New Brunswick Tomorrow

What New Brunswick Tomorrow does

New Brunswick Tomorrow (NBT) is a 501(c)(3) nonprofit social impact organization founded in July 1975 in New Brunswick, New Jersey by Johnson & Johnson and community partners to manage the city's revitalization process. Operating from a single headquarters at 390 George Street with approximately eight full-time staff, NBT delivers a portfolio of free community programs organized across three pillars — Children & Youth (Bobadilla Summer Soccer Academy for ages 8-18, Building Bridges to Success college/career readiness), Health (LIVE WELL-VIVIR BIEN NEW BRUNSWICK bilingual communications campaign, Community Health Ambassadors, Community Health Hub, Community Wellness Clinics, Lead Remediation and Abatement Program), and Neighborhoods (Esperanza and Livingston Avenue South revitalization, Family Leadership Academy, Housing Programs, Mercado Esperanza Food Business Incubator, Economic Development). The organization also incorporated Hub City Housing in 2024 as a sister Community Housing Development Organization (CHDO) to enable direct affordable housing development that NBT cannot legally perform under its 501(c)(3) status.

The organization's go-to-market is community-led rather than commercial: programs are delivered free of charge to residents and reach over 2,500 people annually through outreach events, 500+ households via Community Health Ambassadors, and 30,000+ people via social media. NBT does not sell a product and has no proprietary technology platform — its core technology is its grassroots organizing model and resident-engagement infrastructure (bilingual website, social channels, door-to-door canvassing, e-newsletter, events including Ciclovia open-streets festivals and the annual 50th Anniversary Gala).

NBT's revenue model rests on four streams: tax-deductible donations from individuals (preset tiers $50-$500 plus custom amounts, minimum $10 online, monthly/yearly recurring); New Jersey Neighborhood Revitalization Tax Credit (NRTC) program grants (six consecutive awards totaling over $2.6 million across 2020-2027); corporate and foundation sponsorships (Johnson & Johnson as founding partner, Robert Wood Johnson Foundation, Saint Peter's University Hospital, OceanFirst, plus bank/insurance NRTC investors); and program service revenue from Hub City Housing's affordable housing development activities. The organization's primary customers/beneficiaries are residents of two majority-Latino NRTC-designated neighborhoods covering approximately 13% of New Brunswick's land area and 20% of its population, with secondary beneficiaries including low- and moderate-income households (19 first-time homebuyers supported with $210,000 in down payment assistance), 215 youth in the Soccer Academy, 147 small business entrepreneurs, and underserved/immigrant residents facing healthcare access barriers in a city where 80% of households rent and 65% are cost-burdened.

Name

New Brunswick Tomorrow

Legal name

New Brunswick Tomorrow

Website

https://nbtomorrow.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

New Brunswick Tomorrow is a 501(c)(3) nonprofit founded in 1975 that delivers free Children & Youth, Health, and Neighborhood revitalization programs to residents of New Brunswick, NJ, with sister agency Hub City Housing enabling affordable housing development.

Ownership category

akta.pro rank

Product category

Community Development Services

NAICS

Civic and Social Organizations (813410), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Community Development & Neighborhood Revitalization (CDBG, Place-Based Initiatives) (BPAIANAE)

akta.pro secondary industries

Housing Development, Construction & Rehabilitation Programs (BPAIANAB), Community Centers & Neighborhood Support Services (BPAGAEAL), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Community revitalization services
• Neighborhood economic development
• Affordable housing programs
• Youth development programs
• Community health outreach

Headquarters

HQ city

New Brunswick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: New Brunswick Tomorrow is a registered 501(c)(3) nonprofit organization (Tax ID: 51-0137783) that relies on donations from individuals, corporations, and foundations. The donate page accepts one-time and recurring gifts, with donation designations for funds including New Brunswick Community Response Fund, Health, Neighborhoods, Youth, Leadership, Mercado Esperanza, and Healthy Homes.
2. Neighborhood Revitalization Tax Credit (NRTC) Program: NBT has received six consecutive NRTC awards from the NJ Department of Community Affairs, providing businesses with a 100% tax credit for funds contributed to NBT's neighborhood improvement strategies. Awarded $866,507 for 2026-27 for Esperanza and Livingston Avenue South neighborhoods. Prior NRTC awards included $1 million (2023), $750,000 (2021), and $230,000 COVID relief.
3. Corporate and Foundation Sponsorships: Corporate sponsors (e.g., Johnson & Johnson) and foundations provide financial support. NRTC investors (banks and insurance companies) contribute funds in exchange for NJ tax credits. Sponsors also support specific programs such as the 50th Anniversary Gala and Summer Soccer Academy.
4. Program Service Revenue (Hub City Housing): Hub City Housing, NBT's sister agency incorporated in 2024 as a Community Housing Development Organization (CHDO), develops affordable housing and supports homeownership opportunities, generating revenue through housing development activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

New Brunswick Tomorrow is a nonprofit community development organization that delivers free, place-based programs in children and youth development, community health access, and neighborhood revitalization across New Brunswick, NJ. Its core offerings include the Bobadilla Summer Soccer Academy, the LIVE WELL-VIVIR BIEN health communications campaign, Community Health Ambassadors and Wellness Clinics, the Esperanza and Livingston Avenue South neighborhood revitalization projects, the Family Leadership Academy, affordable housing development through sister agency Hub City Housing, and small business and entrepreneurship support including the Mercado Esperanza food incubator.

