What MPack does

MPack AS is a Norwegian total supplier (totalleverandør) of food-processing and packaging solutions, headquartered in Furnes with a sales office in Lysaker and employing between 11 and 50 staff. Founded in 2000 and led by owner/Managing Director Sæming Myhre, the company sells and services equipment from a roster of European OEMs — including Vemag (portioning/forming), Fuji (flowpack), Variovac (deep-draw), Sealpac (traysealing), Leonhardt (dosing), and Pulsotronic (inspection) — alongside a dedicated packaging-materials portfolio covering films, stand-up pouches, trays, and vacuum/shrink bags. MPack does not manufacture equipment; its role is distribution, agency representation, integration, and after-sales service for the Norwegian food industry, with a recent extension into Sweden via a dedicated Film/Emballasje sales representative.

The business model combines higher-value one-time equipment sales with recurring consumables revenue and a service/spare-parts annuity, supported by in-house technicians trained by German and Japanese suppliers and a large parts warehouse. Pricing is custom quotation-based; customer acquisition is direct field sales (sales team organized into Machine Sales and Film/Emballasje divisions), supplemented by trade-show participation and a public-sector procurement channel via FIAS approval. The customer base is concentrated in Norwegian food processing — meat, poultry, fish, dairy, bakery, convenience foods, and produce — and includes reference logos such as Nortura, Norsk Kylling, Nordfjord, Bama, Lantmännen, Prima Gruppen, and Holmens. Sustainability is positioned as a cross-cutting differentiator through a recyclable/paper-based packaging range and Grønt Punkt affiliation, while compliance is evidenced by publication of the company’s Åpenhetsloven (Transparency Act) report dated 31.12.2025.

Strategically, MPack is executing modest but identifiable expansion: entry into Sweden, a used/refurbished equipment channel, FIAS-approved public-sector procurement participation, and continued trade-show presence (Nor-Fishing 2026). The company remains founder-owned with no disclosed external capital, no M&A activity, no funding rounds, and no patents, and operates as a traditional industrial distribution business rather than a software- or AI-led enterprise.

Name

MPack

Legal name

MPack AS

Website

https://mpack.no

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

MPack AS is a Norwegian distributor and service provider of food-processing and packaging equipment and packaging materials for the Norwegian and Swedish food industry, selling European OEM machinery (Vemag, Fuji, Variovac, Sealpac, Leonhardt, Pulsotronic) alongside films, trays, pouches, and vacuum bags under a total-supplier model.

Ownership category

akta.pro rank

Product category

Food Packaging Equipment and Materials

NAICS

Commercial and Service Industry Machinery Manufacturing (33331), Food Product Machinery Manufacturing (333241)

SIC

Special Industry Machinery, Nec (3559), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

akta.pro secondary industry

Foodservice Packaging & Takeout Containers Wholesale (AFAIALAE)

Keywords

• Food packaging machinery
• Packaging materials supply
• Food processing equipment
• Vacuum packaging solutions
• Food industry supplies

Headquarters

HQ city

Furnes

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Equipment and Machine Sales: MPack sells and supplies food processing and packaging machinery including Vemag, Fuji, Variovac, Sealpac, Leonhardt, and Pulsotronic equipment to the Norwegian food industry. Equipment is sold as new machines, with some used machines also available. Sales are handled through direct sales teams organized by product category.
2. Film and Packaging Materials: MPack supplies a comprehensive range of packaging materials including films, stand-up pouches, trays/bowls, and vacuum/shrink bags to the food industry. The company has dedicated staff for film and packaging, making it a specialized focus area. Materials include sustainable options with certifications.
3. Service and Maintenance: MPack provides service and maintenance services through in-house service technicians. Services include spare parts from a large parts warehouse, quick response times, training, and courses. The company owner and driver of MPack AS has a background as a service technician, emphasizing service quality.
4. Used Equipment Sales: MPack sells used packaging machines including Sealpac A7 (production year 2014) and Sealpac A5 (production year 2009). Machines are overhauled by technicians before sale/delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

MPack is a total supplier (distributor/agent) of food processing and packaging equipment, packaging machinery, and packaging materials to the Norwegian food industry. The company supplies both capital equipment and consumable packaging materials to food producers and processors in Norway.

