Benro BV
Benro BV manufactures camera support equipment including tripods, heads, monopods, filters, and electronic motion controllers for photographers and videographers, distributed globally via direct e-commerce and 50+ international distributors under MAC Group.
- Company typePrivate
- Founded1995
- HeadquartersWhite Plains, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Benro BV does
Benro BV is a manufacturer of camera support equipment, producing tripods, tripod heads, monopods, filters, stabilizers, sliders, and electronic motion controllers for the photography and videography markets. The company operates under the MAC Group, Inc. umbrella, which manages the Benro brand in North America from North White Plains, New York. Manufacturing is conducted by Benro Image Technology Industrial Co., Ltd. at a facility in Zhongshan City, Guangdong, China. The product portfolio spans entry-level aluminum supports from approximately $73.95 to premium carbon fiber professional kits at $999.95, with sub-brands including BlackBird, CyanBird, SuperSlim, Tortoise, KingPod, Rhino, Mammoth, Adventure, and the Polaris electronic timelapse/astro system.
The technology stack centers on mechanical engineering rather than software, with proprietary mechanisms including the G36PT inverted ball head, Lightning Lock twist-lock leg system, and the Polaris programmable motion controller. Products deliberately incorporate industry-standard Arca-Swiss and Manfrotto 501 mounting interfaces for cross-brand equipment integration. The company also offers smartphone-focused gear (MeVIDEO, ArcaSmart) and live streaming solutions, targeting adjacent content-creator use cases.
Benro operates a hybrid direct-to-consumer and wholesale go-to-market model. Direct sales occur through benrousa.com with free US shipping on orders over $100, plus regional e-commerce sites for the UK, Germany, and France. Distribution is supplemented by a US dealer network and 50+ international distributors covering all continents, with MAC Group Europe Ltd. (Wolverhampton, UK) and MAC Group Partners Canada Ltd. (Aurora, Ontario) serving as regional anchors. Customer segments are horizontal across use cases rather than industry verticals, spanning travel, landscape, content creation, professional video, astrophotography, timelapse, macro, phoneography, and sports/wildlife.
Benro BV firmographics
Firmographics- Name
- Benro BV
- Legal name
- MAC Group, Inc.
- Website
- https://benrousa.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Benro BV manufactures camera support equipment including tripods, heads, monopods, filters, and electronic motion controllers for photographers and videographers, distributed globally via direct e-commerce and 50+ international distributors under MAC Group.
- Ownership category
- akta.pro rank
Benro BV industry classification
Industry- Product category
- Camera Support Equipment
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Tripods, Mounts & Supports (Tripods, Monopods, Clamps, Action Mounts) (CRACAPAI)
- akta.pro secondary industry
- Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals) (CRACAPAE)
Keywords
Where Benro BV is headquartered
LocationHeadquarters
- HQ city
- White Plains
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Benro BV business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales - Tripods and Heads: Primary revenue from selling photographic and video camera support equipment including tripods, tripod heads, monopods, and accessories. Products are sold as one-time purchases with various price points from entry-level to professional.
- Accessories and Filters: Secondary revenue from accessories including quick release plates, carry cases, USB control cables, replacement parts, and Aureole filter systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | BlackBird CF 1 Series with N00P Head |
| Unit Pricing | Pay-as-you-go | BlackBird CF 1 Series with G36PT Head (Pro Kit) |
| Unit Pricing | Pay-as-you-go | SuperSlim CF 1.5 Series with H0P Ballhead |
| Unit Pricing | Pay-as-you-go | SuperSlim CF 0 Series with PHVF2 Flip Head |
| Unit Pricing | Pay-as-you-go | Tortoise CF 2 Series with FS36PRO Hybrid Head |
| Unit Pricing | Pay-as-you-go | KingPod CF 2 Series with FS36PRO Hybrid Head |
| Unit Pricing | Pay-as-you-go | Adventure AL Series 2 Tripod |
| Unit Pricing | Pay-as-you-go | Mammoth CF 3 Series (Tripod Legs Only) |
| Unit Pricing | Pay-as-you-go | Adventure AL Series 4 Monopod |
| Unit Pricing | Pay-as-you-go | G36PT Low Profile Inverted Ballhead (Separate) |
| Unit Pricing | Pay-as-you-go | FS20PROC501 Hybrid Photo/Video Head (Separate) |
| Unit Pricing | Pay-as-you-go | Polaris Timelapse Edition (2-Axis) |
| Unit Pricing | Pay-as-you-go | Polaris Astro Edition (3-Axis) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Benro BV product offering
Product offeringCore offering
Benro designs, manufactures, and sells professional and consumer camera support equipment including tripods, tripod heads, monopods, camera sliders, handheld stabilizers, filters, and electronic motion-control systems for photographers and videographers. Products span entry-level aluminum to premium carbon fiber professional configurations, with cross-compatible Arca-Swiss and Manfrotto 501 plate mounting interfaces. The portfolio is sold direct-to-consumer through benrousa.com, through regional European storefronts, a US dealer network, and international distributors in 50+ countries.