Product overview

New Brunswick Tomorrow (NBT) is a nonprofit social impact organization offering a portfolio of community programs organized across three focus areas: Children & Youth, Health, and Neighborhoods. The organization operates as a platform of interconnected programs rather than a single unified product. Under Children & Youth, key offerings include the Bobadilla Summer Soccer Academy (free five-week soccer and life skills camp) and the NBT & NBEF Building Bridges to Success partnership (college/career readiness). Health initiatives include the LIVE WELL-VIVIR BIEN NEW BRUNSWICK communications campaign and Community-Based Health Services (featuring Health Ambassadors, Health Hub, Wellness Clinics, and Lead Remediation Program). Neighborhood programs span Esperanza and Livingston Avenue South revitalization, Family Leadership Academy, Housing Programs (homeownership and tenant support), Hub City Housing (CHDO subsidiary), Mercado Esperanza/Food Business Incubator, and Economic Development programs. These programs function as distinct but complementary initiatives under NBT's unified social impact mission.

Differentiator

Problem solved

Functional benefit

Brands

• Hub City Housing: A sister agency of New Brunswick Tomorrow, incorporated in 2024 as a Community Housing Development Organization (CHDO) focused on creating healthy, affordable homes and improving quality of life for low- and moderate-income persons in New Brunswick.
• LIVE WELL-VIVIR BIEN NEW BRUNSWICK
• Healthier New Brunswick
• Bobadilla Summer Soccer Academy
• Mercado Esperanza

Products and services

• Bobadilla Summer Soccer Academy Free five-week summer camp serving approximately 150 children ages 8-18 in New Brunswick that builds soccer skills on the field and life skills off the field through workshops on character, resiliency, community service, and a Summer Reading program. Includes 15 high school junior counselors employed and 10 college scholarships totaling $12,000 annually.
• NBT & NBEF Building Bridges to Success College and career readiness partnership with the New Brunswick Education Foundation (NBEF) supporting AVID program students at New Brunswick High School through workshops, mentorship, scholarship support, and youth leadership development.
• LIVE WELL-VIVIR BIEN NEW BRUNSWICK City-wide bilingual (English/Spanish) mobile-friendly health communications campaign creating awareness and inspiring New Brunswick residents to participate in health and wellness resources, serving as the communications mechanism for Healthier New Brunswick.
• Community-Based Health Services Comprehensive community health program including Community Health Ambassadors (door-to-door canvassing engaging 500+ households annually), the Community Health Hub serving 20-25 residents monthly, Community Wellness Clinics in partnership with New Brunswick Public Schools providing flu vaccines and screenings, and the Lead Remediation and Abatement Program (LRAP) launched October 2024.
• Esperanza Neighborhood Project Place-based neighborhood revitalization initiative focused on housing, economic development, and community building in one of New Brunswick's most culturally rich yet historically underserved majority-Latino communities, covering approximately 13% of the city's land area and 20% of its population.
• Livingston Avenue South Neighborhood Project Neighborhood revitalization initiative launched in 2025 covering housing, economic development, and community building in the adjacent majority-Latino community, focused on the Livingston Avenue South corridor.
• Family Leadership Academy Year-long program co-created with PRAB that helps families build skills, access resources, and work toward greater economic security through a comprehensive group curriculum, individual case management, and matched savings accounts; 152 families graduated and $430,000 saved by participating families.
• Housing Programs Multi-pronged housing strategy including pre-purchase education (45 households annually) and counseling (30 households annually), the Club Mi Casa/My Home Club, down payment and closing cost assistance grants ($210,000 awarded to 19 first-time homebuyers across 9 families), housing counseling for tenants (275 households annually), New Brunswick Tenant Association organizing (120 tenants annually), and affordable housing development.
• Hub City Housing Sister agency of New Brunswick Tomorrow incorporated in 2024 as a Community Housing Development Organization (CHDO) dedicated to developing quality, affordable housing and improving quality of life for low- and moderate-income persons in New Brunswick through homeownership opportunities.
• Mercado Esperanza Food entrepreneurship initiative and family-friendly Latino arts, food, and culture festival helping emerging food vendors test and grow their businesses through community-based sales opportunities, culinary school scholarships (14 awarded), and the Food Business Incubator launched in 2025.
• Economic Development Programs Local economic revitalization initiatives including small business grant programs ($201,406 awarded to 31 recipients), educational workshops, networking events, commercial corridor revitalization for Esperanza/French Street and Livingston Avenue South neighborhoods, and partnership with the NJ Small Business Development Center for free business coaching and financial resources.
• Esperanza Homes Phase II Affordable housing development project under Hub City Housing involving pre-development tasks and construction management for newly constructed two-family homes sold to moderate-income homebuyers and rental apartments for low-income households in the Esperanza neighborhood.

