Shreenagar
Shreenagar Agritech Industries Ltd. is Nepal's first ISO 9001:2015 certified integrated agri-business, operating vertically across poultry and fish breeding, feed manufacturing (30,000 MT capacity), branded retail food, and farmer services through Agri Centers and contract farming across Nepal.
- Company typePrivate
- Founded2002
- HeadquartersKathmandu, Nepal
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Shreenagar firmographics
Firmographics- Name
- Shreenagar
- Legal name
- Shreenagar Agritech Industries Ltd.
- Website
- https://safnepal.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Shreenagar Agritech Industries Ltd. is Nepal's first ISO 9001:2015 certified integrated agri-business, operating vertically across poultry and fish breeding, feed manufacturing (30,000 MT capacity), branded retail food, and farmer services through Agri Centers and contract farming across Nepal.
- Ownership category
- akta.pro rank
Shreenagar industry classification
Industry- Product category
- Animal Feed and Poultry
- NAICS
- Poultry and Egg Production (1123), Finfish Farming and Fish Hatcheries (112511), Poultry and Poultry Product Merchant Wholesalers (424440)
- SIC
- Poultry Slaughtering And Processing (2015), Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Aquaculture Processing & On-Farm Value-Add (primary handling, icing, packing) (AFAEAAAN)
- akta.pro secondary industries
- Species-Specific Warmwater Fish Feed (Carp, Pangasius, Other Warmwater Species) (AFADADAK), Meat, Poultry & Seafood Wholesale Distribution (CRAOAAAD)
Keywords
Where Shreenagar is headquartered
LocationHeadquarters
- HQ city
- Kathmandu
- HQ country
- Nepal
- HQ region
- Asia
Offices9 records
Markets served
Shreenagar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Day Old Chicks (DOCs) Sales: Sale of high quality broiler (Cobb 500) and layer (Lohmann-Brown and Hisex Brown) day old chicks under brand name Sunaulo Chicks/Sunaulo Chicks. Also provides quality pullet (12-15 weeks, ready to lay) birds for the first time in Nepal.
- Poultry and Animal Feed: Production and sale of balanced and nutritious pellet and mash poultry and animal feed (Sunaulo Feed) with current production capacity of 30,000 MT per annum. Products include broiler, layer, giriraj/kroiler, pig, cattle and breeder feed.
- Fish Feed and Fries: Floating fish feed (Him Dana) for cold and warm water fish, and mono-sexed Tilapia and Pangus fries and hatchlings from own hatcheries
- Branded Food Products: Sale of Golden Eggs, branded meat products, and fresh food items through Golden Fresh Mart retail outlets. Includes processed meat and eggs under quality controlled conditions.
- Technical Services and Training: Technical, managerial and veterinary services to farmers through Shreenagar Agri Service Centre and regular visits. Includes orientation, training, and capacity building for farmers.
- Contract Farming and Buyback: Contract farming model where farmers receive SAF layer chicks/hatchlings, feed and technical support with buyback arrangements for eggs and ready birds
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Shreenagar product offering
Product offeringCore offering
Shreenagar Agritech Industries Ltd. (SAIL) is Nepal's leading integrated agri-business providing a comprehensive platform of poultry and aquaculture inputs including day-old broiler and layer chicks (Sunaulo Chicks), pellet and mash poultry/animal feed (Sunaulo Feed), floating extruded fish feed (Him Dana Feed), and fish fries. The company also operates consumer-facing food retail through Golden Fresh Mart supermarkets, Yum Yum Restaurant, and Yum Yum Delicacies, while supporting farmers with Shreenagar Agri Centers, technical/veterinary services, contract farming with buyback arrangements, and market linkages.
Product overview
Shreenagar Agritech Industries Ltd. (SAIL) operates as Nepal's first ISO 9001:2015 certified integrated agri-business providing a comprehensive platform of products and services. The core offerings include Sunaulo Chicks (broiler Cobb 500 and layer Lohmann-Brown/Hisex Brown day-old chicks), Sunaulo Feed and Him Dana Feed (poultry/animal feed and floating fish feed manufactured with Dutch technology), and Golden Eggs (branded quality eggs). The company extends to consumer-facing food products through Golden Fresh Mart retail outlets and Yum Yum Restaurant/Yum Yum Delicacies restaurants. Supporting services include Shreenagar Agri Centers providing one-stop technical services, market linkage, and access to finance; the Shree Kisan Innovation Hub for farmer knowledge and training; and contract farming arrangements with buyback commitments. The integrated model connects seed (chicks/fish fries), feed, technical assistance, and market access in a unified platform.
