Phoenix Publishing and Media Group

What Phoenix Publishing and Media Group does

Phoenix Publishing and Media Group (凤凰出版传媒集团) is a state-owned cultural enterprise headquartered in Nanjing, Jiangsu Province, China, operating as a major diversified publishing and media conglomerate. The group operates more than eight wholly-owned publishing subsidiaries spanning children's, science and technology, education, fine arts, literature, social sciences, translation, and audio-visual publishing, producing 6,000+ new titles annually, alongside physical bookstore operations across 1.3 million+ square meters and a 16,203-village digital rural library network serving 8.109 million registered users. Its proprietary Phoenix Zhiling AI Education Platform — integrating ZXXK.com's 20M+ teaching resources and Juzhuan.com's 25M+ question bank — deploys 30+ AI agents and 9 intelligent test-generation modes across 100+ schools in all 13 prefecture-level cities of Jiangsu Province. Revenue is generated through book publishing (one-time sales), subscription-based digital reading and AI education platform services, physical retail, e-commerce (Taobao flagship store), and professional study-tour services, with the group recognized for 18 consecutive years as a National Top 30 Cultural Enterprise. The company is led by Party Secretary and Chairman Zhang Chaoyang (章朝阳) and operates under direct Jiangsu provincial government oversight rather than public listing or PE/VC backing.

Name

Phoenix Publishing and Media Group

Legal name

江苏凤凰出版传媒集团有限公司

Website

https://ppmg.cn

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Phoenix Publishing and Media Group is a state-owned Jiangsu publishing conglomerate operating 8+ publishing subsidiaries, a 1.3M+ sqm bookstore network, a province-wide digital rural library platform (8.1M users), and the Phoenix Zhiling AI education platform deployed across 100+ schools, serving students, teachers, and general readers.

Ownership category

akta.pro rank

Product category

Publishing Services

NAICS

Software Publishers (513210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Book Retailers and News Dealers (45921), Software Publishers (51321)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Reference Works & Academic Databases (Encyclopedias, Indexes, Abstracts) (MPAJABAI)

akta.pro secondary industries

News, Politics & Current Affairs Magazines (MPAJAEAO), Digital Archives, Libraries & Institutional Access Platforms (MPAJAMAJ), E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)

Keywords

• Book publishing
• Educational publishing
• Digital education platforms
• Reading services
• Bookstore retail

Headquarters

HQ city

Nanjing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Book Publishing: Traditional publishing of children's books, academic works, literature, and educational materials. Core business generating annual output of 6,000+ new titles.
2. AI Education Platform Services: Digital education services through Phoenix Zhiling platform covering 20+ districts/counties in Jiangsu, serving schools and students with AI-powered teaching and learning tools.
3. Digital Reading Services: Subscription-based digital reading through Phoenix Book Garden app offering e-books, audiobooks, and courses for students across all grade levels.
4. Physical Retail and Distribution: Sales through Phoenix Xinhua offline bookstore network spanning 130+万平方米 of physical retail space, including upgraded and new bookstore locations.
5. Research Study Activities: Industrial study programs including heavy equipment manufacturing studies, printing culture research, and Xinhua bookstore programs; conducted 3,500+ events in 2025 with 120,000+ participants.

Go-to-market motion3 records

Distribution channels8 records

Marketing channels11 records

Core offering

Phoenix Publishing and Media Group (凤凰出版传媒集团) is a state-owned cultural enterprise that publishes and distributes books, educational materials, and digital content, while operating one of the largest physical bookstore networks in Jiangsu Province. The group also delivers an AI-powered education platform (Phoenix Zhiling) serving K-12 schools and digital reading services through the Phoenix Book Garden app and Phoenix Cloud Reading kiosks in public spaces.

