Atterberry Auction & Realty

What Atterberry Auction & Realty does

Atterberry Auction & Realty Company is a Columbia, Missouri-based, family-owned auction firm founded in 1970 by Larry Atterberry Sr. and currently owned by Tim and Crystal Elliott following a 2019 acquisition. The company conducts online and live auctions of residential and commercial real estate, farmland, personal property (furniture, tools, vehicles, equipment), coins and collectibles, and provides specialized senior-transition and downsizing services for families across roughly 12 cities in mid-Missouri.

The core technology stack is the MarkNet-powered online auction platform, which supports real-time bidding, an "Ultimate Choice" multi-parcel bidding system, automated max-bid proxy bidding, and an extended-bidding anti-sniping feature. The platform is augmented by Shipping Saint for fulfillment and logistics, and listings are syndicated to MLS, Zillow, Trulia, and Realtor.com. MarkNet Alliance membership provides access to 1.15M registered bidders and 14M monthly website visitors nationally.

The revenue model is transaction-based, consisting of seller commissions on auction sales and a buyer's premium added to winning bids (percentage varies per auction). Real estate auctions typically close within 30 days. In 2025 the company reported gross transaction volume of $12M+ across 45 real estate sales; personal property and coin auction volume is incremental and not separately disclosed. The customer base spans individual sellers, farm owners, senior-transition families, small business liquidators, and individual buyers/collectors.

Name

Atterberry Auction & Realty

Legal name

Atterberry Auction & Realty Company

Website

https://atterberrysells.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Atterberry Auction & Realty Company is a family-owned, Columbia, Missouri-based online and live auction firm founded in 1970 that sells real estate, farmland, personal property, and coins across mid-Missouri, with specialized services for senior transitions and downsizing.

Ownership category

akta.pro rank

Product category

Auction Services

akta.pro industry

PRIMARYBPAJAEAA

Residential Real Estate Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

SECONDARYBPAJAEAB

Commercial Real Estate Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

SECONDARYBPAJAEAD

Land & Farm/Ranch Real Estate Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

SECONDARYBPAJAEAG

Bankruptcy, Probate & Estate Property Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

SECONDARYBPAJAEAE

Luxury & High-Value Property Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

Keywords

• Real estate auctions
• Personal property auctions
• Online auction services
• Agricultural estate planning
• Senior transition services

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Auction Commission (Seller): Commission-based revenue from sellers for conducting real estate and personal property auctions. Process typically closes within 30 days for real estate.
2. Buyer's Premium: Standard fee added to winning bid amount, clearly stated in auction terms and conditions. Percentage varies by auction.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Atterberry Auction & Realty conducts online and live auctions for residential and commercial real estate, personal property, agricultural land and equipment, coins and collectibles, and specialized micro auctions across mid-Missouri. The firm also provides senior transition and downsizing services, handling everything from seller consultation, professional photography, cataloging, and marketing through bidding management, payment processing, and pickup/shipping logistics. Auctions are facilitated via the MarkNet-powered online bidding platform, enabling nationwide bidder reach while the company serves local clients from its Columbia, Missouri headquarters.

