Mountain & Prairie

What Mountain & Prairie does

Mountain & Prairie is a privately held podcast and media company founded and operated by Ed Roberson from Colorado. The company's core offering is the Mountain & Prairie Podcast, a long-form interview series featuring conservationists, ranchers, writers, athletes, adventurers, and public-lands advocates discussing the culture, history, and landscape of the American West. The content is produced as standard digital audio and syndicated across major podcast platforms including Apple Podcasts and Spotify.

The product surface extends beyond the core audio feed to include bimonthly book recommendations, the "Good News!" newsletter, live event recordings (such as appearances at the Old Salt Festival and similar conferences), a Patreon-based listener support community, and a branded merchandise storefront (the SHED shop). The company employs no proprietary technology layer; production uses standard podcast hosting, recording, and editing tooling. Ed Roberson operates as the sole creator, host, and producer.

Mountain & Prairie generates revenue through three streams: recurring listener support via Patreon (with an entry tier around $2/month), podcast sponsorships from a small set of conservation-aligned organizations (The Nature Conservancy Colorado and national, Freeflow Institute, Well Done Foundation), and merchandise sales. The go-to-market motion is community-led, relying on word-of-mouth, search-optimized episode pages, organic social channels (Instagram, LinkedIn), and partnership-driven audience extension rather than paid acquisition.

Name

Mountain & Prairie

Legal name

Mountain & Prairie

Website

https://mountainandprairie.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Mountain & Prairie is a Colorado-based, founder-operated podcast media company producing long-form interviews about conservation, public lands, and the American West. It monetizes via Patreon listener support, sponsorships from conservation-aligned organizations, and branded merchandise, with Ed Roberson as sole creator and host.

Ownership category

akta.pro rank

Product category

Podcast Media

akta.pro industry

PRIMARYBPAFAIAE

Audio Production & Podcasting

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYMPAGACAJ

Live Podcast Recordings

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Comedy & Spoken-Word Events

Keywords

• Podcast media
• Conservation content
• Outdoor lifestyle
• Western culture
• Listener supported

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Listener Support (Patreon): Monthly subscription support from listeners via Patreon, providing recurring revenue from engaged audience members who want to support the podcast. Patreon-exclusive content is offered as a benefit.
2. Sponsorships: Sponsorship revenue from aligned organizations including conservation nonprofits (The Nature Conservancy, Well Done Foundation), outdoor/environmental organizations (Freeflow Institute), and potentially other outdoor brands. Episodes prominently feature sponsor messages.
3. Merchandise Sales: Online shop selling Mountain & Prairie branded merchandise including the SHED brand products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Mountain & Prairie produces and distributes a long-form podcast featuring in-depth conversations with conservationists, ranchers, writers, athletes, adventurers, and historians about the culture, history, and landscapes of the New American West. The podcast is supported by listener donations through Patreon and sponsorships from aligned conservation nonprofits and outdoor organizations. Adjacent offerings include book recommendations, a positive-news newsletter, live community events, and branded merchandise.

Product overview

Mountain & Prairie is a podcast and media platform centered on substantive conversations about the American West. The core offering is the Mountain & Prairie Podcast, supplemented by book recommendations, a Good News newsletter, live events, listener support via Patreon, a merchandise shop, and sponsorship opportunities. The platform focuses on conservation, public lands, ranching, outdoor adventure, and Western culture.

Differentiator

Problem solved

Functional benefit

Products and services

• Mountain & Prairie Podcast A long-form podcast featuring in-depth interviews with conservationists, ranchers, writers, athletes, adventurers, scientists, and thought leaders exploring the culture, history, and future of the American West. Distributed free on Apple Podcasts, Spotify, and other podcast platforms.
• Listener Support (Patreon) A Patreon-based membership program for individual listeners, providing recurring monthly support starting at approximately $2 per month in exchange for exclusive podcast content and community benefits.
• Mountain & Prairie Shop An online merchandise store selling Mountain & Prairie branded items including the SHED brand product line, available to consumers globally via the company's own e-commerce site.
• Sponsorship Program A sponsorship service offered to conservation nonprofits (e.g., The Nature Conservancy Colorado, Well Done Foundation) and outdoor organizations (e.g., Freeflow Institute), providing branded episode integration and audience access.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• The Nature Conservancy ColoradocoreGTM or Marketing PartnerThe Nature Conservancy Colorado is a recurring episode partner and sponsor of Mountain & Prairie. Episodes are brought to listeners in partnership with TNC Colorado, and TNC's work is highlighted through dedicated podcast episodes featuring TNC staff and conservation projects.
• Freeflow InstitutecoreGTM or Marketing PartnerFreeflow Institute is a recurring sponsor of Mountain & Prairie episodes. Freeflow offers multi-day river trips for writers and creatives, aligning with Mountain & Prairie's focus on conservation and outdoor culture content.
• Well Done FoundationminorGTM or Marketing PartnerWell Done Foundation is a recurring sponsor of Mountain & Prairie podcast episodes, highlighting their conservation-focused mission to podcast listeners.
• The Nature Conservancy (National)coreGTM or Marketing PartnerMountain & Prairie has an ongoing partnership with The Nature Conservancy for monthly episodes throughout 2025, featuring conversations with TNC leaders, partners, collaborators, and stakeholders. Episodes highlight conservation challenges, opportunities, and solutions in the American West and beyond.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• REI Co-op: U.S. outdoor co-op with the REI Co-op Journal and podcast content covering public lands, stewardship, and outdoor culture. Comparable audience overlap and conservation editorial positioning but funded by a multi-billion-dollar retail operation.
• Patagonia: Global outdoor apparel brand with a substantial in-house editorial and film operation (The Cleanest Line) and an activist conservation mission. Overlaps with Mountain & Prairie on conservation-focused content and outdoor audiences but operates at vastly larger scale as a product-led incumbent.
• Outside: Established outdoor media company producing multiple podcasts and editorial content across adventure, endurance, and conservation. Comparable in long-form outdoor audio and sponsor-driven monetization but operates as a portfolio media business rather than a single niche show.
• Field & Stream: Long-running outdoor media brand with podcasts and editorial covering hunting, fishing, and conservation. Comparable audience and conservation/themed content but functions as a broad outdoor media outlet rather than a focused Western/conservation interview show.

Direct peers

• MeatEater: Steven Rinella's podcast network covering hunting, fishing, wild foods, and conservation. Directly comparable as a long-form, founder-led outdoor/conservation audio brand with a similar community-led, sponsor-supported revenue model.
• The Dirtbag Diaries: Long-running outdoor adventure storytelling podcast by The Mountaineers featuring personal essays and interviews. Comparable in format (long-form, narrative-driven outdoor content), target audience, and listener-supported monetization.
• Backcountry Hunters & Anglers: Conservation advocacy organization representing backcountry hunters and anglers, with a podcast and content program covering public lands, wildlife habitat, and Western conservation policy. Comparable niche and audience overlap with Mountain & Prairie.
• She Explores: Podcast and community platform celebrating women in outdoor adventure, conservation, and environmental work. Directly comparable as an interview-format outdoor/conservation podcast serving a defined community segment with aligned sponsors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/edroberson4
• Instagraminstagram.com/mtnprairie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain & Prairie