SNU Boramae Medical Center

What SNU Boramae Medical Center does

SNU Boramae Medical Center (서울대학교병원운영 서울특별시보라매병원) is a publicly owned general hospital founded in 1955 and located in Seoul, South Korea. It is operated by Seoul National University Hospital under the ownership of the Seoul Metropolitan Government, operating within the 'One SNUH Network' alongside the SNUH main campus, Bundang SNUH, and SNU Cancer Hospital. As Seoul's designated Regional Responsible Medical Institution, it functions as a public health safety net, delivering general and tertiary medical services including outpatient care, emergency services, same-day surgery, organ transplantation, and a Cancer Center spanning 14–15 organ-specific sub-centers (liver, thyroid, brain, colorectal, head and neck, gynecologic, urologic/prostate, esophageal, gastric, breast, spine, pancreatic/biliary, lung, and skin cancer). It also operates a separate Comprehensive Health Screening Center offering tiered packages and a smartphone mobile app for booking, records access, and payment.

The hospital's technology base is conventional clinical infrastructure: MRI, PET-CT, CT, ultrasound, endoscopy, robotic surgery, and integrated nursing care services. Its go-to-market is direct-to-consumer via walk-in visits, online and phone booking (1577-0075), and the mobile app; it also runs community health lectures, diabetes and cancer education, and maternal care programs as outreach channels. Marketing spans an official website, a YouTube channel (서울대 보라매병원TV) with 266 health education videos, a monthly webzine (보람愛), and KakaoTalk/Instagram/Naver blog social presence.

The business model combines fee-for-service revenue from outpatient, inpatient, emergency, surgical, and diagnostic services with revenue from tiered health screening packages (₩510,000–₩4,110,000) and recurring public subsidies from the Seoul Metropolitan Government. Pricing for non-insured services is publicly disclosed. The hospital holds eight consecutive years of top public healthcare institution recognition from the Ministry of Health and Welfare, Grade 1 medical quality evaluation, 4th cycle medical institution certification, and designation as a hospital providing excellent treatment for the 4 major cancers.

Name

SNU Boramae Medical Center

Legal name

Seoul National University Hospital Operated Seoul Special City Boramae Medical Center (서울대학교병원운영 서울특별시보라매병원)

Website

https://brmh.org

Company type

Private

Founded year

1955

Operating status

Operating

Short description

SNU Boramae Medical Center is a publicly owned Seoul general hospital operated by Seoul National University Hospital, providing tertiary care, 15 specialized cancer centers, organ transplantation, and a comprehensive health screening center to Seoul metropolitan residents under the One SNUH Network.

Ownership category

akta.pro rank

Product category

General Hospital Healthcare Services

NAICS

General Medical and Surgical Hospitals (6221), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310), General Medical and Surgical Hospitals (622110)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Hospital-Integrated Cancer Centers (Acute Oncology Programs) (HLAFAAAM)

Keywords

• General hospital services
• Cancer treatment center
• Health screening services
• Organ transplantation
• Emergency medical care

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Medical service fees: Fee-for-service revenue from outpatient consultations, inpatient care, emergency services, same-day surgeries, and diagnostic procedures (MRI, CT, PET-CT, endoscopy, ultrasound, blood tests). Revenue is generated per medical service provided to patients.
2. Health screening programs: Comprehensive health examination programs at the Health Screening Center generating revenue from various screening packages ranging from basic to premium, including optional add-on tests.
3. Public medical subsidies: Government subsidies and public medical funding as a designated public hospital operated by the Seoul Metropolitan Government, including support for essential healthcare services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SNU Boramae Medical Center is a public general hospital providing comprehensive inpatient and outpatient medical care, emergency services, same-day surgery, organ transplantation, and integrated nursing care. It operates a dedicated Cancer Center with 15 subspecialty programs and a Comprehensive Health Screening Center offering tiered diagnostic packages (basic, cancer precision, cardiac, brain, premium) using MRI, PET-CT, endoscopy, and ultrasound. The hospital is supported by SNUH faculty-level professionals and serves as Seoul's Regional Responsible Medical Institution within the One SNUH Network.

Product overview

SNU Boramae Medical Center operates as a comprehensive public medical institution under Seoul National University Hospital, offering specialized and general medical services. The center features a Cancer Center with 14 subspecialty programs, a Comprehensive Health Diagnostic Center providing various screening programs (general, cancer, cardiovascular, brain, premium), outpatient services, emergency care, same-day surgery, and integrated nursing care. Digital services include a mobile app for appointments and payments. The hospital is recognized for advanced medical equipment and high-quality medical services organically linked with Seoul National University Hospital.

Differentiator

Problem solved

Functional benefit

Brands

• Cancer Center (암센터): Comprehensive cancer care center with specialized centers for liver cancer, thyroid cancer, brain tumors, colorectal cancer, head and neck cancer, gynecologic cancer, urology/prostate cancer, esophageal cancer, stomach cancer, breast cancer, spinal nerve tumors, pancreatic/biliary cancer, lung cancer, and skin cancer.
• Comprehensive Health Screening Center (종합건강진단센터)

