JBI Training
JBI Training is a London-based expert-led technology training provider, founded in 1995, delivering AI, data analytics, cybersecurity, and software development courses to corporate teams and individual professionals via public, onsite, and Live Online formats.
- Company typePrivate
- Founded1995
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What JBI Training does
JBI Training is a UK-based professional training services provider that delivers expert-led technology courses to corporate teams and individual professionals. Founded in 1995 and headquartered at the Wohl Enterprise Hub in London (operating as JB International Training Ltd, company registration 08458005), the company specialises in courses spanning Artificial Intelligence, Generative AI, Large Language Models, ChatGPT, Microsoft Copilot, Data Analytics, Power BI, Python, Machine Learning, Prompt Engineering, cybersecurity, and software development. Curriculum depth ranges from beginner to expert, and includes courses such as C++, Clean Code JavaScript, Terraform, Test-Driven Development, Power Platform Deep Dive, Power Automate, Threat Modelling (STRIDE/OWASP/MITRE ATT&CK), and Data Storytelling.
The business runs a sales-led hybrid distribution model: public scheduled courses are held at its air-conditioned London training centre (also accessible Live Online via MS Teams), while customised corporate training is delivered at client offices, the JBI centre, or online, with flexible dates and tailored syllabi. Public courses are priced per attendee (e.g., £1,495+VAT for a 2-day Clean Code JavaScript course, £2,500+VAT for a 4-day C++ course, £2,000+VAT for a 3-day TDD with C++ course) and corporate engagements start from £1,200 per day. No proprietary technology platform is disclosed; the core product is instructional content delivered by experienced instructors.
JBI Training is privately held with no external funding, no parent company, and no disclosed subsidiaries. Its customer base spans 12 named enterprise logos across Banking & Finance (HSBC, RBS, BNP Paribas), Healthcare & Public Sector (NHS, Save the Children, UCAS), Media & Technology (BBC, Sky, CISCO, Sony), Energy (EDF), Retail (M&S), and Professional Services (Capita), with explicit vertical positioning in Public Sector and Banking & Finance. The company markets primarily through its website, content marketing, email newsletter, and organic social channels.
JBI Training firmographics
Firmographics- Name
- JBI Training
- Legal name
- JB International Training Ltd
- Website
- https://jbinternational.co.uk
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JBI Training is a London-based expert-led technology training provider, founded in 1995, delivering AI, data analytics, cybersecurity, and software development courses to corporate teams and individual professionals via public, onsite, and Live Online formats.
- Ownership category
- akta.pro rank
JBI Training industry classification
Industry- Product category
- Professional Training Services
- NAICS
- Computer Training (611420), Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)
- akta.pro secondary industries
- Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), Data, Analytics & Business Intelligence (SQL, BI Tools, Reporting) (EDABAFAD), Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday) (EDABAFAJ), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)
Keywords
Where JBI Training is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
JBI Training business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Training Services: JBI Training generates revenue through delivering expert-led technical training courses to corporate clients and individuals. Revenue comes from public scheduled courses (per-attendee pricing) and customized corporate training engagements (typically priced per day).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Public Courses - Clean Code with JavaScript |
| Unit Pricing | One time/ perpetual license | Public Courses - C++ Introduction |
| Unit Pricing | One time/ perpetual license | Public Courses - Terraform |
| Unit Pricing | One time/ perpetual license | Public Courses - Power Platform Deep Dive |
| Unit Pricing | One time/ perpetual license | Public Courses - TDD Test Driven Development with C++ |
| Unit Pricing | One time/ perpetual license | Customised Corporate Training |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
JBI Training product offering
Product offeringCore offering
JBI Training delivers expert-led, instructor-driven technology training courses in AI, Generative AI, data analytics, Power BI, cybersecurity, and software development. The company offers public scheduled courses at its London training centre and customized corporate training delivered on-site at client offices or via Live Online through Microsoft Teams.
