ATB Group

What ATB Group does

ATB Group UK Ltd designs and manufactures high and low voltage AC and DC electric motors, generators, variable-frequency drive systems and electro-mechanical power transmission products from its headquarters in Norwich, United Kingdom. The company operates under the heritage sub-brands Laurence Scott (established 1883) and Morley (established 1897), which merged in 2015 under Chinese parent Wolong Electric. Manufacturing was consolidated into a single Norwich factory in 2021, and the company is structured around the engineering of bespoke, application-specific machines rather than volume production.

The product portfolio spans high-torque mining motors (up to 2,000 kW, 11 kV supply) with a proprietary pinned rotor bar design that has recorded zero failures since 1980; in-process autoclave stirrer motors for LDPE/chemical reactor vessels (up to 480 kW, 690 V); low-starting-current motors for oil and gas applications exceeding 10 MW; and salient-pole synchronous motors and generators for nuclear, hydro, hydrogen, wind and conventional power stations. An aftermarket division provides spare parts with worldwide overnight shipment, field commissioning, alignment, troubleshooting, overhaul, rewind, reverse engineering for legacy equipment, and ATEX/IEC/EN/DIN-compliant testing.

ATB's revenue model is built on quote-based, custom-engineered one-off motor and generator sales to enterprise customers in oil and gas, power generation, mining, defence, marine, water and LDPE/polymers, supplemented by recurring service, spares, retrofit and condition-monitoring revenue. The company operates an enterprise field-sales go-to-market with no third-party distribution; downstream demand follows heavy-industrial capex and replacement cycles in capital-intensive industries.

Name

ATB Group

Legal name

ATB Group UK Limited

Website

https://atbgroup.co.uk

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ATB Group UK is a Norwich-based custom manufacturer of high and low voltage AC and DC electric motors, generators and drives under the Laurence Scott and Morley brands, serving enterprise customers in oil and gas, power generation, mining, defence, marine, water and LDPE/polymers.

Ownership category

akta.pro rank

Product category

Industrial Electric Motors and Generators

NAICS

Motor and Generator Manufacturing (335312), Relay and Industrial Control Manufacturing (335314)

SIC

Motors & Generators (3621)

akta.pro primary industry

Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA)

akta.pro secondary industries

Automotive Power Electronics & Inverters/Converters Manufacturing (IMACAJAE), Renewable Monitoring, Controls & SCADA Hardware Manufacturing (Sensors, RTUs, Meters) (EUAMAHAJ)

Keywords

• Industrial electric motors
• High voltage generators
• Power transmission systems
• Motor repair services
• Variable frequency drives

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Electric Motor and Generator Manufacturing & Sales: Design, engineering, and manufacturing of high and low voltage AC and DC electric motors and electro-mechanical power transmission products. Products are sold directly to enterprise customers across oil and gas, power generation, mining, defence, water, marine, and LDPE industries. Products are custom-designed to customer specifications.
2. Service, Repair, Overhaul & Spare Parts: Field services including commissioning, start-up, alignment, troubleshooting, overhaul, and diagnostics. Spare parts supply with overnight express and worldwide shipment. Testing services compliant with IEC, EN, DIN and ATEX standards. Reverse engineering for old parts. Technical consultancy and training.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ATB Group UK designs, engineers, and manufactures high and low voltage AC and DC electric motors, generators, variable frequency drives, and electro-mechanical power transmission products under its Laurence Scott and Morley brands. The company provides custom-engineered motor solutions for demanding applications in oil and gas, power generation, mining, defence, water/waste water, marine, and LDPE/polymers industries. This is complemented by comprehensive lifecycle services including spare parts supply, commissioning, field services, repair/retrofit/overhaul, rewind, reverse engineering, testing, and condition monitoring.

Product overview

ATB Group UK operates as a manufacturer of industrial motors and power transmission solutions, organized around its two primary sub-brands: Laurence Scott and Morley, both owned by parent company Wolong Electric. Laurence Scott specializes in high and low voltage AC and DC electric motors and generators for oil & gas and power generation applications, while Morley focuses on electric motors for mining environments. The portfolio includes specialty LDPE stirrer motors for chemical reactor vessels and a comprehensive range of motors up to 2000kW output and 11kV supply voltage. These core motor products are complemented by a full-service aftermarket division offering Spare Parts, Field Services (commissioning, alignment, troubleshooting), Repair/Retrofit/Overhaul, Rewind & Coil Manufacture, Reverse Engineering, Testing (IEC/EN/DIN/ATEX compliant), and Diagnostics/Condition Monitoring services. The company operates from Norwich, UK, providing both manufactured products and lifecycle support services.

