Neuroth Horcenter

What Neuroth Horcenter does

Neuroth Hörcenter AG is a privately held Swiss hearing care specialist, incorporated as an Aktiengesellschaft and headquartered in Zug, Switzerland. The company designs, fits, and services hearing aids and custom hearing protection, serving adults with hearing impairment and age-related hearing loss, as well as musicians and workers exposed to occupational noise. Its product portfolio spans hearing aids (Hörgeräte) including the exclusive premium Viennatone brand and smart, connectivity-enabled devices, custom-made Earwear hearing protection crafted from skin-friendly materials, hearing aid accessories, and a full slate of services including hearing tests (online and in-person), consultation, fitting/adjustment, cleaning, and maintenance.

The business operates a distribution-led, direct-to-consumer model built on a network of over 80 physical Hörcenter retail locations across Switzerland (spanning the Geneva Lake region, Mittelland, Northwestern Switzerland, Eastern Switzerland, Valais, Central Switzerland, and Zürich), complemented by an online shop (shop.neuroth.com), online appointment booking, and a traveling "Hörmobil" mobile hearing service that reaches communities without nearby branches. Customer acquisition is driven through physical retail presence, content marketing, an email newsletter, 30-day trial "test days," and a referral bonus program (CHF 100 per referral). The company positions itself as a Traditionsunternehmen with over 115 years of operating history and appears founder-owned or family-controlled, with no external investors, parent company, or public listing evidenced.

Revenue is generated through one-time hearing aid sales, hearing protection product sales, and professional services (tests, consultation, adjustment, cleaning, maintenance). Pricing is quote-based and not publicly disclosed, varying by device model and customization level, with promotions offering up to CHF 800 in savings during test days. Beyond Switzerland, the broader Neuroth brand operates in Austria, Germany, Slovenia, Serbia, Croatia, and Bosnia and Herzegovina based on the site's country/language options.

Name

Neuroth Horcenter

Legal name

Neuroth Hörcenter AG

Website

https://ch.neuroth.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

51–100 employees

Short description

Neuroth Hörcenter AG is a Swiss hearing care specialist selling and fitting hearing aids (including the exclusive Viennatone brand) and custom Earwear hearing protection through 80+ retail Hörcenter locations, an online shop, and a mobile Hörmobil service.

Ownership category

akta.pro rank

Product category

Hearing Care Services

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industry

Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC)

Keywords

• Hearing aids
• Hearing protection
• Hearing care services
• Audiology retail
• Custom ear protection

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hearing Aid Sales: Sale of innovative hearing solutions including Viennatone and smart hearing aids, adapted to individual needs with consultation and fitting services
2. Hearing Protection Products: Sale of custom-made hearing protection including Earwear brand for various use cases (sleep, concentration, work noise, musicians)
3. Hearing Services: Hearing tests, consultation, hearing aid adjustment, cleaning and maintenance services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Neuroth Hörcenter AG is a Swiss hearing care specialist that manufactures, distributes, and fits hearing aids (including its exclusive Viennatone brand and smart hearing aids), custom-made hearing protection under the Earwear brand, and provides professional audiology services such as hearing tests, consultation, fitting, adjustment, cleaning, and maintenance. The company operates over 80 physical Hörcenter retail locations across Switzerland complemented by an online shop and a mobile Hörmobil outreach service.

Product overview

Neuroth is a hearing care specialist offering a comprehensive portfolio of hearing solutions and services. The core offering consists of hearing aids (Hörgeräte) available in various types including Viennatone branded premium devices and smart hearing aids, complemented by custom-made hearing protection under the Earwear brand. Services include professional hearing tests (online and in-person), personalized hearing consultation, hearing aid maintenance, cleaning, and adjustment. The company operates over 80 hearing centers (Hörcenter) across Switzerland, providing localized access to their products and services. Neuroth positions itself as a traditional company with over 115 years of experience, emphasizing quality, trustworthy consultation, and comprehensive service.

