Heimat New York

What Heimat New York does

Heimat New York is a privately held, founder-operated craft liqueur producer based in Mamaroneck, New York, launched by Ute Londrigan in November 2018. The company produces a portfolio of 11 handcrafted fruit and flower liqueurs — including Black Currant, White Peach, Cranberry, Elderflower, Blackberry, Raspberry, Bosc Pear, Rhubarb, and Nectarine core SKUs (17-21% ABV) plus two limited-release barrel-finished variants — using generational German family recipes combined with whole, in-season fruit and flowers sourced from New York farms in the Hudson Valley, Finger Lakes, and upstate regions. Production is strictly seasonal, occurring once per year at peak ripeness, with no use of juices, extracts, additives, colors, or preservatives; the barrel-finished series is aged for up to 13 months in bourbon and rye barrels sourced from Brooklyn-based Kings County Distillery and Van Brundt Distillery.

The business operates a direct-to-consumer go-to-market through its own e-commerce storefront at heimatny.com, supplemented by placement in specialty retail and liquor stores primarily across the Northeast. Brand awareness is built substantially through earned media — the company has been featured in Forbes, The New York Times, Bloomberg, Wine Enthusiast, MarketWatch, Town & Country, and other national outlets — and reinforced by industry recognition including USASR Gold Medals, a Great American Best in Show for Cranberry, and Tasting Panel and Wine Enthusiast scores of 90-93 points across multiple SKUs. Revenue is generated through one-time product purchase transactions across core and limited-release SKUs, with repeat demand driven by annual seasonal releases and gifting occasions; pricing is not publicly disclosed.

The company is bootstrapped with no external funding rounds, M&A activity, or institutional investment disclosed, and operates with a 1-10 person team. Customer concentration is dispersed across individual consumers and small specialty retailers, with no enterprise anchors, and the primary growth levers are product line expansion (notably the barrel-finished tier), deeper specialty retail penetration, and continued earned media momentum.

Name

Heimat New York

Legal name

Heimat New York

Website

https://heimatny.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Heimat New York is a privately held, founder-operated craft liqueur producer based in Mamaroneck, NY, making seasonal whole-fruit liqueurs from generational German recipes and locally sourced New York produce, sold direct-to-consumer and through specialty retail.

Ownership category

akta.pro rank

Product category

Craft Liqueurs

NAICS

Distilleries (312140), Beer, Wine, and Liquor Retailers (4453)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

akta.pro secondary industries

Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Handcrafted fruit liqueurs
• Small-batch spirits
• Barrel-aged liqueurs
• Seasonal craft production
• Artisan German recipes

Headquarters

HQ city

Mamaroneck

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Handcrafted Liqueur Sales: Heimat New York generates revenue through the direct sale of its handcrafted fruit liqueurs to consumers and retailers. Products are sold in limited seasonal batches. Barrel-finished expressions are released as limited annual or limited-edition offerings. Revenue is primarily one-time product purchase transactions, with repeat purchase driven by seasonal new releases and gifting occasions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Heimat New York produces and sells handcrafted all-natural fruit and flower liqueurs (17–21% ABV) made once a year at peak season from whole local New York produce, using traditional German family recipes passed down across three generations. The company offers a core lineup of nine liqueurs (Black Currant, White Peach, Cranberry, Elderflower, Blackberry, Raspberry, Bosc Pear, Rhubarb, and Nectarine) along with limited-release barrel-finished expressions aged in bourbon, rye, and gin barrels sourced from Brooklyn distilleries. Products are sold direct-to-consumer via heimatny.com and through specialty retail and liquor stores, targeting cocktail enthusiasts, home entertainers, and gifting/premium spirits buyers.

Product overview

Heimat New York is a handcrafted liqueur company producing a portfolio of 11 fruit and flower liqueurs using traditional German family recipes passed down for generations. The product line includes core liqueurs (Black Currant, White Peach, Cranberry, Elderflower, Blackberry, Raspberry, Bosc Pear, Rhubarb, and Nectarine) with ABV ranging from 17-21%, plus limited-release barrel-finished variants (Barrel Finished Bosc Pear and Barrel Finished Rhubarb) aged in bourbon and gin barrels. All products are made once yearly with whole, in-season local New York fruit and flowers, never using juice or extracts, with no additives, colors, or preservatives. Founded by Ute Londrigan in November 2018.

