SUP Board Kaufen

What SUP Board Kaufen does

SUP Board Kaufen is a German direct-to-consumer e-commerce retailer specializing in inflatable stand-up paddleboards (SUP), kayaks, paddles, pumps, motors and related water sports accessories, operated as a sole proprietorship (Einzelunternehmen) by founder Ferdinand Friedl from Ingoldingen, Germany. The company has been active since 2017 and serves individual water sports enthusiasts in the DACH region (Germany, Austria and Switzerland), with a website (supboardkaufen.de) hosted on WordPress/WooCommerce and a physical showroom in Ingoldingen where customers can inspect and test products before purchase. The catalog spans multiple brands including Aqua Marina, Gladiator, Bluefin, Spinera, Wattsup, Mistral, F2, Cala, Star Board, Red Paddle, Itiwit, Alpidex, Bestway and Aqua Planet, with pricing ranging from approximately €10 for small accessories to over €1,000 for premium touring kayaks and SUP boards typically priced between €229 and €529.

The business operates a hybrid online + showroom DTC model, backed by an aggressive content-marketing engine built around German-language buyer guides (Ratgeber), product tests and comparisons, plus a YouTube channel, Instagram presence, Google Ads and an Idealo marketplace listing. Distribution runs on GLS and DPD shipping with 2-4 business day delivery within Germany, a 30-day return policy with free return shipping, and an Amazon EU affiliate arrangement. Order capture is one-time transaction unit pricing, with founder-led expert consultation functioning as the principal differentiator against pure-play online competitors. No external capital, no institutional investors and no enterprise or B2B customer base are indicated.

Name

SUP Board Kaufen

Legal name

Ferdinand Friedl

Website

https://supboardkaufen.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

German DTC e-commerce retailer (sole proprietorship, founded 2017) selling inflatable SUP boards, kayaks and water sports accessories from brands such as Aqua Marina, Gladiator and Bluefin through supboardkaufen.de and an Ingoldingen showroom, serving individual paddlers across the DACH region.

Ownership category

akta.pro rank

Product category

Water Sports Equipment Retail

NAICS

All Other Miscellaneous Retailers (45999)

akta.pro industry

PRIMARYCRAMAIAD

Paddle Sports Retail (Kayak, Canoe, SUP, Paddles)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYCRAMABAI

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Inflatable SUP boards
• Recreational kayaks
• Paddle sports equipment
• Water sports accessories
• Online sporting goods

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Personnel

Revenue model

1. Product Sales: One-time sale of SUP boards, kayaks, paddles, pumps, accessories and related water sports equipment. The company sells a wide range of brands including Aqua Marina, Gladiator, Bluefin, Spinera, Wattsup, and others. Revenue is generated through direct e-commerce sales and showroom purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SUP Board Kaufen is a German direct-to-consumer retailer selling inflatable stand-up paddle (SUP) boards, kayaks, paddles, pumps, seats, fins, motors, transport accessories, and related water sports gear from multiple brands (Aqua Marina, Gladiator, Bluefin, Spinera, Wattsup, Mistral, F2, Cala, Star Board, Red Paddle, Itiwit, Alpidex, Bestway, Aqua Planet). The business operates primarily through its own e-commerce website supboardkaufen.de, complemented by a physical showroom in Ingoldingen where customers can test products in person and receive personalized consultation from founder Ferdinand Friedl.

Differentiator

Problem solved

Functional benefit

Products and services

• SUP Boards Inflatable stand-up paddle boards (SUP boards) sold to individual water sports enthusiasts. Available across multiple skill levels (beginner, advanced, expert) and disciplines (allround, touring, race, kayak-hybrid, surf, windsurf, yoga, e-sup). For personal recreation, fitness, and family paddling on lakes, rivers, and calm coastal waters.
• Inflatable Kayaks Inflatable kayaks for recreational, touring, speed, and fishing use, available in single and multi-person configurations. Sold to individual paddlers and families for personal use on calm waters.
• Paddles Single-blade and double-blade paddles for SUP and kayak use, including lightweight and floating variants. Sold to paddlers as primary or replacement paddles.
• Pumps (Akku and Hand Pumps) Electric (battery) and manual hand pumps used to inflate SUP boards and kayaks. Sold to customers who need inflation equipment with or alongside their boards.
• Seats (SUP-Kajak Conversion Seats) Retrofit kayak seats that allow SUP boards to be converted into kayak hybrids. Sold to paddlers wanting versatile use of their boards.
• Electric SUP Motors Electric motors (such as the Aqua Marina BlueDrive X Pro) that mount to SUP boards to provide motorized propulsion for paddlers who want assisted travel or longer-distance paddling.
• Transport Accessories (Bags and Carts) Carry bags and transport carts for SUP boards and kayaks. Sold to customers needing to transport and store their equipment.
• Safety and Other Accessories Complementary safety and utility accessories for SUP and kayak users, including life jackets (Schwimmwesten), drybags, leashes, sails, sun sails, adapters, and fins.

Quantifiable outcome

• 30-day return policy with free return shipping
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IdealominorChannel Partner/ Reseller/ Distributor · 1 January 2026Idealo is a German price comparison marketplace. SUP Board Kaufen is listed as an Idealo partner since 2026, allowing the company to reach price-conscious consumers searching for SUP boards and water sports equipment across multiple retailers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Bluefin SUP: UK-based direct-to-consumer inflatable SUP and kayak brand with strong content marketing. Comparable curation and content-driven GTM, and competes as both a supplier and a DTC substitute for the retailer's offering.
• Red Paddle Co: Premium inflatable SUP manufacturer with direct-to-consumer e-commerce across Europe. Both a key supplier brand for the retailer and a growing direct competitor for premium customers.

Broad incumbents

• SportScheck: German multi-category sporting goods retailer with online presence carrying SUP, kayaks and accessories. Wider assortment and stronger brand marketing but less specialist expertise than a category-focused shop.
• Decathlon Deutschland: Large sporting-goods incumbent with own-brand and third-party SUP, kayak and water-sports assortment sold online and through German retail parks. Competes on price and breadth rather than specialist consultation.
• Amazon.de: Dominant German marketplace carrying SUP boards, kayaks and accessories from all major brands. Sets baseline pricing and shipping expectations, and competes for the same price-sensitive end of the customer base.

Direct peers

• iSup-World.de: German online retailer focused on inflatable SUP boards with multi-brand assortment and buyer guides. Highly comparable niche, content-driven SEO approach, and overlapping DACH customer base.
• SUP-Welt: German SUP-specialist retailer operating online, offering a curated SUP board catalog with testing content and brand partnerships. Closely comparable niche focus, content-led GTM, and German customer base.
• Kanuo: German kayak and canoe online retailer with showroom, multi-brand assortment and accessories. Comparable business model combining e-commerce and physical consultation, particularly on the kayak side of the catalog.
• Paddelwelt: German online retailer specializing in kayaks, canoes, SUP boards and paddles. Directly comparable category focus, similar DTC e-commerce model, and overlapping target customer of German water-sports beginners and enthusiasts.

Regional players

• Paddlers: German paddlesports retailer offering SUP boards, kayaks, paddles and accessories online. Comparable product mix and customer segment with a smaller assortment and less content depth than the subject retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEY4q3Ie_WXKHrn1rjIIkCQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUP Board Kaufen