The Preserve at Verdae

What The Preserve at Verdae does

The Preserve at Verdae operates a single 18-hole, par 72 championship golf course at 650 Verdae Boulevard in Greenville, South Carolina. The course is a Willard Byrd design carved into the Carolina foothills, featuring Mini-Verde Bermuda greens, bermuda tees and fairways, naturalized native landscaping, and a hybrid multi-tee configuration that accommodates skill levels from juniors to championship play. The facility also operates a full-service golf shop, all-grass driving range, putting and short-game practice greens, and event-hosting infrastructure supporting groups of 20-140 players. Adjacency to the Embassy Suites Greenville Golf Resort & Conference Center is a structural feature of the business, enabling bundled lodging, food & beverage and golf packages for corporate and charity events.

Name

The Preserve at Verdae

Legal name

The Preserve at Verdae

Website

https://thepreserveatverdae.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Preserve at Verdae operates an 18-hole, par 72 Willard Byrd championship golf course in Greenville, South Carolina, serving individual golfers, corporate and charity event groups, members and juniors via green fees, memberships, instruction, and resort-bundled events.

Ownership category

akta.pro rank

Product category

Public-Access Championship Golf Course

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Championship golf course
• Golf membership programs
• Corporate golf events
• Golf instruction services
• Junior golf camps

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees: Per-round green fee revenue from public tee times, with dynamic pricing based on demand, day of week, and time of day (mid-day, twilight rates). Includes cart fees for non-members.
2. Golf Memberships: Annual membership program (March 1, 2026 through February 28, 2027) offering unlimited green fees, reduced cart fees ($15 for 18 holes, $10 for 9 holes), advance tee time reservations, merchandise discounts, and instructional discounts.
3. Golf Instruction: Private lessons, group clinics, and lesson packages from PGA and USGTF-certified instructors. Pricing includes single lessons ($90), 3-lesson packages ($225), and 5-lesson packages ($325) for adults; reduced rates for juniors.
4. Event Hosting: Corporate outings, charity tournaments, team-building events, and private functions. Services include tournament management, pairings, scorecards, on-course contests, awards, and venue rental for groups of 20-140 players.
5. Merchandise Sales: Fully equipped golf shop offering golf fashion and equipment. Members receive 20% discount on regularly priced logo merchandise.
6. Preferred Players Pass: Prepaid round packages ($550 for 10 rounds) offering unlimited play Monday through Sunday with cart included, representing savings of $250 compared to regular weekend rates.
7. Driving Range: Practice facility revenue from range balls (25 balls for $7, 45 balls for $14) and range passes (20 bags for $210).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Preserve at Verdae operates an 18-hole, par 72 championship golf course in Greenville, South Carolina, designed by Willard Byrd. The course charges green fees, sells annual memberships, hosts corporate and charity golf events, and offers golf instruction, junior camps, group clinics, and a fully equipped golf shop with merchandise and rental clubs.

Product overview

The Preserve at Verdae is an 18-hole championship golf resort offering a single integrated golf experience centered on its Willard Byrd-designed par 72 course. The primary product is the golf course itself, supported by golf instruction services (private lessons and group clinics), seasonal Junior Golf Camps, annual golf memberships, corporate/event hosting, practice facilities, and a Pro Shop. The Preferred Players Pass provides a prepaid multi-round option. All services are designed to support play at the main championship course.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course An 18-hole, par 72 championship course designed by Willard Byrd and carved into the Carolina foothills. Features Mini-Verde Bermuda greens, naturalized native landscapes, and scenic mountain-like brooks. Open for public tee times and member play.
• Annual Golf Membership Annual membership offering unlimited green fees, reduced cart fees ($15 for 18 holes, $10 for 9 holes), walking privileges, 10-day advance tee time reservations, private member booking portal, 20% merchandise discount, and instructional discounts.
• Golf Instruction Private lessons, couples' packages, and group clinics delivered by PGA professionals and USGTF teaching professionals with over 40 years of combined experience. Adult 1-hour lessons priced at $90, with 3-lesson ($225) and 5-lesson ($325) packages; reduced junior pricing available.
• Junior Golf Camp Multi-day golf camps for youth ages 9-15 held multiple times throughout summer. Includes instruction on driving range, putting green, chipping greens, and on-course practice, with lunch provided.
• Golf Event Hosting Event hosting for corporate outings, charity golf tournaments, team-building activities, and private functions for groups of 20-140 players. Services include pairings, scorecards, on-course contests, cart staging, awards, and pre/post-round meals, integrated with Embassy Suites lodging and conference facilities.
• Preserve Golf Clinics Group golf instruction clinics offering learning opportunities for varied experience levels from beginner to regular players, with rental club options available.
• Preferred Players Pass Prepaid golf pass offering 10 rounds of golf at $550+tax with no restrictions, Monday through Sunday with cart included. Valid for 18 holes only and provides approximately $250 in savings versus regular weekend rates.
• Golf Shop Merchandise and Rentals On-site golf shop selling golf fashion, equipment, and logo merchandise, with rental clubs available. Members receive a 20% discount on regularly priced logo merchandise.