Differentiator

Problem solved

Functional benefit

Brands

• Wolong family of brands: ATB Group is part of the Wolong Electric group of brands.

Products and services

• Laurence Scott Electric Motors and Generators High and low voltage AC and DC electric motors, generators, and variable frequency drive solutions engineered for oil and gas, power generation, and industrial processing applications. Custom-designed for enterprise customers with demanding technical requirements.
• Morley Mining Motors Electric motors designed for underground coal mining and other harsh mining environments, featuring a proprietary pinned rotor bar design with zero-failure rate since 1980. Supports applications up to 2000 kW output and 11 kV supply voltage.
• LDPE & Chemical Reactor Stirrer Motors

Quantifiable outcome

• Zero-failure rate on pinned rotor bar design since 1980
• +1 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Anglian Waste RecyclingminorOthersATB Group UK partners with Anglian Waste Recycling to achieve a 95.2% annual recycling rate. The partnership supports the company's sustainability objectives in waste management and landfill reduction.
• Swarm REAGIT (The Revamped East Anglian Group for Industrial Training)minorStrategic or Co-development PartnerATB Group collaborates with Swarm REAGIT for vocational training of apprentices, engineers, managers, and teachers. Swarm REAGIT was established following the closure of EAGIT and provides next-generation training adapting swiftly to business needs. Collaborates with FE and HE colleges across East Anglia.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ABB: ABB is a global electrification and automation incumbent with a large industrial motors and drives portfolio (including the legacy Baldor brand). ABB competes with ATB across motors for oil & gas, mining, and power generation, while serving a much broader portfolio of industries with significantly greater scale and R&D resources.
• Siemens (Large Drives Applications): Siemens Large Drives Applications manufactures high-voltage motors, generators, and drive systems for similar industries as ATB — including oil & gas, marine, power generation, and mining. As a much larger global conglomerate, Siemens competes with ATB on large-frame motors and integrated drive systems while offering broader automation solutions.

Direct peers

• Menzel Elektromotoren: Menzel Elektromotoren is a German manufacturer of custom and special-purpose industrial electric motors up to 25 MW. Menzel is one of the closest niche competitors to ATB — both focus on custom-engineered motors for demanding applications (power generation, mining, oil & gas) with short delivery times and reverse-engineering capabilities.
• CG Power and Industrial Solutions: CG Power (formerly Crompton Greaves) is an Indian manufacturer of industrial motors, generators, and power transformers with global operations. CG Power directly competes with ATB in HV motors, generators, and drives for oil & gas, mining, and power generation markets, with strong positions in emerging markets and large installed bases.
• TECO Electric & Machinery: TECO Electric & Machinery is a Taiwanese motor manufacturer with global operations producing HV/LV AC motors, generators, and drives for industrial applications. TECO competes with ATB in mining, oil & gas, and power generation motor markets, with comparable custom-engineered motor capabilities and a focus on heavy industrial applications.
• Hyundai Electric: Hyundai Electric is a Korean manufacturer of HV motors, generators, and switchgear with a strong presence in power generation and heavy industrial markets. Hyundai Electric directly competes with ATB in HV motors for power plants, substations, and large industrial drives, with comparable or greater scale and a broader product portfolio including transformers and switchgear.
• WEG Industries: WEG is a Brazilian multinational that is one of the world's largest manufacturers of electric motors, generators, and drives. WEG directly competes with ATB in industrial HV/LV motors, generators for power generation, and motor control products across mining, oil & gas, and other industrial verticals, with a strong global distribution footprint.
• Nidec Industrial Solutions: Nidec acquired Leroy-Somer to form Nidec Industrial Solutions, making it a global leader in industrial motors and generators. Nidec directly competes with ATB in HV motors, generators, and variable speed drives across similar industrial applications including power generation, oil & gas, and processing industries.
• Wolong Electric: Wolong Electric is the Chinese parent company of ATB Group UK and one of the world's largest electric motor manufacturers. As ATB's owner, Wolong is both a strategic backer and a direct competitor in industrial motors and generators, with overlapping product lines including HV motors, drives, and generator systems sold globally.
• Brook Crompton: Brook Crompton is now part of the Wolong family of brands (alongside ATB Group UK) and manufactures HV/LV AC and DC motors for industrial applications globally. As a Wolong sister company, Brook Crompton is a direct competitor in the same industrial motor categories ATB serves, with overlapping product portfolios and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/atbgroup_uk
• Facebookfacebook.com/ATB-Group-UK-Ltd-729906843778083
• LinkedInlinkedin.com/company/atb-group-uk-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATB Group