The English Soap Company

What The English Soap Company does

The English Soap Company is a privately held, family-owned British manufacturer of luxury personal care products, founded in 2000 by husband-and-wife team Bob and Juliet and headquartered at Silveroaks Farm in Heathfield, East Sussex. The company produces vegan, cruelty-free soap bars enriched with shea butter and vegetable glycerine, plus a broader toiletries line including hand creams, hand washes, shower gels, body oils, hand sanitisers, eaux de toilette, and soy wax scented candles, all hand-finished at its Sussex farm site. Its catalog spans 357+ SKUs organized into 12+ themed sub-brand collections, most notably the exclusive Kew Gardens Collection developed under license from Royal Botanic Gardens, Kew using historic botanical archive illustrations.

The business operates a direct-to-consumer e-commerce model through theenglishsoapcompany.com supported by a dedicated wholesale portal, with international distribution recognized by a 2023 Export Manufacturer Award and the 2025 International Business of the Year designation. Pricing spans £2.67–£5.83 for entry soaps, £7.50–£8.33 for hand creams, and gift sets up to £35+, positioning the brand in the accessible-luxury tier. The customer base is highly fragmented, serving individual gift buyers and personal care consumers alongside B2B wholesale accounts. The company has accumulated multiple industry, sustainability, and customer-service awards between 2020 and 2025 and employs 100+ staff, with no external institutional capital, no subsidiaries, and no disclosed M&A activity.

Name

The English Soap Company

Legal name

The English Soap Company

Website

https://theenglishsoapcompany.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

The English Soap Company is a family-owned British manufacturer of vegan, cruelty-free luxury soap bars, toiletries, and soy wax candles, hand-finished at its East Sussex farm and sold direct-to-consumer online, via wholesale, and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Heathfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales - Soap Bars: Sale of luxury soap bars including 190g paper-wrapped soaps, 240g Kew Gardens soaps, 100g travel mini soaps, heart-shaped guest soaps, and large oval gift soaps. Products are vegan and cruelty-free.
2. Toiletries and Body Care: Hand creams, hand washes, body washes, shower gels, hand sanitisers, body oils, and eaux de toilette. Includes foaming hand and body washes.
3. Scented Candles: Soy wax candles infused with long-lasting fragrances, sold individually.
4. Gift Sets and Bundles: Pre-curated gift boxes, triple soap gift boxes, luxury gift sets, and build-your-own bundle options for various occasions.
5. Online Gift Cards: Digital gift cards available in multiple designs starting from £5.00.
6. Wholesale: Bulk orders for wholesale customers through dedicated wholesale portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The English Soap Company manufactures and supplies luxury vegan and cruelty-free soap bars, bath and body toiletries, and scented soy wax candles. Products are made from pure vegetable oils enriched with shea butter and vegetable glycerine, hand-finished at the company's Silveroaks Farm site in East Sussex, and sold primarily direct-to-consumer through its own e-commerce store with a dedicated wholesale channel.

Product overview

The English Soap Company is a family-owned British soap manufacturer offering a diverse portfolio of luxury personal care products. The core offering centers on vegan and cruelty-free soap bars (190g, 240g, and 100g sizes) enriched with shea butter and vegetable glycerine. The product line extends across multiple toiletries including hand creams, hand washes, hand sanitisers, shower gels, body oils, and eaux de toilette. The company operates several branded collections: the Anniversary Collection (20+ fragrances), the Kew Gardens Collection (developed for Royal Botanic Gardens, Kew with 18 botanical scents), the Signature Collection, Heritage Collection, Christmas/Wintertide seasonal collections, and specialty lines like Take Care (sensitive skin) and Travel Soaps. Supporting products include scented soy wax candles, gift cards, and accessories. Products are made at the company's Sussex farm site and distributed through retail and wholesale channels.

Differentiator

Problem solved

Functional benefit

Brands

• Kew Gardens Collection: Exclusive range of luxury bath products inspired by the fragrances and beauty of the plants at the Royal Botanic Gardens, Kew in London. Developed for RBG Kew Enterprises Ltd.
• Anniversary Collection
• Heritage Collection
• Signature Collection
• Wintertide Collection
• Christmas Tidings Collection
• Travel Soap Collection
• Take Care Collection
• Wonderful Animals Collection
• Radiant Collection
• Occasions Collection
• Candle Collection

Products and services

• Soap Bars

Quantifiable outcome

• 100% vegan and cruelty-free products
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Royal Botanic Gardens, KewcoreStrategic or Co-development PartnerExclusive partnership to develop the Kew Gardens collection of luxury bath products inspired by the fragrances and beauty of plants at Royal Botanic Gardens, Kew in London. The collection features 18 fruity, fine and floral perfumes with sustainable packaging printed with illustrations selected from Kew's historic archives. All profits from RBG Kew Enterprises Ltd support Kew's scientific research.
• FeefominorGTM or Marketing PartnerCustomer review platform partner. Feefo Platinum Trusted Service Award winner. The company uses Feefo to collect and display customer reviews, and has partnered with Ecologi through Feefo to turn customer feedback into tree-planting projects.
• Ecologi / TreefominorOthersEnvironmental partner through Feefo's Treefo initiative. Customer reviews are converted into trees planted through Ecologi's tree-planting projects, turning feedback into forests.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/theenglishsoap
• Facebookfacebook.com/theenglishsoap
• LinkedInlinkedin.com/company/the-english-soap-company

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The English Soap Company