Differentiator

Problem solved

Functional benefit

Brands

• Viennatone: High-end hearing aids marketed under the Viennatone brand
• Earwear
• Hörstärke

Products and services

• Hearing Aids (Hörgeräte) Innovative hearing solutions adapted to individual personal needs, including various types of hearing aids designed to address different levels of hearing loss, sold through Neuroth's retail Hörcenter network with professional consultation and fitting.
• Viennatone Premium Hearing Aids Exclusive premium hearing aid brand offered only through Neuroth, representing next-level hearing technology targeting customers seeking high-end audiology devices.
• Hearing Aid Accessories (Hörgeräte-Zubehör) Accessories for hearing aids including batteries, cleaning tools, and other essential components sold to hearing aid users for ongoing maintenance.
• Earwear Custom Hearing Protection Custom-made hearing protection exclusively available at Neuroth, individually crafted from skin-friendly materials for optimal protection and wearing comfort across sleep, concentration, work noise, and music use cases.
• Hearing Tests (Hörtest) Professional in-person hearing assessment services offered at Hörcenter locations to evaluate hearing ability and recommend suitable solutions.
• Hearing Consultation (Hörberatung) Personal consultation services to understand individual hearing needs and recommend tailored hearing solutions for customers.
• Hearing Aid Service and Cleaning (Hörgeräte-Service) Comprehensive after-sales service for hearing aids including professional cleaning, maintenance, repair, and adjustment to ensure optimal performance and longevity.
• Hörmobil Mobile Hearing Service (Hörstärke on Tour) Traveling mobile hearing service that brings hearing tests and consultations directly to communities across Switzerland that lack nearby Hörcenter branches.

Quantifiable outcome

• Up to CHF 800 in savings during test day promotions

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• EarwearcoreTechnology or IntegrationExclusive partnership offering custom-made hearing protection from Earwear at Neuroth Hörcenter locations. Earwear provides individually crafted hearing protection from skin-friendly materials for various use cases including sleep, concentration, work noise, and music. Neuroth distributes and fits Earwear products through their retail network.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Amplifon: World's largest dedicated hearing-care retail chain, with thousands of stores across Europe, the Americas and APAC. Amplifon is the most direct global analog to Neuroth's branch-based model of professionally-fitted hearing aids.
• Demant (Oticon): Global hearing-aid manufacturer (Oticon, Bernafon, Sonic) that also runs retail via Hearing Care Shop and partnerships. Comparable as a vertically integrating supplier/retailer in Neuroth's category.
• Sonova (Phonak): Swiss-based hearing-aid manufacturer that also operates AudioNova retail chains. Sonova is both a key supplier and an emerging vertical competitor to Neuroth, with overlapping hearing-aid brand and retail exposure in Europe.
• WS Audiology (Signia, Widex): Third-largest hearing-aid manufacturer (Signia, Widex, Siemens) with growing DTC and retail capabilities. Comparable to Neuroth as a key supplier increasingly competing at the retail layer.

Direct peers

• KIND Hörgeräte: Germany's largest hearing-aid retail chain with 600+ Fachgeschäfte. KIND is the closest geographic and operational peer to Neuroth — multi-branch specialty retail across hearing aids, hearing protection and audiology services in DACH.
• Hörakustik Fiehn (and similar independent DACH retail chains): Mid-sized regional hearing-aid retail networks in Germany/Austria/Switzerland offering hearing tests, custom hearing protection and fittings — directly comparable scope and scale to Neuroth's branch operations.
• Geers Hörakustik: Established DACH hearing-aid retail chain (acquired by Sonova). Operates a comparable specialty-store model of hearing tests, fitting, and follow-up services — a close regional peer to Neuroth.

Others

• Bernafon: Swiss hearing-aid brand under Demant that competes in the same product categories Neuroth retails. Relevant as a competitive supply-side force shaping Neuroth's product portfolio and pricing.

Regional players

• Audika (William Demant retail): Hearing-care retailer active in Switzerland and France, owned by Demant. A direct in-market competitor to Neuroth within Switzerland, sharing the same Swiss distribution geography.

Emerging players

• Lantos Technologies / DTC hearing-aid start-ups (e.g., Eargo): Direct-to-consumer / OTC hearing-aid players such as Eargo bypass professional fitting via app-based self-fit devices. Represents the emerging competitive vector that could erode traditional specialist-retail models like Neuroth's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neuroth Horcenter