Landmark Bus Lines
Landmark Bus Lines is a Canadian student transportation company and wholly-owned subsidiary of Landmark Student Transportation, operating 825 vehicles across six Ontario locations. It provides contracted student transport for York Region and Simcoe County school boards, charter services, and Collingwood public transit, moving over 25,000 passengers daily.
- Company typePrivate
- Founded2013
- HeadquartersAlliston, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Landmark Bus Lines does
Landmark Bus Lines is a Canadian student transportation company and a wholly-owned subsidiary of Landmark Student Transportation, domiciled in Alliston, Ontario. The company operates a fleet of 825 vehicles supported by 775 full- and part-time staff across six fully-serviced Ontario branches (Alliston, Aurora, Barrie, Collingwood, Newmarket, Vaughan) plus satellite yards in Wasaga Beach and Crown Hill. Each major branch includes on-site shop, fuel, and washing facilities, and the Barrie branch serves as a regional hub where Vice President Kevin Gillis is based. The business traces its roots to Floyd Sinton's 1952 founding of Sinton Transportation, which was acquired by Landmark in 2011 (per some sources) or March 2013 (per others).
The company's core product is contracted school bus transportation, operating more than 250 routes per school day and transporting over 25,000 passengers daily on behalf of the York Region and Simcoe County school boards, including a 60-route special-needs contract in York Region secured in 2009. Revenue is generated through three streams: recurring subscription-style contracts with school boards, transactional charter services booked directly via website or phone for groups and events, and transactional public-transit fares from the Collingwood Transit and Collingwood-Wasaga Beach Transit Link services operated under contract with Colltrans. The go-to-market is primarily enterprise field sales via long-term municipal contracts, supplemented by direct-to-consumer charter bookings and public transit fare collection.
Operationally, the company runs Easy Bus software internally for fleet tracking and maintenance scheduling in compliance with Ontario Ministry of Transportation regulations, and maintains a free in-house B-class driver training program that addresses Ontario's chronic driver shortage. Mandatory driver credentials include Criminal Record Search, Vulnerable Sector Screening, and First Aid certification. Pricing for transit is publicly disclosed (Adult $2.00, Students/Seniors $1.75, Children under 48 inches ride free, monthly pass $40); school bus and charter pricing is contract-based and not publicly disclosed. Driver wages are disclosed at $20.34-$21.54 per hour.
Landmark Bus Lines firmographics
Firmographics- Name
- Landmark Bus Lines
- Legal name
- Landmark Bus Lines
- Website
- https://landmarkbuslines.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Landmark Bus Lines is a Canadian student transportation company and wholly-owned subsidiary of Landmark Student Transportation, operating 825 vehicles across six Ontario locations. It provides contracted student transport for York Region and Simcoe County school boards, charter services, and Collingwood public transit, moving over 25,000 passengers daily.
- Ownership category
- akta.pro rank
Landmark Bus Lines industry classification
Industry- Product category
- Student Bus Transportation Services
- NAICS
- School and Employee Bus Transportation (4854), Bus and Other Motor Vehicle Transit Systems (485113), Charter Bus Industry (48551)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- School & Public Transit Contract Bus Operators (TLAFAGAE)
- akta.pro secondary industries
- School & Student Public Transit Bus Operators (THAIAEAF), Intercity Commuter Bus Operators (TLAFAFAG)
Keywords
Where Landmark Bus Lines is headquartered
LocationHeadquarters
- HQ city
- Alliston
- HQ country
- Canada
- HQ region
- North America
Offices8 records
Markets served
Landmark Bus Lines business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- School Bus Transportation Contracts: Contract-based revenue from school boards for student transportation services. Landmark transports students for York Region and Simcoe County school boards on contracted routes.
- Charter Services: Charter bus services available for groups, events, and private transportation needs. Booked directly via website inquiry or phone.
- Public Transit Services: Public transit fares collected from passengers using Collingwood Transit and Collingwood-Wasaga Beach Transit Link services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Collingwood Transit adult fare |
| Unit Pricing | Pay-as-you-go | Collingwood Transit student and senior fare |
| Unit Pricing | Pay-as-you-go | Children fare |
| Subscription | Monthly | Monthly bus pass |
| Unit Pricing | Pay-as-you-go | School Bus Driver - Vaughan |
| Unit Pricing | Pay-as-you-go | School Bus Driver - Collingwood |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Landmark Bus Lines product offering
Product offeringCore offering
Landmark Bus Lines provides student transportation services under contract with school boards in York Region and Simcoe County, operating more than 250 daily routes with a fleet of 825 vehicles and more than 775 staff to transport over 25,000 passengers per day. The company also offers charter bus services to groups and organizations, and operates Collingwood public transit and the Collingwood-Wasaga Beach Transit Link with accessible, scheduled service.
Product overview
Landmark Bus Lines is a Canadian student transportation company operating as a wholly-owned subsidiary of Landmark Student Transportation. The company provides school bus transportation as its core product, operating a fleet of 825 vehicles with 775 staff members across six locations (Alliston, Aurora, Barrie, Collingwood, Newmarket/Vaughan), transporting over 25,000 passengers daily on over 250 routes. Supplementary services include charter bus services, public transit (Collingwood Transit), and an employee portal. The company uses Easy Bus software for fleet maintenance tracking. The company traces its roots to Sinton Transportation, acquired in 2013.
