Grupo Alianza Colombia

What Grupo Alianza Colombia does

Grupo Alianza Colombia offers tourism services, including vacation packages, hotel bookings, flights, car rentals, and tours. The company operates a membership program called Alianza Priority, providing access to over 100 destinations and 6,000 hotels. Members can book packages combining flights and hotels, with options for additional services such as transfers and tours. The company provides online booking tools and customer support, allowing users to customize their travel plans. Grupo Alianza Colombia also collaborates with travel partners like On Vacation and RCI to expand its offerings. The company serves clients seeking both domestic and international travel experiences. Its services cater to families, couples, and groups, with destinations including Orlando, Paris, Riviera Maya, Barcelona, and Sydney.

Name

Grupo Alianza Colombia

Legal name

Grupo Alianza Colombia SAS.

Website

https://www.grupoalianzacolombia.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Grupo Alianza Colombia offers travel and tourism services, focusing on unique experiences and customer engagement.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

akta.pro primary industry

Lodging & Vacation Rental Booking Platforms (BPAMAIAC)

akta.pro secondary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

Keywords

• Vacation membership programs
• Hotel booking services
• Travel package sales
• Colombian tourism services
• Timeshare exchange network

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vacation Membership Fees: The ALIANZA membership program provides exclusive services and special discounts on hotel rates to members. Revenue is generated through membership fees paid by affiliates.
2. Hotel Reservations and Package Sales: Revenue generated from booking hotel accommodations and vacation packages at affiliated hotels in Colombia and international destinations (Cancún, Panama, Punta Cana). Packages include accommodation, transfers, meals, and tours.
3. Travel Services: Services include tourism, recreation, rest, fun, culture, and gastronomy experiences across multiple Colombian cities and international destinations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Grupo Alianza Colombia is a Colombian travel agency that sells vacation packages, hotel reservations, and operates the ALIANZA membership program offering exclusive discounts and preferential rates on travel services. The company distributes curated hotel partnerships across Colombia and international destinations (Mexico, Panama, Dominican Republic), with access to over 4,500 global hotels via the RCI exchange network. It operates through direct website bookings and a network of eight physical offices across Colombia.

Differentiator

Problem solved

Functional benefit

Brands

• ALIANZA Membership: Exclusive vacation membership program offering special discounts and preferential rates on travel services and hotel bookings

Products and services

• ALIANZA Membership Program Annual subscription membership offering exclusive services and special discount rates on hotel bookings and travel packages across Colombia and international destinations. Members access preferential pricing and curated vacation packages.
• Hotel Reservation and Vacation Package Booking Booking service for hotel accommodations and all-inclusive vacation packages at affiliated hotels across Colombian cities (San Andrés, Amazonas, Girardot, La Guajira, Guatapé, Santa Marta, Cartagena) and international destinations (Cancún, Riviera Maya, Panama, Punta Cana). Packages include accommodation, transfers, meals, and tours.
• RCI Global Exchange Network Access Access to the RCI (Resort Condominiums International) global timeshare and vacation exchange network, providing members with booking access to over 4,500 hotels worldwide beyond the company's direct hotel inventory.

Quantifiable outcome

• Access to over 4500 RCI network hotels globally

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

24 partnerships are on record, tiered minor and core.