Quantifiable outcome

• 215 youth served annually in Summer Soccer Academy; 91% neighborhood satisfaction; 19 first-time homebuyers supported
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered major, core and minor.

• Habitat for Humanity of Greater Middlesex and MorrismajorStrategic or Co-development Partner · 1 January 2025Partnership launched in 2025 for a home repair program providing free or low-cost repairs to income-qualified homeowners in Esperanza and Livingston Avenue South neighborhoods, as part of the NRTC revitalization project.
• NJ Small Business Development Center at the College of New JerseycoreStrategic or Co-development Partner · 1 January 2025Partnership expanded in 2025 to bring free, high-quality business coaching and financial resources to local entrepreneurs and small business owners in target neighborhoods.
• Hub City Housing (HCH)coreStrategic or Co-development Partner · 1 January 2024NBT incorporated and launched Hub City Housing in 2024 as a dedicated Community Housing Development Organization (CHDO) to create affordable homes and improve quality of life for low- and moderate-income persons in New Brunswick. HCH is a sister agency of NBT, with its Board Chair also serving as NBT's Director of Neighborhood Strategies.
• Rutgers Community Health FoundationcoreStrategic or Co-development PartnerProgram partner for the Bobadilla Summer Soccer Academy. Supports NBT's health and youth development initiatives, providing funding and programmatic collaboration.
• OceanFirstcoreStrategic or Co-development PartnerProgram partner and financial supporter of the Bobadilla Summer Soccer Academy. Also a recurring NRTC investor contributing to NBT's neighborhood revitalization projects.
• Saint Peter's University HospitalcoreStrategic or Co-development PartnerProgram partner for Summer Soccer Academy and health initiatives. Also represented on NBT's Board of Directors (Brittany Wooden, Executive Director of Community Outreach). Strong collaboration on community health programs.
• New Jersey Department of Community Affairs (NJ DCA)coreStrategic or Co-development PartnerProgram partner for Summer Soccer Academy. Also administers the Neighborhood Revitalization Tax Credit (NRTC) Program through which NBT receives consecutive awards. Key government partner in housing and community development.
• New Brunswick Development Corporation (Devco)majorStrategic or Co-development PartnerLong-time partner organization that implements physical 'brick-and-mortar' aspects of New Brunswick's revitalization plans. Historical relationship since NBT's founding in 1975.
• coLAB ArtsmajorStrategic or Co-development PartnerArts organization partner supporting public art projects, Mercado Esperanza festival, youth arts programming (Summer Arts Institute), and community murals and public art installations in neighborhoods.
• PRAB (Puerto Rican Action Board)coreStrategic or Co-development PartnerCo-creator of the Family Leadership Academy with NBT. Community organization providing services to Latino and other community members in New Brunswick.
• Elijah's PromisecoreStrategic or Co-development PartnerPartner in economic development and food entrepreneurship programs. Provides culinary school scholarships (Promise Culinary School) for talented local cooks and supports the Food Business Incubator program.
• Rising Tide CapitalcoreStrategic or Co-development PartnerPartner in small business development and entrepreneurship support, helping emerging and established local businesses access training and resources.
• NJSBDC (New Jersey Small Business Development Center)coreStrategic or Co-development PartnerProvides free business coaching and financial resources to local entrepreneurs in target neighborhoods through an expanded partnership with NBT.
• SCOREminorStrategic or Co-development PartnerProvides educational workshops and mentorship for small business owners participating in NBT's economic development programs.
• GNEC (Greater New Brunswick Economic Opportunity Corporation)minorStrategic or Co-development PartnerEconomic development partner supporting small business and entrepreneurship initiatives in the greater New Brunswick area.
• NJCC (New Jersey Community Capital)coreStrategic or Co-development PartnerCommunity development financial institution partnering with NBT on neighborhood revitalization and housing programs. Partner in Esperanza Neighborhood Project and housing development.
• Coming Home of Middlesex CountycoreStrategic or Co-development PartnerHousing partner working with NBT and Hub City Housing on affordable housing development and homeownership programs.
• Housing & Community Development Network of New JerseycoreStrategic or Co-development PartnerStatewide housing advocacy and community development network partnering with NBT on housing programs and policy.
• Robert Wood Johnson Medical School (Rutgers)coreStrategic or Co-development PartnerKey health partner including Eric B. Chandler Health Center and HIPHOP program. Dr. Eric G. Jahn serves as Senior Associate Dean for Community Health and is on NBT's Board. Collaboration on community health outreach and health equity initiatives.
• Robert Wood Johnson University HospitalmajorStrategic or Co-development PartnerMajor healthcare institution and health partner supporting community health programs, wellness initiatives, and health access work in New Brunswick.
• New Brunswick Police DepartmentcoreStrategic or Co-development PartnerDeputy Chief Mike Bobadilla created the Summer Soccer Academy as a volunteer and coordinates the program with NBT. Captain Michael Bobadilla serves as Chair of NBT's Board of Directors. Department collaborates on youth outreach and community policing.
• Middlesex County CollegemajorStrategic or Co-development PartnerPresident Mark McCormick serves on NBT's Board of Directors. Collaboration on workforce development and educational opportunities for New Brunswick residents.
• City of New BrunswickcoreStrategic or Co-development PartnerKey municipal government partner. The city's departments (Social Services, Parks, Fire, Police, Public Schools, Recreation, Senior Center, Housing and Redevelopment Authority) collaborate with NBT across all program areas.
• New Brunswick Public SchoolscoreStrategic or Co-development PartnerKey partner for health programs (Community Wellness Clinics, Live Well campaign), youth programming, and school-based health services. Multiple joint initiatives on student health and wellness.
• New Brunswick Education Foundation (NBEF)coreStrategic or Co-development PartnerNBT partners with NBEF on the 'Building Bridges to Success' program supporting college and career readiness for New Brunswick youth through the AVID program at New Brunswick High School. NBT sponsors workshops, mentorship, and ten college scholarships totaling $12,000 annually.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• United Way of Central Jersey: UWCJ is a regional United Way affiliate serving New Brunswick and surrounding Middlesex County communities. Operates a comparable community-fundraising and grantmaking model supporting health, youth, and housing programs in the same geographic footprint as NBT.
• Rising Tide Capital: Jersey City-based nonprofit providing small business coaching and entrepreneurship training to underserved entrepreneurs. Existing NBT partner and direct peer in economic development programming for immigrant and minority small business owners.
• Puerto Rican Action Board (PRAB): PRAB is a New Brunswick-based Latino social services organization that co-creates the Family Leadership Academy with NBT. Directly comparable community organization serving overlapping Latino and immigrant populations in the same neighborhoods.
• New Jersey Community Capital (NJCC): New Jersey-based CDFI providing financing for affordable housing, community facilities, and small businesses in underserved neighborhoods. Existing NBT partner with directly comparable neighborhood-revitalization and affordable-housing mandate across New Jersey.
• Groundwork USA (Groundwork Trusts network): National network of local "Groundwork" trusts running place-based environmental, youth, and community revitalization programs. Comparable resident-led, multi-pillar community model, though their emphasis skews more toward green-space/environmental work than NBT's housing and small business focus.
• Habitat for Humanity of Greater Middlesex and Morris: An existing NBT partner in the 2025 Home Repair Program. Operates an affordable housing and homeownership model overlapping with NBT's housing and Hub City Housing initiatives in the same New Brunswick service area.

