HUMA GRO
Huma, Inc. is a privately held Gilbert, Arizona-based manufacturer of humic-based liquid plant nutrition products, operating four divisions (agriculture, turf, environmental/wastewater bioremediation, and B2B tech additives) under sub-brands including HUMA GRO, Fertilgold Organics, and Probiotic Solutions, distributing globally through agricultural distributors and direct sales.
- Company typePrivate
- Founded1976
- HeadquartersGilbert, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What HUMA GRO does
HUMA GRO is the flagship conventional agriculture brand of Huma, Inc., a privately held Gilbert, Arizona-based specialty manufacturer founded circa 1976 with more than 50 years of continuous operation. The company develops and sells humic-based liquid plant nutrition, soil health, crop protection, and specialty chemical products under a multi-brand architecture that includes HUMA GRO (conventional agriculture), Huma Gro Turf (turf and ornamentals), Fertilgold Organics (OMRI-listed organic line), Probiotic Solutions (wastewater bioremediation), Bio Huma Netics (technology distribution), and Mesa Verde Humates (raw humate mining from New Mexico's San Juan Basin). The unifying technical platform is Micro Carbon Technology, which delivers carbon-rich organic acids derived from prehistoric humic substances for nutrient uptake and microbial stimulation across agricultural, turf, environmental, and industrial applications.
HUMA GRO's product line spans macronutrients, micronutrients, nematicides, fungicides, optimal growth managers, carbon-rich organic acids, sustainable soil fertility products, and zero-residue crop protection products such as PROUD 4 and ZAP. The go-to-market is primarily distributor-led via a formal "Become a Distributor" program and a regional agricultural distributor network, supplemented by direct enterprise sales representatives (contactable at 1-800-961-1220) and a Gro-Power Store Locator for retail-level turf and ornamental sales. Pricing is quote-based and not publicly disclosed, with multi-year contracts referenced; revenue is generated entirely through product sales across the four use-case segments.
The company is independently owned with no disclosed parent, institutional investors, or public listing, and operates globally with multilingual website support (English, Spanish, Brazilian Portuguese). Industry positioning is reinforced through memberships in 4R Nutrient Stewardship, the Humic Products Trade Association, The Fertilizer Institute, and the Agricultural Retailers Association, and through consecutive GBB Platinum sustainability certifications in 2024 and 2025.
HUMA GRO firmographics
Firmographics- Name
- HUMA GRO
- Legal name
- Huma, Inc.
- Website
- https://humagro.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Short description
- Huma, Inc. is a privately held Gilbert, Arizona-based manufacturer of humic-based liquid plant nutrition products, operating four divisions (agriculture, turf, environmental/wastewater bioremediation, and B2B tech additives) under sub-brands including HUMA GRO, Fertilgold Organics, and Probiotic Solutions, distributing globally through agricultural distributors and direct sales.
- Ownership category
- akta.pro rank
HUMA GRO industry classification
Industry- Product category
- Agricultural Crop Nutrition & Soil Health
- NAICS
- Fertilizer and Compost Manufacturing (32531), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)
- SIC
- Industrial Organic Chemicals (2860)
- akta.pro primary industry
- Humic & Fulvic Substances (Humates) (AFABADAC)
- akta.pro secondary industries
- Biostimulant-Enhanced Fertilizers (Humic/Fulvic, Amino Acids, Seaweed Blends) (AFABACAK), Soil Health Activators & Biostimulants (Humates, Amino Acids, Seaweed Extracts) (AFABAKAJ), Biostimulants & Plant Health Biologicals (Microbial/Non-microbial) (AFABAEAK), Organic & Bio-based Fertilizers (Manure/Compost/Biochar) (IMAEAEAF), Lawn Nutrition & Biostimulants (Compost Tea, Humic/Fulvic, Microbes) (HSAIAGAF)
Keywords
Where HUMA GRO is headquartered
LocationHeadquarters
- HQ city
- Gilbert
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HUMA GRO business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Agricultural Products: Sale of humic-based agricultural products including macronutrients, micronutrients, nematicides, fungicides, growth managers, and soil fertility products for conventional agriculture.
- Turf & Ornamental Products: Sale of liquid and dry fertilizers, specialty products, and soil conditioners for turf, landscaping, sports fields, golf courses, and nurseries.
- Environmental Products: Wastewater bioremediation products for reducing sludge, odor, and controlling BOD, COD and FOG levels in industrial applications.
- Tech Additives: Customizable humic-based additive products sold to other manufacturers for enhancing their product performance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for agricultural products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels11 records
HUMA GRO product offering
Product offeringCore offering
HUMA GRO manufactures and sells a comprehensive range of ultra-efficient liquid plant nutrition, soil health, and crop protection products for conventional agriculture. The product line includes macronutrients, micronutrients, nematicides, fungicides, optimal growth managers, carbon-rich organic acids, and zero-residue crop protection products, all powered by the proprietary Micro Carbon Technology platform derived from humic substances.