Differentiator
Problem solved
Functional benefit
Products and services
- School Bus Transportation Contracted student transportation service operating over 250 routes daily across York Region and Simcoe County, transporting tens of thousands of students safely to and from school, including 60 special needs school bus routes in York Region secured in 2009.
- Charter Bus Services Charter bus services for groups, events, camps, private transportation and organizations, offered across all six Ontario branch locations and booked directly via website inquiry or phone.
- Collingwood Public Transit Services Public transit service in Collingwood and the Collingwood-Wasaga Beach Transit Link, operated Monday-Friday 6:30am-9:00pm, Saturday 7:00am-6:00pm, Sunday 9:00am-5:00pm, including wheelchair accessibility and bike racks, under a contract with Colltrans.
Quantifiable outcome
- 25,000+ passengers transported daily
- +2 more outcomes
Companies that use Landmark Bus Lines
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Landmark Bus Lines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Landmark Bus Lines partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights6 records
Landmark Bus Lines competitors and assessment
Company assessmentBroad incumbents
- Transdev Canada:
- Durham School Services: Durham School Services (a National Express subsidiary) is a major North American school bus operator with contracts comparable to Landmark's. A broad incumbent rather than direct peer given its predominantly U.S. footprint.
- First Student: First Student (a division of FirstGroup) is the largest school bus operator in North America, serving K-12 student transportation contracts with very similar customer profiles (school boards, parents) and service model to Landmark Bus Lines. It is a broad incumbent rather than a direct geographic peer.
- Student Transportation of America (now Iqon Inc.): Student Transportation of America was one of the largest dedicated school bus operators in North America before restructuring into Iqon Inc. Comparable contract-based school transportation model to Landmark, though U.S.-focused.
- GO Transit (Metrolinx): GO Transit is Ontario's regional public transit service, operating bus and rail services in the Greater Toronto and Hamilton Area. Comparable on the public transit segment of Landmark's business (Collingwood/Wasaga Beach), though operating at vastly larger scale.
Direct peers
- Coach Canada: Coach Canada operates motorcoach and charter bus services across Ontario and Canada, directly comparable to Landmark's charter services segment. Serves similar charter customers (groups, events, corporate travel) with similar fleet types.
- Stock Transportation: Stock Transportation, a National Express Group company, is one of Canada's largest student transportation providers with school bus contracts across multiple provinces. Directly comparable business model, customer base (Canadian school boards), and regulatory environment to Landmark Bus Lines.
- Pacific Western Group: Pacific Western Group operates charter, school bus, and public transit services across Western Canada. Direct comparable on the charter and transit segments of Landmark's business, with similar fleet diversity (school buses, motorcoaches, transit buses).
Regional players
- Badger Bus Lines: Badger Bus Lines operates school bus, charter, and contract services in the Ontario region. Regional player with a comparable mix of school transportation and charter services to Landmark's diversified offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Landmark Bus Lines social profiles
Digital presenceLandmark Bus Lines compliance and trust
Trust signalCompliance12 records
Landmark Bus Lines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Landmark Bus Lines leadership team
Management profileNumber of profiles
Profiles8 records
Landmark Bus Lines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Landmark Bus Lines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Landmark Bus Lines
What does Landmark Bus Lines do?
Landmark Bus Lines provides student transportation services under contract with school boards in York Region and Simcoe County, operating more than 250 daily routes with a fleet of 825 vehicles and more than 775 staff to transport over 25,000 passengers per day. The company also offers charter bus services to groups and organizations, and operates Collingwood public transit and the Collingwood-Wasaga Beach Transit Link with accessible, scheduled service.
Is Landmark Bus Lines a public or private company?
Landmark Bus Lines is a private company. It is classified as corporate owned and is currently operating.
When was Landmark Bus Lines founded?
Landmark Bus Lines was founded in 2013. It employs 11 to 50 people.
Where is Landmark Bus Lines based?
Landmark Bus Lines is headquartered in Alliston, Canada, in the North America region.
How does Landmark Bus Lines make money?
Three revenue lines are on record. School Bus Transportation Contracts are the primary driver. The others are charter Services and public Transit Services.
Who are Landmark Bus Lines's main competitors?
Broad incumbents on record are Transdev Canada, Durham School Services, First Student, Student Transportation of America (now Iqon Inc.) and GO Transit (Metrolinx). Direct peers are Coach Canada, Stock Transportation and Pacific Western Group. Badger Bus Lines is listed as a regional player.
Does Landmark Bus Lines have an API?
No public API is recorded for Landmark Bus Lines.
What industry is Landmark Bus Lines in?
Landmark Bus Lines's product category is Student Bus Transportation Services. Its primary akta.pro industry code is TLAFAGAE, School & Public Transit Contract Bus Operators, with a secondary code of THAIAEAF, School & Student Public Transit Bus Operators. Its NAICS code is 4854 and its SIC code is 4100.