Stand with Asian Americans

Name

Stand with Asian Americans

Legal name

Stand with Asian Americans

Website

https://standwithasianamericans.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Civil Rights Legal Services

NAICS

Human Rights Organizations (813311), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Employment & Labor Law (BPAHAAAD), Racial & Ethnic Justice Organizations (BPAGAFAC)

Keywords

• Civil rights legal services
• Workplace discrimination advocacy
• Anti-Asian hate response
• Legal aid nonprofit
• Workplace justice education

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: SwAA relies primarily on individual and corporate donations to fund operations and the Workplace Justice Fund. The organization has a goal to raise $1 million by year-end for the Workplace Justice Fund, with $300,000 already secured from anonymous donors.
2. Grants: The organization receives grant funding from foundations and institutional donors. Past grantmaking recipients include APIA Vote, AAPI Women Lead, StopAAPIHate, Asian Americans Advancing Justice, NAPAWF, and others.
3. Legal Services Revenue: The Workplace Justice Fund will provide pro bono and affordable legal representation, generating some revenue through sliding-scale legal service fees for clients who can pay.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Stand with Asian Americans (SwAA) is a 501(c)(3) legal civil rights nonprofit that combats anti-Asian workplace discrimination through direct legal representation, employer and employee education, policy research, and community empowerment resources. Its flagship offerings are the Workplace Justice Initiative online portal and the Workplace Justice Fund, a $1 million initiative providing pro bono and affordable legal services to Asian American workers facing discrimination, harassment, or retaliation.

Product overview

Stand with Asian Americans (SwAA) operates as America’s first legal civil rights organization focused on combating anti-Asian workplace discrimination. The organization offers a unified platform combining its core Workplace Justice Initiative portal with the Workplace Justice Fund. The product portfolio includes legal representation services, educational programs for employers and employees, policy research, and community support resources. Key offerings include the Workplace Justice Initiative (an online portal with Employee Guide, Resources, Research, and community forums), the Workplace Justice Fund (providing financial support for legal representation), the Submit Your Story feature (for incident reporting), and curated Resource libraries including memoirs, nonfiction, fiction, films, and civil rights organization links.

Differentiator

Problem solved

Functional benefit

Brands

• Workplace Justice Initiative: A program dedicated to helping Asian Americans navigate workplace discrimination through legal support, education, research, and community resources. Operates at justice.standwithasianamericans.com.
• Workplace Justice Fund

Products and services

• Workplace Justice Initiative SwAA's flagship online portal providing resources, incident reporting, community support, and educational materials for Asian Americans facing workplace discrimination. The portal includes an Employee Guide, Research section, Resources library, and community forums.
• Workplace Justice Fund A groundbreaking fund dedicated to fighting discrimination against Asians in American workplaces. The fund provides pro bono and affordable legal representation, develops educational programs, conducts policy research, and establishes a robust online platform for community support and incident reporting.
• Legal Services Pro bono and affordable legal representation for Asian Americans facing workplace discrimination, including representation before state and federal courts, EEOC, and state-equivalent agencies.
• Educational Programs Programs educating employers and employees about workplace rights and issues affecting Asians in America, including training tools, curriculum development, and employer resources.
• Policy Research In-depth studies on systemic workplace discrimination against Asians in America to inform policy recommendations and corporate best practices.

Quantifiable outcome

• 36% of Asian Americans experience racial prejudice at work
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and supporting.

