Embree Financial Group

What Embree Financial Group does

Embree Financial Group is a privately held, independent Registered Investment Advisory firm founded in 1995 and headquartered in Chicago. It serves clients nationwide, including individuals, couples and families, high-net-worth investors, business owners and executives, divorcing individuals, 401(k) sponsors and participants, and corporate or institutional clients. Its core offerings are Private Wealth Management and Retirement Plan Services, supported by financial planning, actively managed investment portfolios, and a quarterly research publication called EMBREE EDGE.

The firm organizes client finances, develops goal-based plans, manages portfolio risk and taxes, advises on insurance, education funding, retirement, estate, and legacy matters, and provides 401(k) setup, compliance, investment guidance, fiduciary management, and participant education. Its investment offering includes public markets, alternative investments, and private-market holdings accessed through relationships with institutional investment managers; no proprietary software, platform architecture, API, or AI capability is disclosed. Embree generates recurring financial-planning and investment-management fees under quote-based engagements, distributed directly through advisors, professional-advisor relationships, client referrals, and industry events, with a complimentary initial review used to enter the sales process.

Name

Embree Financial Group

Legal name

EMBREE FINANCIAL Group

Website

https://embreefinancial.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Embree Financial Group is an independent Chicago-based RIA providing wealth management, financial planning, investment management, and 401(k) advisory services to individuals, families, executives, business owners, and institutions nationwide through recurring, quote-based engagements.

Ownership category

akta.pro rank

Product category

Wealth Management & Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG), Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG)

Keywords

• Private wealth management
• Retirement plan consulting
• Financial planning services
• Investment management advisory
• 401(k) plan services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Financial Planning and Investment Management Fees: Embree Financial Group operates as a Registered Investment Advisory (RIA) firm, generating revenue through fees for comprehensive financial planning and investment management services. These fees are charged for holistic reviews of client financial pictures, ongoing investment monitoring, and advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Embree Financial Group is an independent Registered Investment Advisory (RIA) firm that delivers comprehensive financial planning and investment management services to individuals, families, and institutions. The firm operates two core service lines: Private Wealth Management for high-net-worth individuals and families, and Retirement Plan Services (401(k) consulting) for corporate plan sponsors and their participants. Advisory fees are charged on a recurring subscription basis for ongoing planning, portfolio management, and fiduciary oversight.

Product overview

EMBREE FINANCIAL Group is an independent Registered Investment Advisory (RIA) firm offering a unified wealth management platform combining Private Wealth Management and Retirement Plan Services. The core offering includes comprehensive financial planning, actively managed investment portfolios, and 401(k) plan services. The firm provides services across public and private markets, serving individuals, couples, families, corporate executives, business owners, and institutional clients nationwide. The EMBREE EDGE research publication supports investment decisions with market insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Wealth Management

Quantifiable outcome

• First client from 1995 still works with firm today, demonstrating enduring client relationships
• +1 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Premier Institutional Investment ManagerscoreStrategic or Co-development PartnerEmbree Financial maintains longstanding partnerships with many of the industry's premier institutional investment managers. These partnerships provide clients access to investment opportunities often unavailable to individual investors, including alternative investments and private market holdings.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Emerging players

• RVK, Inc. RVK is an independent investment consulting firm providing institutional asset allocation, manager research, and retirement plan consulting. Comparable to Embree's institutional retirement plan consulting arm, though more focused on plan sponsor advisory rather than participant wealth management.

Direct peers

• CAPTRUST: CAPTRUST is one of the largest independent retirement plan advisory firms in the U.S., providing 401(k) consulting, investment due diligence, and fiduciary services. Highly comparable to Embree's Retirement Plan Services offering for corporate sponsors.
• Carson Group: Carson Group is an RIA partnership platform serving independent advisors and their HNW clients with wealth management and retirement plan services. Directly comparable to Embree as an independent RIA ecosystem, though Carson provides tech, custody, and back-office infrastructure to affiliated advisors.
• Buckingham Strategic Wealth: Buckingham is an independent RIA providing comprehensive financial planning, investment management, and tax services to HNW individuals. Directly comparable to Embree as a fee-only fiduciary RIA with a similar client-centric, planning-first approach.
• Savant Wealth Management: Savant is a fee-only RIA offering wealth management, financial planning, and tax services to individuals and institutions. Closely comparable to Embree as a fiduciary RIA serving HNW individuals with retirement plan services as a growth channel.
• Focus Financial Partners: Focus is a partnership of independent RIAs providing wealth management to HNW clients, with affiliated firms maintaining local autonomy. Comparable to Embree's independent RIA model and founder-controlled structure, though at significantly greater scale.

Broad incumbents

• Northwestern Mutual Wealth Management: Northwestern Mutual offers wealth management, investment advisory, retirement planning, and insurance products through a large captive advisor network. Comparable to Embree in serving HNW clients with holistic financial planning, though operating under a much larger, integrated insurance/wealth model.
• Edelman Financial Engines: Edelman Financial Engines is one of the largest independent RIAs in the U.S., combining traditional wealth advisory with 401(k) plan services. Highly comparable to Embree's dual wealth + retirement offering, with much greater AUM and a stronger digital platform.
• Creative Planning: Creative Planning is a large independent RIA serving HNW clients with comprehensive wealth management, financial planning, and institutional services. It is comparable to Embree as an independent, fee-only RIA with a fiduciary model, though significantly larger in AUM and national footprint.
• Mariner Wealth Advisors: Mariner is a leading national independent RIA offering wealth advisory, investment management, tax, and retirement plan services. Comparable to Embree across both wealth management and 401(k) service lines, but at substantially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/embree-financial-group
• Xx.com/EmbreeFinancial
• Facebookfacebook.com/embreefinancialgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embree Financial Group