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AVS Fencing & Landscaping

Full company profile

uuid000zgo4

Namestring
AVS Fencing & Landscaping
Legal namestring
Lawsons (Whetstone) Ltd
Company typeenum
Private
Founded yearint
1993
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersHorsham, United Kingdom
HQ citystring
Horsham
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
fencing supplies, landscaping materials, building materials, decking products, garden buildings
Industry1 code
1Wood Decking, Fencing & Outdoor Lumber Products
CodeIMADADAFPrimaryYes
NAICS code2 codes
  • Building Material and Garden Equipment and Supplies Dealers444
  • Outdoor Power Equipment Retailers44423
SIC code1 code
  • Retail-Building Materials, Hardware, Garden Supply5200
Product category
Building Materials Retail
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Retail Product Sales
TypeOne Time License
Description

AVS generates revenue through direct sales of fencing, landscaping, decking, garden buildings, and power tools to both DIY consumers and trade professionals. Products are sold through their e-commerce website and 12 physical branches. The company offers trade discount accounts for professional customers.

avsfencing.co.uk
2Trade Account Services
TypeOne Time License
Description

The company provides dedicated trade accounts with exclusive pricing for trade customers including sole traders to multinational companies, creating a B2B revenue stream alongside retail operations.

avsfencing.co.uk
Marketing channels9 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Pricing details2 tiers
1Standard retail pricing with VAT
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Products sold with VAT; trade accounts available for exclusive pricing without VAT. Prices range from £6.35 to £500+ for bulk bags of aggregates.

avsfencing.co.uk
2Trade account pricing
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Registered trade customers receive exclusive discounted pricing. Benefits include negotiated pricing and dedicated account management.

avsfencing.co.uk
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

AVS Fencing & Landscaping Supplies is a UK building materials merchant selling fencing, landscaping, decking, garden buildings, aggregates, and power tools through 12 physical branches and an e-commerce website. The company serves both DIY consumers and trade professionals, with dedicated trade accounts offering exclusive pricing for sole traders through to multinational construction companies. Established in 1993, it is part of the Lawsons Group and operates as the largest independent timber, building materials and fencing merchant in London and the South East.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

AVS Fencing & Landscaping is a building materials merchant offering a broad portfolio of fencing, landscaping, garden buildings, decking, and power tools. The core offering spans fencing (panels, posts, gates) and landscaping materials (sleepers, paving, aggregates), supplemented by garden products (buildings, storage, lighting) and power tools. Decking products are available in both timber (Scandinavian Redwood) and composite (Eva-Last, Millboard, Trex) variants. The company operates as a multi-category supplier serving both DIY and trade customers.

Product and service4 records
1Fencing
CategoryFencing
Description

Comprehensive fencing range including fence panels (lap, closeboard, decorative, trellis, acoustic, composite), fencing componentry (feather edge boards, gravel boards, arris rails, morticed posts, brackets), fence posts (wooden, concrete, steel/Durapost), specialist fencing (picket, post and rail, chestnut, chain link), agricultural fencing (stock fencing, barbed wire), and gates (garden, metal, 5 bar). Sold to trade professionals and DIY consumers.

2Landscaping Supplies
CategoryLandscaping
Description

Full landscaping supplies including railway sleepers (softwood, reclaimed, oak, raised sleeper bed kits), paving (garden paving, driveway paving, concrete paving, drainage), aggregates (decorative stones, gravel, sand, cement), and related landscaping materials. Sold to trade professionals and DIY consumers.

3Decking
CategoryDecking
Description

Complete decking range encompassing timber decking boards (Oxford, Windsor, Ascot brands in Scandinavian Redwood), composite decking (Eva-Last, Millboard, Trex brands), and decking joists, hangers, and posts. Sold to trade professionals and DIY consumers.

