Hourglass Angel

What Hourglass Angel does

Hourglass Angel is a privately held, US-based direct-to-consumer e-commerce retailer founded in 2007 and headquartered in Chicago, specializing in Colombian-style waist trainers (fajas), steel-boned corsets, workout fajas, and shapewear. The company operates exclusively through its own online storefront on the BigCommerce platform, selling both its proprietary HA-series in-house designed products and a curated assortment of third-party brands including Vedette, Ann Chery, Amia, Squeem, Spanx, Verox, Fullness, Delfin Spa, Braza, and Flakisima. The core product technology centers on high-compression latex construction with flexible steel boning, multi-layer girdle architecture, and bio-ceramic fabrics that reflect body heat as Far Infrared Rays to increase thermal activity during wear.

The business model is straightforward unit-priced DTC apparel sales with no subscription layer. Price points span clearance items under $10 to premium steel-boned corsets at $100 MSRP, with everyday waist trainers clustered in the $44–$55 range and workout fajas in the $40–$65 range. Free shipping is offered on orders over $85, and customer support is provided via a US toll-free number (1-877-442-4530), live chat, and email. The company serves a primary segment of women seeking body contouring — from everyday moderate compression to dramatic corset training — plus a secondary plus-size segment with extended sizing up to 2XL–3XL, and a latex-free line for allergy-sensitive consumers.

The go-to-market relies on content marketing (educational guides, before/after transformations, sizing help, blog), organic social media (Instagram, Facebook, Twitter, Pinterest), and email newsletters. The company self-positions as "The Original Waist Trainer HQ Since 2007" and cites 15,000+ customer reviews as social proof. No funding rounds, acquisitions, subsidiaries, or institutional investors are disclosed, consistent with a bootstrapped, founder-operated business. No revenue, headcount specifics, or management team details are publicly available.

Name

Hourglass Angel

Website

https://hourglassangel.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Hourglass Angel is a privately held US e-commerce retailer, founded in 2007, that sells Colombian-style fajas, waist trainers, corsets, and shapewear directly to women consumers through its own BigCommerce storefront, combining a proprietary HA product line with curated third-party brands.

Ownership category

akta.pro rank

Product category

Women's Shapewear & Waist Trainers

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Shapewear & Body Contouring (CRAAAIAC)

akta.pro secondary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

Keywords

• Waist trainers
• Colombian fajas
• Compression shapewear
• Body shapers
• Steel-boned corsets

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Hourglass Angel generates revenue through direct online sales of waist trainers, Colombian fajas, corsets, workout fajas, and shapewear products. Products are sold at various price points ranging from clearance items under $10 to premium corsets over $100. The company offers both owned-brand products (Hourglass Angel HA series) and curated third-party brand collections.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Hourglass Angel is a direct-to-consumer e-commerce retailer that sells high-compression waist trainers, Colombian-style fajas, steel-boned corsets, and body shapers. The company operates its own online storefront offering both proprietary Hourglass Angel HA-series products and a curated selection of third-party shapewear brands including Vedette, Ann Chery, Amia, Squeem, Spanx, and Delfin Spa.

Product overview

Hourglass Angel is an e-commerce retailer specializing in waist training and Colombian-style shapewear (fajas), operating since 2007. Their product portfolio centers on high-compression latex waist trainers and fajas that instantly slim the waist 1-5 inches, complemented by steel-boned corsets for dramatic figure shaping. The offering includes: everyday waist trainers (Faja Cinturilla, HA102, HA114) for daily wear slimming; workout fajas (Faja de Ejercicio, HA108) designed to stimulate thermal activity during exercise; vest-style fajas (Faja Chaleco, HA103) with shoulder straps for bust support; and full-body shapers (Faja Moldeadora, HA118) for head-to-toe contouring. Supporting categories include girdles, butt lifting products, latex-free options, and plus-size offerings. The company also distributes third-party brands including Vedette, Amia, Ann Chery, Squeem, Spanx, and others. Products utilize materials including high-compression latex, powernet, neoprene with bio-ceramic technology, and steel boning.

