McGuire Wood & Bissette

What McGuire Wood & Bissette does

McGuire Wood & Bissette is a privately held professional law corporation (McGuire, Wood & Bissette, P.A.) headquartered at 48 Patton Avenue, Asheville, North Carolina. Founded in 1894, the firm has operated continuously for over 130 years as a regional legal services provider to Western North Carolina. It employs 11–50 staff, including more than 20 attorneys, and reports BBB A+ accreditation.

The firm delivers services through five practice areas: Civil Litigation; Business Law; Real Estate and Development Law; Tax Law; and Trusts, Estates and Elder Law. These are sold into six explicitly marketed industry verticals: Construction and Development, Healthcare, Local Government, Manufacturing and Distribution, Non-Profits, and Hospitality, with additional horizontal segments serving individuals/families and business owners. Named engagements include representation of Mission Health/St. Joseph's Hospital on a $100M merger, Grove Park Inn on a $200M master development plan, Mountain States Health Alliance on hospital acquisitions, and regional counsel work for Target, Home Depot, and Duke/Progress Energy.

The firm operates a traditional professional-services revenue model: hourly billing, fixed fees for specific matters, and contingency fees for litigation, with no proprietary technology, no disclosed alternative-fee revenue streams, and no public pricing. Go-to-market is relationship-led, relying on a single Asheville office, direct client engagement, a referral network of accountants, financial advisors, and other attorneys, and an embedded channel through the Western North Carolina Industries (WCI) employer association covering 800+ worksites. Marketing is community-driven: the firm maintains an active news/blog, social media presence, extensive community involvement, and sustained recognition through Best Lawyers, Super Lawyers, Business NC Legal Elite, and NC Lawyers Weekly. The firm is led by Managing Shareholder Sabrina Presnell Rockoff.

Name

McGuire Wood & Bissette

Legal name

McGuire, Wood & Bissette, P.A.

Website

https://mwblawyers.com

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

11–50 employees

Short description

McGuire Wood & Bissette is a privately held Asheville, North Carolina law firm founded in 1894 with 20+ attorneys serving businesses, individuals, governments, and nonprofits across Western North Carolina through five practice areas spanning litigation, business, real estate, tax, and trusts/estates law.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Real Estate & Construction Law (BPAHAAAE)

akta.pro secondary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Legal advisory services
• Business law representation
• Real estate development law
• Estate planning services
• Civil litigation counsel

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Services: Traditional law firm revenue through professional legal services billing, including hourly rates, fixed fees for specific services, and potentially contingency fees for litigation matters.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

McGuire Wood & Bissette is a full-service law firm that provides legal counsel and representation across five practice areas — Civil Litigation, Business Law, Real Estate and Development Law, Tax Law, and Trusts, Estates and Elder Law. Services are delivered to businesses, institutions, local governments, and individuals, with industry-focused teams in construction and development, healthcare, manufacturing and distribution, non-profits, and hospitality.

Product overview

McGuire Wood & Bissette is a traditional law firm offering legal services through five distinct practice areas: Civil Litigation, Business Law, Real Estate and Development Law, Tax Law, and Trusts, Estates and Elder Law. These practice areas function as separate but complementary service lines, with attorneys often collaborating across disciplines to serve clients in areas such as construction and development, healthcare, local government, manufacturing and distribution, non-profits, and hospitality industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Civil Litigation

Named customers13 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Western North Carolina Industries (WCI)coreStrategic or Co-development PartnerPartnership with Western North Carolina Industries (WCI), an employer association servicing more than 800 work sites in the area. The firm works closely with regional manufacturers through this partnership to provide legal services to WCI member companies.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Smith Anderson LLP: Largest North Carolina-headquartered law firm with broad practice coverage including real estate, business, healthcare, and government. Comparable practice-area overlap, though materially larger and serving more enterprise clients than MWB.
• Robinson Bradshaw & Hinson PA: Charlotte-based law firm with strong real estate, business, and tax practices comparable to MWB's core offerings. Significantly larger but operating in the same North Carolina market with overlapping enterprise clients.
• Nelson Mullins Riley & Scarborough LLP: Southeast-focused full-service law firm with comparable practice areas in real estate, healthcare, government, and business law. Comparable on practice mix but at significantly larger scale and broader geographic reach than MWB.
• Womble Bond Dickinson: Major US law firm with significant North Carolina presence and full-service capabilities across business, real estate, and regulatory practices. Comparable at the practice-area level but at substantially larger scale and broader geography than MWB.

Regional players

• Cranfill Sumner & Hartzog LLP: North Carolina-headquartered regional law firm with full-service offerings including real estate, business, and litigation. Comparable regional full-service peer serving similar mid-market clients across NC.
• Brooks Pierce McLendon Humphrey & Leonard LLP: North Carolina-based regional law firm with comparable full-service offerings including business law, real estate, and government representation. Comparable in regional positioning though concentrated in the Triad rather than western NC.
• Poyner Spruill LLP: Raleigh-based regional law firm with comparable business, real estate, and government practice areas. Comparable to MWB in serving regulated industries, public-sector clients, and mid-market enterprises in NC.
• Ward and Smith, PA: North Carolina-based full-service regional law firm with comparable practice areas including business law, real estate, healthcare, and trusts/estates. Comparable in regional full-service positioning and mid-market enterprise client focus.
• McAngus Goudelock & Courie, PLLC: Charlotte-based regional law firm serving North and South Carolina with comparable business, real estate, and litigation practices. Comparable in size and regional full-service orientation, though headquartered outside MWB's core WNC geography.

Direct peers

• Roberts & Stevens, LLP: Established Asheville-based full-service law firm with comparable practice areas including business law, real estate, and litigation. Closest direct competitor in the Western North Carolina market given shared geography and similar full-service positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mwblawyers
• Facebookfacebook.com/mwblawyers
• LinkedInlinkedin.com/company/mcguire-wood-&-bissette-p-a-
• Instagraminstagram.com/mwblawyers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGuire Wood & Bissette