What BoBo does

BoBo (legal entity BOBO PRODUCCIONES S. DE R.L.) is a Mexican multidisciplinary entertainment and music company that produces, manages, and markets live concert experiences primarily built around nostalgia-driven Latin pop and rock acts from the 1980s, 1990s, and 2000s, plus select newer and international acts. Founded in 2005 and headquartered in Lomas de Chapultepec, Mexico City, the company operates with 101-250 employees and runs a secondary office in Playa Vista, California for US booking and operations. Its product surface is organized as a portfolio of recurring concert tour brands—flagship 90's Pop Tour (cumulatively 6M+ spectators) and 2000's Pop Tour, alongside Rock En Tu Idioma, Matute (250+ concerts in one year on its Party Monster Tour), Mentiras El Concierto, A Date With Elvis, La La Love You, La Lupita, Magneto, JNS, Miguel Martínez, and Missa Sinfonia (a digital-native creator with ~19.9M YouTube subscribers developed via the Cosmos By BoBo sub-brand). Revenue is generated primarily through ticket sales for live events distributed via third-party ticketing platforms (Superboletos, Ticketmaster Mexico), supplemented by recorded music releases on Spotify, Apple Music, and Amazon Music, and by artist management and production fees. Geographically, the company tours Mexico as its core market and has active international reach across the US, Spain, the UK, Brazil, Venezuela, Chile, Japan, and at least 15 other countries. The company holds no disclosed proprietary technology platform; its competitive position rests on branded concert IP, artist rosters, and anchor venue relationships (Auditorio Nacional, Arena CDMX, Teatro Metropólitan). Ownership is private with no identified institutional investors, parent company, or M&A activity, and no funding rounds are documented in the source data.

Name

BoBo

Legal name

BOBO PRODUCCIONES S. DE R.L.

Website

https://bobo.mx

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

BOBO PRODUCCIONES S. de R.L. is a Mexican entertainment company producing, managing, and marketing branded live concert tours—including 90's Pop Tour, 2000's Pop Tour, Rock En Tu Idioma, and Matute—for nostalgia-driven Latin pop and rock audiences across Mexico, the US, and international markets.

Ownership category

akta.pro rank

Product category

Live Entertainment Production

NAICS

Musical Groups and Artists (71113), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tour & Artist Management Services (HSACAHAN)

akta.pro secondary industries

Music Festival Organizers & Promoters (MPAGAAAB), DJ & Electronic Music Venues (MPAGAIAE)

Keywords

• Live concert production
• Music tour management
• Artist management services
• Concert event marketing
• Live music production

Headquarters

HQ city

Miguel Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Live Event Tickets: BoBo generates primary revenue through ticket sales for live concert events. Tickets are sold through third-party platforms including Superboletos.com, Ticketmaster.com.mx, and Linktree for specific shows.
2. Concert Production: The company produces and manages live music tours and concerts including 90's Pop Tour, 2000's Pop Tour, Matute, and various other concert productions. Revenue comes from event production and management fees.
3. Music Releases: BoBo releases music through digital platforms including Spotify, Apple Music, Amazon Music, and others. Artists like Missa Sinfonia work with BOBO Producciones for music production and releases.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

BoBo is a Mexican entertainment and music company that produces, manages, and markets live concert tours featuring nostalgic pop and rock acts from the 1980s, 1990s, and 2000s. The company organizes themed multi-artist concert productions such as the 90's Pop Tour and 2000's Pop Tour, manages individual artists and bands including Matute, JNS, Magneto, La La Love You, and Missa Sinfonia, and distributes music through digital platforms and physical recordings.

Product overview

BOBO Producciones S. de R.L. is a Mexican entertainment company that operates as a live music event producer and concert tour organizer. The company's core offerings include the BOBO Producciones brand (the parent company), the 90's Pop Tour and 2000's Pop Tour as flagship concert production franchises featuring nostalgic pop acts from the 1990s and 2000s, Rock En Tu Idioma celebrating Spanish-language rock classics, and Matute as an 80s music revival act. Additional sub-brands include JNS, Mentiras El Concierto, A Date With Elvis, La La Love You, La Lupita, Magneto, Miguel Martínez, and Missa Sinfonia. The portfolio is organized around themed concert experiences that bring together multiple nostalgic artists in elaborate stage productions.

Differentiator

Problem solved

Functional benefit

Brands

• Cosmos By BoBo: A BOBO-produced music and content creation initiative, notably involved in Missa Sinfonia's music projects.