Product overview
JBI Training is a UK-based training provider (since 1995) offering expert-led technology and professional development courses. Their portfolio includes AI and analytics training (covering AI, GenAI, LLMs, ChatGPT, Microsoft Copilot, Machine Learning, Prompt Engineering), data analytics courses (Power BI, Python, Data Storytelling, Dashboard Design), Microsoft platform training (Power Platform, Power Automate, Power Apps, Power BI), software development courses (C++, Clean Code JavaScript, Test Driven Development, Spring Boot Microservices), and cloud/DevOps training (Terraform, Docker, Ansible). They offer both public scheduled courses in London and customized on-site or virtual training for corporate teams.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Training Courses
Quantifiable outcome
- Trusted by leading organisations globally including NHS, HSBC, RBS, BBC, CISCO, Sky, EDF, and 12+ other major enterprises
Companies that use JBI Training
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles2 records
JBI Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JBI Training partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
JBI Training competitors and assessment
Company assessmentBroad incumbents
- Pluralsight: Global technology learning platform offering on-demand video courses, skill assessments, and labs across software development, cloud, cyber, and data — competing with JBI for enterprise training budgets, though via a self-serve subscription model rather than instructor-led delivery.
- Skillsoft: Large enterprise learning provider with technology, leadership, and compliance training content delivered via digital platforms — competing with JBI's corporate training motion, particularly for large enterprise L&D budgets seeking scalable solutions.
- Global Knowledge (Kyndryl): One of the world's largest IT training providers, offering vendor-authorised certification and enterprise training across networking, cloud, cyber, and software development — overlapping with JBI's enterprise training offering but at significantly greater global scale.
Regional players
- Focus on Training: UK-based IT and business training specialist offering customised corporate and public scheduled courses across software development, data, and project management — closely comparable to JBI's UK-centric instructor-led training model.
Direct peers
- Firebrand Training: UK-based accelerated IT training provider delivering intensive instructor-led courses in cybersecurity, cloud, and software development to enterprise and individual learners — overlapping with JBI's core software engineering, cyber, and cloud/DevOps curriculum.
- Nobleprog: Global training provider offering instructor-led courses in AI, data, software development, and IT operations, with a strong UK presence — directly comparable to JBI in delivery model (onsite, classroom, online) and curriculum focus areas.
- General Assembly: Provider of instructor-led bootcamps and corporate training in software engineering, data, and emerging technologies — overlapping with JBI's software development, data analytics, and AI course categories, particularly for corporate upskilling.
- Learning Tree International: Established IT and management training provider offering customised enterprise training and public scheduled courses globally, with a curriculum spanning software development, data, and emerging technologies — directly comparable in delivery format and customer segment.
- QA (now Kyndryl Training): UK-headquartered IT and professional training provider offering vendor-certified and bespoke corporate training across cloud, data, cyber, and software development — directly comparable to JBI in customer base, course catalogue, and instructor-led delivery model.
Emerging players
- A Cloud Guru (Pluralsight): Cloud-focused technical training platform (now part of Pluralsight) with hands-on labs and instructor content in AWS, Azure, and DevOps — competing with JBI's cloud and DevOps training (e.g., Terraform) via a tech-enabled delivery model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
JBI Training social profiles
Digital presenceJBI Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
JBI Training leadership team
Management profileNumber of profiles
JBI Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JBI Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JBI Training
What does JBI Training do?
JBI Training delivers expert-led, instructor-driven technology training courses in AI, Generative AI, data analytics, Power BI, cybersecurity, and software development. The company offers public scheduled courses at its London training centre and customized corporate training delivered on-site at client offices or via Live Online through Microsoft Teams.
Is JBI Training a public or private company?
JBI Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JBI Training founded?
JBI Training was founded in 1995. It employs 11 to 50 people.
Where is JBI Training based?
JBI Training is headquartered in London, United Kingdom, in the Europe region.
How does JBI Training make money?
One revenue line is on record: professional Training Services.
Who are JBI Training's main competitors?
Broad incumbents on record are Pluralsight, Skillsoft and Global Knowledge (Kyndryl). Focus on Training is listed as a regional player. Direct peers are Firebrand Training, Nobleprog, General Assembly, Learning Tree International and QA (now Kyndryl Training). A Cloud Guru (Pluralsight) is listed as an emerging player.
Does JBI Training have an API?
No public API is recorded for JBI Training.
What industry is JBI Training in?
JBI Training's product category is Professional Training Services. Its primary akta.pro industry code is BPAEANAI, Software Engineering & Application Development Training (Languages, Frameworks, Testing), with a secondary code of BPAEANAN, Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching). Its NAICS code is 611420 and its SIC code is 8200.