London Research
London Research is a UK-based B2B research and content agency that produces bespoke primary research, white papers, and content assets for marketing technology vendors and digital agencies, distributing output via sister companies Digital Doughnut and Demand Exchange.
- Company typePrivate
- Founded2017
- HeadquartersShoreditch, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What London Research does
London Research Limited is a UK-based B2B research and content agency that produces bespoke primary research, market analysis, white papers, infographics, and data-visualisation assets for enterprise clients in the marketing technology sector and digital agency space. Named clients include Adobe, LinkedIn, Hootsuite, Trustpilot, dotdigital, and Act-On. Service delivery rests on quantitative and qualitative methodologies — surveys, in-depth interviews, and roundtables — executed by a small team of senior analysts and journalists, including ex-Econsultancy, ex-ClickZ Intelligence, and former national-newspaper talent. The company frames its offering as five integrated pillars: Content Strategy, Primary Research, Market Analysis, Content Creation, and Content Syndication, with long-form content 'atomised' into articles, videos, and blog posts to extend reach.
The business operates a sales-led, professional-services model: each engagement is reverse-engineered to a client's commercial requirement and priced on a quote basis, with no public pricing disclosed. Distribution leverage comes from two sister companies — Digital Doughnut (a community of 1.5M+ marketers, described as the fifth largest digital marketing group on LinkedIn) and Demand Exchange (a cross-publisher lead-generation platform) — which provide content syndication and demand-generation reach beyond what the small core team could achieve independently. Operating geographies span EMEA and North America via a Brighton headquarters and a San Francisco sales office. The firm is privately held, discloses no institutional funding, and is GDPR-compliant and regulated by the UK Information Commissioner's Office.
London Research firmographics
Firmographics- Name
- London Research
- Legal name
- London Research Limited
- Website
- https://londonresearch.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- London Research is a UK-based B2B research and content agency that produces bespoke primary research, white papers, and content assets for marketing technology vendors and digital agencies, distributing output via sister companies Digital Doughnut and Demand Exchange.
- Ownership category
- akta.pro rank
London Research industry classification
Industry- Product category
- B2B Content Marketing Services
- NAICS
- Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
- akta.pro secondary industries
- B2B / Industrial Market Research (MPAAALAA), Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)
Keywords
Where London Research is headquartered
LocationHeadquarters
- HQ city
- Shoreditch
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
London Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Primary Research and Report Production: London Research conducts custom B2B and B2C primary research and produces reports and white papers for clients. Research can be made public, kept confidential, or delivered as a combination. Revenue is generated through client engagements for bespoke research programmes.
- Content Creation and Visualisation: Creation and development of customised content assets including research reports, white papers, infographics, and data visualisation materials, produced in partnership with in-house designers and data visualisation specialists.
- Content Syndication: Syndication of client content to targeted B2B audiences through sister companies Digital Doughnut and Demand Exchange, enabling lead generation and demand generation activities for clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Website access — free |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
London Research product offering
Product offeringCore offering
London Research is a B2B content marketing and research agency that helps technology vendors and digital agencies build credibility and generate demand through research-led content. Its offering is organized around five service pillars — Content Strategy, Primary Research, Market Analysis, Content Creation, and Content Syndication — delivered as an integrated pipeline from audience insight through to published assets distributed to its in-house community of more than 1.5 million marketers.
Product overview
London Research is a B2B research content company offering five integrated service pillars: Content Strategy, Primary Research, Market Analysis, Content Creation, and Content Syndication. These services work together in a sequential journey from content strategy and research inception through publication and syndication. The company produces long-form content that is 'atomised' into articles, videos, and blog posts, distributed through sister platforms Digital Doughnut and Demand Exchange to a global B2B audience. The five core services function as an integrated offering rather than standalone products, with syndication enabling lead generation for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Content Strategy Consulting and planning service that defines B2B content strategy, audience narrative, and asset roadmap for technology vendors and digital agencies.
- Primary Research Survey-based primary research delivered to B2B technology clients to generate proprietary data and thought-leadership assets, executed by in-house researchers and statisticians.
- Market Analysis Analysis of B2B marketing technology markets, audience trends, and competitive landscapes to inform client content and positioning decisions.
- Content Creation Editorial production of long-form, short-form, and atomized B2B content assets written by in-house journalists and tailored to client commercial objectives.
