Marchante
Marchante MX is a Mexican B2B wholesale marketplace aggregating 52,000+ SKUs from 92+ suppliers across stationery, hardware, art, and grocery categories. It serves 1,000+ registered SMB retailers — papelerías, ferreterías, tienditas, and restaurants — via its Shopify storefront and 10+ external marketplaces.
- Company typePrivate
- Founded2009
- HeadquartersBenito Juárez, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Marchante does
Marchante MX (legal name Marchante MX) is a Mexican B2B wholesale marketplace headquartered in Mexico City's Benito Juárez district (Uxmal 958, Col. Santa Cruz Atoyac, CP 03310). The company aggregates 52,000+ SKUs from 92+ suppliers across categories including stationery, hardware, office supplies, art materials, industrial equipment, and groceries, serving SMB retailers such as papelerías, ferreterías, tienditas, and restaurants, as well as businesses, educational institutions, and government entities. Its product surface is organized through seven vertical-specific sub-brands — Ferre Lab (hardware), Office Lab (stationery), Art Lab (fine arts), In House (home organization), Play Depot (toys), Party King (party supplies), and Subli Lab (sublimation) — supplemented by a Supermercado/Abarrotes grocery line, a Listas de Utiles school-supply bundle offering, and a separate international trade service called Marchante Global (marchanteglobal.com).
The underlying technology stack is a Shopify-based e-commerce platform rather than proprietary software; the company has no disclosed API, SDK, or custom AI components. Marchante distributes through its own storefront at marchante.mx and simultaneously lists on at least ten external marketplaces: Mercado Libre, Amazon MX, Walmart MX, Liverpool, Coppel, TikTok Shop, AliExpress, Sanborns, Totalplay Shop, and Sears. Marketing relies on organic social (Facebook, Instagram, TikTok, LinkedIn) plus WhatsApp Business for direct customer engagement.
The business model is wholesale distribution: Marchante buys from 92+ suppliers and resells to 1,000+ registered businesses at transactional/wholesale pricing, with pay-as-you-go billing, a 5% first-purchase discount for newly registered buyers, and exclusive tier pricing for registered wholesale/enterprise accounts. Revenue mechanics resemble a take-rate/wholesale margin model rather than a platform fee. No revenue, headcount, funding, or ownership figures are publicly disclosed; the company is privately held with no detected external investment or public listing.
Marchante firmographics
Firmographics- Name
- Marchante
- Legal name
- Marchante MX
- Website
- https://marchante.mx
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marchante MX is a Mexican B2B wholesale marketplace aggregating 52,000+ SKUs from 92+ suppliers across stationery, hardware, art, and grocery categories. It serves 1,000+ registered SMB retailers — papelerías, ferreterías, tienditas, and restaurants — via its Shopify storefront and 10+ external marketplaces.
- Ownership category
- akta.pro rank
Marchante industry classification
Industry- Product category
- Wholesale Distribution
- NAICS
- Merchant Wholesalers, Nondurable Goods (424), Stationery and Office Supplies Merchant Wholesalers (424120), Other Grocery and Related Products Merchant Wholesalers (42449)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Groceries, General Line (5141), Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
- akta.pro secondary industries
- Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD), Wholesale / Club Store Bulk Grocery Delivery (TLAAAHAH), Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH), Office, Janitorial & Facility Supplies (B2B) (CRAEAEAE)
Keywords
Where Marchante is headquartered
LocationHeadquarters
- HQ city
- Benito Juárez
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Marchante business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2B Wholesale Sales: Operates as a wholesale marketplace aggregating multiple brands and product categories. Generates revenue through product sales to registered businesses, retailers, and distributors across Mexico. Sells directly through own e-commerce platform and through multiple marketplace channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale/B2B pricing for registered businesses |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels6 records
Marchante product offering
Product offeringCore offering
Marchante operates a B2B wholesale marketplace that aggregates 52,000+ SKUs from 92+ suppliers across stationery, hardware, art supplies, home organization, toys, party supplies, sublimation materials, and groceries. It sells to registered Mexican businesses (papelerías, ferreterías, tienditas, restaurants, schools, government) through its own Shopify-based e-commerce platform and major marketplaces including Mercado Libre, Amazon, TikTok Shop, Walmart, Liverpool, Coppel, AliExpress, Sanborns, Totalplay Shop, and Sears. Registered wholesale and enterprise accounts receive exclusive pricing, volume discounts, and a 5% discount on first purchase.
Product overview
Marchante MX is a wholesale distribution platform serving Mexican businesses with a catalog of over 52,000 SKUs across multiple product categories. The company operates through distinct sub-brands: Ferre Lab (hardware/ferretería), Office Lab (stationery/office supplies), Art Lab (fine arts and crafts), In House (home organization), Play Depot (toys and baby products), Party King (party supplies and entertainment), Subli Lab (sublimation materials), and Supermercado/Abarrotes (groceries). Additional services include Marchante Global for international trade and a B2B wholesale program with exclusive pricing for registered businesses. The company distributes products across Mexico and sells through major online marketplaces including Mercado Libre, Amazon, Walmart, Liverpool, Coppel, AliExpress, Sanborns, Totalplay, and Sears.