Product overview

MPack AS is a total supplier of packaging solutions to the Norwegian food industry, offering both equipment and packaging materials. The product portfolio consists of two main categories: (1) Packaging Films and Materials including Film, Stand-up Pouches (Ståposer), Trays (Skåler), and Vacuum/Shrink Bags (Vakuum- og krympeposer); and (2) Food Processing Equipment including Vemag portioning/forming machines, Leonhardt dosing/filling machines, Fuji flow wrappers, Variovac deep draw machines, Sealpac tray sealers, and Pulsotronic inspection systems. MPack also offers used/refurbished machines and comprehensive service/maintenance support. The company positions itself as a total supplier with over 25 years of experience, combining processing equipment, inspection, and packaging in integrated solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Food processing equipment
• Packaging machinery
• Packaging materials

Quantifiable outcome

• Reduced food waste through accurate portioning with precise weighing solutions that minimize give-away
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Vemag (German equipment manufacturer)coreTechnology or IntegrationVemag is a key equipment partner supplying portioning and forming machines. MPack distributes Vemag equipment for applications including forming/grinding, sausage production, convenience foods, cheese processing, plant-based products, bakery, ready meals, and animal feed. Vemag is known for high precision weighing solutions to minimize give-away.
• Fuji Machinery (Japanese equipment manufacturer)coreTechnology or IntegrationFuji Machinery supplies flowpack packaging machines. MPack distributes Fuji equipment which is particularly suited for sustainable packaging including fiber/mono materials and reduced film thickness. Fuji machines are noted for packaging design harmony, functionality, and energy efficiency even at high performance.
• Variovac (German equipment manufacturer)coreTechnology or IntegrationVariovac supplies deep-drawer packaging machines. MPack distributes Variovac equipment characterized by robust and clean design, intuitive operation, and the Rapid Air system delivering market-leading forming quality. Supports vacuum, MAP, and skin packaging with various film types.
• Sealpac (Equipment manufacturer)coreTechnology or IntegrationSealpac supplies traysealers and thermoformers ranging from semi-automatic M1 to fully automatic A10 double line. MPack also sells used Sealpac machines. The Amax series offers MAP, trayskin, and flatskin packaging capabilities for all material types from mono to fiber.
• Leonhardt (German equipment manufacturer)majorTechnology or IntegrationLeonhardt supplies dosing and filling machines for sauces, purees, liquid and semi-liquid food products. MPack distributes TG series (precise dosing 20-240 fillings/min) and SD series (sticky/difficult products 20-120 fillings/min with integrated vacuum system). Suitable for ready meals and salads.
• Pulsotronic (German equipment manufacturer)majorTechnology or IntegrationPulsotronic supplies product inspection and quality assurance equipment. MPack distributes systems for weight control, metal detection, X-ray inspection, and MAP/vacuum control, contributing to food safety, increased shelf life, and sustainability.
• Maleo / Leonhardt (German equipment manufacturer)majorTechnology or IntegrationMaleo/Leonhardt is listed as a partner for dosing and filling equipment. MPack distributes dosing machines for various food applications including sauces, purees, and semi-liquid products with high-speed and gentle product handling.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Heat and Control: US/Australian food processing, coating, frying, and packaging equipment manufacturer. Competes with MPack's Vemag portioning and downstream packaging lines for global protein and snack processors, including Nordic customers.
• JBT Corporation: US-listed food processing and air transport equipment provider with global service footprint. Overlaps with MPack's portioning, forming, and protein-processing equipment lines via its food technology segment.
• Marel: Icelandic-headquartered global food processing equipment supplier with strong meat, poultry, and fish processing franchises. Competes for the same Norwegian meat/poultry capex (Nortura, Norsk Kylling, Norfersk) that MPack serves via Vemag and Fuji.
• Coesia Group: Italian packaging machinery group with multiple brands across food, pharma, and personal care. Indirect competitor to MPack's equipment portfolio through its packaging and processing subsidiaries serving food customers.
• Sealed Air: US-listed protective and food packaging materials and systems company. Adjacent competitor to MPack's film/packaging materials business (vacuum bags, shrink films, MAP films) for Norwegian food processors.
• ProMach: US-based packaging machinery solutions provider integrating multiple OEMs across food, beverage, and industrial markets. Competes in Nordic food packaging as a multi-brand alternative to MPack's single-OEM distribution model.
• GEA Group: German-based global food processing equipment major covering separation, dosing, filling, and packaging. Overlaps with MPack's Vemag portioning, Leonhardt dosing, and downstream packaging portfolio across meat, dairy, and ready meals.
• Syntegon Technology: German packaging machinery major (formerly Bosch Packaging Technology) serving food, pharma, and confectionery globally. Competes with MPack's Sealpac/Variovac traysealing and deep-draw lines for larger Norwegian processing accounts.

Direct peers

• Ishida: Japanese manufacturer of multihead weighers, tray sealers, and inspection equipment with established Nordic presence. Overlaps MPack's portfolio in traysealing and product inspection (Pulsotronic) for the Norwegian food market.
• Multivac: German-based global manufacturer of packaging machines (thermoformers, tray sealers, flowpack) with direct sales and service subsidiaries across the Nordics. Directly competes with MPack's Variovac, Sealpac, and Fuji lines for Norwegian food processor capex.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mpack-no

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MPack