Kotimaailma.com

Name

Kotimaailma.com

Legal name

Kotimaailma

Website

https://kotimaailma.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Corporate Housing

NAICS

Accommodation (721), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Furnished Monthly Apartments (Urban/Residential) (THAMAFAB)

Keywords

• Furnished apartment rentals
• Corporate housing services
• Project accommodation solutions
• Serviced apartments
• Temporary housing

Headquarters

HQ city

Turku

HQ country

Finland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Apartment Rental: Rental income from fully furnished apartments across Finland, with all-inclusive pricing covering utilities, internet, insurance, and final cleaning. Accommodations available for stays ranging from days to several months.
2. Additional Services: Supplementary services including extra cleaning, parking, pet fees, early/late check-in, extra linens, and children's equipment. These services provide additional revenue per booking.
3. Framework Agreements: Long-term contractual arrangements with corporate clients for ongoing accommodation needs across Finland, providing predictable recurring revenue from enterprise customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Kotimaailma rents fully furnished apartments, aparthotels, and hostel-style rooms across more than 70 locations in Finland (and partner properties on Spain's Costa del Sol) for stays ranging from a few days to several months. All-inclusive pricing covers utilities, internet, insurance, and final cleaning, and the company provides tailored turnkey solutions for corporate clients, project teams, and individual travelers. Distribution combines a self-service online store with a dedicated corporate sales team handling framework agreements and project accommodation.

Product overview

Kotimaailma is Finland's only nationwide furnished apartment chain offering a portfolio of accommodation solutions. The core offering consists of Kotimaailma Furnished Apartments (nearly 1,000 apartments in 70+ Finnish locations), Kotimaailma Aparthotels (serviced apartment buildings including Kamppi in Helsinki), and Kotimaailma Rooms (hostel-style accommodation with private rooms and shared facilities in Lahti, Kokkola, Kotka, Vantaa, and Rovaniemi). These are complemented by specialized vertical products: Project Accommodation for corporate workforce housing, Corporate Accommodation for business travelers, Holiday Accommodation (including Costa del Sol partner properties in Spain), and niche offerings for renovation periods and water damage situations. Add-on services include parking, cleaning, linen packages, and framework agreements for corporate clients. The integrated product portfolio spans from budget hostel-style rooms to premium aparthotels, all sharing standardized service levels, all-inclusive pricing, and centralized booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Kotimaailma Furnished Apartments
• Kotimaailma Aparthotels
• Kotimaailma Rooms
• Project Accommodation
• Corporate Accommodation
• Holiday Accommodation
• Costa del Sol Holiday Homes
• Additional Services Optional add-on services for bookings including parking (from €5/day), mid-stay cleaning with linen change (€125-€225 by apartment size), extra linen sets (€25/set), early check-in (€20-€50), late check-out (€20-€50+), pet fees (€40-€75), and children's equipment (€40/booking).

Quantifiable outcome

• 8.9/10 customer satisfaction rating demonstrating high-quality, reliable, and flexible service
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Aurinkorannikko (Partner Apartments)minorChannel Partner/ Reseller/ DistributorPartner apartments on Costa del Sol in Spain (Fuengirola, Benalmadena, Mijas, Torremolinos areas) managed through Aurinkorannikko. Properties include Fuengirola A/B/C apartments, Higuero, Edén Golf Riviera del Sol, Torre Golf, and Higueron West. Bookings for Costa del Sol properties must be requested via email ([email protected]) rather than online store.
• Insurance Companies (OP-Pohjola, LähiTapiola, IF, Fennia, Pohjantähti, Turva)minorOthersCooperation with major Finnish insurance companies to provide smooth service for customers experiencing water or fire damage. Kotimaailma provides necessary information for insurance claims and coordinates temporary accommodation during claim processes. Links to insurance company instructions and claim forms provided on website.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Forenom: Forenom is a Finnish/Nordic furnished apartment operator with a similar asset-light, lease-and-furnish model serving corporate relocations, project workers, and short-stay travelers. It is the closest direct competitor in Finland with overlapping target customer (corporations, project clients) and nationwide multi-city coverage.

Broad incumbents

• Adagio Aparthotels: Adagio is Europe's largest aparthotel operator (joint venture of Accor and Pierre & Vacances), offering extended-stay apartments with hotel services in central European cities. Comparable to Kotimaailma Aparthotels in the aparthotel product layer and a credible benchmark for international expansion of the aparthotel concept.
• Residence Inn by Marriott: Marriott's Residence Inn is the largest dedicated extended-stay hotel brand globally, offering all-suite, kitchen-equipped units aimed at corporate project travelers. It is the scaled, well-funded benchmark that any Finnish extended-stay chain must defend against in the corporate segment.
• Citadines Apart'hotel: Citadines is The Ascott Limited's European serviced apartment brand operating aparthotels in city centers across Europe and Asia. Comparable to the Kotimaailma Aparthotel / corporate accommodation offering in the serviced apartment product layer and customer profile.
• Staycity Aparthotels: Staycity is one of Europe's largest aparthotel operators with centrally located properties in major cities across the UK and continental Europe, targeting business and leisure extended-stay guests with kitchen-equipped suites — a close functional analog to Kotimaailma Aparthotels.
• Scandic Hotels: Scandic is the largest Nordic hotel operator with broad corporate business-travel coverage across Finland. It is the principal incumbent Kotimaailma substitutes against in the corporate accommodation segment, particularly in Helsinki and other major Finnish cities.

Emerging players

• Airbnb: Airbnb is the global short-term rental marketplace and the primary competitive substitute in Kotimaailma's leisure/holiday and Costa del Sol segments, plus an emerging channel for furnished corporate stays via Airbnb-for-work / long-stay inventory.
• Limehome: Limehome operates a fully digitalized serviced apartment and aparthotel portfolio in Germany and other European cities, providing self-check-in, all-inclusive pricing, and corporate-friendly booking flows — directly parallel to Kotimaailma's online-direct, all-inclusive pricing model.
• Numa Group: Numa is a tech-enabled European aparthotel/serviced apartment operator with a digital-first booking platform and a lease-of-real-estate model across major European cities. Comparable in the digital booking/lease model and in serving urban business travelers seeking apartment-style accommodation.

Regional players

• Sokos Hotels: Sokos Hotels is a Finnish hotel chain operating full-service and business-oriented hotels across Finland, serving many of the same corporate and project-based customers Kotimaailma targets. It is a regional incumbent that Kotimaailma positions its furnished apartment value proposition against in the mid-market business travel segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kotimaailmaapartmentsfinla6293
• Facebookfacebook.com/kotimaailma
• LinkedInlinkedin.com/company/kotimaailma-apartments
• Instagraminstagram.com/kotimaailma
• Xx.com/kotimaailma

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kotimaailma.com