Eternal Beauty

What Eternal Beauty does

Eternal Beauty UK Ltd. is a privately held UK micro-company (1-10 employees, founded 2013, headquartered in Weston-super-Mare) operating two distinct business lines under a common legal entity. The first is The Piercing District, a body piercing service and training academy based in Taunton that delivers CPD Group-accredited, fully insured 1-1 training courses in a licensed, purpose-built studio, alongside in-person piercing services and online courses aimed at both beginners and experienced piercers.

The second line is Eternal Beauty Holdings, a niche fragrance distribution business that in February 2026 entered a channel partnership with luxury department store Lane Crawford to launch the 'Luxury Niche Perfume Street' concept at Harbour City in Hong Kong, distributing four international niche fragrance brands to high-end consumers. Revenue is generated primarily through one-time course and service fees in the UK piercing business and transaction-based distribution economics in Hong Kong, with no disclosed recurring contracts, no AI/ML capabilities, and no external funding. Customer segments split between individual consumers seeking accredited piercing training and enterprise retail distribution through a single luxury channel partner.

The underlying technology stack is undisclosed; no proprietary platforms, software products, apps, or AI/ML systems are referenced in the source material. The company's differentiators rest on accreditation (CPD Group), insurance coverage, award-winning brand positioning, and exclusive access to international fragrance brands via its Lane Crawford relationship.

Name

Eternal Beauty

Legal name

Eternal Beauty UK Ltd.

Website

https://eternalbeautyuk.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Eternal Beauty UK Ltd. operates The Piercing District, a CPD Group-accredited body piercing service and 1-1 training academy in Taunton, alongside Eternal Beauty Holdings, a niche fragrance distribution business launched via a Lane Crawford partnership in Hong Kong.

Ownership category

akta.pro rank

Product category

Body Piercing and Training Services

NAICS

Other Personal Care Services (81219), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Spa & Body Treatment Training (Body Wraps/Scrubs/Hydrotherapy) (HSALANAI)

akta.pro secondary industries

Continuing Education & License Exam Prep (CE/State Board Prep) (HSALANAL), Permanent Makeup & Cosmetic Tattoo Training (HSALANAH), Body Jewelry (Piercing Jewelry; Non-precious) (CRAKABAG)

Keywords

• Body piercing services
• Piercing training courses
• Accredited beauty training
• Niche fragrance distribution
• Online beauty courses

Headquarters

HQ city

Weston-super-mare

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Body Piercing Services: One-time body piercing services performed at the Taunton studio for individual consumers
2. Body Piercing Training Courses: 1-1 accredited training courses delivered in-person at purpose-built training studios. Courses are available for beginners and trained piercers, covering body piercing and genital piercings. Online courses also offered.
3. Niche Fragrance Distribution: Distribution of four international niche fragrance brands through Lane Crawford retail network in Hong Kong

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Eternal Beauty UK Ltd. delivers body piercing services and CPD Group-accredited body piercing training through its The Piercing District brand, offering 1-1 in-person courses at purpose-built studios in Taunton as well as online courses. The company also distributes four international niche fragrance brands in Hong Kong via a retail partnership with Lane Crawford at its Harbour City store under the 'Luxury Niche Perfume Street' concept.

Product overview

Eternal Beauty operates primarily through its subsidiary brand, The Piercing District — an award-winning body piercing service and training academy. The core offering combines in-person body piercing services with a structured training academy. The training portfolio consists of body piercing courses (offered 1-1 in purpose-built studios in Taunton) and online courses (accredited by The CPD Group), both designed to accommodate complete beginners through to experienced practitioners.

Differentiator

Problem solved

Functional benefit

Brands

• The Piercing District: Award winning body piercer and training academy offering full body piercing services and accredited body piercing training courses.

Products and services

• The Piercing District - Body Piercing Services Award-winning full body piercing service delivered in-person at the Taunton studio, offered to individual consumers seeking professional, professionally trained piercing practitioners.
• Body Piercing Training Courses Comprehensive 1-1 body piercing training courses covering body piercing and genital piercings, accredited by The CPD Group, fully insured for liability and treatment risk, and delivered to complete beginners through trained piercers seeking to add new services.
• Online Body Piercing Courses Online, self-paced body piercing and related courses, all accredited by The CPD Group, designed to be completed from the learner's own home.
• Niche Fragrance Brand Distribution (Luxury Niche Perfume Street) Distribution of four international niche fragrance brands to high-end Hong Kong consumers via the Lane Crawford retail network at Harbour City store under the 'Luxury Niche Perfume Street' concept.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lane CrawfordcoreChannel Partner/ Reseller/ Distributor · 6 February 2026Eternal Beauty Holdings Limited partnered with Lane Crawford to launch a boutique niche fragrance section at its Harbour City store in Hong Kong. The partnership introduced four international brands under the 'Luxury Niche Perfume Street' concept, strengthening Eternal Beauty's presence in the high-margin niche fragrance market and expanding brand influence in Hong Kong through Lane Crawford's established luxury retail network targeting high-end consumers.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ebukltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eternal Beauty