Product overview
Benro is a manufacturer of professional photography and videography support equipment, operating under MAC Group. The product portfolio centers on tripods, tripod heads, and camera support accessories. Photo tripods include the BlackBird (travel), CyanBird (travel photography), and Adventure (classic aluminum) series. Video-focused lines feature the Tortoise, Mammoth, Rhino, KingPod (all-in-one hybrid), and SuperSlim series. The company produces an extensive range of tripod heads including ball heads (N00P, G36PT, B Series, BH Series), hybrid photo/video heads (FS Series, PHVF Series), 3-way heads, gimbal heads, and geared heads. Additional products include the Polaris timelapse controller system, filters and filter holders, smartphone gear (MeVIDEO, ArcaSmart), stabilizers (X-series), sliders (MoveOver), and live streaming solutions. Products feature industry-standard Arca-Swiss and Manfrotto 501 mounting compatibility for cross-brand equipment integration.
Differentiator
Problem solved
Functional benefit
Brands
- BlackBird: Carbon fiber travel tripod kits for photographers and content creators featuring sleek black design
- CyanBird
- CyanBird Pro
- SuperSlim
- Tortoise
- KingPod
- Rhino
- Mammoth
- Adventure
- Polaris
- MiniBird
- MeVIDEO
- Aureole
- MoveOver
- X-series
Products and services
- BlackBird Tripod Series Carbon fiber travel tripod kits for photographers and content creators; available with N00P ball head ($279.95) or G36PT inverted ball head Pro Kit ($399.95).
- CyanBird Tripod Series Lightweight carbon fiber and aluminum tripods with split center column option and FS20PRO hybrid head for photo and video; targeted at travel photographers.
- CyanBird Pro Tripod Series Video-focused tripod kits with hybrid photo/video head, dual plate compatibility, and low-angle shooting capability.
- SuperSlim Tripod Series Compact travel tripods in carbon fiber and aluminum with H0P ballhead or PHVF2/PHVF3 hybrid flip head options; SuperSlim CF 1.5 with H0P Ballhead at $229.95 (13.2 lb capacity, 64.2 inch max height) and SuperSlim CF 0 with PHVF2 Flip Head at $249.95 for vlogging.
- KingPod Convertible Tripod System All-in-one convertible tripod/monopod/mini-tripod carbon fiber system with FS36PRO hybrid head and counterbalance; KingPod CF 2 Series at $999.95.
- Tortoise Video Tripod Series Professional video tripod kits with rugged carbon fiber legs and FS36PRO hybrid video head, multiple leg angles, weight hook, and dual 501/Arca plate system; Tortoise CF 2 Series at $799.95.
- Mammoth Video Tripod Series Heavy-duty professional video and cinema tripods with tall carbon fiber legs (up to 65.7 inches), built-in leveling base center column, and compatibility with 75mm and 100mm bowl heads; Mammoth CF 3 Series legs-only at $449.95.
- Rhino Tripod/Monopod Hybrid Versatile carbon fiber tripod and monopod hybrid with flip locks for flexibility across shooting scenarios; available in photo and video configurations.
