Shares of NY

What Shares of NY does

Shares of NY (legal entity: Shares of New York Marketing LLC) is a privately held, mission-based residential real estate brokerage founded in 2004 by Bobby Gellert and headquartered in Whitestone, Queens, New York. The company provides full-service buyer and seller representation across Queens, Long Island, and Westchester County, serving individual homeowners and families purchasing or selling coops, condos, and single-family homes. The brokerage operates through an approximately 13-agent team delivering an 8-step buyer process and comprehensive seller services that include professional photography, staging, digital marketing (Facebook, Google, email, YouTube, Instagram), virtual tours, and open house management. A proprietary property search platform at search.sharesofny.com enables filtering by location, price, beds, baths, property type, and map view.

Revenue is generated entirely on a commission / transaction-fee basis from completed buyer and seller transactions; specific commission rates are not publicly disclosed and vary by deal. A free home valuation analysis tool functions as a top-of-funnel lead-generation mechanism for seller acquisition. The brokerage is affiliated with the Century 21 Shared Purpose brand, providing brand recognition and referral access across the United States and 86+ countries. Each agent is required to donate a minimum of 1% of gross commission income to the affiliated Sharing With You 501(c)(3) foundation, which has set a 20-year, $100 million charitable giving target and has raised approximately $58K in total donations to date. The broader ecosystem includes related entities such as Zen Realty, Taste and Talk (a women's charity founded by Lauren Gellert), and Zoe's Heroes (a CRPS awareness foundation), as well as the Brewster Yards community development project in Putnam County.

Name

Shares of NY

Legal name

Shares of New York Marketing LLC

Website

https://sharesofny.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Shares of NY is a privately held, mission-based residential real estate brokerage in Whitestone, Queens, serving individual home buyers and sellers across Queens, Long Island, and Westchester County through a 13-agent team affiliated with Century 21 Shared Purpose.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller representation
• Property valuation services
• Comparative market analysis

Headquarters

HQ city

Whitestone

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Buyer Representation: Commission-based representation of home buyers, guiding them through the entire purchase process from consultation to closing
2. Seller Representation: Commission-based representation of home sellers, including professional photography, staging, digital marketing, and closing support

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Shares of NY is a residential real estate brokerage that represents home buyers and sellers in Queens, Long Island, and Westchester, NY. The firm provides comparative market analyses, home valuation reports, and full-service buyer and seller representation, operating as an affiliate of the Century 21 Shared Purpose brand. It also operates an affiliated charitable foundation, Sharing With You.

Product overview

Shares of NY is a mission-based real estate brokerage operating as a unified service offering rather than a platform-plus-modules architecture. The core product is full-service residential real estate brokerage covering buyer representation, seller representation, market analysis, and home valuation services, all delivered through a team of agents across Queens, Westchester, and Long Island. Supporting the brokerage services is a proprietary home search platform (search.sharesofny.com) that enables property discovery with map and list views. The company also operates the Sharing With You Foundation as a charitable initiative tied to every transaction. All services are unified under the company's purpose-driven philosophy, with no separate add-on modules or distinct product tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation

Quantifiable outcome

• $58K total donations raised for local and global charities
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Zen RealtyminorOthersRelated real estate entity mentioned on the Shares of New York website. Zen Realty appears to be a connected brokerage entity in the same real estate ecosystem.
• NCB (National Cooperative Bank)minorOthersMortgage partner referred to clients for pre-qualification during the home buying process. NCB provides financing guidance and mortgage services.
• Century 21 Shared PurposecoreChannel Partner/ Reseller/ DistributorBobby Gellert operates under the Century 21 Shared Purpose brand, leveraging the Century 21 brand recognition with offices throughout the United States and over 86 other countries and territories.
• Sharing With You FoundationcoreStrategic or Co-development Partner501(c)(3) public foundation affiliated with Shares of New York. Every agent donates minimum 1% of their annual gross commission income to the foundation. The foundation focuses on local communities and global causes based on agent passions. Goal: $100 million to 1,000 charities over 20 years.
• Taste and TalkminorStrategic or Co-development PartnerLocal charity organization founded by Lauren Gellert as part of the Sharing With You family foundation. Purpose-driven women's salon hosting monthly gatherings with wine tastings and speakers to raise money for community causes.
• Zoe's HeroesminorStrategic or Co-development PartnerFoundation created by Bobby Gellert in honor of his daughter Zoe to raise awareness and funds for pediatrics with CRPS (Complex Regional Pain Syndrome), a central nervous system disorder.
• Brewster Yards / The Farm at BrewsterminorStrategic or Co-development PartnerBobby Gellert is bringing Brewster Yards to Putnam County, a community development featuring a 45,000-square-foot indoor training facility, baseball fields, and a technology and performance center focused on youth sports.
• Various Local CharitiesminorOthersCharities supported by Sharing With You foundation including Spectrum VT, Queens/Spectrum publications, Greeley Sports Boosters, 914 Cares, RWJBH Children's Specialized Hospital, MMRF, TC App, Chai Australia, Trombone Shorty Foundation, and Pres Hall Foundation.
• AMC Networks / WEtvminorOthersLauren Gellert previously served as head of programming for AMC Networks cable channel WEtv before founding Taste and Talk charity.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Douglas Elliman: Large incumbent NY-focused residential brokerage with deep presence in Queens, Westchester, and Long Island. Closest direct comp on geographic footprint and full-service buyer/seller model, though at much larger agent headcount.
• Redfin: Tech-forward residential brokerage and search platform competing in NY metro. Comparable on the home search platform side and on buyer representation; structurally different on agent model but directly competitive for the same buyers and sellers.
• Compass: Tech-enabled residential brokerage operating across the same NY metro (including Queens, Westchester, Long Island). Directly competes for the same agent talent and seller/buyer inventory, though at vastly larger scale with significant venture backing.
• Corcoran Group: Residential brokerage with strong NY metro presence including Queens and Long Island. Competes head-to-head for sellers of coops, condos, and single-family homes in the same neighborhoods Shares of NY serves.
• RE/MAX: Global residential brokerage franchise with NY metro agents in the same Queens/Westchester/Long Island footprint. Comparable model combining local agent ownership with a national brand and referral network.
• Sotheby's International Realty: Luxury-leaning residential brokerage with affiliate network serving Westchester and Long Island. Competes for higher-end listings within Shares of NY's geography, with a comparable referral-driven international model.
• Brown Harris Stevens: Established NY residential brokerage with strong presence in Westchester and Manhattan-adjacent Queens neighborhoods. Competes for higher-end listings and coop/condo transactions in overlapping territory.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with NY metro affiliates serving Queens, Long Island, and Westchester. Comparable to Shares of NY's Century 21 affiliation as a brand-backed, agent-driven model.

Emerging players

• eXp Realty: Cloud-based, agent-centric brokerage with growing NY metro agent count. Comparable low-overhead, agent-recruitment-focused model that competes for the same independent agents and seller leads in the region.

Regional players

• Howard Hanna Real Estate Services: Regional residential brokerage with Northeast US footprint. Less directly overlapping in Queens, but competes for Long Island and Westchester sellers/buyers and operates on a similar agent-franchise model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCV-i7jMzhh59r_UX2R24Hiw
• Facebookfacebook.com/bobby.gellert.5
• LinkedInlinkedin.com/company/century-21-shared-purpose
• Instagraminstagram.com/bobbygellert_sonym
• Xx.com/sharesofnewyork

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shares of NY