Manda Naturals

What Manda Naturals does

Manda Naturals (legal entity: The MNDA Group, Inc.) is a privately held, bootstrapped personal care company founded in 2015 by Cyrus Sutton and five collaborators, originally in San Diego and now operating out of Washougal, Washington in the Columbia River Gorge. The company develops and sells a small portfolio of food-grade skincare products — currently the MANDA SUMMER SUN PASTE ($24, 1.2 oz tin, non-nano zinc oxide SPF50) and the recently introduced MANDA ORGANIC LIP BALM ($12, 0.5 oz recyclable paperboard tube) — built around the thesis that skincare ingredients should be edible and sourced from regenerative Pacific Northwest producers. Core inputs include grass-fed and grass-finished beef tallow from Y-NOT Farm & Ranch in Oregon, organic beeswax, kaolin clay, fair-trade cocoa, non-nano zinc oxide as the physical UV blocker, and organic raspberry seed oil. Production is hand-batched to order in a kitchen in Washougal, with the "MANDA Relaunch" first batch capped at 200 units.

The business model is direct-to-consumer e-commerce through mandanaturals.com, shipping within the United States (all 50 states, DC, Puerto Rico, and US territories) via USPS Ground Advantage, with free shipping on orders over $50 and a 30-day return policy. The company has no disclosed institutional funding, no retail or wholesale distribution, and no mobile application; customer acquisition relies on earned media across major outdoor and lifestyle publications (Outside, Forbes, New York Magazine, Sunset, Travel and Leisure, Condé Nast Traveler, Elle, Business Insider), organic social presence on Instagram, Facebook, and TikTok, an email newsletter, and word-of-mouth endorsements from professional surfers. Customer segments are horizontal and persona-based: outdoor enthusiasts, natural and organic skincare consumers, and eco-conscious consumers seeking plastic-free, transparently sourced products. The "Food For Your Skin" trademark and first-mover status as the first food-grade SPF50 sunscreen in the USA anchor the brand's positioning.

Name

Manda Naturals

Legal name

The MNDA Group, Inc.

Website

https://mandanaturals.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Manda Naturals is a privately held, bootstrapped skincare company that hand-batches and sells direct-to-consumer a food-grade SPF50 sun paste and organic lip balm made with regenerative Pacific Northwest ingredients, serving health-conscious outdoor and natural skincare consumers in the United States.

Ownership category

akta.pro rank

Product category

Natural Personal Care

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industry

Hand & Foot Care (CRABAAAE)

Keywords

• Natural skincare products
• Food grade sunscreen
• Organic sun protection
• Handmade personal care
• Natural lip balm

Headquarters

HQ city

Encinitas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Sales: Direct-to-consumer sales of skincare products (sunscreen paste and lip balm) through e-commerce. One-time purchase model with per-unit pricing. Free shipping on orders over $50.
2. Pre-Orders: Products sold on pre-order basis with card charged at time of order. Allows for ingredient purchasing and production planning based on confirmed demand.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Manda Naturals develops, hand-makes, and sells two physical personal care products — a SPF50 sun protection paste and an organic lip balm — formulated exclusively from food-grade and organic ingredients, including non-nano zinc oxide, grass-fed tallow, organic beeswax, and fair-trade cocoa. Products are piped to order in small batches at a production kitchen in the Columbia River Gorge, Washington, and sold direct-to-consumer through the company's own e-commerce site, with shipping within the United States.

Product overview

Manda Naturals is a food-grade skincare company founded in 2015, offering a focused portfolio of two core products: the MANDA SUMMER SUN PASTE (UV-formulated sun protection) and MANDA ORGANIC LIP BALM. Both products emphasize food-grade, organic ingredients sourced from the Pacific Northwest and West Coast, including grass-fed tallow, organic beeswax, fair-trade cocoa, and non-nano zinc oxide. The company hand-makes all products in small batches in the Columbia River Gorge, WA, and emphasizes ingredient transparency and sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• MANDA SUMMER SUN PASTE SPF50 UV-formulated food-grade sun protection paste (1.2 oz tin) made with grass-fed tallow, non-nano zinc oxide, organic beeswax, kaolin clay, fair-trade cocoa, organic cacao butter, organic raspberry seed oil, organic rosemary leaf extract, and organic cinnamon leaf oil. Water and sweat resistant for hours, hand-made in the Columbia River Gorge, WA, and sold for $24.00 per unit.
• MANDA ORGANIC LIP BALM Food-grade organic lip balm (0.5 oz recyclable paperboard tube) made with organic cacao butter, organic beeswax, grass-fed and grass-finished beef tallow, organic honey, organic vanilla powder, non-nano zinc oxide, organic cacao powder, organic raspberry seed oil, and organic rosemary oil. Soft texture that melts on contact, sold for $12.00 per unit.

Quantifiable outcome

• First food-grade SPF50 sunscreen brand in the USA
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Y-NOT Farm & RanchcoreStrategic or Co-development PartnerRegenerative cattle ranch in Lookingglass, Oregon that supplies grass-fed and grass-finished tallow for Manda's products. No pesticides or synthetic fertilizers used. Tallow is described as the closest analog to human sebum that nature produces.
• Small Pacific Northwest Raspberry ProducerminorOthersBerry Beautiful in the Pacific Northwest supplies organic raspberry seed oil used in Manda products.
• Mountain Rose HerbsminorOthersSupplier of rosemary CO2 extract from Eugene, Oregon used in Manda formulations.
• Central California BeekeeperminorOthersApairy in Central California supplies organic beeswax for Manda products.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/manda
• Xx.com/mandanaturals
• Facebookfacebook.com/MANDAnaturals
• LinkedInlinkedin.com/company/manda

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manda Naturals