Max McGraw Wildlife Foundation
Max McGraw Wildlife Foundation is a 501(c)(3) non-profit, founded in 1962 and based in Dundee, Illinois, that advances prairie wetlands conservation and hunting/fishing stewardship through education, science, and media, with its flagship 2022 IMAX 3D film "Wings Over Water" serving as a primary public-awareness vehicle.
- Company typePrivate
- Founded1962
- HeadquartersDundee, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Max McGraw Wildlife Foundation does
Max McGraw Wildlife Foundation is a U.S. 501(c)(3) non-profit foundation established in 1962 and headquartered in Dundee, Illinois, with 101-250 employees. Its stated mission is to "secure the future of hunting, fishing and land management through programs of science, education, demonstration and communication," with a programmatic focus on North American prairie wetlands and the migratory birds that depend on them. The Foundation positions itself as "the nation's leading advocate for entrepreneurial thought in conservation" and emphasizes non-partisan, science- and economics-grounded strategic decision-making for conservation outcomes.
The Foundation's flagship product is "Wings Over Water," an IMAX 3D documentary that premiered in 2022 and which the Foundation organized and produced. Beyond the film, it operates a WordPress-based website (mcgraw.org), an occasional email newsletter called "The McGraw Report," and a private member portal (members.mcgraw.org) for donor and member engagement. Content channels emphasize educational outreach around prairie wetlands ("North America's Amazon"), clean water, and the challenge of producing more food with less land and water over a 40-year horizon.
The Foundation's revenue model is donation- and membership-driven, consistent with its non-profit status. No public revenue, endowment size, or major-donor disclosures are available in the source material. The Foundation does not disclose pricing, commercial products, or technology infrastructure beyond standard web publishing tools; no AI/ML capabilities, APIs, patents, or proprietary technology platforms are described. Leadership consists of President and CEO Charles S. Potter Jr.
Max McGraw Wildlife Foundation firmographics
Firmographics- Name
- Max McGraw Wildlife Foundation
- Legal name
- Max McGraw Wildlife Foundation
- Website
- https://mcgrawwildlife.org
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Max McGraw Wildlife Foundation is a 501(c)(3) non-profit, founded in 1962 and based in Dundee, Illinois, that advances prairie wetlands conservation and hunting/fishing stewardship through education, science, and media, with its flagship 2022 IMAX 3D film "Wings Over Water" serving as a primary public-awareness vehicle.
- Ownership category
- akta.pro rank
Max McGraw Wildlife Foundation industry classification
Industry- Product category
- Wildlife Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Hunting and Trapping (114210), Support Activities for Forestry (11531)
- SIC
- Fishing, Hunting And Trapping (900)
- akta.pro primary industry
- Wildlife Conservation & Species Protection (BPAGAGAB)
- akta.pro secondary industries
- Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK), Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)
Keywords
Where Max McGraw Wildlife Foundation is headquartered
LocationHeadquarters
- HQ city
- Dundee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Max McGraw Wildlife Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels3 records
Marketing channels4 records
Max McGraw Wildlife Foundation product offering
Product offeringCore offering
The Max McGraw Wildlife Foundation is a non-profit conservation foundation that advances the future of hunting, fishing, and land management through programs of science, education, demonstration, and communication. Its work centers on prairie wetlands preservation, migratory bird conservation, and sustainable food/water strategies. The Foundation organizes the IMAX 3D documentary "Wings Over Water" (premiered 2022) and operates a member-supported program for engaged donors and conservation advocates.
Product overview
The Max McGraw Wildlife Foundation operates as a non-profit conservation organization that functions as a single-purpose entity producing and organizing conservation-focused media content. The Foundation's primary product is the IMAX 3D documentary 'Wings Over Water,' which premiered in 2022. Beyond the film, the Foundation engages in advocacy work around clean water, agricultural sustainability, and prairie wetlands conservation, positioning itself as the nation's leading advocate for entrepreneurial thought in conservation.
Differentiator
Problem solved
Functional benefit
Products and services
- Wings Over Water IMAX 3D documentary film celebrating North American prairie wetlands and the migratory birds that depend on them for survival. Produced and organized by the Max McGraw Wildlife Foundation as a large-format educational outreach product distributed through IMAX theaters.
- McGraw Membership Program Private member portal (members.mcgraw.org) for engaged supporters and donors of the Foundation, providing a dedicated community area for conservation advocates.
- Donation Program Online donation program accessible through the Foundation's website, enabling individuals and supporters to contribute financially to the Foundation's wildlife and habitat conservation mission.