4Garden Buildings & Storage
Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership9 partners
Strategic tierCoreTypeStrategic or Co-development Partner
Description

AVS Fencing has recently become part of the Lawsons group, giving the company enhanced sourcing and buying capacity. Lawsons is the largest independent Builders' Merchant in the South-East of the United Kingdom. AVS Fencing Supplies Limited is one of the group entities covered under Lawsons Holdings Limited.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Premium fencing brand stocked by AVS, featured prominently on the website with dedicated product category.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Steel fencing brand featured as a key brand partner on the website homepage.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Premium composite decking brand stocked by AVS, with extensive product range including Enhanced Grain, Weathered Oak, and Lasta-Grip product lines.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Composite decking brand featuring Apex and I-Series product lines stocked by AVS.

Strategic tierMajorTypeChannel Partner/ Reseller/ Distributor
Description

Well-known composite decking brand with Enhance Basics product line stocked by AVS.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Power tool brand featuring chainsaws, brushcutters, and other garden power tools.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Professional power tool brand stocked for trade customers.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Garden watering and hose products stocked by AVS.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

AVS Fencing & Landscaping

Building Materials Retailavsfencing.co.uk

AVS Fencing & Landscaping firmographics

Firmographics
Name
AVS Fencing & Landscaping
Legal name
Lawsons (Whetstone) Ltd
Website
https://avsfencing.co.uk
Company type
Private
Founded year
1993
Operating status
Operating
Headcount range
101–250 employees
Ownership category
akta.pro rank

AVS Fencing & Landscaping industry classification

Industry
Product category
Building Materials Retail
NAICS
Building Material and Garden Equipment and Supplies Dealers (444), Outdoor Power Equipment Retailers (44423)
SIC
Retail-Building Materials, Hardware, Garden Supply (5200)
akta.pro primary industry
Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)

Keywords

  • Fencing supplies
  • Landscaping materials
  • Building materials
  • Decking products
  • Garden buildings

Where AVS Fencing & Landscaping is headquartered

Location

Headquarters

HQ city
Horsham
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

AVS Fencing & Landscaping business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

  1. Retail Product Sales: AVS generates revenue through direct sales of fencing, landscaping, decking, garden buildings, and power tools to both DIY consumers and trade professionals. Products are sold through their e-commerce website and 12 physical branches. The company offers trade discount accounts for professional customers.
  2. Trade Account Services: The company provides dedicated trade accounts with exclusive pricing for trade customers including sole traders to multinational companies, creating a B2B revenue stream alongside retail operations.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goStandard retail pricing with VAT
Unit PricingPay-as-you-goTrade account pricing

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

AVS Fencing & Landscaping product offering

Product offering

Core offering

AVS Fencing & Landscaping Supplies is a UK building materials merchant selling fencing, landscaping, decking, garden buildings, aggregates, and power tools through 12 physical branches and an e-commerce website. The company serves both DIY consumers and trade professionals, with dedicated trade accounts offering exclusive pricing for sole traders through to multinational construction companies. Established in 1993, it is part of the Lawsons Group and operates as the largest independent timber, building materials and fencing merchant in London and the South East.

Product overview

AVS Fencing & Landscaping is a building materials merchant offering a broad portfolio of fencing, landscaping, garden buildings, decking, and power tools. The core offering spans fencing (panels, posts, gates) and landscaping materials (sleepers, paving, aggregates), supplemented by garden products (buildings, storage, lighting) and power tools. Decking products are available in both timber (Scandinavian Redwood) and composite (Eva-Last, Millboard, Trex) variants. The company operates as a multi-category supplier serving both DIY and trade customers.

Differentiator

Problem solved

Functional benefit

Products and services

  • Fencing Comprehensive fencing range including fence panels (lap, closeboard, decorative, trellis, acoustic, composite), fencing componentry (feather edge boards, gravel boards, arris rails, morticed posts, brackets), fence posts (wooden, concrete, steel/Durapost), specialist fencing (picket, post and rail, chestnut, chain link), agricultural fencing (stock fencing, barbed wire), and gates (garden, metal, 5 bar). Sold to trade professionals and DIY consumers.
  • Landscaping Supplies Full landscaping supplies including railway sleepers (softwood, reclaimed, oak, raised sleeper bed kits), paving (garden paving, driveway paving, concrete paving, drainage), aggregates (decorative stones, gravel, sand, cement), and related landscaping materials. Sold to trade professionals and DIY consumers.
  • Decking Complete decking range encompassing timber decking boards (Oxford, Windsor, Ascot brands in Scandinavian Redwood), composite decking (Eva-Last, Millboard, Trex brands), and decking joists, hangers, and posts. Sold to trade professionals and DIY consumers.
  • Garden Buildings & Storage

