Medicine Wheel Natural Healing

What Medicine Wheel Natural Healing does

Medicine Wheel Natural Healing is an Indigenous-owned cannabis dispensary founded on June 21, 2017 by Rob Stevenson on Alderville First Nation in Roseneath, Ontario, and is positioned as the first Indigenous cannabis retailer on what the company refers to as the "Mashkiki Trail" or "Green Mile." The business operates a vertically integrated cannabis value chain: Red Feather Laboratories handles cannabis testing and extraction (described as the world's largest Anishinaabe-owned cannabis facility), Red Roots Trading provides wholesale distribution, and the retail arm sells through the flagship Alderville storefront, a second "Little Italy" location, a 2023 sovereign cannabis store in downtown Ottawa, and a Canada-wide online delivery and click-and-collect channel.

The product portfolio spans 203 online SKUs across flower (25-45 strains kept in rotation, $6-$18/gram), pre-rolls, edibles (from $4 single gummies up to $1,200 party packs), concentrates, tinctures, topicals, vaporizers, psilocybin products, and accessories. Proprietary lines include the Medicine Wheel house brand, Mukwa Botanicals (full-spectrum tinctures and topicals co-developed with the Mohawks in Tyendinaga), ICR (Indigenous Cannabis Revolution) vapes and concentrates, and food-grade Rick Simpson Oil tested at 71% THC. The Red Feather Certification program acts as the company's Indigenous self-regulation standard for safety, Indigenous sourcing, and community proceeds.

Revenue mechanics are primarily one-time consumer transactions with no disclosed subscription or membership fee model; the 60,000+ loyalty program members generate repeat purchase data through a POS system integrated with the e-commerce site. The customer base is broadly diversified across medical cannabis users, seniors, cancer patients seeking RSO, and Indigenous community members, with no enterprise anchor accounts. The company has not raised institutional funding and operates as a bootstrapped, founder- and community-owned enterprise.

Name

Medicine Wheel Natural Healing

Legal name

Medicine Wheel Natural Healing

Website

https://medicinewheel.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Medicine Wheel Natural Healing is an Indigenous-owned cannabis dispensary operating on Alderville First Nation, Ontario, offering medicinal and recreational cannabis, psilocybin, and wellness products through retail stores, Canada-wide online delivery, and wholesale distribution to over 60,000 registered members.

Ownership category

akta.pro rank

Product category

Cannabis Retail

NAICS

Medicinal and Botanical Manufacturing (325411), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services) (CRANAFAI)

akta.pro secondary industries

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG), Dual-License Cannabis Dispensaries (Adult-Use + Medical) (CRANAFAC)

Keywords

• Cannabis retail dispensary
• Medicinal cannabis products
• Cannabis extraction and testing
• Indigenous cannabis distribution
• Cannabis e-commerce delivery

Headquarters

HQ city

Roseneath

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retail Cannabis Sales: In-store and online retail sales of cannabis products including flower, edibles, tinctures, concentrates, topicals, vaporizers, pre-rolls, and psilocybin products. Transaction-based one-time purchases.
2. Online Delivery Dispensary: E-commerce platform offering delivery across Canada with click-and-collect options at the physical store location.
3. Indigenous Brand Products: Sale of proprietary Indigenous brands including Mukwa Botanicals tinctures and topicals, Medicine Wheel branded products, and Rick Simpson Oil (RSO).
4. Wholesale - Red Road Trading Company: Wholesale distribution network allowing Indigenous cannabis products to be sold across multiple dispensaries and locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Medicine Wheel Natural Healing is a 100% Indigenous-owned cannabis dispensary and vertically integrated cannabis company operating from Alderville First Nation in Ontario. It sells medicinal and recreational cannabis—flower, pre-rolls, edibles, concentrates, tinctures, topicals, vaporizers, and psilocybin items—through a physical storefront, a Canada-wide online store with delivery, and a wholesale distribution network. The company also operates Red Feather Laboratories for in-house cannabis extraction, testing, and production.

Product overview

Medicine Wheel Natural Healing is an Indigenous-owned cannabis dispensary operating from Alderville First Nation, Ontario. The company operates as a vertically integrated cannabis and hemp company offering a diverse portfolio of products across multiple categories. The core offering includes their proprietary product lines (Medicine Wheel own brand, Mukwa Botanicals, ICR, Rick Simpson Oil) alongside numerous third-party Indigenous and cannabis brands. Product categories span Flower, Pre-rolls, Edibles, Concentrates, Tinctures, Topicals, Vapes, Psilocybin products, and Accessories. The company operates a state-of-the-art dispensary and production facility (Red Feather Laboratories) with Red Feather Certification program for product quality assurance. Services include online delivery across Canada, click-and-collect, and a loyalty program with over 60,000 registered members.