Products and services

• Cancer Center (암센터) Comprehensive cancer care center offering diagnosis, treatment, and management across 15 specialized cancer centers covering liver, thyroid, brain tumor, colorectal, head and neck, gynecologic, urology/prostate, esophageal, stomach, breast, spine tumor, pancreatic/biliary, lung, and skin cancers. Provides multidisciplinary cancer treatment with SNUH faculty-level professionals and collaboration with Seoul National University Cancer Hospital.
• Comprehensive Health Screening Center (종합건강진단센터) Comprehensive health screening service offering tiered diagnostic packages including basic (₩510,000–₩710,000), cancer precision (₩970,000–₩1,340,000), precision/women or men (₩750,000–₩990,000), respiratory (₩900,000), cardiac (₩1,440,000–₩1,540,000), brain (�1,530,000–₩1,630,000), cancer+brain (�1,890,000–₩2,260,000), and premium (₩3,800,000–₩4,110,000) packages, utilizing MRI, PET-CT, low-dose chest CT, cardiac CT, endoscopy, and ultrasound with optional add-on tests.
• Outpatient Services (외래진료) General outpatient medical services covering multiple departments and specialties for patient consultation and treatment, accessible through online appointment booking, phone reservation (1577-0075), and walk-in visits with SNUH faculty-level medical professionals.
• Emergency Medical Services (응급진료) Emergency medical care services providing urgent and critical care for acute medical conditions, including critical care and surgical intensive care, accessible at the hospital's main facility in Seoul.
• Same-Day Surgery (당일수술) Outpatient surgical procedures that allow patients to receive surgical treatment and return home on the same day, reducing the need for inpatient admission.
• Organ Transplantation Center (장기이식센터) Dedicated organ transplantation center providing liver transplantation and organ transplant services with specialized medical teams, operating within the Seoul National University Hospital network.
• Integrated Nursing Care Service (간호간병통합서비스) Comprehensive nursing-integrated care service providing enhanced patient safety during hospital stays and reducing the caregiving burden on families, available for inpatient admissions.
• Mobile App Services Smartphone mobile application available on iOS (Apple App Store) and Android (Google Play) supporting appointment booking, appointment confirmation and cancellation, medical record viewing, and payment processing for hospital services.

Quantifiable outcome

• 8 consecutive years selected as top public healthcare institution by Ministry of Health and Welfare
• +3 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Seoul National University Hospital (서울대학교병원)coreTechnology or IntegrationBoramae Medical Center is operated by Seoul National University Hospital (SNUH). The hospital leverages SNUH's excellent human resources and cutting-edge medical infrastructure, with SNUH faculty-level professionals providing medical services. The two institutions are organically linked, enabling knowledge sharing and collaborative patient care.
• Bundang Seoul National University Hospital (분당서울대학교병원)coreTechnology or IntegrationPart of of the 'One SNUH Network' along with Seoul National University Hospital main campus and Bundang SNUH, enabling collaborative patient care, research collaboration, and shared medical expertise across the network.
• Seoul National University Cancer Hospital (서울대학교암병원)coreTechnology or IntegrationCancer treatment collaboration with SNU Cancer Hospital, part of the Seoul National University Hospital network, enabling comprehensive cancer care referral and treatment coordination.
• Seoul Metropolitan Government (서울특별시)coreStrategic or Co-development PartnerBoramae Medical Center is a public medical institution operated by the Seoul Metropolitan Government. The hospital performs public health safety net functions as Seoul's designated Regional Responsible Medical Institution, providing essential healthcare services to all citizens.
• Seoul Southern Region Center for Disabled Health (서울남부지역장애인보건의료센터)minorStrategic or Co-development PartnerCollaborative partnership for providing healthcare services to disabled individuals in the southern Seoul region.
• Seoul Metropolitan Chorob Blood Bank (서울특별시제대혈은행)minorStrategic or Co-development PartnerPartnership for cord blood banking services and public health information sharing.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Korea University Anam Hospital: University-affiliated tertiary hospital in Seoul with cancer, robotic surgery, and health screening services. Comparable in service mix and Seoul patient base.
• Seoul St. Mary's Hospital (Catholic University of Korea): Major Catholic-affiliated tertiary hospital in Seoul offering cancer, transplant, and emergency services. Comparable in patient mix and academic hospital positioning.
• Hanyang University Medical Center: University hospital in Seoul offering general tertiary care, cancer treatment, and health screening. Similar scale and public-facing service profile.
• Asan Medical Center: Korea's largest hospital by patient volume, operated by the University of Ulsan, with a major cancer center, organ transplantation, and comprehensive health screening. Key competitor for tertiary referrals and screening share.
• Severance Hospital (Yonsei University): One of Korea's largest private university-affiliated tertiary hospitals with a comprehensive cancer center, transplant program, and health screening center. Direct competitor for complex cases and premium screening in Seoul.
• Samsung Medical Center: Large private tertiary hospital with a renowned cancer center (Samsung Comprehensive Cancer Center) and premium health screening programs. Comparable in cancer and screening franchise depth.

Direct peers

• Seoul National University Hospital: Flagship SNUH campus that directly operates Boramae Medical Center and shares the One SNUH Network. Same brand, faculty, and clinical protocols, making it the most direct comparable for tertiary services and cancer care.
• Seoul National University Bundang Hospital: Other SNUH network tertiary hospital offering general and specialty inpatient care including cancer, transplants, and emergency services. Closely comparable in service mix and operating model.

Regional players

• Ajou University Hospital: University-affiliated tertiary hospital based in Suwon serving the greater Seoul/Gyeonggi region. Comparable in cancer and screening franchise but primarily outside Seoul's core.

Emerging players

• National Cancer Center (Korea): Government-funded specialty cancer hospital and research center. Closely comparable on the oncology franchise and public-mandate dimension, though narrower in non-oncology services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUEoRTcgmZbaHY9BGw_iduA
• Instagraminstagram.com/boramae_seoul

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SNU Boramae Medical Center