Mack's Prairie Wings

What Mack's Prairie Wings does

Mack's Prairie Wings is a Stuttgart, Arkansas-based multi-channel outdoor recreation retailer that operates as America's Premier Waterfowl Outfitter and a subsidiary brand of Bass Pro Shops. Founded in 1944 and employing 51-100 people, it sells a catalog of more than 70 product categories spanning waterfowl-specific gear (decoys, calls, shotguns, ammunition, blinds, waders, waterfowl clothing), firearms and reloading supplies, optics, archery, broad hunting accessories, fishing tackle and apparel, boating products including boats and motors, camping equipment, casual apparel and footwear for men, women, and children, and ancillary categories such as home goods, outdoor cooking, ATVs, bikes, and prospecting supplies.

Name

Mack's Prairie Wings

Website

https://mackspw.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

51–100 employees

Short description

Mack's Prairie Wings is a Stuttgart, Arkansas-based multi-channel outdoor recreation retailer and Bass Pro Shops subsidiary, operating as 'America's Premier Waterfowl Outfitter' serving hunters, anglers, campers, shooters, and boaters with a 70+ category catalog of specialized gear.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Retail

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

akta.pro secondary industries

Waders, Apparel & Footwear for Fishing Retail (CRAMALAL), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Kayak & Paddle Fishing Specialty Retail (CRAMALAF)

Keywords

• Waterfowl hunting gear
• Outdoor recreation retail
• Hunting equipment supplies
• Fishing sporting goods
• Boating marine accessories

Headquarters

HQ city

Stuttgart

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Operates as an outdoor recreation retailer selling waterfowl hunting gear, fishing equipment, camping supplies, shooting sports products, boating gear, and casual outdoor apparel through both e-commerce and physical retail locations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Mack's Prairie Wings is an outdoor recreation retailer that sells waterfowl hunting gear, hunting accessories, firearms and shooting sports equipment, casual outdoor apparel and footwear, fishing supplies, boating and marine products, camping gear, and off-road/outdoor recreation products. The company operates both an e-commerce website and physical retail stores to serve hunters, anglers, shooters, boaters, campers, and outdoor enthusiasts. It also runs a Bargain Blind clearance section for discounted merchandise.

Product overview

Mack's Prairie Wings is an outdoor recreation retail company and a division of Bass Pro Shops, operating as America's premier waterfowl outfitter. The company offers a comprehensive single-platform e-commerce retail model selling an extensive catalog of outdoor recreation products through its website. The product portfolio includes waterfowl hunting gear (decoys, calls, ammunition, blinds, clothing, waders, and water dog equipment), shooting supplies (guns, ammunition, suppressors, optics, reloading, and gun storage), hunting accessories (archery, treestands, game cameras, game calls, knives, and food processing), casual clothing for men, women, and kids (including footwear), fishing equipment (lures, reels, rods, terminal tackle, fly fishing, saltwater, and ice fishing gear), boating products (boats, motors, electronics, and accessories), camping gear (tents, sleeping, cooking, lighting, and furniture), and outdoor recreation equipment (ATVs, trucks, bikes, and prospecting). The company also operates a Bargain Blind clearance section offering discounted items across all categories.

Differentiator

Problem solved

Functional benefit

Brands

• MPW Logo Wear: Brand logo wear merchandise
• MPW Top Waterfowl Brands
• MPW Brand

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bass Pro ShopscoreStrategic or Co-development PartnerMack's Prairie Wings is a Bass Pro Shops company, operating as a specialty outdoor recreation retailer within the larger Bass Pro Shops network. The company shares branding, loyalty programs (Club Card), and retail infrastructure with Bass Pro Shops.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• MidwayUSA: MidwayUSA is a direct-to-consumer retailer specializing in firearms, shooting, reloading, and hunting supplies. Its catalog and customer overlap significantly with Mack's Prairie Wings' firearms and shooting accessories business.
• Cabela's: Cabela's is a flagship hunting, fishing, and outdoor recreation retailer that was acquired by Bass Pro Shops. It competes head-to-head with Mack's Prairie Wings in waterfowl gear, firearms, and outdoor apparel, with a similar specialty retail model and overlapping customer base.
• Sportsman's Warehouse: Sportsman's Warehouse is a national specialty retailer of hunting, fishing, camping, and shooting sports merchandise with both e-commerce and physical store presence. Its category mix and target customer closely mirror Mack's Prairie Wings, making it a key independent comparable.
• Gander Outdoors: Gander Outdoors is a hunting, fishing, and outdoor recreation retailer with multi-channel operations. It serves a similar core customer of hunters and anglers with comparable SKUs across firearms, waterfowl gear, and outdoor apparel.
• Academy Sports + Outdoors: Academy Sports + Outdoors is a multi-channel sporting goods and outdoor recreation retailer with broad category coverage including hunting, fishing, and camping. It serves a comparable customer base with overlapping product mix.
• Bass Pro Shops: Bass Pro Shops is Mack's Prairie Wings' parent company and operates an overlapping multi-channel outdoor retail business spanning hunting, fishing, camping, and boating. They share loyalty programs, supplier relationships, and product assortments, making them the closest comparable for category breadth and customer overlap.
• Scheels: Scheels is a privately-held sporting goods and outdoor recreation superstore chain with broad category coverage including hunting, fishing, and outdoor gear. Its scale and assortment overlap with Mack's Prairie Wings in core hunting and outdoor categories.

Broad incumbents

• DICK'S Sporting Goods: DICK'S Sporting Goods is a national sporting goods retailer with broad outdoor and hunting categories, including a Field & Stream heritage. As a generalist incumbent, it overlaps with Mack's Prairie Wings but with less waterfowl specialization.
• REI Co-op: REI is a large outdoor recreation co-op retailer with strong e-commerce and category presence in camping, hiking, and water sports. While less hunting-focused, it competes in overlapping outdoor recreation categories like camping, fishing, and casual outdoor apparel.

Emerging players

• Banded Holdings: Banded is a hunting-focused brand specializing in waterfowl apparel, layout blinds, and accessories that compete with categories Mack's Prairie Wings sells. As a manufacturer brand now distributed direct-to-consumer, it represents both a partner and competitive threat in the waterfowl niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mackspw
• Facebookfacebook.com/MacksPW

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mack's Prairie Wings