Differentiator

Problem solved

Functional benefit

Brands

• Mukwa Botanicals: Award-winning line of medicinal tinctures and topicals created in partnership with Mohawks in Tyendinaga in 2017. Full spectrum cannabis extract products providing powerful entourage effects.
• ICR (Indigenous Cannabis Revolution)
• Red Feather Laboratories
• Medicine Wheel
• Red Roots Trading

Products and services

• Medicine Wheel Retail Dispensary Physical retail dispensary at 8986 County Road 45, Roseneath, Ontario, open 8am–7pm daily, offering medicinal and recreational cannabis with staff guidance on strains and dosages.
• Medicine Wheel Own Brand Products Indigenous-owned house brand product line including 0.5g and 1g pre-rolls (Indica, Sativa, Hybrid), THC and CBD gummies (200mg–5000mg), chocolate bars (Rainbow, Milk Chocolate, Cookies N Cream), cherry oil, and 0.5ml vape cartridges.
• Mukwa Botanicals Award-winning line of full-spectrum cannabis extract tinctures and topicals including Extra Strength 1:1 Balance Tincture (30ml), Daytime Pain Tincture, Night Pain Tincture, Wellbeing Tincture, Sleep Tincture, Releaf Massage Oil, and Healthy Pet CBD Tincture.
• ICR (Indigenous Cannabis Revolution) High quality vape cartridges (0.5ml and 1ml sizes), hash, shatter, and concentrates including Delta-8 and CBD products in 25 different vape cartridge flavours. Premium Indigenous shatter products include strains like San Fernando Valley OG, Gorilla Glue, Platinum OG, and Dog Walker.
• Rick Simpson Oil (RSO) Full-spectrum medicinal cannabis extract manufactured locally at food-grade quality, made from a minimum of three different varieties of flower to create robust full-plant spectrum effect; recent batches tested at 71% THC; priced at $25/gram.
• Cannabis Flower Over 30 strains of rare genetics, all lab-tested for potency, mold, and pesticides. 25–45 high-quality strains kept on hand at all times. Prices range from $6/g to $18/g plus affordable ounces ($75, $100, $120) and budget strains ($4, $6, $8, $10, $12 per gram).
• Pre-rolls Wide selection of pre-rolls from 0.5g to 1g including infused pre-rolls; priced from $5.00 (Motor Breath 0.5g) to $22.00 (1g hybrids); available across Indica, Sativa, and Hybrid strains.
• Edibles Confectionary cannabis products including gummies, chocolates, and THC cookies (Chillin' Like a Villain 25mg gummies at $4.00; cannabis cookies $5.00–$10.00). Potency ranges from 80mg to 8000mg THC per package. Brands include Buddha Boys, Creator's Choice, Kemosabi, Twisted Extracts, and Medicine Wheel's own line.
• Concentrates Powerful cannabis extracts including Diamonds, Live Resin, Wax, Distillate, Hash, Oil, and Shatter made with the latest extraction science and technology; products from ICR, Euphoria Extracts, and Sid Viscous diamond sauce and diamond resin extracts (priced $20.00–$120.00).
• Tinctures High-powered liquid cannabis medicine for oral consumption available in 15ml and 30ml sizes, with CBD, THC, and 1:1 THC/CBD ratio options. Mukwa Botanicals tinctures include Balance, Daytime Pain, Night Pain, Wellbeing, and Sleep varieties. Prices range $18.00–$85.00.
• Topicals Creams, lotions, and oils for external application including Mukwa Botanical Topical Creams, Mukwa Botanicals Releaf Massage Oil, giid Healing Salve, and giid Massage Oil used for pain relief and skin benefits.
• Vaporizers and Vape Products Easy and discreet cannabis consumption products including ICR .5ml and 1ml vape carts, Chillin' Like a Villain 1g disposable vapes, Medicine Wheel 0.5ml carts, and Plant of Life CBD vapes.
• Psilocybin Products Organic psilocybin remedies including dried mushrooms (Golden Teacher, Penis Envy, Tidal Wave, Makilla Gorilla, Melmac OG, Albino Zilla, B+, Malabar), mushroom capsules (Dreamscape, Sexual Healing Men/Women), and Psilocybin wellness tea (Down the Rabbit Hole 2000mg).
• Cannabis Accessories Complete selection of cannabis consumption accessories including Randy's rolling papers, Shatterizer coils and caps, vaporizer batteries, pH solutions for growing, and Puffco products. Pricing starts at $3.00.
• Red Feather Certification Indigenous self-regulation certification program guaranteeing products are made safely without pesticides/herbicides, undergo quality control testing, have majority Indigenous sourcing and manufacturing, and return a portion of proceeds to community through voluntary donation. Represents Strength (Indigenous sourcing/manufacturing), Honour (community donations), Wisdom (testing/QC), Trust (organic sourcing), and Freedom (Indigenous cannabis independence).
• Online Delivery and Click & Collect Online ordering with Canada-wide shipping through a POS-integrated e-commerce store plus click-and-collect drive-through pickup at the retail store location; free shipping at $200 purchase threshold.
• Loyalty Program and Membership Buy-in loyalty program with over 60,000 registered members receiving membership cards; members earn points for every purchase redeemable for free products, with purchase history tracked through POS integrated with online store.
• Third-Party Brand Portfolio Multi-brand portfolio retailed alongside Medicine Wheel's own brands, including Buddha Boys, Canuk Seeds, CLV/Breezy Bay Villains, Creator's Choice, Down the Rabbit Hole, Euphoria Extracts, giid, Kemosabi, Kominski, Level Up, Marena Wellness, Nooego, Smoke Signals, Treat Leaf, Twisted Extracts, Tyson 2.0, and Vision.

