Guttman Development Strategies

What Guttman Development Strategies does

Guttman Development Strategies, Inc. (GDS) is a privately held, founder-owned organizational development consulting firm founded in 1989 by Howard M. Guttman and headquartered in Mt. Arlington, New Jersey. The firm specializes in building horizontal, high-performance teams through three integrated service lines: Organization Development, Leadership Training, and Executive Coaching. Its delivery is built on a proprietary methodology anchored by the High-Performance Model, the Team Development Wheel, the 8 Attributes of High-Performance Teams, the New-Leader Assimilation Program, and the 7-Step Self-Coaching Process, codified in three books authored by the founder ('Great Business Teams', 'When Goliaths Clash', and 'Coach Yourself To Win'). The firm has worked with hundreds of organizations worldwide, including Fortune 100 corporations (Mars, Johnson & Johnson, Pfizer, Colgate-Palmolive, L'Oréal, The New York Times), mid-sized firms, PE-backed companies (Nubank, LWSA), and trade associations (American Beverage Association), with engagements such as Mars' Latin American Division shifting from double-digit losses to growth in one year.

GDS monetizes primarily through custom, quote-based professional services engagements delivered by a team of 16+ named consultants and executive coaches, typically structured as multi-year contracts. A secondary revenue stream is licensing/royalties from published books sold through Amazon, Barnes & Noble, and Audible. A newer, more scalable channel is the HPT Certification Program delivered in partnership with Case Western Reserve University's Mandel School of Applied Social Sciences, offered remotely in two levels of four two-hour sessions. The firm has no public API, no software product, and no disclosed technology platform; it is a people-and-methodology business with content-marketing-driven lead generation via the Guttman Insights newsletter, LinkedIn, YouTube, and keynote speaking.

The firm is differentiated by its talent bench (35+ years of practice, founder-led) and its codified content library rather than by technology. There is no external investment, no parent company, and no disclosed financial information. The combination of long-tenured founder involvement, a small senior consulting team, and a methodology-as-IP model positions GDS as a niche boutique OD practice with a defensible brand and limited operational scale.

Name

Guttman Development Strategies

Legal name

Guttman Development Strategies, Inc.

Website

https://guttmandev.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Guttman Development Strategies is a privately held, founder-owned organizational development consulting firm founded in 1989, serving Fortune 100 corporations, mid-sized companies, private equity firms, and nonprofits with proprietary high-performance team building, executive coaching, and leadership training services.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Professional and Management Development Training (61143), Management Consulting Services (54161), Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Executive Leadership & C-Suite Development (EDABAAAA), C-Suite & Senior Executive Coaching (EDABANAA), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Organizational development consulting
• Executive coaching services
• Leadership team building
• High-performance teams
• Management consulting

Headquarters

HQ city

Mount Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Organizational Development Consulting: Core consulting engagements involving organization development, team alignment sessions, and leadership capability building for enterprise clients. Delivered by expert consultants and facilitators.
2. Executive Coaching: One-on-one coaching engagements for senior executives, delivered by GDS coaches. Includes individual development plans and behavioral change support.
3. Speaking Engagements: Keynotes and speaking engagements by Howard Guttman and team on topics including high-performance leadership, team alignment, and conflict management.
4. Books and Publications: Sale of published books including 'Great Business Teams', 'When Goliaths Clash', and 'Coach Yourself to Win'. Available in digital, audio, and print formats through Amazon, Barnes & Noble, and Audible.
5. HPT Certification Program: Certificate program in High-Performance Teams offered in partnership with Case Western Reserve University. Delivered remotely in two levels of four two-hour sessions each.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Guttman Development Strategies (GDS) provides organizational development consulting, executive coaching, and leadership training services to help senior leadership teams build high-performing, horizontal organizations. Engagements are delivered by expert consultants, facilitators, and executive coaches working in real-time with live organizational issues. The firm also offers keynote speaking engagements and a Certificate in High-Performance Teams program in partnership with Case Western Reserve University, and sells three published books authored by founder Howard M. Guttman.

