Isakson Living

What Isakson Living does

Isakson Living is a privately held, family-controlled owner/operator of luxury life plan (continuing care retirement) communities headquartered in Atlanta, Georgia. Founded in 1997 by Andy Isakson after he surveyed 75 senior living and resort properties nationally, the company operates two anchor communities: Park Springs, a 64-acre, 500-unit resort-style community at the foot of Stone Mountain (opened 2004, 20-year anniversary in 2024), and Peachtree Hills Place, a 204-residence luxury community in Buckhead that opened in January 2020. Together the two properties house 800+ Members and approximately 2 million square feet of developed real estate.

The company offers the full continuum of care — independent living, assisted living, memory care, skilled nursing, and short-term rehabilitation — under proprietary operating frameworks including the Wellumination integrated well-being program and a Household Model of Care derived from Dementia Care Matters, in which each care household has its own kitchen, dining room, and dedicated personal chefs and homemakers. Isakson Living also operates full-service on-site primary care practices staffed by 3 geriatricians with extended appointments, a differentiator versus most senior living operators that rely on external providers and insurance-based care.

Commercially, the company generates revenue through four streams: unit/condo sales (ranging from approximately $696,500 to $1.8M+ per unit under the equity model at PHP), recurring monthly membership dues of $3,074–$5,020, traditional entry fees averaging ~$440,000 at Park Springs (up from ~$240,000 in 2005), and on-site healthcare services. Peachtree Hills Place introduced the first equity-model structure for life plan communities in Georgia, requiring Isakson Living to lobby the state legislature to change state law. The go-to-market combines multi-year pre-sales campaigns targeting affluent seniors aged 65+, direct enterprise sales, and — more recently — formalized developer and investor partnerships intended to extend the equity model to additional U.S. markets. Annual revenue is disclosed at $80M with sustained 90%+ occupancy at Park Springs since 2004.

Name

Isakson Living

Legal name

Isakson Living Inc.

Website

https://isaksonliving.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Isakson Living is a privately held, family-owned operator of two luxury life plan communities in the Atlanta metro area (Park Springs and Peachtree Hills Place), serving 800+ affluent seniors aged 65+ with independent living through skilled nursing under a pioneered condo-equity ownership model.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)

akta.pro secondary industries

Luxury/Resort-Style Independent Living Communities (HLADAAAC), Luxury / High-End Assisted Living Communities (HLADABAD), Active Adult / Senior Community Association Management (BPAJAHAJ), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Senior living communities
• Assisted living services
• Memory care facilities
• Continuing care retirement
• Skilled nursing care

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Condo/Unit Sales: Sale of luxury condominiums at Peachtree Hills Place where Members purchase units and retain full ownership. Prices range from approximately $696,500 to $1.8 million. Members pay upfront deposits during pre-build phase.
2. Monthly Membership Fees: Recurring monthly dues from Members to maintain five-star amenities and services. At Peachtree Hills Place, monthly fees range from $3,074 to $5,020. Provides reliable incoming cash flow to offset operating costs and upkeep.
3. Entrance Fees (Park Springs): Traditional entry fee model at Park Springs. Original entry fees averaged $240,000 in 2005, now closer to $440,000. The company recouped 10% of home value and nearly doubled the sale price for Members.
4. Healthcare Services: Revenue from on-site primary care practices, skilled nursing, assisted living, memory care, and short-term rehabilitation services. Comprehensive healthcare services provided within the community without Members leaving the grounds.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Isakson Living operates luxury life plan communities (continuing care retirement communities) in the Atlanta, GA metropolitan area, offering a full continuum of care including independent living, assisted living, memory care, skilled nursing, and short-term rehabilitation. The company pioneered an equity-ownership condominium model at Peachtree Hills Place — the first such structure in Georgia — that allows Members to own their units outright and benefit from property appreciation. Residential units are supplemented by on-site primary care practices staffed by geriatricians and resort-style amenities under the proprietary Wellumination well-being framework and Household Model of Care.

Product overview

Isakson Living operates a portfolio of luxury life plan communities (Continuing Care Retirement Communities/CCRCs) in the Atlanta, Georgia area. The company offers two primary communities: Park Springs (Stone Mountain, 64-acre campus with 500 units, operational since 2004) and Peachtree Hills Place (Buckhead, 204 residences, opened 2020). Both communities provide a full Continuum of Care encompassing Independent Living, Assisted Living, Memory Care, and Medicare-Certified Skilled Nursing. The company differentiates through its unique equity model (condo ownership structure pioneered by changing Georgia law), its Wellumination integrated well-being program, on-site primary care practices with geriatricians, and a relationship-based Household Model of Care. Culinary excellence featuring in-house fine-dining chefs and comprehensive wellness programming support the hospitality-driven philosophy.