Differentiator
Problem solved
Functional benefit
Brands
- Sunaulo Chicks: Day old broiler and layer chicks (Cobb 500, Lohmann-Brown, Hisex Brown) produced by SAIL
- Sunaulo Feed
- Him Dana Feed
- Golden Egg
- Golden Fresh Mart
- SAF chicks
Quantifiable outcome
- 5-10% national feed market share
- +2 more outcomes
Companies that use Shreenagar
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Shreenagar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Shreenagar partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- USAID / Winrock InternationalcoreLow-Cost Demand Fish Feeder technology introduced for first time in Nepal. Simple bucket feeder for feeding fish as per requirement. Promoted by Prime Minister Agriculture Modernization Project in Fish Zones.
- UK AidcoreShree Kisan Innovation Hub: Knowledge and Skill Development Center providing industry-relevant training to youth and farmers. Training centre based in Butwal (Province 5) with focus on increasing productivity and enabling job placements.
- Baliyo Nepal Nutrition Initiative LimitedcorePartnership to increase accessibility and affordability of eggs in Nepal as part of Baliyo Nepal project. Initial launch in Province 5, working to reduce nutritional deficiencies and combat stunting.
- Business and Finance Consulting (BFC), SwitzerlandcoreAgriculture Value Chain Financing (AVCF) partnership with Global IME Bank. Designed to support development and financing of MSME sector, offering farmers access to financing for high quality inputs and technical services.
- Asia Innovative Farmers Activity (AIFA), Winrock International-USAIDcoreShree Kisan Innovation Hub - providing practical innovative knowledge and services for farmers, agri-innovators, agri-preneurs and researchers. Partnership with Agriculture and Forestry University (AFU), R&D Innovative Solution Pvt. Ltd., and SMART KRISHI.
- Save the Children/SABAL ProgramminorPoultry Knowledge Book Preparation and training to lead farmers. Preparation of poultry knowledge book, record book and flip chart with pictorial presentation for Nuwakot, Sindhupalchowk districts.
- SAMARTH – NMDP, DFIDminorStudy on Fishery Association of Nepal (FAN) as facilitator for market development of water fish sector. Presented detailed strategy report for sustainable development of Nepalese aquaculture.
- Australian Government Department of Foreign Affairs and Trade's innovationXchangecoreFrontiers Innovators initiative - one of fifteen winners from over 700 applications across Asia Pacific. Award money used to digitize information dissemination platform and pilot Golden Fresh Mart retail outlet.
- Cobb-Vantress, Inc.coreSource of industry-leading Cobb 500 broiler genetics. Supported OneEgg program for distributing eggs to children in community schools in Nepal.
- Suaahara, HKI (Helen Keller International)minorCollaboration to support woman village model farmers (VMF) developed and trained by Suaahara project. Empowering smallholder women farmers with enterprising skills and digital training.
- Swisscontact/Nepal Agricultural Market Development Programme (Sahaj)minorPromoting maize cultivation commercialization in Belaka Municipality. Providing knowledge on post-harvest handling and procuring maize grain for farmers in PPP model.
- Wageningen University, NetherlandsminorAcademic partner for research and development in agricultural technologies and practices.
- Agriculture and Forestry University (AFU)minorThematic partner for Shree Kisan Innovation Hub providing academic research support and knowledge sharing.
- Nepal Warehousing Company Limited (NWCL)minorState-of-the-art warehousing services to store, clean, dry and transport grains, linking farmers to commodity exchange with financial services like insurance and inventory credit.
- HICAST (Himalayan College of Agricultural Sciences and Technology)minorNational training partner for Shree Kisan Innovation Hub providing vocational training in agriculture.
- ISA (Institut de Sélection Animale)coreParent breeding stock sourced from ISA (Netherlands) for layer genetics.
- Lohmann Tierzucht (Germany)coreSource of Lohmann layer breed genetics - internationally ranked first on poultry health.
- Fishery Association of Nepal (FAN)minorStudy conducted on FAN as facilitator for market development of water fish sector. Presented strategy for sustainable aquaculture development.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Shreenagar competitors and assessment
Company assessmentDirect peers
- Godrej Agrovet: Indian integrated agribusiness with animal feed (poultry, aqua, cattle), poultry breeding (Cobb genetics in JV), and contract farming among smallholders. Closest large-scale analog to Shreenagar's seed-feed-farm-services model across warmwater species.