Products and services

• 90's Pop Tour A nostalgic concert tour featuring prominent 90s Latin pop artists performing together in a live stage production, targeted at fans seeking to relive the music of the 1990s.
• 2000's Pop Tour A concert tour reuniting major pop acts from the 2000s decade, featuring a 360-degree stage production with over 3 hours of show content, targeted at Latin pop fans.
• Rock En Tu Idioma A concert tour celebrating classic Spanish-language rock featuring artists performing iconic rock en español anthems, targeted at fans of Latin rock music.
• Matute A Mexican band that revives iconic 80s music through live performances, managed and produced by BoBo with extensive international touring.
• JNS A Mexican female pop group managed by BoBo, participating in the 90's Pop Tour series with active album releases and live performances.
• Mentiras El Concierto A theatrical concert show featuring characters performing popular 80s Spanish-language hits as a tribute to iconic Mexican divas, targeted at nostalgia-driven audiences.
• A Date With Elvis A concert tribute to Elvis Presley covering his three major career phases, featuring Leonardo De Lozanne and the Rebel Cats.
• La La Love You A Spanish punk-pop band managed by BoBo, known for the international hit 'El Fin del Mundo' with multi-platinum certifications.
• La Lupita A Mexican band combining rock, Latin rhythms, and regional Mexican music, currently touring with founding members reunited.
• Magneto A Latin pop boy band managed by BoBo since 2023, known for classic hits and currently producing new material after 25 years.
• Miguel Martínez A Mexican actor and singer managed by BoBo, known for television roles and music spanning pop and regional Mexican genres.
• Missa Sinfonia A digital content creator collaborating with BoBo through Cosmos By BoBo for music projects in alternative rock punk style, leveraging a large social media following.

Quantifiable outcome

• 6 million spectators for 90's Pop Tour alone
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• attachMentacoreStrategic or Co-development PartnerattachMenta worked alongside Cosmos By BoBo and Missa Sinfonia on new music production. The partnership focuses on developing new musical projects for digital content creator Missa Sinfonia's entry into the music industry.
• Cosmos By BoBocoreStrategic or Co-development PartnerCosmos By BoBo partnered with attachMenta and Missa Sinfonia to develop new music. This represents BoBo's expansion into music production for digital-native artists.
• SuperboletoscoreChannel Partner/ Reseller/ DistributorSuperboletos serves as the primary ticketing partner for BoBo concerts in Mexico, handling ticket distribution for shows including 2000's Pop Tour and other events.
• Ticketmaster MexicocoreChannel Partner/ Reseller/ DistributorTicketmaster Mexico handles ticket distribution for major BoBo concerts including Matute, La La Love You, and other premium events at venues like the Auditorio Nacional.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OCESA: Mexico's largest live entertainment promoter and a subsidiary of CIE, producing concerts, festivals, and theatrical productions across Mexico. Directly comparable to BoBo as a domestic concert promoter operating in the same Mexican arena ecosystem (Auditorio Nacional, Arena CDMX).
• Zignia Live: Mexican live entertainment and venue operator producing concerts, family shows, and sporting events. Comparable to BoBo as a Mexico-based concert promoter with similar arena-scale productions and ticketing relationships.
• Live Nation Mexico: Mexican arm of the world's largest live entertainment company, producing concerts and festivals featuring international and Latin artists. Directly comparable to BoBo's concert production model but at much larger scale and with global artist relationships.
• Apodaca Group: Latin American concert and festival producer operating in Mexico and broader Latin America. Comparable to BoBo in producing arena-scale Latin music events with multi-artist lineups and touring productions.
• Mundo Latino Live: US-based promoter focused on Latin nostalgia and pop reunion tours featuring 80s–2000s artists. Directly comparable to BoBo's 90's Pop Tour and 2000's Pop Tour model, serving similar audiences with similar nostalgia-driven production formats.
• Sold Out Entertainment: Latin music-focused concert promoter and tour producer operating in US and Latin American markets. Comparable to BoBo in producing nostalgia and legacy-artist tours for Spanish-speaking audiences, including multi-artist reunion productions.

Others

• Superboletos: Primary ticketing distribution partner for BoBo's Mexican events. Listed as an ecosystem participant / channel partner rather than direct competitor — comparable as a shared infrastructure provider in the Mexican live-event value chain.

Broad incumbents

• Universal Music Latin Entertainment: Major label group representing many of the Latin artists featured in BoBo's tours (JNS, Magneto, Matute connections). Comparable as a stakeholder in the same artist catalog and Spanish-language music ecosystem, though operating as a recorded-music label rather than live promoter.
• Warner Music Mexico: Major record label with significant Latin artist roster including legacy acts relevant to nostalgia tours. Comparable to BoBo as an ecosystem participant in the same Spanish-language music catalog that powers reunion-tour demand.
• Corporación Interamericana de Entretenimiento (CIE): Latin American entertainment conglomerate and parent of OCESA, with broad operations across concerts, sports, and venue management. Comparable to BoBo as the dominant scaled competitor in Mexican live entertainment, though much larger and more diversified.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/boboproduccion
• Facebookfacebook.com/BoBoProducciones

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BoBo