Differentiator

Problem solved

Functional benefit

Products and services

• Black Currant Liqueur Handcrafted black currant liqueur at 21% ABV, made from whole fruit sourced from Current C farm in New York. Aims to bring out the richness of black currants with notes that pair well with whiskey, gin, rum, and wine. Awarded 93 points by The Tasting Panel and a USASR Gold Medal.
• White Peach Liqueur Delicate white peach liqueur crafted from over 300 peach varieties grown in New York. Positioned for pairing with Prosecco, Cognac, and Tequila in cocktails and spritzes.
• Cranberry Liqueur Cranberry liqueur at 17% ABV, made from one of few fruits native to North America, sourced from upstate New York farms. Positioned for balance between tart and sweet; received Best in Show at Great American Spirits Competition and 85 Points (highest in Liqueur category) from USA Spirit Ratings.
• Elderflower Liqueur Unique aromatic elderflower liqueur at 18% ABV, hand-selected at peak bloom from Hudson Valley farms. Features a delicate body with a long, memorable finish; positioned for pairing with Prosecco, Gin, and Vodka.
• Blackberry Liqueur Traditional blackberry liqueur at 20% ABV, inspired by the founder's grandmother's recipe. Sourced from Hudson Valley with extra sweetness from extended vine time, yielding a deep, rich flavor profile. Silver medal at the 2022 USA Spirit Competition.
• Raspberry Liqueur Delicate raspberry liqueur at 18% ABV, sourced from Finger Lakes in Upstate New York and crafted same day as fruit pickup for freshness. Awarded 92 points from Wine Enthusiast and a USASR Gold Medal in 2020.
• Bosc Pear Liqueur Bosc pear liqueur at 19% ABV, the last fruit of the season from a favorite farmer. A European heritage pear variety with a complex, silky smooth finish; awarded 90 points from The Tasting Panel.
• Barrel Finished Bosc Pear Liqueur Limited-release barrel-finished Bosc Pear liqueur. Whole fruit is macerated in whey spirit and organic cane sugar for 12 weeks, then aged in peated bourbon barrels from Kings County Distillery (Brooklyn) for 13 months. Adds oak, vanilla, and delicate smoky notes for an elegantly rich pour with deep pear flavor.
• Rhubarb Liqueur Smooth, elegant rhubarb liqueur (technically a vegetable) made from New York rhubarb and taking three years from planting to typical harvest. Awarded a USASR Gold Medal (2020), 93 Points from Wine Enthusiast, a Silver at the Denver Spirit Competition, and 91 Points from The Tasting Panel.
• Barrel Finished Rhubarb Liqueur Limited-release barrel-finished rhubarb liqueur rested in gin barrels for three years, carrying soft botanicals from the barrels that are then deepened over time and brightened by a final maceration of fresh NY rhubarb. Marketed as a one-of-a-kind release with freshness, elegance, and quiet intensity.
• Nectarine Liqueur Nectarine liqueur at 19% ABV made from Hudson Valley nectarines sourced from the region's first planting in the 1960s. Fruity and bright with lush body, hints of apricot, and a soft lingering finish; awarded 91 Points by The Tasting Panel.

Quantifiable outcome

• 93 Points from Wine Enthusiast for Rhubarb Liqueur
• +8 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Current C (Greg Quinn)minorOthers · 1 January 2003Greg Quinn, owner of Current C, helped overturn the 100-year-old ban on growing black currants in New York State in 2003. This regulatory change made black currant liqueur production possible in New York, directly enabling Heimat New York's Black Currant Liqueur. Ute Londrigan spent the next 12 months perfecting the technique to bring out the richness of the fruit.
• Kings County DistillerycoreTechnology or IntegrationKings County Distillery, a Brooklyn-based distillery, supplies peated bourbon barrels used for aging Heimat New York's barrel-finished Bosc Pear Liqueur for 13 months. The aging process adds notes of oak, vanilla, and a delicate smoky finish to the liqueur.
• Van Brundt DistillerycoreTechnology or IntegrationVan Brundt Distillery in Brooklyn supplied rye and bourbon barrels for Heimat New York's first barrel-finished series released in 2021, which featured Cranberry and Bosc Pear liqueurs aged in these barrels.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• St-Germain: Premium French elderflower liqueur owned by Diageo, widely regarded as the benchmark artisanal liqueur. Directly comparable to Heimat as a floral/fruit liqueur with a heritage origin story, premium pricing, cocktail-focused positioning, and dual DTC and specialty retail distribution. Heimat's Elderflower Liqueur is the closest in-product parallel.
• Italicus Rosolio di Bergamotto: Premium Italian bergamot liqueur positioned at the ultra-premium craft tier with heritage provenance. Comparable to Heimat as a heritage-origin craft liqueur focused on bartenders and cocktail enthusiasts, with limited-edition and gifting-occasion positioning.
• Bärenjäger: German honey liqueur brand with centuries-old heritage. Closely comparable to Heimat in its German origin story and generational family recipe heritage, as well as in its positioning as a craft liqueur for cocktail mixing and after-dinner occasions.
• Lejay Lagoute: French producer of Crème de Cassis de Dijon, the category-leading black currant liqueur. Directly comparable to Heimat's Black Currant Liqueur — both feature black currant as a hero ingredient with heritage European-style craft positioning, and benefit from the rarity of high-quality black currant liqueurs in the U.S. market.
• Tempus Fugit Spirits: Independent California-based craft producer of premium liqueurs including Crème de Menthe, Crème de Cacao, and other heritage-style liqueurs. Directly comparable to Heimat in its craft production scale, premium positioning, cocktail-occasion focus, and emphasis on authenticity and provenance.
• Chambord: Premium black raspberry liqueur owned by Brown-Forman. Comparable as a craft-adjacent fruit liqueur marketed through cocktail-mixing occasions and gifting, with similar brand-story-driven positioning and pricing tier to Heimat's raspberry and blackberry offerings.
• Mr. Black: Australian premium coffee liqueur brand with a craft/artisanal positioning that has scaled into global premium bar and retail channels. Comparable to Heimat as a single-category premium liqueur built on ingredient quality and craft credentials, with strong DTC and specialty/on-premise distribution.

Broad incumbents

• Diageo: Global premium spirits conglomerate that owns St-Germain and competes broadly in the artisanal/craft liqueur space. Relevant as the larger incumbent whose craft-portfolio strategy sets the competitive context and shelf-space dynamic that Heimat must navigate in retail accounts.

Emerging players

• Forthave Spirits: Brooklyn-based independent craft distillery producing small-batch botanical and amaro-style spirits. Comparable to Heimat as a similarly-sized NYC-area craft producer competing for the same premium cocktail enthusiast customer, retail placement, and bartender relationships.
• Empirical Spirits: Brooklyn-based craft distillery producing experimental, ingredient-driven spirits. Comparable to Heimat as a small, premium, craft-positioned Brooklyn-area spirits brand with a similar scale and limited-edition, story-driven product approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/heimatny
• Facebookfacebook.com/HeimatNY
• LinkedInlinkedin.com/company/heimat-new-york

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heimat New York