Product overview

Guttman Development Strategies (GDS) is a management consulting firm that provides organizational development, executive coaching, and leadership training services. The company offers a unified approach centered on building horizontal, high-performance teams through an integrated framework. The core services include Organization Development, Leadership Training, and Executive Coaching. Additionally, GDS has published three books authored by Howard M. Guttman—'Coach Yourself To Win,' 'Great Business Teams,' and 'When Goliaths Clash'—which serve as foundational texts for their consulting methodology and are also available as standalone resources for individuals and organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Organization Development Organizational development consulting services focused on building high-performing horizontal teams and transforming how organizations achieve results. Engagements align strategy, culture, and execution for senior leadership teams of enterprises.
• Leadership Training Leadership capability building programs designed to transform leaders and equip them with the skills, behaviors, and processes required to lead high-performance teams.
• Executive Coaching One-on-one executive coaching delivered by GDS coaches to develop individual leaders, support behavioral change, and accelerate personal and team performance.
• Speaking Engagements Keynote and speaking engagements led by Howard Guttman and team on high-performance leadership, executive team alignment, conflict management, and navigating organizational change, delivered to corporate, nonprofit, academic, and conference audiences.
• HPT Certification Program Certificate in High-Performance Teams delivered remotely in two levels of four two-hour sessions each, in partnership with Case Western Reserve University's Mandel School of Applied Social Sciences, equipping leaders at every level with proven high-performance leadership processes, behaviors, and skills.
• Coach Yourself To Win
• Great Business Teams: Cracking the Code for Standout Performance
• When Goliaths Clash: Managing Executive Conflict to Build a More Dynamic Organization

Quantifiable outcome

• Mars Latin American Division shifted from double-digit losses to double-digit growth in one year after GDS intervention
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Case Western Reserve University (Mandel School of Applied Social Sciences)coreStrategic or Co-development PartnerGDS partnered with Case Western Reserve University's Mandel School of Applied Social Sciences to deliver a Certificate in High-Performance Teams program. The program equips leaders at every level with proven high-performance leadership processes, behaviors, and skills. Offered remotely in two levels of four two-hour sessions each, with GDS senior facilitators leading sessions and executives from GDS client companies sharing real-world experiences.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RHR International: Boutique executive coaching and leadership development firm focused exclusively on C-suite and senior team effectiveness. Direct peer to GDS, with similar boutique scale and methodology-driven approach to top-team coaching.
• Center for Creative Leadership (CCL): Research-driven leadership development provider offering executive coaching, leadership programs, and team development backed by proprietary behavioral science. Closely comparable to GDS in methodology-based leadership training for senior enterprise leaders.
• DDI (Development Dimensions International): Specialist leadership development firm offering leadership assessment, executive coaching, and team development programs grounded in proprietary behavioral research. Direct peer to GDS, serving similar enterprise buyers with codified leadership methodologies.
• Marshall Goldsmith Partners: Executive coaching firm built around a recognized individual coach brand, serving senior leaders and Fortune 500 clients with behavioral change and leadership development. Directly comparable to GDS in founder-brand-driven executive coaching for enterprise.
• The Table Group (Patrick Lencioni): Consulting firm built around a branded organizational health methodology (The Five Dysfunctions of a Team) and supporting books. Comparable to GDS in book-IP-driven consulting, with similar emphasis on executive team development for mid-market and enterprise.

Broad incumbents

• Egon Zehnder: Global leadership advisory and executive search firm offering leadership assessment, team effectiveness, and executive coaching. Comparable to GDS in serving Fortune 500 senior teams with similar consulting offerings, with substantially broader global reach.
• Korn Ferry: Global organizational consulting firm with a large Leadership Development practice offering executive coaching, team alignment, and talent solutions. Compares to GDS as a scaled, brand-recognized provider of the same enterprise leadership development services.
• Heidrick & Struggles: International executive search and leadership advisory firm with a Heidrick Consulting arm offering team effectiveness, executive coaching, and culture shaping. Comparable to GDS as a global player serving Fortune 500 leadership teams with similar offerings at greater scale.
• FranklinCovey: Global leadership and effectiveness firm delivering training, coaching, and consulting based on proprietary frameworks (e.g., The 7 Habits). Comparable to GDS in productized leadership methodology offerings for enterprise buyers, with greater scale and broader portfolio.

Emerging players

• BTS Group: Strategy execution and leadership development firm using simulation-based and experiential methodologies to align senior teams and drive transformation. Compares to GDS in team-alignment engagements and Fortune 100 buyer focus, with a more simulation-led approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HowardMGuttman
• LinkedInlinkedin.com/company/guttman-development-strategies-inc
• Xx.com/guttmandev

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guttman Development Strategies