What Show Technology does

Show Technology Pty Ltd is an Australian specialty distributor founded in 1994 that operates as the exclusive importer, wholesaler, and distributor of professional lighting and control equipment in Australia and New Zealand. Headquartered in Sydney with additional offices in Melbourne (a 20m+ showroom opened June 2026 — Australia's largest dedicated professional lighting facility) and Auckland, the company carries an exclusive ANZ portfolio of approximately 17 premium global brands including Ayrton, Claypaky, Martin Professional, Prolights, MA Lighting, ROXX, ShowPRO (its own house brand), Luminex, Studio Due, Robert Juliat, Zactrack, Theatrelight NZ, AV Stumpfl, ELC, Look Solutions, StageSmarts, and Zero88. The company does not design or manufacture its own core technology; rather it distributes, integrates, supports, and demonstrates third-party hardware and control systems spanning LED moving heads, IP-rated architectural fixtures, broadcast/studio soft panels, lighting consoles, DMX/network protocols (Art-Net, RDM, W-DMX, CRMX), and atmospheric equipment.

The business monetizes primarily through hardware sales markup on distributed equipment sold to a "select network" of rental companies, production firms, venues, system integrators, and lighting designers, with all sales conducted via quote-based enquiries through JotForm on the showtech.com.au website (no public pricing, multi-year contracts typical). Its customer base spans four primary verticals: Entertainment (concert touring, festivals, theatre, opera), Architectural (stadiums, bridges, building facades, public spaces), Venues (convention centres, nightclubs, schools, churches), and Media/Broadcast (TV studios, AV installations). Named flagship deployments include the 90,000-LED Vector Lights installation on Auckland Harbour Bridge (Martin's largest-ever architectural LED project), Channel 9 Sydney's new North Sydney headquarters studio build, Universal Nightclub's 405-fixture MA Lighting dot2 installation, and Broken Hill City Council's heritage architectural lighting program. Marketing relies on the company website, an email newsletter, industry events including a 140-attendee Melbourne showroom launch, and the showroom facilities themselves as demonstration and training venues. The company is privately held by founders Emmanuel and Gina Ziino and managed alongside CCO Paul Nicolaou, with no disclosed institutional investment, funding rounds, or M&A activity.

Name

Show Technology

Legal name

Show Technology Pty Ltd

Website

https://showtech.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Show Technology is an Australian specialty distributor (founded 1994) that exclusively imports and wholesales professional lighting and control systems from ~17 premium global brands (Ayrton, Claypaky, Martin, Prolights, MA Lighting, ROXX, and others) to entertainment, architectural, venue, and broadcast customers across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Professional Lighting Distribution

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (33513), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)

akta.pro secondary industries

Video/IMAG & LED Wall Production (MPAGAKAD), Special Effects (Pyro, Lasers, Confetti, Fog) (MPAGAKAF), Projectors & Projection Screens Retail (CRACAEAB)

Keywords

• Professional lighting distribution
• Entertainment lighting equipment
• Architectural lighting solutions
• Broadcast studio lighting
• Lighting control systems

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Distribution: Exclusively importing, wholesaling, and distributing professional lighting and control equipment from world's leading manufacturers through a select network of partners. Revenue generated from markup on distributed equipment sold to rental companies, venues, production companies, and lighting designers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Show Technology exclusively imports, wholesales, and distributes professional lighting and control equipment from world-leading manufacturers through a select partner network across Australia and New Zealand. The portfolio spans automated LED and discharge moving heads, broadcast/studio LED panels and Fresnels, IP-rated architectural LED fixtures, lighting control consoles, and atmospheric accessories. Products serve concerts, theatres, opera, television studios, schools, nightclubs, bridges, public spaces, convention centres, and houses of worship.

Product overview

Show Technology Australia is a professional lighting equipment distributor specializing in importing, wholesaling, and distributing professional lighting and control systems from world-leading manufacturers. Their portfolio comprises four core product categories: (1) Automated/Moving Head Fixtures including Ayrton Mistral, Ghibli, Stradale Profile and Khamsin (LED spot/profile), Claypaky Ultimo Hybrid, Mini-B, Sharpy Plus, Scenius Unico, and K-EYE K20 HCR (wash); (2) Studio/Broadcast Equipment including Prolights EclPanel TWC/TWCJr soft panels and EclFresnel series (LED Fresnels for broadcast); (3) Architectural/Outdoor Fixtures including Martin Exterior Wash 200/110, VC-Dot 9/4 strings, Exterior PixLine linear video fixtures, Prolights Panorama IP65 Wash/Beam and ArcPOD8 FC; and (4) Lighting Control Systems including MA Lighting grandMA3 and dot2 XL-B consoles and Martin P3 System Controller. Supporting accessories include Look Solutions hazers and ELC DMX scene players. Major distributed brands include Ayrton, Claypaky, Martin Professional, Prolights, MA Lighting, ROXX, ShowPRO, Luminex, Zero88, and Wireless Solutions.