- Suguna Foods: India's largest poultry integrator operating a contract-farming model that inputs DOCs, feed, and technical services to small farmers with guaranteed buyback. Direct functional mirror of Shreenagar's integrated poultry stack.
- Venky's (VH Group): India-listed integrated poultry producer with breeding (Lohmann/Babcock ties), feed, and processed-chicken brand operations. Comparable vertically-integrated model and use of European layer genetics, similar to Shreenagar's Lohmann-based layer business.
Broad incumbents
- New Hope Liuhe: China's largest animal-feed producer with strong aquaculture-feed and poultry integrations. A relevant regional incumbent for evaluating Shreenagar's Him Dana fish-feed competitive positioning against the world's largest aqua-feed producers.
- CP Group (Charoen Pokphand): Thailand-based global integrated poultry, aquaculture, and feed conglomerate and Shreenagar's genetics counterpart (Cobb-Vantress / ISA relationships). The benchmark for the scale Shreenagar's model could aspire to regionally, with overlapping feed, DOC, and floating-fish-feed capabilities at vastly larger volume.
- Cargill Animal Nutrition: Global animal-nutrition division of Cargill with aqua-feed and poultry-feed capacity. Represents the scale and technology benchmark for Shreenagar's Dutch-technology-enabled feed business and a potential partnership/sourcing counterpart.
- Japfa Comfeed Indonesia: Indonesia-listed integrated poultry, aquaculture, and feed manufacturer with the same DOC-plus-feed-plus-finance profile across warmwater fish (tilapia, carp). A relevant emerging-market agri-peer for benchmarking Shreenagar's Him Dana fish feed growth and feed market-share economics.
Emerging players
- Skylark Foods India: Shreenagar's own feedstock-fish-feed technology partner and an emerging Indian poultry/aqua-feed player; comparable animal-feed R&D and quality positioning relative to Shreenagar's Sunaulo and Him Dana lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Shreenagar social profiles
Digital presenceShreenagar compliance and trust
Trust signalCompliance1 record
Shreenagar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shreenagar leadership team
Management profileNumber of profiles
Profiles11 records
Shreenagar subsidiaries and ownership
Company hierarchySubsidiaries5 records
Shreenagar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shreenagar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shreenagar
What does Shreenagar do?
Shreenagar Agritech Industries Ltd. (SAIL) is Nepal's leading integrated agri-business providing a comprehensive platform of poultry and aquaculture inputs including day-old broiler and layer chicks (Sunaulo Chicks), pellet and mash poultry/animal feed (Sunaulo Feed), floating extruded fish feed (Him Dana Feed), and fish fries. The company also operates consumer-facing food retail through Golden Fresh Mart supermarkets, Yum Yum Restaurant, and Yum Yum Delicacies, while supporting farmers with Shreenagar Agri Centers, technical/veterinary services, contract farming with buyback arrangements, and market linkages.
Is Shreenagar a public or private company?
Shreenagar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shreenagar founded?
Shreenagar was founded in 2002. It employs 101 to 250 people.
Where is Shreenagar based?
Shreenagar is headquartered in Kathmandu, Nepal, in the Asia region.
How does Shreenagar make money?
Six revenue lines are on record. Day Old Chicks (DOCs) Sales are the primary driver. The others are poultry and Animal Feed, fish Feed and Fries, branded Food Products, technical Services and Training and contract Farming and Buyback.
Who are Shreenagar's main competitors?
Direct peers on record are Godrej Agrovet, Suguna Foods and Venky's (VH Group). Broad incumbents are New Hope Liuhe, CP Group (Charoen Pokphand), Cargill Animal Nutrition and Japfa Comfeed Indonesia. Skylark Foods India is listed as an emerging player.
Does Shreenagar have an API?
No public API is recorded for Shreenagar.
What industry is Shreenagar in?
Shreenagar's product category is Animal Feed and Poultry. Its primary akta.pro industry code is AFAEAAAN, Aquaculture Processing & On-Farm Value-Add (primary handling, icing, packing), with a secondary code of AFADADAK, Species-Specific Warmwater Fish Feed (Carp, Pangasius, Other Warmwater Species). Its NAICS code is 1123 and its SIC code is 2015.