Differentiator

Problem solved

Functional benefit

Brands

• 凤凰智羚AI教育综合应用平台: AI-powered comprehensive education application platform focused on personalized learning and data-driven large-scale differentiated teaching
• 凤凰书苑
• 凤凰智灵AI中台
• 智羚教伴/学伴
• 凤凰云阅读
• 凤凰读书会
• 学科网

Quantifiable outcome

• Teacher preparation time reduced from 120 minutes to under 50 minutes (60%+ reduction)
• +6 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• National Committee of the Chinese People's Political Consultative Conference Cultural, Historical and Learning Committee (全国政协文化文史和学习委员会)flagshipStrategic or Co-development Partner · 9 January 2026Collaborative publishing of 'National Cultural Parks Painting Biography Series' including five volumes: Grand Canal, Great Wall, Long March, Yellow River, and Yangtze River. Series selected as National Social Science Fund special commissioned project, key annual publication by Central Publicity Department, and '14th Five-Year Plan' national key publication planning project.
• Chinese Academy of Cultural Heritage (中国文化遗产研究院)coreStrategic or Co-development Partner · 9 January 2026Co-produced Grand Canal Painting Biography and other volumes in National Cultural Parks Painting Biography Series as one of the three main compiling units.
• Yellow River Water Conservancy Research Institute (黄河水利科学研究院)coreStrategic or Co-development Partner · 9 January 2026Co-produced Yellow River Painting Biography as part of National Cultural Parks Painting Biography Series.
• Nanjing University Cultural and Natural Heritage Research Institute (南京大学文化与自然遗产研究所)flagshipStrategic or Co-development Partner · 9 January 2026Co-produced Yangtze River Painting Biography and Long March Painting Biography as key research partner, with Nanjing University President and Academy of Sciences academician serving as deputy chief editor of Yangtze River volume.
• Subject Network (学科网)coreTechnology or Integration · 1 January 2025Integration partner providing over 20 million sets of teaching resources and 25 million+ test questions in intelligent question bank. Daily update of 20,000+ questions. Content integration powering Phoenix Zhiling AI Education platform.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Dangdang: One of China's largest online book retailers with digital reading offerings. Overlaps with Phoenix's e-commerce and digital reading operations but lacks Phoenix's content publishing and education platform depth.
• NetEase Youdao: Chinese AI-driven education technology company offering learning apps, smart learning devices, and AI tutoring. Comparable AI-in-education positioning but more consumer-product-focused versus Phoenix's school-deployment model.
• China Literature (Yuewen Group): Tencent-backed online literature and digital reading platform. Comparable digital reading and audiobook offerings but operates in online fiction/serialized content versus Phoenix's traditional publishing IP.
• iFlytek: Leading Chinese AI company with significant education AI products including intelligent tutoring, automated grading, and language learning tools. Direct competitor to Phoenix Zhiling in AI-powered K-12 education, with much larger R&D budget and broader market reach.

Regional players

• Reader Media Group (读者传媒): Gansu-based state-owned publishing group operating Reader Magazine and book publishing lines. Comparable in state-owned publishing structure but smaller in scale and focused on literary periodicals.

Direct peers

• Shandong Publishing Group: Shandong-based state-owned publishing and media group with extensive physical bookstore network and education publishing. Closely comparable to Phoenix's provincial-scale bookstore + education publishing model.
• Shanghai Century Publishing Group: Shanghai-based state-owned publishing group encompassing Shanghai Translation Publishing House, Shanghai People's Publishing, and Century Wenjin. Comparable multi-subsidiary publishing structure and educational content emphasis.
• China South Publishing & Media Group: Major Hunan-based state-owned publishing and media group with multiple publishing subsidiaries, education publishing, and bookstore networks. Closely comparable scale, structure, and SOE positioning to Phoenix Publishing and Media Group.
• Zhejiang Publishing Group: Zhejiang-based state-owned publisher with educational, academic, and children's book publishing imprints. Comparable SOE publishing structure and digital transformation initiatives.

Broad incumbents

• China Publishing Group Corporation: Largest state-owned publishing conglomerate in China, operating the Commercial Press, Zhonghua Book Company, and numerous academic and educational publishing imprints. Comparable broad-publishing + state-owned model, with greater national footprint and brand depth.

Market position

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Publishing and Media Group