Mazon Hockey

What Mazon Hockey does

Mazon Hockey is an Australian-headquartered designer and manufacturer of field hockey equipment, founded in 1992 and based in Hallam, Australia. The company produces composite hockey sticks, bags, apparel, protective players' gear, goalkeeping equipment, training and coaching aids, and accessories organized across multiple sub-brands: BlackMagic (premium sticks across XPro, 9Series, 7Series, 5Series, 3Series, 1Series), Fusion (mid-range), Star (entry-level), Z-Force (goalkeeping and power), and XR (premium goalkeeping range). Its core technology is composite stick manufacturing using Japanese 3K carbon, aramid reinforcement, and 18K TeXtreme carbon, supported by proprietary construction features including RVS+ (Reduced Vibration System+), TS Rating (Torsion Stability), THZ (TomaHawk Zone), MAX IMPACT ZONE, and TCZ (Traction Control Zone).

Mazon Hockey sells through direct-to-consumer e-commerce at mazonhockey.com with global shipping and free Australian shipping on orders over $250 AUD, alongside regional storefronts in Argentina and Chile. Distribution also extends through specialty and multi-brand retailers in Australia (Just Hockey, Sports Power, Sportsmans Warehouse), Belgium (DNA Hockey), Canada (Dynamic Sports), Malaysia and Asia (Hockey Barn), and New Zealand (Go Hockey), with further reach claimed across the UK, Netherlands, and broader Europe. Pricing is one-time purchase, with sticks spanning $70-$130 AUD (Fusion Hundred) up to $650 AUD (BlackMagic XPro) and goalkeeper gear reaching $675 AUD for top-tier leg guards.

The customer base is horizontal and consumer-led, segmented into elite/competitive players, club and junior players, goalkeepers, and coaches, with no enterprise anchor accounts disclosed. Marketing is run through Instagram, Facebook, email newsletter, and the e-commerce storefront, supplemented by the #TeamMazon athlete sponsorship program. Revenue is not publicly disclosed, and there are no recorded funding rounds, acquisitions, or leadership changes in the available data.

Name

Mazon Hockey

Legal name

Mazon Hockey

Website

https://mazonhockey.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Mazon Hockey is an Australian field hockey equipment manufacturer, founded in 1992, that designs and sells composite sticks, bags, protective gear, and goalkeeper equipment through its own global e-commerce site and specialty retailers in nine-plus countries. It serves elite, club, junior, and goalkeeping players worldwide.

Ownership category

akta.pro rank

Product category

Field Hockey Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Textile Bag and Canvas Mills (314910), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Field hockey equipment
• Composite hockey sticks
• Goalkeeper protective gear
• Hockey bags
• Hockey apparel

Headquarters

HQ city

Hallam

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for hockey equipment including sticks, bags, protective gear, and accessories sold directly to consumers through e-commerce and retail channels

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Mazon Hockey designs, manufactures, and sells field hockey equipment including composite hockey sticks (BlackMagic and Fusion ranges), hockey bags (Tour Pro, Tarpaulin, Fusion, Z-Force, XR GK lines), protective gear for field players (shinguards, gloves, face masks, mouth guards), and a full goalkeeping range (leg guards, gloves, helmets, body armor, kickers). It also offers apparel, training and coaching equipment, umpiring gear, and hockey balls to hockey players and goalkeepers at all competitive levels.

Differentiator

Problem solved

Functional benefit

Brands

• BlackMagic: Premium hockey stick brand featuring multiple series (XPro, 9Series, 7Series, 5Series, 3Series, 1Series) with varying carbon compositions for different player levels.
• Fusion
• Star
• Z-Force
• XR