Companies that use AVS Fencing & Landscaping

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

AVS Fencing & Landscaping technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AVS Fencing & Landscaping partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered core, major and minor.

  • Lawsons GroupcoreStrategic or Co-development PartnerAVS Fencing has recently become part of the Lawsons group, giving the company enhanced sourcing and buying capacity. Lawsons is the largest independent Builders' Merchant in the South-East of the United Kingdom. AVS Fencing Supplies Limited is one of the group entities covered under Lawsons Holdings Limited.
  • Jacksons FencingmajorChannel Partner/ Reseller/ DistributorPremium fencing brand stocked by AVS, featured prominently on the website with dedicated product category.
  • DuraPostmajorChannel Partner/ Reseller/ DistributorSteel fencing brand featured as a key brand partner on the website homepage.
  • MillboardmajorChannel Partner/ Reseller/ DistributorPremium composite decking brand stocked by AVS, with extensive product range including Enhanced Grain, Weathered Oak, and Lasta-Grip product lines.
  • Eva-LastmajorChannel Partner/ Reseller/ DistributorComposite decking brand featuring Apex and I-Series product lines stocked by AVS.
  • TrexmajorChannel Partner/ Reseller/ DistributorWell-known composite decking brand with Enhance Basics product line stocked by AVS.
  • StihlminorChannel Partner/ Reseller/ DistributorPower tool brand featuring chainsaws, brushcutters, and other garden power tools.
  • MilwaukeeminorChannel Partner/ Reseller/ DistributorProfessional power tool brand stocked for trade customers.
  • HozelockminorChannel Partner/ Reseller/ DistributorGarden watering and hose products stocked by AVS.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

AVS Fencing & Landscaping competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

AVS Fencing & Landscaping social profiles

Digital presence

AVS Fencing & Landscaping financial estimates

Financial estimate

Revenue estimate

Valuation estimate

AVS Fencing & Landscaping leadership team

Management profile

Number of profiles

Profiles1 record

AVS Fencing & Landscaping funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

AVS Fencing & Landscaping M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVS Fencing & Landscaping

What does AVS Fencing & Landscaping do?

AVS Fencing & Landscaping Supplies is a UK building materials merchant selling fencing, landscaping, decking, garden buildings, aggregates, and power tools through 12 physical branches and an e-commerce website. The company serves both DIY consumers and trade professionals, with dedicated trade accounts offering exclusive pricing for sole traders through to multinational construction companies. Established in 1993, it is part of the Lawsons Group and operates as the largest independent timber, building materials and fencing merchant in London and the South East.

Is AVS Fencing & Landscaping a public or private company?

AVS Fencing & Landscaping is a private company. It is classified as corporate owned and is currently operating.

When was AVS Fencing & Landscaping founded?

AVS Fencing & Landscaping was founded in 1993. It employs 101 to 250 people.

Where is AVS Fencing & Landscaping based?

AVS Fencing & Landscaping is headquartered in Horsham, United Kingdom, in the Europe region.

How does AVS Fencing & Landscaping make money?

Two revenue lines are on record. Retail Product Sales are the primary driver. The others are trade Account Services.

Does AVS Fencing & Landscaping have an API?

No public API is recorded for AVS Fencing & Landscaping.

What industry is AVS Fencing & Landscaping in?

AVS Fencing & Landscaping's product category is Building Materials Retail. Its primary akta.pro industry code is IMADADAF, Wood Decking, Fencing & Outdoor Lumber Products. Its NAICS code is 444 and its SIC code is 5200.

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