Differentiator

Problem solved

Functional benefit

Brands

• ShowPRO: A house brand of professional lighting fixtures distributed exclusively by Show Technology in Australia.

Products and services

• Ayrton Mistral LED Moving Head Versatile spot luminaire with 300W LED module, 8:1 zoom ratio (6.7° to 53°), CMY color mixing, 16 HD glass gobos, and integrated CRMX TiMo RDM wireless receiver. Available in Mistral-S (18,000 lumens) and Mistral-TC (14,000 lumens, CRI>90) variants. Distributed by Show Technology in Australia and New Zealand.
• Ayrton Ghibli LED Moving Head with Framing LED spot luminaire factory-equipped with framing system, 30K white LED engine delivering 23,000 lumens, CMY color mixing, 8:1 zoom (7° to 56°), and 4 individually positionable shutter blades with ±60° rotation. Distributed by Show Technology in Australia and New Zealand.
• Ayrton Stradale Profile IP65 LED Moving Head Ultra-compact IP66 profile luminaire in Ayrton's 1 Series with framing shutters (±90° blade rotation), infinite continuous pan-and-tilt, CMY color mixing, animation wheel, 9 rotating plus 10 fixed gobos. Distributed by Show Technology in Australia and New Zealand.
• Claypaky Ultimo Hybrid IP66 Moving Head IP66-rated hybrid fixture combining beam, spot, wash, and profile modes with 550W short-arc lamp (19,000 lumens), CMY mixing, 14 dichroic colors, 4-blade framing system with Total Curtain effect, and 4,000-hour lamp life. Distributed by Show Technology in Australia and New Zealand.
• Claypaky Arolla Profile MP / Arolla Aqua S-LT and M-LT IP66 Claypaky Arolla family of automated IP-rated profile moving head fixtures, including the Arolla Profile MP (smallest and lightest in its class) and the Arolla Aqua S-LT/M-LT IP66 weatherproof long-throw variants. Distributed by Show Technology in Australia and New Zealand.
• Claypaky Mini-B LED Beam Moving Head Smallest LED beam light from Claypaky at 7 kg, featuring 7x 40W RGBW Osram Ostar LEDs, 4°-54° zoom range, independent central LED control, and 50,000-hour LED life. Distributed by Show Technology in Australia and New Zealand.
• Prolights EclPanel TWC / TWCJr LED Studio Soft Panel LED soft panel providing tunable white and color control in a 1x1 format with full range white reproduction from daylight to tungsten tones, high CRI and TLCI. Used extensively in Channel 9 Sydney broadcast studios. Distributed by Show Technology in Australia and New Zealand.
• Prolights EclFresnel CT+XS LED Fresnel Compact 120W LED Fresnel outputting 3,700 lumens, engineered with a 6-colour light source and a 130mm / 5" Fresnel lens designed to replace classic 300W Tungsten Fresnels. Distributed by Show Technology in Australia and New Zealand.
• Prolights Panorama IP65 Wash LED Moving Head IP65-rated LED wash with 19x 40W RGBW Osram Ostar LEDs and outer RGB pixel ring, 3°-45° linear zoom, individual pixel control, heat-pipe cooling, and built-in W-DMX wireless receiver. Distributed by Show Technology in Australia and New Zealand.
• Martin Exterior Wash 200 / 110 Architectural LED Fixture IP-rated LED wash fixtures for architectural illumination. Exterior Wash 200 features RGB+white LEDs for mid-sized structures; Exterior Wash 110 is a compact version for smaller applications. Used in the Auckland Harbour Bridge installation with 90,000 Martin LEDs. Distributed by Show Technology in Australia and New Zealand.
• Martin VC-Dot 9 / VC-Dot 4 LED Dot Fixture Lightweight string of individually controllable RGB/RGBW dots for architectural LED video installations. VC-Dot 9 (9 LEDs, 400mm pitch) and VC-Dot 4 (64 dots per string, 200mm pitch) variants. Used in Auckland Harbour Bridge project with 10,000+ custom-spaced dots. Distributed by Show Technology in Australia and New Zealand.
• MA Lighting grandMA3 Lighting Control Console Flagship lighting control console with full system benefits, used in Channel 9 Sydney broadcast studios with MA3 Replay Units for distributed control across control rooms and broadcast studios. Distributed by Show Technology in Australia and New Zealand.
• MA Lighting dot2 XL-B Lighting Control Console Compact lighting console with integrated B-wing (48 extra executors) handling up to 4,096 control channels. Universal Nightclub runs the heaviest populated dot2 in Australia with 405 fixtures and 3,092 channels across 6 universes. Distributed by Show Technology in Australia and New Zealand.
• Martin P3 System Controller Video mapping and control system for Martin LED fixtures. Powers Auckland Harbour Bridge's 90,000 LEDs with video content fed from media servers, integrated with MA2 network for citywide control. Distributed by Show Technology in Australia and New Zealand.
• Look Solutions Unique 2.1 Hazer Professional hazer for entertainment venues, used in Universal Nightclub and other venues for atmospheric effects. Distributed by Show Technology in Australia and New Zealand.
• ShowPRO LED Profile VW Highest-output tunable white LED profile in its class. Purchased by Channel 9 Sydney for key lighting in broadcast studios. Distributed exclusively by Show Technology in Australia as a house brand.
• ShowPRO Aurora Exterior IP65 LED Projector IP65-rated outdoor LED projector with zoom, used in the Broken Hill architectural lighting project for gobo projection onto tree trunks. Distributed exclusively by Show Technology in Australia as a house brand.
• ROXX Neo Lite Battery-Powered LED Wash Battery-powered LED wash fixture equipped with 10x 20W RGBL LEDs, generating over 9,000 lumens and delivering full power on battery operation. Distributed by Show Technology in Australia and New Zealand.
• ELC DMX Scene Player (AC612DIN) DIN-rail mounted DMX scene player with 12 memories of 512 DMX channels, captures DMX data, supports contact closure recall, and stores chase step lengths and times. Distributed by Show Technology in Australia and New Zealand.