Differentiator
Problem solved
Functional benefit
Brands
- Ferre Lab: Hardware and tools category brand for ferretería and construction supplies
- Office Lab
- Art Lab
- In House
- Play Depot
- Party King
- Subli Lab
Products and services
- B2B Wholesale Platform (marchante.mx)
- Marchante Global
Quantifiable outcome
- 99.77% positive reviews
- +1 more outcomes
Companies that use Marchante
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles6 records
Marchante technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Marchante partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Marchante competitors and assessment
Company assessmentDirect peers
- Tundra: Tundra is a zero-MOQ B2B wholesale marketplace serving retailers and resellers globally. Comparable to Marchante MX on the multi-category wholesale marketplace model and SMB retailer customer base.
- Ankorstore: Ankorstore operates a B2B wholesale marketplace connecting independent brands with SMB retailers across Europe. Similar to Marchante MX in aggregating multi-category wholesale supply for small retailers via an online marketplace.
- Faire: Faire is a B2B wholesale marketplace connecting independent brands with SMB retailers. Closely comparable to Marchante MX on model (multi-brand B2B marketplace), target buyer (small retailers), and breadth across categories.
- Handshake: Handshake is a B2B commerce platform for brands and retailers, providing wholesale ordering, digital catalog, and account management tools. Comparable to Marchante MX on serving the supplier-to-retailer B2B wholesale workflow.
Broad incumbents
- Costco Mexico: Costco Mexico operates cash-and-carry / wholesale-club retail in Mexico across groceries, office, hardware, and general merchandise. Overlaps with Marchante MX in serving small-business and bulk-buyers across similar categories in the same geography.
- Sam's Club Mexico: Sam's Club Mexico is a membership warehouse club operated by Walmart de México, serving SMB bulk buyers across groceries, stationery, hardware, and general merchandise. Comparable to Marchante MX on category breadth and SMB-customer focus in Mexico.
- Office Depot México: Office Depot México is a multi-category office and stationery retailer operating under Grupo Gigante. Overlaps directly with Marchante MX's Office Lab sub-brand in serving businesses, schools, and SMBs with office and stationery supply.
- Mercado Libre: Mercado Libre is the dominant LATAM e-commerce marketplace and one of Marchante MX's key distribution channels; it also offers B2B and SMB-procurement features, making it a broad incumbent that competes for the same SMB buyer wallet.
- Amazon Business: Amazon Business is Amazon's B2B procurement marketplace, providing multi-category wholesale supply to businesses. Comparable to Marchante MX on multi-category breadth and SMB focus, but at vastly greater scale.
- Alibaba: Alibaba is the world's largest B2B wholesale marketplace, connecting manufacturers and suppliers with global buyers. Comparable to Marchante MX on the multi-category wholesale marketplace model, but operates at a global incumbent scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Marchante social profiles
Digital presenceMarchante financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marchante leadership team
Management profileNumber of profiles
Marchante funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marchante M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marchante
What does Marchante do?
Marchante operates a B2B wholesale marketplace that aggregates 52,000+ SKUs from 92+ suppliers across stationery, hardware, art supplies, home organization, toys, party supplies, sublimation materials, and groceries. It sells to registered Mexican businesses (papelerías, ferreterías, tienditas, restaurants, schools, government) through its own Shopify-based e-commerce platform and major marketplaces including Mercado Libre, Amazon, TikTok Shop, Walmart, Liverpool, Coppel, AliExpress, Sanborns, Totalplay Shop, and Sears. Registered wholesale and enterprise accounts receive exclusive pricing, volume discounts, and a 5% discount on first purchase.
Is Marchante a public or private company?
Marchante is a private company. It is classified as unknown and is currently operating.
When was Marchante founded?
Marchante was founded in 2009. It employs 11 to 50 people.
Where is Marchante based?
Marchante is headquartered in Benito Juárez, Mexico, in the Latin America region.
How does Marchante make money?
One revenue line is on record: B2B Wholesale Sales.
Who are Marchante's main competitors?
Direct peers on record are Tundra, Ankorstore, Faire and Handshake. Broad incumbents are Costco Mexico, Sam's Club Mexico, Office Depot México, Mercado Libre, Amazon Business and Alibaba.
Does Marchante have an API?
No public API is recorded for Marchante.
What industry is Marchante in?
Marchante's product category is Wholesale Distribution. Its primary akta.pro industry code is CRAFAAAF, Wholesale/B2B Generalist Marketplaces, with a secondary code of CRAEAEAD, Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail). Its NAICS code is 424 and its SIC code is 5040.