Local Planet

What Local Planet does

Local Planet is a London-headquartered independent media agency network founded in 2016 that unites owner-managed agencies across 110+ markets (with some sources citing 130+) spanning EMEA, LATAM, APAC, and the Nordics. The network positions itself as the world's largest independent alternative to holding-company-owned agency groups (WPP, Publicis, Omnicom, IPG, Dentsu, Havas), targeting multinational advertisers and challenger brands seeking senior-led, entrepreneurially run media services. Its core operating model is the Lead Agency Model, in which a single member agency in the client's primary market manages the overall relationship while the London-based Local Planet International team provides central coordination — global tool selection, shared working methods, cross-market data, and streamlined financial processes — supported by Regional Hubs in EMEA, LATAM, and APAC.

The technology architecture combines a Central Tech Backbone with local add-ons, allowing globally consistent tools to coexist with market-specific solutions required by GDPR and local data access rules. Service capabilities span media strategy and planning, media buying and trading, digital and performance marketing, research, data, and analytics. A core strategic partnership with Making Science (an AI-driven digital acceleration firm operating across 28 countries with 800+ employees) powers the Local Planet Performance & Analytics sub-brand and brings the ad-machina Agentic AI platform, the RAISING technology division, and the AWAKE AI Venture Studio into the network.

The business model is professional services-based: revenue is generated through media agency fees, commissions from media buying, and retainer arrangements with multinational advertisers, with pricing not publicly disclosed and engagements structured as quote-based custom contracts. GTM is sales-led, leveraging enterprise field sales through lead agencies and regional hubs, plus network referrals, industry events, and the Project Love inter-agency collaboration initiative. The company operates without external disclosed funding or a parent entity, governed by a Board of Directors composed of senior leaders from shareholder agencies, and has no public revenue or headcount disclosures.

Name

Local Planet

Legal name

Local Planet

Website

https://localplanetmedia.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Local Planet is the world's largest independent media agency network, uniting owner-managed agencies across 110+ markets to deliver multi-market media strategy, buying, digital, and analytics services to multinational advertisers and challenger brands via a Lead Agency Model with central coordination.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Media Agency Services: Full-service media expertise delivered through independent agency partners including media strategy and planning, media buying and trading, digital and performance marketing, and research, data and analytics. Revenue is generated through professional service fees, commissions from media buying, and retainer arrangements with multinational advertisers.
2. Performance & Analytics: Local Planet Performance & Analytics powered by Making Science provides cross-market performance marketing services. Transforms site analytics, CRM and cloud platforms into useful data for marketers, enabling activation and measurement of media campaigns.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Local Planet operates a global network of independent, owner-managed media agencies across 110+ markets, delivering full-service media expertise including media strategy and planning, media buying and trading, digital and performance marketing, and research, data and analytics. The network coordinates multi-market campaigns through a lead agency model supported by a central tech backbone, regional hubs in EMEA, LATAM, and APAC, and Local Planet Performance & Analytics services powered by Making Science.

Product overview

Local Planet is the world's largest independent media agency network operating across 110+ markets (some sources cite 130 markets). The network is structured around a central tech backbone combined with local add-ons, providing a genuine competitive advantage. Core offerings include the Lead Agency Model for multi-market coordination, Local Planet Performance & Analytics powered by Making Science, and full-service media capabilities spanning strategy, planning, buying, digital marketing, and analytics. Making Science, a key partner operating across 28 countries, contributes specialized AI-driven services through its RAISING division (including the ad-machina Agentic AI platform), AWAKE AI Venture Studio, and Global Digital Agency. The network also offers talent development programmes (Talent Exchange, Leadership Development) and Project Love for cross-agency collaboration. Regional hubs in EMEA, LATAM, and APAC coordinate activity across territories. The company focuses on independent agencies that are entrepreneur-led, client-focused, and rooted in local market expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Local Planet Performance & Analytics: Performance and analytics services powered by Making Science, specializing in cross-market performance marketing.

Products and services

• Local Planet Network Media Services

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core.

• Making SciencecoreStrategic or Co-development PartnerMaking Science is a global digital acceleration company driven by Artificial Intelligence, operating with over 800 employees across 28 countries. They specialize in Digital Marketing, Cloud for Marketing, Adtech, and Martech. Making Science powers Local Planet Performance & Analytics with AI-driven marketing solutions including the Agentic AI platform ad-machina, RAISING technology division, and AWAKE AI Venture Studio.
• Google (Premier Partner)coreTechnology or IntegrationDigital partner providing advertising technology and platform solutions. Google Premier Partner status indicates advanced certification and capability in Google Ads platforms.
• Amazon AdscoreTechnology or IntegrationDigital advertising partner providing access to Amazon's advertising ecosystem including display, video, and sponsored product solutions.
• TikTokcoreTechnology or IntegrationDigital partner for social media advertising solutions, providing access to TikTok's platform for client campaigns.
• SalesforcecoreTechnology or IntegrationTechnology partner providing CRM and marketing cloud integration capabilities for client data management and campaign orchestration.
• MicrosoftcoreTechnology or IntegrationDigital partner providing advertising technology solutions through Microsoft Advertising platform and related Microsoft marketing tools.
• Google Marketing PlatformcoreTechnology or IntegrationProvides integrated marketing analytics and advertising tools including Display & Video 360, Campaign Manager, and Search Ads 360.
• Meta (Facebook/Instagram)coreTechnology or IntegrationDigital advertising partner providing access to Meta's advertising platforms including Facebook and Instagram for client campaigns.
• Regional Agency Partners (EMEA)coreChannel Partner/ Reseller/ DistributorNetwork of independent media agencies across European markets including CoSpirit (France), Media Italia (Italy), KnowLimits (Czechia/Slovakia), ProMedia (Croatia and Balkans), Media 1 (Austria), Prometheus (Romania), Tonic (Middle East), Cereyan (Turkey), Argent (Bulgaria), 221 Media (Greece), pilot (Germany), and others.
• Regional Agency Partners (LATAM)coreChannel Partner/ Reseller/ DistributorNetwork of independent media agencies across Latin American markets including Media Management (Puerto Rico), Ignis (Argentina, Paraguay, Uruguay), and others.
• Regional Agency Partners (APAC)coreChannel Partner/ Reseller/ DistributorNetwork of independent media agencies across Asia-Pacific markets including Prakit (Thailand, Cambodia, Vietnam, Laos, Myanmar), Creatip (South Korea, Japan, Taiwan), Media Muscle (Indonesia), WestOeast (China), and others.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local Planet