Differentiator

Problem solved

Functional benefit

Brands

• Wellumination: Isakson Living's integrated approach to well-being, aligning environment, culture, services, and experiences into a cohesive whole. Designed to support Members and associates, Wellumination enhances physical health, emotional balance, intellectual engagement, and meaningful connection.
• Condo Model

Products and services

• Park Springs An award-winning life plan community on a 64-acre campus at the foot of Stone Mountain, Georgia, offering independent living (single-family homes, cottages, villas), assisted living, memory care, and Medicare-certified skilled nursing with a 50,000 square-foot clubhouse and resort-style amenities. Home to 600+ Members with 90% occupancy maintained since opening.
• Peachtree Hills Place A luxury life plan community in the heart of Buckhead, Atlanta, featuring 204 residences (200 condos and 12 custom single-family homes) across five four-story buildings. First equity-ownership structure in Georgia, allowing Members to own their units and benefit from property appreciation. Offers concierge-level services, fine dining, and four levels of care including assisted living and memory care at The Terraces.
• The Terraces at Peachtree Hills Place Assisted living and memory care facility within the Peachtree Hills Place community, offering executive director oversight and comprehensive dementia care services under the Household Model of Care.
• On-Site Primary Care Practices Full-service onsite medical practice offering primary care with at least 30-minute appointment times, geriatric specialists, nutritionists, and care partners. One of the few senior living communities in the country to operate primary care practices within the community, providing healthcare recommendations independent of insurance constraints.
• Food and Beverage Fine-dining culinary service led by chefs with hospitality backgrounds. Includes multiple dining options, personal chefs, in-house meal preparation (not contracted out), nutritionists collaborating with physicians, and varied dining spaces throughout communities.

Quantifiable outcome

• 90%+ occupancy achieved across communities
• +6 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Life Care Services: LCS is one of the largest operators of life plan communities (CCRCs) and senior living facilities in the US, offering a comparable continuum-of-care model across independent living, assisted living, memory care, and skilled nursing — directly competing with Isakson Living's full-care community structure.
• Erickson Senior Living: Erickson operates a national portfolio of large-scale, resort-style continuing care retirement communities with on-site healthcare. Its community size, amenity focus, and CCRC model closely parallel Isakson Living's Park Springs and Peachtree Hills Place positioning.
• Atria Senior Living: Atria operates a national network of senior living communities offering independent living, assisted living, and memory care with a focus on luxury amenities and hospitality — a comparable luxury-segment, continuum-of-care offering to Isakson Living.
• Acts Retirement-Life Communities: Acts operates a network of not-for-profit CCRCs offering a full continuum of care (independent living, assisted living, skilled nursing, memory care) on a single campus — a non-profit-aligned, continuum-of-care peer to Isakson Living's life plan community model.
• Sunrise Senior Living: Sunrise is a major operator of upscale senior living with assisted living, memory care, independent living, and skilled nursing across the US and UK. Comparable to Isakson Living in the luxury continuum-of-care segment with strong hospitality-driven service culture.

Broad incumbents

• Ventas: Ventas is a leading healthcare REIT with significant senior housing operating portfolio exposure. It is comparable to Isakson Living's owner-operator real estate strategy at scale, including capital partnership models with senior living operators.
• Welltower: Welltower is the largest healthcare REIT, with a major portfolio of senior housing operating properties and CCRC communities. Its real estate capital and operator partnerships make it a relevant adjacent incumbent to Isakson Living's owner-operator model.
• Brookdale Senior Living: Brookdale is the largest US operator of senior living communities across independent living, assisted living, and memory care. While not exclusively luxury or equity-model, it overlaps with Isakson Living across all care categories and target resident demographics.

Regional players

• A.G. Rhodes: A.G. Rhodes is a non-profit operator of skilled nursing and rehabilitation communities in the Atlanta metro area, including the Wesley Woods community where Greg Heath previously worked. Comparable regional elder-care services footprint and overlapping leadership talent pool with Isakson Living.
• Presbyterian Senior Living: Presbyterian Senior Living operates multiple CCRCs offering independent living, assisted living, memory care, and skilled nursing across the Mid-Atlantic and Southeast. Comparable continuum-of-care model to Isakson Living, though in different regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/isakson-living-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isakson Living