Quantifiable outcome

• Over 60,000 registered members and customers
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Red Feather LaboratoriescoreStrategic or Co-development Partner · 4 March 2021Rob Stevenson is owner of both Medicine Wheel Natural Healing and Red Feather Laboratories. Red Feather Laboratories operates as the state-of-the-art extraction and testing facility for the company. Goal is to show Indigenous people can safely and securely operate all aspects of the cannabis industry without government interference or control.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Canopy Growth Corporation: Canada's largest federally licensed cannabis producer with retail brands (Tokyo Smoke, Tweed). Comparable vertical integration (cultivation-extraction-retail) and medicinal cannabis education, but operates at vastly larger scale under provincial licensing.
• Aurora Cannabis Inc. Large Canadian Licensed Producer with medicinal and recreational product lines plus wholesale distribution to provincial boards. Comparable on extraction/wholesale operations via facility ownership and medicinal cannabis emphasis.

Direct peers

• Spiritleaf: Canadian franchised cannabis retail chain with stores across multiple provinces including Ontario. Comparable on physical-retail dispensary footprint, e-commerce/delivery, and medicinal vs. recreational positioning.
• Fire & Flower: Canadian cannabis retailer with omnichannel stores and a strong private-label program (Daily Specials, Open Road). Comparable on store-and-online model, loyalty/membership program scale, and emphasis on education-driven selling.
• Tokyo Smoke: Canadian cannabis retail chain owned by Canopy Growth with multiple storefronts and a broad product assortment across flower, edibles, vapes, and accessories. Directly comparable to Medicine Wheel's omnichannel dispensary model and SKU breadth (203+ products).
• Kiaro Cannabis: Canadian cannabis retailer with stores across multiple provinces, including Indigenous-community partnerships. Comparable on physical-store + e-commerce model and multi-brand product curation.
• Canna Cabanna (High Tide): Canada's largest cannabis retail chain by store count, operated by High Tide. Most directly comparable on multi-store dispensary scale, e-commerce, and value/private-label strategy including accessories.
• One Plant Retail: Canadian cannabis retailer operating in Ontario and other provinces with cultivation-retail vertical integration. Comparable on multi-location retail and vertically integrated supply chain via affiliated producer.
• Skookum Cannabis (Tyendinaga): Indigenous-owned cannabis dispensary operating on Tyendinaga Mohawk Territory, the partner community behind Mukwa Botanicals. Direct geographic and Indigenous-sovereignty peer with overlapping product lines.
• Tuktu Cannabis Co. Indigenous-owned Canadian cannabis brand/retailer operating on First Nations land. Direct peer on Indigenous sovereignty positioning and Red Feather-equivalent certification framing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYkfpOnvjBkKAnOGOgDnnbg
• Facebookfacebook.com/MedicineWheelNaturalHealingAFN
• Instagraminstagram.com/themedicinewheel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medicine Wheel Natural Healing