- Adventure Aluminum Tripod Series Classic aluminum tripods and monopods with magnesium castings and quick flip leg locks for outdoor photography; Adventure AL Series 2 Tripod at $144.95 and Adventure AL Series 4 Monopod at $73.95, with 3-year warranty.
- Polaris Electronic Motion-Control Timelapse System Programmable electronic 2-axis (Timelapse Edition at $799.00) and 3-axis (Astro Edition at $999.00) motion-control heads with app control, quick release plate, USB cables, carry case, and optional Astro Module for astrophotography.
- FS36PRO Hybrid Photo/Video Head Professional hybrid video head with 3-in-1 control knob, two-step counterbalance, dual 501/Arca compatibility, low-profile leveling ball, and adjustable pan arm; used on Tortoise and KingPod systems.
- FS20PROC501 Compact Hybrid Photo/Video Head Compact hybrid photo/video head with 501-compatible side-load plate, built-in Arca clamp, inverted ball head design, spring-assisted pan and tilt, and reversible pan arm; sold separately at $119.95 and included with CyanBird Pro.
- G36PT Low Profile Inverted Ball Head Compact inverted ball head with reversed ball mechanism that lowers the center of gravity and provides enhanced stability for heavier camera and lens combinations; standalone unit at $129.95 or bundled in premium kits.
- Aureole Filter System Drop-in and circular photography filter system with filter holders, kits, round filters, drop-in filters, and filter accessories under the Aureole sub-brand.
- Smartphone Gear (MeVIDEO and ArcaSmart) Smartphone mounting and live streaming gear under the MeVIDEO and ArcaSmart sub-brands for mobile photography and content creation.
- MoveOver Camera Sliders Camera slider equipment for smooth linear camera movements in video production under the MoveOver sub-brand.
- X-Series Handheld Stabilizers Handheld camera stabilizers for video production under the X-series sub-brand.
- Monopods (SuperSlim, SupaDupa, Adventure) Single-leg camera support including SuperSlim, SupaDupa, and Adventure monopods with various head options; entry-level Adventure AL Series 4 Monopod at $73.95.
- Lightning Lock Video Tripod Series Professional video tripod line featuring Lightning Lock twist-lock mechanisms, including Aero, BV Series, BVX, Hi-Hats, KH Series, and S Pro Series sub-lines for video production.
- Tripod Heads (Ball, 3-Way, Gimbal, Geared, Panoramic) Extensive range of tripod heads including ball heads (B Series, BH Series, N00P, G36PT), 3-way heads (HD Series), gimbal heads, geared heads (GD Series), panoramic heads, and additional hybrid heads (PHVF Series, VX Series) sold individually or as part of tripod kits.
- OEM Custom Manufacturing Custom and OEM manufacturing requests for bulk orders of Benro camera support equipment for enterprise and white-label buyers.
Companies that use Benro BV
Customer profileSegments12 records
Ideal customer profiles4 records
Benro BV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Benro BV partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered parent company, product collaboration, regional and manufacturing partner.
- MAC Group, Inc.parent companyMAC Group is the parent company of Benro USA and manages the Benro brand in North America. The company is headquartered at 75 Virginia Road, North White Plains, NY 10603. MAC Group also owns other photography brands including Elinchrom US, Gepe US, Heliopan, Induro, Kaiser Foto US, Jupio US, Kupo, MeFOTO, NOVOFLEX, Phottix, Rotatrim, Sekonic, Shimoda, Tenba, Toyo, and X-Rite.
- Benro x Novoflexproduct collaborationCollaborative product line featuring Benro tripod systems integrated with Novoflex lens adapters and mounting solutions. Listed as a separate collection on benrousa.com.
- MAC Group Europe Ltd.regionalEuropean regional headquarters and distributor for Benro products in Europe. Located at St David's Court, Union Street, Wolverhampton, United Kingdom WV1 3JE. Handles distribution for UK and serves as the EU contact for multiple Benro European markets.