- Conservation Science and Education Programs Programs of science, education, demonstration, and communication aimed at securing the future of hunting, fishing, and land management. Activities include advocacy for clean water, sustainable agriculture, and prairie wetlands conservation.
Companies that use Max McGraw Wildlife Foundation
Customer profileSegments1 record
Ideal customer profiles2 records
Max McGraw Wildlife Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Max McGraw Wildlife Foundation partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Max McGraw Wildlife Foundation competitors and assessment
Company assessmentDirect peers
- Pheasants Forever: Pheasants Forever is a habitat-focused conservation nonprofit targeting upland game birds and the grasslands they depend on. It mirrors Max McGraw's intersection of hunting heritage, habitat management, and science-based conservation delivery.
- National Wildlife Federation: NWF is one of the largest US wildlife conservation nonprofits. It operates at a broader policy and education scale than Max McGraw but shares the wildlife-advocacy mission, donor base, and science-driven programmatic approach.
- Rocky Mountain Elk Foundation: RMEF is a hunter-funded wildlife and habitat conservation nonprofit. It shares Max McGraw's sportsman-based funding model, science-led program delivery, and emphasis on stewardship of big-game habitat.
- Delta Waterfowl: Delta Waterfowl focuses on waterfowl production and prairie pothole habitat. Its mission closely mirrors Max McGraw's prairie wetlands and migratory waterbird focus from a hunting-funded perspective.
- National Audubon Society: Audubon is a US bird and habitat conservation nonprofit with a large member base. Its migratory bird and habitat programs closely parallel the prairie wetlands narrative behind Max McGraw's Wings Over Water film.
- Quail Forever: Quail Forever is a sister organization to Pheasants Forever focused on grassland bird habitat. It closely matches Max McGraw's mix of hunting heritage, upland habitat management, and chapter-based grassroots fundraising.
- Ducks Unlimited: Ducks Unlimited is the largest waterfowl and wetlands conservation nonprofit in North America, directly comparable to Max McGraw's prairie wetlands and migratory bird mission. Both organizations focus on North American wetland habitat preservation and engage hunters and conservation donors.
- Trout Unlimited: Trout Unlimited is a fisheries and coldwater habitat conservation nonprofit that aligns with Max McGraw's fishing pillar. Both rely on grassroots member funding and engage anglers as conservation donors.
Broad incumbents
- Safari Club International: SCI is a hunter-advocacy and wildlife conservation organization with global scope. It shares Max McGraw's defense of hunting as a conservation tool but operates a broader international hunting-policy portfolio.
- The Nature Conservancy: TNC is the world's largest conservation nonprofit with a portfolio spanning land, water, and species. It is broader than Max McGraw but shares the science-based, market-engaged approach to habitat protection and land management.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Max McGraw Wildlife Foundation social profiles
Digital presenceMax McGraw Wildlife Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Max McGraw Wildlife Foundation leadership team
Management profileNumber of profiles
Profiles1 record
Max McGraw Wildlife Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Max McGraw Wildlife Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Max McGraw Wildlife Foundation
What does Max McGraw Wildlife Foundation do?
The Max McGraw Wildlife Foundation is a non-profit conservation foundation that advances the future of hunting, fishing, and land management through programs of science, education, demonstration, and communication. Its work centers on prairie wetlands preservation, migratory bird conservation, and sustainable food/water strategies. The Foundation organizes the IMAX 3D documentary "Wings Over Water" (premiered 2022) and operates a member-supported program for engaged donors and conservation advocates.
Is Max McGraw Wildlife Foundation a public or private company?
Max McGraw Wildlife Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Max McGraw Wildlife Foundation founded?
Max McGraw Wildlife Foundation was founded in 1962. It employs 101 to 250 people.
Where is Max McGraw Wildlife Foundation based?
Max McGraw Wildlife Foundation is headquartered in Dundee, United States, in the North America region.
Who are Max McGraw Wildlife Foundation's main competitors?
Direct peers on record are Pheasants Forever, National Wildlife Federation, Rocky Mountain Elk Foundation, Delta Waterfowl, National Audubon Society, Quail Forever, Ducks Unlimited and Trout Unlimited. Broad incumbents are Safari Club International and The Nature Conservancy.
Does Max McGraw Wildlife Foundation have an API?
No public API is recorded for Max McGraw Wildlife Foundation.
What industry is Max McGraw Wildlife Foundation in?
Max McGraw Wildlife Foundation's product category is Wildlife Conservation Services. Its primary akta.pro industry code is BPAGAGAB, Wildlife Conservation & Species Protection, with a secondary code of BPAGAIAK, Education & Community Outreach (Responsible Pet Ownership). Its NAICS code is 813312 and its SIC code is 900.