- Content Syndication Distribution of client content through Digital Doughnut, Demand Exchange, and other channels to reach more than 1.5 million B2B marketers and generate demand.
Companies that use London Research
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
London Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
London Research partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Digital DoughnutcoreDigital Doughnut is a sister company of London Research and serves as a key content syndication channel. It is described as the fifth largest digital marketing group on LinkedIn with a global community of more than 1.5 million marketers. London Research uses Digital Doughnut to syndicate client content to targeted audiences and recruit research participants.
- Demand ExchangecoreDemand Exchange is a sister company and lead generation platform of London Research. It is used to drive leads from other publishers across different industries, complementing content syndication activities. Demand Exchange provides access to a broader network of B2B audiences for lead generation purposes.
- Relay42minorLondon Research partnered with Relay42 on a global study published in 2025 examining AI adoption in the travel industry. The study, which found that only 21% of travel brands were fully committed to AI, was conducted jointly by London Research and Relay42 and published by PR Newswire.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
London Research competitors and assessment
Company assessmentDirect peers
- Demand Gen Report: B2B publishing and research site covering lead generation, marketing operations and martech. Overlaps with London Research's syndication and B2B lead-gen content offering.
- Circle Research: UK-headquartered B2B research agency producing custom and thought-leadership research for technology vendors. Comparable in size, geography, and bespoke research-content positioning for martech clients.
- B2B International: Specialist B2B market research agency delivering custom qualitative and quantitative research for technology and industrial clients. Comparable in serving the same enterprise B2B buyers with bespoke research-led engagement, though with a heavier research-only orientation.
- Content Marketing Institute: B2B research, education, and events business dedicated to content marketing. Comparable to London Research because both monetise original research through reports, events, and content syndication to marketing practitioners and technology vendors.
- MarketingProfs: B2B marketing education, training and content firm producing research-backed resources for marketers. Overlaps with London Research in combining original research with content programmes aimed at B2B marketing decision-makers.
- Econsultancy: Global B2B research, training and events business focused on digital marketing and ecommerce. Direct comparable because Director Linus Gregoriadis built its research function, and the firms target the same martech buyer audience with research-led content and subscription services.
- B2B Marketing: UK-based membership, events and content community for B2B marketers. Comparable to London Research as a domestic B2B marketing information and community brand with overlapping advertiser/sponsor base.
- ClickZ Intelligence: B2B research and intelligence unit for the digital marketing community, launched by Linus Gregoriadis for Contentive. Directly comparable in offering syndicated and custom research for the same digital marketing buyer base.
Broad incumbents
- Gartner: Global research and advisory giant serving technology and marketing buyers. Competes with London Research for enterprise marketing budget but operates at vastly larger scale, with proprietary benchmarks and analyst advisory.
- Forrester Research: Large global research and advisory firm covering marketing, technology and customer experience. A broader incumbent that competes for the same enterprise marketing budgets with subscription research and advisory services, but at much greater scale and breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
London Research social profiles
Digital presenceLondon Research compliance and trust
Trust signalCompliance2 records
London Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
London Research leadership team
Management profileNumber of profiles
Profiles5 records
London Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
London Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about London Research
What does London Research do?
London Research is a B2B content marketing and research agency that helps technology vendors and digital agencies build credibility and generate demand through research-led content. Its offering is organized around five service pillars — Content Strategy, Primary Research, Market Analysis, Content Creation, and Content Syndication — delivered as an integrated pipeline from audience insight through to published assets distributed to its in-house community of more than 1.5 million marketers.
Is London Research a public or private company?
London Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was London Research founded?
London Research was founded in 2017. It employs 11 to 50 people.
Where is London Research based?
London Research is headquartered in Shoreditch, United Kingdom, in the Europe region.
How does London Research make money?
Three revenue lines are on record. Primary Research and Report Production is the primary driver. The others are content Creation and Visualisation and content Syndication.
Who are London Research's main competitors?
Direct peers on record are Demand Gen Report, Circle Research, B2B International, Content Marketing Institute, MarketingProfs, Econsultancy, B2B Marketing and ClickZ Intelligence. Broad incumbents are Gartner and Forrester Research.
Does London Research have an API?
No public API is recorded for London Research.
What industry is London Research in?
London Research's product category is B2B Content Marketing Services. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom), with a secondary code of MPAAALAA, B2B / Industrial Market Research. Its NAICS code is 54191 and its SIC code is 7310.