Differentiator

Problem solved

Functional benefit

Products and services

• Everyday Fajas & Waist Trainers (HA Series) High-compression latex waist trainers (including HA102 Best Latex Waist Trainer for Daily Wear at $44.99 and the 25-Bone Max Compression HA114 at $54.99) and Faja Cinturilla, designed for daily wear under clothing to instantly slim the waist 1-3 inches.
• Workout Fajas Thermal activity waist trainers designed for gym use, including the Zipped & Snatched Workout Waist Trainer (HA108) at $54.99 and the Faja de Ejercicio line, stimulating thermal activity and sweat during cardio, HIIT, and strength training.
• Steel-Boned Corsets Premium corsets with flexible steel boning and adjustable lacing for dramatic waist reduction of 3-5 inches. Includes the Steel Boned Fan-Lacing Corset (HA208) at $69.99 MSRP $100.00.
• Body Shapers & Full-Body Shapers Full-body shapers providing head-to-toe contouring, smoothing waist, hips, and back in one garment, including the Faja Moldeadora and Hourglass Angel HA series body shapers.
• Girdles Shapewear girdles for women that enhance the natural waistline for a smooth, contoured look with compression for the tummy.
• Butt Lifting Products Collection of butt shapers including butt lift panties, jeans, boyshorts, leggings and other items designed to accentuate and shape the bottom, including products by Fullness, Verox, and Flakisima.
• Plus Size Shapewear Extended size shapewear and waist trainers designed for plus-size customers, with sizes up to 2XL-3XL.
• Latex-Free Fajas Latex-free shapewear options for customers with latex allergies, maintaining compression and slimming benefits without latex materials.
• Heat Maximizing Capris by Delfin Spa (DS23) Third-party brand anti-cellulite capris made with Bio-ceramic material that reflects body heat as Far Infrared Rays to increase perspiration, sold through Hourglass Angel's curated platform.
• Vest-Style Fajas (Faja Chaleco) Vest-style faja with shoulder straps for bust lift and back support, combining waist compression with improved posture.

Quantifiable outcome

• Waist reduction of 1-4 inches instantly with everyday fajas
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• VedettecoreChannel Partner/ Reseller/ DistributorVedette is a major shapewear brand whose products are sold through Hourglass Angel's curated e-commerce platform. Vedette specializes in Colombian-style shapewear including girdles, waist trainers, and body shapers.
• Ann CherycoreChannel Partner/ Reseller/ DistributorAnn Chery is a prominent waist trainer and shapewear brand available through Hourglass Angel. Products include metallic edition waist trainers, classic latex cinchers, and workout waist trainers.
• AmiacoreChannel Partner/ Reseller/ DistributorAmia provides shapewear products including waist cinchers, corset shapers, bodysuits, and thong shapers sold through Hourglass Angel's platform.
• SqueemminorChannel Partner/ Reseller/ DistributorSqueem waist cinchers and shapewear products are included in Hourglass Angel's clearance and regular sale offerings.
• SpanxminorChannel Partner/ Reseller/ DistributorSpanx brand products including high-waisted spandex shorts are sold through Hourglass Angel.
• FlakisimaminorChannel Partner/ Reseller/ DistributorFlakisima brand thermal and butt enhancing products are carried in Hourglass Angel's clearance sale section.
• VeroxminorChannel Partner/ Reseller/ DistributorVerox produces butt-enhancing jeans with special lift-enhancing seam designs, sold through Hourglass Angel.
• FullnessminorChannel Partner/ Reseller/ DistributorFullness provides butt-boosting boyshorts with removable foam padding, available through Hourglass Angel.
• Delfin SpaminorChannel Partner/ Reseller/ DistributorDelfin Spa produces bio-ceramic anti-cellulite capris that reflect body heat as Far Infrared Rays, carried by Hourglass Angel.
• BrazaminorChannel Partner/ Reseller/ DistributorBraza provides adhesive strapless bras and bust-enhancing accessories sold through Hourglass Angel.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/hourglassangel
• Facebookfacebook.com/hourglassangel
• Instagraminstagram.com/hourglassangel
• Pinterestpinterest.com/hourglassangel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hourglass Angel