Namatata
Namatata relies on research to offer guided meditation programs in French.
- Company typePrivate
- Founded2019
- HeadquartersBoulogne-billancourt, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Namatata firmographics
Firmographics- Name
- Namatata
- Legal name
- Namatata
- Website
- https://www.namatata.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Namatata relies on research to offer guided meditation programs in French.
- Ownership category
- akta.pro rank
Namatata industry classification
Industry- Product category
- Meditation and Mindfulness Mobile Applications
- NAICS
- Information (51)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industries
- Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)
Keywords
Where Namatata is headquartered
LocationHeadquarters
- HQ city
- Boulogne-billancourt
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Namatata business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Consumer App Subscriptions: Namatata generates revenue primarily through subscription plans for its mobile meditation app. The company offers annual subscriptions at €79 (€6.59/month equivalent) on the website, and 6-month subscriptions at €38.99 on Android (Google Play Store) and iOS (iTunes). Subscriptions auto-renew and provide access to all programs and features. A free tier (Pure 1 program with 7 sessions) drives user acquisition.
- Freemium / Free Tier: The app offers a free discovery program (Pure 1) with 7 sessions of 10 minutes each. This freemium model drives user acquisition, with conversion to paid subscriptions for full access.
- Enterprise / Corporate Meditation Programs: Namatata sells corporate packages including subscription packs to the app for employees, meditation training for staff to lead group sessions, and animated meditation session packs. Target buyers include HR directors and QVT (quality of work life) managers at enterprises.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free tier: Pure 1 program |
| Subscription | Annual | Annual subscription via website |
| Subscription | Pay-as-you-go | 6-month subscription on Android (Play Store) and iOS (App Store) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Namatata product offering
Product offeringCore offering
Namatata develops and operates a French-language guided meditation mobile application available on iOS and Android, offering over 400 mindfulness sessions organized into programs (Pure, Santé, Relations, Performance, Enfants), dynamic activity-based sessions, Express sessions, and silent meditation. The app operates on a freemium model with consumer subscriptions and a separate enterprise channel offering corporate wellness packages for HR and QVT (quality of work life) managers.
Product overview
Namatata is a French meditation mobile application built around mindfulness (mindfulness) practice. The core product is the Namatata Mobile Application available on iOS and Android, which provides a structured library of over 400 guided meditation sessions organized into named programs and single sessions. The offering is structured as a free tier (Pure 1, 7 free sessions) gating a subscription model. The subscription portfolio includes named program groups: Pure (Pure 1–5), Santé (stress, sleep, emotions, self-esteem, weight, letting go, pregnancy), Relations (kindness, gratitude, parenting), Performance (creativity, sports, anxiety), and single sessions organized by activity context, Express duration, and silent meditation. A dedicated Children's segment (Enfants) offers themed sessions for ages 3–12. An enterprise tier (Espace Entreprises) provides corporate subscription packs, staff training, and facilitated group meditation sessions for businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Namatata Mobile Application A mobile meditation application available on iOS and Android that offers guided meditation sessions, mindfulness programs, and progress tracking, featuring both free and subscription-based access to over 400 meditation sessions. The app includes offline downloads, reminders, social features, and structured programs for individual users.
- Pure Program The foundational meditation program on Namatata, consisting of five sequential levels (Pure 1 through Pure 5) designed to introduce users to meditation fundamentals. Pure 1 is available for free and contains 7 sessions of 10 minutes each.
- Santé Programs A suite of themed meditation programs covering wellness objectives including stress management (Bien au travail), positive emotions, self-esteem, weight management, sleep improvement, and letting go (Lâcher prise).
- Relations Programs Meditation programs focused on interpersonal wellness, including kindness (Bienveillance), gratitude (Gratitude), and positive parenting (Parentalité positive).
- Performance Programs Meditation programs aimed at enhancing personal performance, including creativity, competitive sports focus, and anxiety management for public speaking.
- Single Meditation Sessions Standalone meditation sessions organized by activity context (waking, walking, running, eating, commuting, flying, sleeping), Express quick sessions (1–8 minutes), and silent sessions (10–240 minutes). Sessions can be downloaded for offline use.
- Children's Meditation Programs (Namatata Enfants) Specialized meditation sessions adapted for children aged 3 to 12, featuring themes such as inner weather, rainbow, butterfly, candle, tree, the four elements, four seasons, and the five senses.
- Namatata Enterprise (Méditation en entreprise) A corporate wellness offering providing meditation subscription packs to the app for employees, meditation training for staff to lead group sessions, and animated meditation session packs. Designed to improve employee well-being, stress management, workplace performance, and quality of life at work (QVT).
