio show tickets while providing production companies a casting call platform. Revenue derives from Plus+ memberships and paid casting call promotions.

Ownership category

akta.pro rank

Headquarters

HQ city

Wembley

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Plus Membership Subscription: Premium membership offering guaranteed entry tickets (Plus+ tickets) instead of first-come-first-served general admission. Members receive priority notifications for new shows and unlimited upgrades to successful ticket applications.
2. Casting Call Email Campaigns: Production companies pay to promote casting calls via email blast to 380,000+ subscribers. Optional paid promotion service for social media posting.
3. Casting Platform Access: Free to post casting calls; Lost in TV earns revenue from optional email campaigns and social media promotion fees for production companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lost in TV operates a free audience ticketing platform that connects fans with TV, radio, comedy, and live entertainment show recordings across the UK. The company also provides a casting call platform where production companies can post casting opportunities, manage applicants, and reach over 380,000 engaged subscribers. Revenue is generated through Plus+ Membership subscriptions offering guaranteed entry (£19.99/year) and paid email campaigns promoting casting calls to the subscriber database.

Product overview

Lost in TV operates as a dual-sided platform offering free audience tickets for TV, radio, comedy, and music recordings to consumers, while simultaneously providing a casting call platform for production companies. The core Lost in TV Audience Ticket Platform serves viewers seeking free show tickets, while the Plus+ Membership add-on offers priority guaranteed entry for £19.99 annually. The separate Casting Call Platform enables production companies to reach 380,000+ subscribers for free, with optional paid email campaigns to accelerate casting.

Differentiator

Problem solved

Functional benefit

Brands

• Lost in TV Agency: A dedicated casting platform for TV and production companies to post casting calls and manage applicants.
• Plus+ Membership

Products and services

• Lost in TV Audience Ticket Platform A free audience ticketing platform that connects fans with TV, radio, and live entertainment show recordings across the UK. Users can browse shows, request tickets, and receive SMS/email updates about bookings.
• Plus+ Membership A paid priority membership (£19.99 for 12 months) that guarantees entry to TV show recordings with reserved seats, rather than first-come-first-served general admission. Members also receive priority notifications about new shows. BBC TV/Radio/Podcasts are exempt from the Plus+ scheme.
• Casting Call Platform A dedicated casting platform for production companies to advertise casting calls, build custom application forms with a drag-and-drop builder, manage applicants, and contact candidates. Reaches over 380,000 engaged subscribers. Production companies can post casting calls free of charge, with optional paid email campaigns available to promote casting opportunities.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Audiences Unlimited (Research Unlimited): US-based audience research and recruitment firm serving TV networks and shows; comparable business model to Lost in TV but operating across the Atlantic rather than the UK.

Others

• Mailchimp / Email Marketing Platforms (as adjacent ecosystem): Email-marketing infrastructure provider; the casting email campaigns and 380,000+ subscriber newsletters at Lost in TV rely on comparable broadcast/email infrastructure, making this an adjacent ecosystem participant rather than a direct competitor.
• TICKETEK / TixTrack (audience-recruitment operators): Ticketing and audience-management technology providers serving venues and studios; enabler ecosystem similar to the technology layer Lost in TV layers onto UK broadcaster ticketing and casting workflows.

Broad incumbents

• Backstage (Cast.it / Backstage.com): Backstage is a large established casting and audition platform with global reach, serving production companies with casting tools that partially overlap with Lost in TV's casting call platform.
• StarNow: StarNow is a global talent platform for performers and casting calls, an adjacent incumbent offering casting-recruitment capabilities similar to Lost in TV's casting platform.

Emerging players

• Eventbrite: Eventbrite is a broad ticketing and event-discovery platform that overlaps with audience-recruitment and casting-event ticketing use cases adjacent to Lost in TV's core offering.

Direct peers

• SRO Audiences: SRO Audiences is the long-standing principal ticketing provider for BBC studio shows, directly competing with Lost in TV for the same UK broadcaster audience-recruitment and studio-ticket workflows.
• Casting Call Pro: Casting Call Pro is a UK platform connecting production companies with actors and contestants, overlapping with Lost in TV's casting call platform on the production-company side.
• Show Tickets (Showtickets / ShowSeats): UK-focused ticketing services for TV shows and live recordings; competes head-to-head with Lost in TV for the same enthusiast audience and broadcaster relationships.
• ApplauseStore: ApplauseStore provides free audience tickets for TV shows and events in the UK, operating a comparable consumer-facing ticketing model with similar broadcaster partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/tvaudience
• Facebookfacebook.com/tvaudience
• Instagraminstagram.com/lostin_tv
• TikToktiktok.com/@lost.in.tv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lost in TV