Product overview

Atterberry Auction & Realty is a mid-Missouri auction company offering a unified suite of online auction services. The core offering consists of Real Estate Auctions, Personal Property Auctions, Agricultural Estate Planning, Senior Transitions, Micro Auctions, and Coin Auctions. All services are facilitated through their proprietary online bidding platform and the MarkNet Alliance network, which provides access to over 1.15 million registered bidders and 14 million monthly website visitors. The company handles the complete auction lifecycle including evaluation, photography, cataloging, marketing across MLS and major real estate platforms, bidding management, payment processing, and pickup/shipping coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Auctions Online auction services for residential homes, commercial properties, farmland, and land in mid-Missouri. The company markets properties through MLS, Zillow, Trulia, and their own website, with typical 30-day closing timelines and 'as-is' sales without contingencies.
• Personal Property Auctions Online auctions for furniture, tools, vehicles, equipment, collectibles, antiques, firearms, jewelry, and other personal property items. The company handles cataloging, photography, marketing, payment processing, and pickup logistics.
• Agricultural Estate Planning Specialized auction services for Missouri farmers selling land, equipment, and agricultural assets. Includes asset evaluation and coordination with agricultural attorneys while preserving farm integrity.
• Senior Transitions Compassionate downsizing and senior transition services helping families sell homes and personal property when moving to assisted living, smaller homes, or retirement communities. Includes packing, organizing, and selling belongings.
• Micro Auctions Exclusive auction format designed to sell high-value personal property like equipment, recreational vehicles, boats, and tools quickly and for top dollar.
• Coin Auctions Specialized auctions for coins, currency, gold, silver, collectible coins, and jewelry. Includes authentication assistance and expert numismatic expertise.

Quantifiable outcome

• 45 properties sold totaling over $12M in 2025
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MarkNet AlliancecoreGTM or Marketing Partner · 1 January 2024National network of 75+ auction companies providing access to technology, buyer network, and educational trainings. Enables cross-promotion of online auctions and exposure to 1.15M registered bidders, 14M monthly website visitors, and $654M+ in assets sold annually.
• National Association of AuctioneersminorStrategic or Co-development PartnerIndustry membership organization supporting professional auctioneers
• Missouri Professional Auctioneers Association (MPAA)minorStrategic or Co-development PartnerState-level professional association for auctioneers in Missouri
• Columbia Board of RealtorsminorStrategic or Co-development PartnerLocal MLS membership enabling real estate listings on local platforms and exposure to cooperating agents
• Shipping SaintcoreTechnology or IntegrationTrusted scheduling and shipping provider that handles fulfillment, shipping services and logistics after auction pickup. Winners receive email from Shipping Saint to select pickup appointments or request shipping.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Bonhams: International auction house handling fine art, luxury goods, and collectibles — adjacent competitor in the collectibles and luxury item categories where Atterberry operates micro and coin auctions.
• Ritchie Bros. Auctioneers (RB Global): Global multi-channel auction platform for heavy equipment, vehicles, and commercial assets — overlaps with Atterberry's equipment, vehicle, and business liquidation services at far larger scale.
• Heritage Auctions: One of the largest U.S. auction houses covering collectibles, coins, fine art, and luxury items — overlaps with Atterberry's Coin Auctions and antique/collectible segments at much larger scale.
• Auction.com (formerly Ten-X / Auction.com): National online real estate auction marketplace with significant scale, technology investment, and institutional seller relationships — broader portfolio than Atterberry but directly overlaps on residential and commercial real estate auctions.

Direct peers

• Sullivan Auctioneers: Midwest-based auction company specializing in real estate, farm equipment, and personal property auctions with online bidding — directly comparable service model and rural/agricultural client base.
• Williams & Williams (real estate auction firm): Long-standing U.S. real estate auction company conducting live and online auctions for residential, commercial, and land properties — directly comparable real estate auction service line.
• United Country Real Estate: National franchise network offering real estate and auction services with strong rural/farm/small-town presence — competes for the same Missouri seller and buyer segments as Atterberry.
• Hubzu: Online residential real estate auction platform — directly competes for sellers seeking accelerated, online-format home sales similar to Atterberry's real estate auction product.
• McCurdy Auction & Realty: Regional Midwest auction firm conducting real estate, farm, and personal property auctions — closely mirrors Atterberry's service mix and mid-market regional positioning.

Regional players

• Kruse International (Kruse Auctions & Estate Sales): Midwest-headquartered auction company focused on classic cars, estate assets, and personal property — similar regional Midwest footprint and personal property auction orientation to Atterberry.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Atterberryauctionandrealtycompany
• Xx.com/atterberrysells
• LinkedInlinkedin.com/company/atterberry-auction-and-realty-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atterberry Auction & Realty