Products and services

• BlackMagic XPro Hockey Sticks Elite-performance composite field hockey sticks featuring 95% carbon and 5% aramid construction with 18K TeXtreme carbon reinforcement, targeted at the highest-level competitive players. Available in MB, LB, XLB, and XLG bow variants priced at $650 AUD.
• BlackMagic 9Series Hockey Sticks High-performance composite field hockey sticks with 95% carbon and 5% aramid construction. Includes Eagle, SlingShot, Hook, and 360 model variants in multiple bow profiles (XtremeLowBow, LowBow, XBow, XLGBow, MidBow), all priced at $550 AUD.
• BlackMagic 7Series Hockey Sticks Competitive-level composite field hockey sticks with 80% carbon and 5% aramid construction, priced at $425 AUD, offering a balance of performance and value.
• BlackMagic 5Series Hockey Sticks Developing-performance composite field hockey sticks with 50% carbon and 5% aramid construction, priced at $295 AUD, aimed at progression-level club and school players.
• BlackMagic 3Series Hockey Sticks Entry-performance composite field hockey sticks priced at $225 AUD, offering carbon composite construction for school and club players entering performance-level play.
• BlackMagic 1Series Hockey Sticks Entry-level composite field hockey sticks with 25% carbon construction priced at $175 AUD, designed for school and club players stepping into composite sticks.
• Fusion Hundred Hockey Sticks Budget-friendly entry-level field hockey sticks for beginners and juniors, priced between $70 and $130 AUD, offering quality construction at accessible price points.
• Tour Pro Hockey Bags Premium hockey bag collection including Wheelie Combo, Combo, Backpack, and Duffle Backpack variants, designed for touring competitive players.
• Tarpaulin Bag Collection Hockey bags built from tarpaulin material, positioned as a durable bag collection within the Mazon Hockey shop.
• Fusion Bag Range Mid-range hockey bag collection offering quality bags at accessible price points under the Fusion sub-brand.
• XR Goalkeeper Range Premium goalkeeping equipment including leg guards, gloves, kickers, body armor, and helmets under the XR sub-brand for professional and competitive goalkeepers.
• Z-Force Goalkeeping Range Competitive-level goalkeeping equipment and stick range under the Z-Force sub-brand, including leg guards and goalkeeper sticks designed for power and performance.
• Players Gear (Shinguards, Gloves, Face Masks, Mouth Guards, Grips & Tapes) Protective and accessory gear for field hockey players including shinguards, gloves, face masks, mouth guards, grips, tapes, and PC protection items.
• Mazon Hockey Apparel Hockey apparel collection sold through the Mazon Hockey shop under the apparel category.
• Training, Coaching, and Umpiring Equipment Equipment for training, coaching, and umpiring — including coaching aids, whiteboards, training gear, and umpiring tools — sold to coaches, clubs, schools, and umpires.
• Hockey Balls Hockey balls sold as consumable field-hockey equipment through the Mazon Hockey shop.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Just HockeycoreChannel Partner/ Reseller/ DistributorMajor Australian hockey specialty retailer distributing Mazon products across their retail locations in Australia
• Sports PowerminorChannel Partner/ Reseller/ DistributorAustralian sports retailer network distributing Mazon hockey equipment
• Sportsmans WarehouseminorChannel Partner/ Reseller/ DistributorAustralian sports retailer distributing Mazon products
• DNA HockeycoreChannel Partner/ Reseller/ DistributorBelgian hockey specialty retailer and distributor for Mazon in Belgium
• Dynamic SportscoreChannel Partner/ Reseller/ DistributorCanadian hockey equipment retailer distributing Mazon products in Canada
• Hockey BarncoreChannel Partner/ Reseller/ DistributorAsian hockey equipment retailer distributing Mazon products in Malaysia and Asia region
• Go HockeycoreChannel Partner/ Reseller/ DistributorNew Zealand hockey specialty retailer distributing Mazon products
• TeXtremecoreTechnology or IntegrationTeXtreme carbon technology supplier - XPro series features 18K TeXtreme carbon reinforcement for maximized stiffness and energy transfer

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Malik Hockey: European (German/Dutch-origin) field hockey specialist with a strong regional following in continental Europe. Comparable product mix (sticks, bags, protection) to Mazon, but geographically concentrated in DACH/Benelux, making it more of a regional peer.

Direct peers

• Harrow Sports: US-headquartered manufacturer of sticks and equipment for field hockey and lacrosse. Comparable to Mazon in stick manufacturing expertise, with overlap in composite materials and bag/protection categories.
• Osaka Hockey: Belgian field hockey brand offering sticks, bags, apparel, and protection across multiple price tiers. Direct competitor with overlapping product portfolio and similar European distributor-led go-to-market.
• Kookaburra Sport: Australia-based field hockey equipment manufacturer producing sticks, bags, protection, and apparel across performance tiers. Closest direct peer to Mazon given shared origin, product range, and global distribution, and a fellow hockey-specialist competing in the same premium stick segment.
• Grays International: UK-headquartered heritage field hockey brand with a comprehensive range of sticks, protective gear, and bags. Direct competitor to Mazon in composite sticks and a global benchmark in the field hockey equipment category.
• JDH Hockey: UK-based specialist hockey stick brand founded by a professional player, focused on premium composite sticks. Directly comparable to Mazon's BlackMagic range in technology positioning and target customer.
• TK Hockey: Specialist field hockey stick and equipment brand with strong presence in elite stick technology and player sponsorships. Directly competes with Mazon at the premium composite stick tier and across goalkeeper and player protection.
• Cranbarry: Heritage UK field hockey equipment brand with a long-standing range of sticks, bags, and apparel. A more mid-market direct peer to Mazon, particularly relevant in the school and club player segment where Mazon's Fusion and 1Series compete.

Broad incumbents

• Adidas Hockey: Global sportswear giant's field hockey line, leveraging Adidas brand and athlete sponsorships. A broad incumbent competing primarily through brand-led marketing rather than hockey-specialist engineering, but still a relevant competitor in sticks and team apparel.

Emerging players

• Ritual Hockey: US-based emerging field hockey brand focused on composite sticks and modern design-led equipment. Smaller and earlier-stage than Mazon but competes in the same premium stick segment and represents a digitally native challenger in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mazonhockey
• Instagraminstagram.com/mazonhockey
• Xx.com/mazonhockey

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mazon Hockey