- Free Discovery Program (Pure 1 Free Tier) A free introductory program offering 7 meditation sessions of 10 minutes each, designed to let new users experience the app before subscribing to full access. Includes offline download, reminders, and friend invites.
Quantifiable outcome
- Meditation reduces stress, anxiety, and negative emotions (scientific studies cited)
- +12 more outcomes
Companies that use Namatata
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Namatata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Namatata partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Namatata competitors and assessment
Company assessmentDirect peers
- Petit Bambou: Petit Bambou is the leading French-language meditation app, offering guided mindfulness sessions on iOS and Android with a freemium subscription model. It is Namatata's closest direct competitor in France, targeting the same French-speaking consumer and enterprise wellness buyers with similar content libraries and price points.
- Calm: Calm is the global category leader in meditation and sleep apps, offering guided meditations, sleep stories, and masterclasses on a freemium subscription model. It competes with Namatata for the same use cases (stress, sleep, focus) and overlapping enterprise wellness budgets, but at vastly greater scale and brand recognition.
- Headspace: Headspace is a global meditation and mental health app with a clinically-informed content library and a strong B2B enterprise channel (Headspace for Work). It is comparable to Namatata in product category, freemium model, and enterprise positioning, and competes for the same corporate wellness RFPs in Europe.
- Insight Timer: Insight Timer is one of the largest free meditation apps globally, with a freemium model, large content library from independent teachers, and community features. It overlaps with Namatata on guided meditation content, freemium pricing, and community/progress tracking functionality.
- Meditopia: Meditopia is a subscription meditation and mental wellness app offering localized content in 15+ languages with a strong enterprise/B2B channel. It is comparable to Namatata in product, freemium-to-paid model, and corporate wellness positioning, and represents a credible international competitor with funded growth.
Regional players
- 7Mind: 7Mind is a leading German-language meditation app with a freemium subscription model, structured meditation courses, and a corporate channel. It is comparable to Namatata in product and business model but serves the DACH market rather than France, and is therefore a regional peer rather than a direct competitor.
Emerging players
- MindDay: MindDay is a French/European meditation and mental wellness app offering guided sessions and sleep content on a freemium model. It is a smaller emerging player in the same category as Namatata, targeting a similar French-speaking audience with overlapping use cases.
- Simple Habit: Simple Habit is a meditation and mindfulness app focused on short, on-the-go sessions (5-minute format) for busy professionals. It is comparable to Namatata on guided-session content, freemium model, and emphasis on quick/daily practice, but differentiates through a shorter session format and English-language content.
Broad incumbents
- Apple Fitness+: Apple Fitness+ is Apple's subscription fitness and wellness service that includes Mindfulness sessions (guided meditations, walks, breathwork) alongside workouts. It competes with Namatata for the same meditation use case on iOS, but as part of a much broader fitness/wellness portfolio rather than a meditation-specialist product.
- Spotify (Wellness Content): Spotify hosts a large catalog of guided meditation and wellness podcasts and original content that compete with Namatata for French-speaking listeners seeking free or subscription mindfulness audio. It is a broad incumbent rather than a meditation specialist, but its scale and free tier create pricing pressure on dedicated meditation apps.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Namatata social profiles
Digital presenceNamatata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Namatata leadership team
Management profileNumber of profiles
Profiles6 records
Namatata funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Namatata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Namatata
What does Namatata do?
Namatata develops and operates a French-language guided meditation mobile application available on iOS and Android, offering over 400 mindfulness sessions organized into programs (Pure, Santé, Relations, Performance, Enfants), dynamic activity-based sessions, Express sessions, and silent meditation. The app operates on a freemium model with consumer subscriptions and a separate enterprise channel offering corporate wellness packages for HR and QVT (quality of work life) managers.
Is Namatata a public or private company?
Namatata is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Namatata founded?
Namatata was founded in 2019. It employs 1 to 10 people.
Where is Namatata based?
Namatata is headquartered in Boulogne-billancourt, France, in the Europe region.
How does Namatata make money?
Three revenue lines are on record. Consumer App Subscriptions are the primary driver. The others are freemium / Free Tier and enterprise / Corporate Meditation Programs.
Who are Namatata's main competitors?
Direct peers on record are Petit Bambou, Calm, Headspace, Insight Timer and Meditopia. 7Mind is listed as a regional player. Emerging players are MindDay and Simple Habit. Broad incumbents are Apple Fitness+ and Spotify (Wellness Content).
Does Namatata have an API?
No public API is recorded for Namatata.
What industry is Namatata in?
Namatata's product category is Meditation and Mindfulness Mobile Applications. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of HSADAJAA, Guided Meditation Instruction (1:1 & Group). Its NAICS code is 51 and its SIC code is 7372.