• BlindcoreStrategic or Co-development Partner · 5 October 2023SwAA partnered with Blind, an anonymous social network for tech professionals with 9 million users, to conduct comprehensive surveys on workplace discrimination facing Asian Americans in the tech industry. The partnership produced the 'Unmasking the Reality of Asian American Discrimination' survey with thousands of respondents from companies including Amazon, Microsoft, Google, Meta, Intel, Cisco, and Apple.
• StopAAPIHatecoreStrategic or Co-development PartnerPast grantmaking recipient and strategic partner in the broader anti-Asian hate advocacy ecosystem. Organizations collaborate on addressing anti-Asian discrimination and share resources for community support.
• Asian Americans Advancing JusticecoreStrategic or Co-development PartnerPast grantmaking recipient and civil rights ally. Partnership supports broader advocacy efforts and resource sharing for Asian American communities.
• APIA VotesupportingStrategic or Co-development PartnerPast grantmaking recipient partner focused on civic engagement and voting rights for Asian American and Pacific Islander communities.
• AAPI Women LeadsupportingStrategic or Co-development PartnerPast grantmaking recipient focused on leadership development and empowerment for AAPI women.
• NAPAWFsupportingStrategic or Co-development PartnerPast grantmaking recipient - National Asian Pacific American Women's Forum focused on issues affecting AAPI women.
• Association for Asian American StudiessupportingStrategic or Co-development PartnerPast grantmaking recipient academic partner supporting research and education on Asian American issues.
• Asian American Education ProjectsupportingStrategic or Co-development PartnerPast grantmaking recipient focused on educational initiatives and resources for Asian American communities.
• Nationwide Law FirmscoreChannel Partner/ Reseller/ DistributorCollaborations with law firms across the country for case referrals and legal representation. Part of the Workplace Justice Fund initiative to provide pro bono and affordable legal representation to Asian Americans facing workplace discrimination.
• Corporate PartnerssupportingStrategic or Co-development PartnerPartnerships with corporations to advance workplace equity and support SwAA's education and training programs for employers on Asian American workplace issues.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Others

• National Asian Pacific American Women's Forum (NAPAWF): National AAPI women's advocacy and policy organization and existing SwAA grantmaking partner; thematically aligned but focused on policy/reproductive rights rather than workplace legal services.
• APIA Vote: Nonpartisan nonprofit increasing AAPI civic participation through voter registration and education; existing SwAA grantmaking partner with aligned AAPI community focus but distinct civic engagement mission.

Direct peers

• Asian Law Caucus: San Francisco-based nonprofit providing legal services, education, and advocacy for Asian American and Pacific Islander communities; direct geographic and functional overlap with SwAA's San Francisco HQ and workplace discrimination focus.
• Asian American Legal Defense and Education Fund (AALDEF): National legal organization providing legal services, litigation, and policy advocacy for Asian Americans, including voting rights and workplace equity; operates as a direct peer in AAPI legal advocacy and education.
• Asian Americans Advancing Justice: The largest national AAPI legal and civil rights consortium; provides direct legal services, policy advocacy, and education for Asian American communities — directly overlapping with SwAA's workplace justice, education, and policy research pillars.
• Stop AAPI Hate: Coalition tracking and responding to anti-Asian hate incidents with reporting, research, and advocacy; comparable mission to SwAA's incident-reporting portal and discrimination research, though broader in scope beyond workplace issues.

Broad incumbents

• National Employment Law Project (NELP): National advocacy organization for workers' rights, including workplace discrimination policy and litigation; overlaps substantively with SwAA's employment/labor legal focus but does not specialize in the AAPI community.
• Lawyers' Committee for Civil Rights Under Law: Established national civil rights legal organization operating across racial justice, voting rights, and employment discrimination; provides broader legal services that overlap with SwAA's employment discrimination work but spans all communities.

Emerging players

• AAPI Equity Alliance: California-based coalition advocating for AAPI equity through policy, organizing, and research; complementary mission but with broader geographic/community focus rather than direct legal services.
• Chinese for Affirmative Action: AAPI civil rights organization focused on immigrant rights, language access, and multiracial democracy; adjacent AAPI advocacy with overlapping community in the Bay Area but more limited workplace-specific programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/StandwithAAs
• Facebookfacebook.com/standwithasianamericans
• LinkedInlinkedin.com/company/stand-with-asian-americans
• Instagraminstagram.com/standwithasianamericans

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stand with Asian Americans