Broad incumbents

• Enterprise Community Partners: Enterprise is a national nonprofit that invests in affordable housing and community development across the U.S. Comparable to NBT/Hub City Housing's housing-development focus and resident-led revitalization model, but with a national footprint and much larger capital base.
• Local Initiatives Support Corporation (LISC): LISC is a national community development financial institution that finances affordable housing, small businesses, and neighborhood revitalization. Highly comparable to NBT's multi-pillar community development approach but operates at national scale rather than focusing on a single city.
• UnidosUS: National Latino civil rights and community advocacy organization with affiliated place-based programs in housing, education, health, and economic empowerment. Highly comparable mission to NBT's Esperanza/Livingston Avenue South work serving Latino communities, but operating at national scale.

Emerging players

• The Enterprise Center (formerly The Net) / Esperanza United: National Latino-focused community development organization with comparable mission to NBT's Esperanza Neighborhood Project. Serves similar populations through community development, economic empowerment, and youth programs but operates nationally rather than at the single-city scale NBT does.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights2 records

Customer concentration

• Xx.com/NBTomorrow
• YouTubeyoutube.com/user/newbrunswicktomorrow
• Facebookfacebook.com/nbtomorrow
• LinkedInlinkedin.com/company/new-brunswick-tomorrow

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Brunswick Tomorrow