Product overview
Huma offers a multi-brand portfolio of humic-based solutions organized into four main divisions: Agriculture (Huma Gro®), Turf & Ornamentals (Huma Gro® Turf), Environmental (Probiotic Solutions®), and Tech Additives. The core offerings include Bio Huma Netics® for humic substances and technologies, Fertilgold® Organics for OMRI-listed organic products, and Mesa Verde Humates® for premium mined humates. The products deliver increased nutrient availability and uptake, improved soil and plant health, zero-residue crop protection, and wastewater bioremediation using proprietary Micro Carbon Technology®.
Differentiator
Problem solved
Functional benefit
Brands
- Bio Huma Netics®, Inc. Provides top quality humic substances and technologies, and great customer service to clients worldwide.
- Fertilgold® Organics
- Huma Gro®
- Huma Gro® Turf
- Mesa Verde Humates®
- Probiotic Solutions®
Quantifiable outcome
- Increased nutrient availability and uptake
- +4 more outcomes
Companies that use HUMA GRO
Customer profileSegments4 records
Ideal customer profiles4 records
HUMA GRO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HUMA GRO partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- 4R Nutrient StewardshipcorePartnership with 4R Nutrient Stewardship program demonstrating commitment to responsible nutrient management practices using the 4Rs framework (Right source, Right rate, Right time, Right place).
- Humic Products Trade Association (HPTA)coreActive membership in the leading trade association for the humic products industry, supporting industry standards and best practices.
- The Fertilizer Institute (TFI)coreMembership in the major industry association representing fertilizer manufacturers, wholesalers, and retailers, supporting industry advocacy and standards.
- Agricultural Retailers Association (ARA)coreMembership in association representing agricultural retailers, supporting the distributor network and retail partnerships.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
HUMA GRO competitors and assessment
Company assessmentDirect peers
- Omnia Specialities: Omnia Specialities is part of Omnia Holdings and produces humic-based specialty fertilizers and biostimulants for global agriculture markets. Comparable in product category focus, multi-vertical distribution, and specialty positioning.
- Humintech: Humintech is a German-based manufacturer specializing in humic acid, fulvic acid, and humate-based products for agriculture. It is the most direct comparable peer given its focus on humic substances from Leonardite deposits, similar product categories, and global distribution model.
- Black Earth Humic: Black Earth Humic is a Canadian producer of humic acid products derived from Leonardite, serving agriculture, turf, and environmental markets. Direct competitor in humic substances with comparable product positioning and customer segments.
Broad incumbents
- Novonesis (formerly Novozymes BioAg): Novonesis is a large biosolutions company offering microbial biostimulants and biocontrol products for agriculture. Comparable in the broader biostimulant/biologicals category with overlapping customer base but broader technology portfolio and greater scale.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HUMA GRO social profiles
Digital presenceHUMA GRO financial estimates
Financial estimateRevenue estimate
Valuation estimate
HUMA GRO leadership team
Management profileNumber of profiles
Profiles1 record
HUMA GRO subsidiaries and ownership
Company hierarchySubsidiaries6 records
HUMA GRO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HUMA GRO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HUMA GRO
What does HUMA GRO do?
HUMA GRO manufactures and sells a comprehensive range of ultra-efficient liquid plant nutrition, soil health, and crop protection products for conventional agriculture. The product line includes macronutrients, micronutrients, nematicides, fungicides, optimal growth managers, carbon-rich organic acids, and zero-residue crop protection products, all powered by the proprietary Micro Carbon Technology platform derived from humic substances.
Is HUMA GRO a public or private company?
HUMA GRO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HUMA GRO founded?
HUMA GRO was founded in 1976.
Where is HUMA GRO based?
HUMA GRO is headquartered in Gilbert, United States, in the North America region.
How does HUMA GRO make money?
Four revenue lines are on record. Agricultural Products are the primary driver. The others are turf & Ornamental Products, environmental Products and tech Additives.
Who are HUMA GRO's main competitors?
Direct peers on record are Omnia Specialities, Humintech and Black Earth Humic. Novonesis (formerly Novozymes BioAg) is listed as a broad incumbent. Valagro (a Syngenta company) is listed as a peer.
Does HUMA GRO have an API?
No public API is recorded for HUMA GRO.
What industry is HUMA GRO in?
HUMA GRO's product category is Agricultural Crop Nutrition & Soil Health. Its primary akta.pro industry code is AFABADAC, Humic & Fulvic Substances (Humates), with a secondary code of AFABACAK, Biostimulant-Enhanced Fertilizers (Humic/Fulvic, Amino Acids, Seaweed Blends). Its NAICS code is 32531 and its SIC code is 2860.