- MAC Group Partners Canada Ltd.regionalOfficial Benro distributor for Canada. Located at Suite 150, 6-14845 Yonge Street, Aurora, Ontario L4G 6H8. Contact: [email protected]
- Benro Image Technology Industrial Co., Ltd.manufacturing partnerManufacturing facility and China regional operations for Benro. Located at The Third Industrial Zone, Tanzhou Town, Zhongshan City, Guangdong, China. Handles production and distribution in China market.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Benro BV competitors and assessment
Company assessmentDirect peers
- SLIK Corporation: SLIK is a Japanese tripod and support equipment manufacturer with global distribution, competing with Benro across consumer and prosumer aluminum and carbon fiber tripod tiers.
- Vanguard: Vanguard manufactures tripods, monopods, camera bags, and spotting scopes for photography and outdoor markets, competing directly with Benro's Adventure and travel-oriented tripod collections.
- Peak Design: Peak Design designs innovative everyday-carry photo accessories including the Travel Tripod, directly competing with Benro's travel-focused SuperSlim and BlackBird lines through a strong DTC and design-led brand.
- Really Right Stuff: Really Right Stuff is a US-based premium manufacturer of tripod heads, clamps, and supports favored by professional landscape and wildlife photographers, competing with Benro's ball head and Arca-compatible product lines.
- Oben: Oben produces aluminum and carbon fiber tripods, monopods, and ball heads targeted at enthusiast photographers, overlapping with Benro's mid-tier Adventure and entry carbon fiber product lines.
- JOBY: JOBY, owned by Vitec Group, is known for the flexible GorillaPod tripod and Wavo microphone line, competing with Benro's MeVIDEO and smartphone-gear offerings in the creator economy segment.
- Gitzo: Gitzo is a premium tripod manufacturer owned by Vitec Group, competing with Benro's high-end carbon fiber lines (Mammoth, Tortoise, BlackBird) for professional photographers demanding lightweight rigidity.
- Manfrotto: Manfrotto is the leading global brand for professional tripods, heads, and camera supports, competing head-to-head with Benro across photo and video segments including the popular 190 and Befree tripod lines.
- Sirui: Sirui is a Chinese manufacturer of tripods, monopods, gimbals, and lenses with aggressive global pricing, directly competing with Benro across entry-level to mid-tier aluminum and carbon fiber tripod segments.
Regional players
- Cullmann: Cullmann is a German manufacturer of tripods, bags, and photo accessories with strong European retail presence, comparable to Benro's product categories though primarily competing in the EU market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Benro BV social profiles
Digital presenceBenro BV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Benro BV leadership team
Management profileNumber of profiles
Benro BV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Benro BV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Benro BV
What does Benro BV do?
Benro designs, manufactures, and sells professional and consumer camera support equipment including tripods, tripod heads, monopods, camera sliders, handheld stabilizers, filters, and electronic motion-control systems for photographers and videographers. Products span entry-level aluminum to premium carbon fiber professional configurations, with cross-compatible Arca-Swiss and Manfrotto 501 plate mounting interfaces. The portfolio is sold direct-to-consumer through benrousa.com, through regional European storefronts, a US dealer network, and international distributors in 50+ countries.
Is Benro BV a public or private company?
Benro BV is a private company. It is classified as corporate owned and is currently operating.
When was Benro BV founded?
Benro BV was founded in 1995. It employs 11 to 50 people.
Where is Benro BV based?
Benro BV is headquartered in White Plains, United States, in the North America region.
How does Benro BV make money?
Two revenue lines are on record. Hardware Sales - Tripods and Heads are the primary driver. The others are accessories and Filters.
Who are Benro BV's main competitors?
Direct peers on record are SLIK Corporation, Vanguard, Peak Design, Really Right Stuff, Oben, JOBY, Gitzo, Manfrotto and Sirui. Cullmann is listed as a regional player.
Does Benro BV have an API?
No public API is recorded for Benro BV.
What industry is Benro BV in?
Benro BV's product category is Camera Support Equipment. Its primary akta.pro industry code is CRACAPAI, Tripods, Mounts & Supports (Tripods, Monopods, Clamps, Action Mounts), with a secondary code of CRACAPAE, Gimbals, Stabilizers & Camera Rigs (Handheld, Wearable, Drone Gimbals). Its NAICS code is 33431 and its SIC code is 3861.