Quantifiable outcome

• Martin LED installation on Auckland Harbour Bridge - Martin's largest ever architectural LED installation with 90,000 LEDs
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• MartincoreTechnology or IntegrationKey distribution partner providing LED fixtures, moving heads, and exterior lighting solutions. Martin products featured prominently across major projects including Auckland Harbour Bridge (90,000 LEDs) and Channel 9 Sydney studio installations.
• AyrtoncoreTechnology or IntegrationExclusive distribution partner for Ayrton lighting products in Australia/New Zealand. Products include Mistral, Ghibli, Khamsin, Stradale profile fixtures for entertainment and theatre applications.
• ClaypakycoreTechnology or IntegrationExclusive distribution partner for Claypaky products including Ultimo Hybrid, Ultimo Sharpy, Mini-B, Scenius Unico, Xtylos, and K-EYE fixtures.
• ProlightscoreTechnology or IntegrationDistribution partner for Prolights products including Panorama IP65, EclPanel, EclFresnel studio fixtures, and ArcPOD fixtures used in architectural installations.
• MA LightingcoreTechnology or IntegrationDistribution partner for MA Lighting control consoles including grandMA3 and dot2 series, plus accessories and replay units for professional lighting control.
• MandylightscoreStrategic or Co-development PartnerSydney-based design and production company that designed, managed, installed and programmed the Auckland Harbour Bridge Vector Lights project. Show Technology provided product support, local warehousing, and technical consultation throughout the 5+ month installation using Martin LED fixtures.
• Vector LimitedcoreStrategic or Co-development PartnerAuckland energy company partnered with Mandylights for Vector Lights project on Auckland Harbour Bridge as part of 10-year smart energy partnership with Auckland Council. The project transformed the bridge with renewable energy-powered lighting featuring 90,000 Martin LEDs.
• Rise PacificminorImplementation/ SI/ Consulting PartnerSydney-based specialist rigging company that designed and built unique access systems for difficult installation locations on the Auckland Harbour Bridge project.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• NEP Group: Global broadcast services and outside broadcast provider. Overlaps with Show Technology's broadcast/media segment through its Channel 9-class customers and lighting control requirements.
• Solotech: Global audio, video, lighting and rigging services company for live events and broadcast. Operates as a broader incumbent with overlapping customer base in entertainment and broadcast lighting.
• PRG (Production Resource Group): Global provider of entertainment and event technology solutions including lighting, video and audio. Larger, broader incumbent that competes with Show Technology's principals for end-customer specifications globally.
• Encore (formerly Staging Connections): Major ANZ event production services company with in-house lighting, audio and video capability. Larger incumbent that overlaps with Show Technology's venue and event customers.

Direct peers

• Jands: Australia's largest professional lighting, audio and staging distributor. Jands distributes competing premium lighting brands in the same ANZ market, making it the closest head-to-head competitor to Show Technology's distribution business.
• Christie Lites: North American sales and rental company for professional lighting equipment. Comparable business in equipment supply to entertainment and touring markets, though operating in a different geography.
• A.C. Entertainment Technologies: UK-based distributor of professional lighting, audio, rigging and video equipment to entertainment, broadcast and architectural markets. Closely mirrors Show Technology's multi-brand exclusive distribution model in a different geography.
• AC Lighting: UK distributor of professional lighting and video products for live entertainment, theatre and broadcast. Comparable exclusive-distribution business model serving similar customer verticals.
• IEC Group (Australia): Australian audio, visual and lighting integrator for venues, events and broadcast. Competes with Show Technology for venue and architectural lighting specifications in ANZ.
• Eventec Pty Ltd: Australian professional lighting and event-technology distributor serving entertainment, broadcast and venue markets. Overlaps directly with Show Technology's customer segments and distribution model in ANZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/show_technology

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Show Technology