Quantifiable outcome

• Former PGA Tour venue for 9 years (Greater Greenville Classic / Nationwide Tour)
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Embassy Suites Greenville Golf Resort & Conference CentercoreStrategic or Co-development PartnerAdjacent property partnership providing integrated golf resort experience. The Preserve at Verdae serves as the golf amenity for Embassy Suites guests while Embassy Suites provides event space, lodging, and food & beverage services for golf tournaments and private events.
• Golf NowminorChannel Partner/ Reseller/ DistributorThird-party tee time booking platform providing distribution channel for public tee times. Golf Now handles marketing campaigns including promo code distribution to opted-in customers for dynamic pricing implementation.
• The First Tee of GreenvilleminorStrategic or Co-development PartnerReferral partnership for junior golf instruction - The Preserve at Verdae recommends The First Tee of Greenville for children under 9 years old for golf instruction, demonstrating community youth development commitment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• TeeItUp / GolfNow Network Courses: Tee-time distribution and marketing platform used by The Preserve (gift card sales hosted on teeitup.com); comparable not as a competitor but as a direct channel/marketing infrastructure peer shaping dynamic pricing reach.

Direct peers

• The Cliffs at Keowee Falls: Upstate South Carolina golf community with championship course, membership program, instruction, and tournament hosting — directly comparable regional peer in Greenville-adjacent geography targeting similar customer base.
• Palmetto Bluff: South Carolina Lowcountry resort community featuring a championship golf course, memberships, instruction, and integrated event/lodging — comparable product mix and Southeast U.S. upscale leisure positioning.
• Reynolds Lake Oconee: Georgia lakefront community with multiple championship courses, memberships, instruction, and event hosting — comparable in operating multiple greens-fee + membership + event revenue streams targeting similar Southeast U.S. affluent demographic.
• Kiawah Island Golf Resort: Multi-course championship golf resort in coastal South Carolina offering championship layouts, golf packages with lodging, instruction, and corporate event hosting — directly comparable in geography, product mix, and target customer to The Preserve at Verdae.
• Grand Cypress Resort: Florida resort with championship golf, instruction, and resort-style lodging/event packages — comparable integrated golf-resort product and historical connection to The Preserve's Director of Golf.

Broad incumbents

• Pinehurst Resort: Iconic North Carolina multi-course resort with championship pedigree (multiple U.S. Opens), bundled lodging + golf + F&B, instruction academies, and large-scale event hosting — operates at materially larger scale but the same integrated resort-golf model.
• Pebble Beach Resorts: Iconic public-access championship course with resort lodging, instruction, and major professional event ties — operates at much larger scale but directly comparable championship-caliber product with strong premium pricing.
• TPC Sawgrass: PGA Tour-owned venue and active Tour host with premier championship course, premium memberships, instruction, and resort partnerships — comparable in championship pedigree and event-driven revenue model but at substantially larger scale.
• Sea Pines Resort (Harbour Town Golf Links): South Carolina Lowcountry resort featuring a Pete Dye-designed championship course (PGA Tour RBC Heritage host), instruction, memberships, and bundled lodging — comparable championship pedigree and Southeast positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thepreserveatverdae
• Xx.com/atverdae
• LinkedInlinkedin.com/company/the-preserve-at-verdae

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Preserve at Verdae