• Hotel Acantilado de la TierraminorOthers · 1 January 2021Luxury boutique hotel in San Andrés recognized as Best Suite of Colombia 2021 by World Travel Awards. Features ocean views and intimate setting for premium guests.
• RCI (Resort Condominiums International)coreChannel Partner/ Reseller/ DistributorRCI is a global timeshare and vacation exchange network. Grupo Alianza Colombia members gain access to RCI's network of over 4500 hotels worldwide through the membership program. The partnership enables international travel exchanges and expands the company's hotel inventory beyond Colombia.
• Hotel Sea HorseminorOthersBeachfront hotel property in San Andrés island, Colombia. Offers rustic-style accommodations with pool, restaurant, and bar facilities for vacation guests.
• Hotel AmazonminorOthersAmazon jungle hotel located in Leticia, Colombia. Features infinity pool, two-story restaurant with river views, and immersive Amazon cultural experiences.
• Hotel Girardot Resort On VacationminorOthersResort hotel in Girardot, Colombia. Features nature surroundings, pool, and easy access to local attractions for family vacations.
• Hotel Wayira BeachminorOthersBeachfront resort in La Guajira, Colombia. Features Wayuu cultural themed accommodations, pool, restaurant, bar, and 24-hour reception for guests.
• Hotel Los RecuerdosminorOthersHotel property in Guatapé, Colombia. Located near El Peñón for visitors exploring the region.
• Hotel MendihuacaminorOthersBeach resort on Santa Marta-Riohacha highway in Colombia. Part of the hotel network for Caribbean coast destinations.
• Casa La Factoria by Faranda Boutique (Radisson Individuals)minorOthers16th century restored boutique hotel in Cartagena, Colombia. Part of Radisson Individuals collection. Located near Santo Domingo square and attractions.
• Hotel Caribe by Faranda Grand (Radisson Individuals)minorOthersHistoric neocolonial resort in Bocagrande, Cartagena. First beach resort in the area, iconic property with Radisson affiliation.
• Holiday Inn Express CartagenaminorOthersModern hotel in Cartagena city center. Features comfortable rooms and proximity to historical attractions and beaches.
• Hotel Dos PlayasminorOthersBeachfront hotel in Cancún hotel zone, Mexico. Features tropical gardens and Caribbean Sea views.
• Grand Princess (Riviera Maya)minorOthers5-star hotel in Riviera Maya, Mexico. Features beachfront location, elegant design, and family-friendly amenities including the Paseo de los Dioses walkway.
• Hotel Riu DunamarminorOthersAll-inclusive beachfront resort in Costa Mujeres, near Cancún, Mexico. Part of RIU Hotels & Resorts with 24-hour all-inclusive service.
• Hotel Riu LupitaminorOthers5-star all-inclusive resort in Playa del Carmen, Mexico. Part of RIU Hotels & Resorts with 300 rooms across multiple buildings.
• Hotel Riu PlayacarminorOthersAll-inclusive beachfront resort in Playa del Carmen, Mexico. Part of RIU Hotels & Resorts with 3 pools and Caribbean Sea access.
• Hotel Riu TequilaminorOthersAll-inclusive resort in Playa del Carmen, Mexico. Part of RIU Hotels & Resorts with 600+ rooms, 4 pools, and swim-up bar.
• Hotel NYX CancúnminorOthersCaribbean hotel in Cancún hotel zone, Mexico. Features spa, restaurants, and personalized service.
• Playa Blanca Beach ResortminorOthersBeachfront resort in Coclé province, Panama. Features the largest saltwater pool in Central America and Pacific coast location.
• Hotel Riu Playa BlancaminorOthersAll-inclusive beachfront resort in Panama. Part of RIU Hotels & Resorts with 28,000+ square meters of gardens and 24-hour all-inclusive service.
• Summit Rainforest & Golf ResortminorOthersTropical resort near Panama Canal, 20 minutes from city center. Features rainforest setting and golf course.
• Town Center by Playa BlancaminorOthersVacation complex in Pacific Riviera, Panama. Features the largest saltwater lagoon in Central America and Caribbean. Offers European plan and all-inclusive options.
• Hotel Tropical Deluxe PrincessminorOthersAll-inclusive resort on Bávaro Beach, Punta Cana, Dominican Republic. Features palm grove setting and beachfront location.
• Hotel Caribe Deluxe PrincessminorOthersBeachfront resort on Playa Bávaro, Punta Cana, Dominican Republic. Features crystal clear waters and beach access.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aviatur: One of the largest traditional Colombian travel agencies, operating retail offices and tour packages nationwide. Highly comparable to Grupo Alianza as a Colombian-headquartered multi-channel travel agency serving similar customers, though at substantially larger scale.
• Viajes Falabella: Colombian travel agency operated by retail giant Falabella, selling packages, hotels, flights, and memberships. Directly competes with Grupo Alianza for Colombian leisure travelers and uses a similar multi-channel (online + retail) distribution model.
• Despegar: Latin America's leading online travel agency, with strong Colombia presence. Competes with Grupo Alianza on hotel and package bookings, though with vastly larger inventory, technology, and marketing budget.

Broad incumbents

• Booking.com: Global OTA leader and dominant hotel booking platform in Colombia. Overlaps directly with Grupo Alianza's hotel booking and packaged stay offerings, representing the primary online competitive threat.
• Expedia: Major global OTA with package, hotel, and membership-style offerings (e.g., Expedia One Key). Comparable in product breadth to Grupo Alianza's bundled stays-plus-activities packages.
• RCI / Wyndham Destinations: Global timeshare and vacation exchange network and Grupo Alianza's most strategic partner. Comparable business model layer (membership → exchange → resort access), though at vastly larger scale and vertically integrated with resorts.
• Marriott Vacations Worldwide: Major global vacation membership and timeshare company. Comparable in the membership-vacation-club model dimension, though at vastly greater scale and primarily operating its own inventory rather than distributing third-party hotels.
• Travel + Leisure Co. Operates the RCI exchange network (Grupo Alianza's partner) and a global portfolio of vacation clubs. Highly comparable in membership-driven vacation-exchange business model, though at global scale.

Regional players

• CVC Corp: Largest Latin American travel agency group, primarily Brazilian but with multi-country operations. Comparable as a regional incumbent leisure-travel package operator, though Grupo Alianza is materially smaller and Colombia-focused.
• Decameron Hotels: Colombian-headquartered all-inclusive resort chain with properties across Colombia and the Caribbean. Functions as both a competing supplier and indirect competitor for Grupo Alianza's vacation packages in Colombia and Latin America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Grupoalianzacolombia
• LinkedInlinkedin.com/company/grupo-alianza-colombia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Alianza Colombia