I Will Teach You To Be Rich

What I Will Teach You To Be Rich does

I Will Teach You To Be Rich is a privately held, founder-owned direct-to-consumer education platform built around the personal brand of Ramit Sethi, a Stanford-educated author and host of Netflix's "How to Get Rich." The company began as a personal finance blog in 2006 and expanded into a multi-format education business spanning personal finance, career development, entrepreneurship, and relationship coaching. Its core product surface includes a flagship book (a New York Times bestseller with a 2025 second edition), the "Money for Couples" book and journal, the "Money for Couples" podcast (268+ episodes), a Netflix series, and a catalog of more than 20 paid programs, the largest of which are Earnable ($149/month self-paced) and Earnable Live ($299/month with live workshops and a Slack community), plus Money Coaching and the new Road to $100K membership ($30/month).

The underlying technology is a fairly conventional online course delivery platform offering video content, playbooks, worksheets, templates, automated email marketing, and a Slack-based community for the premium tier. Proprietary frameworks such as the Conscious Spending Plan and the 15 Earnable Playbooks function as reusable content IP rather than software systems. There is no evidence of AI/ML capabilities, proprietary models, or third-party AI integrations in the source material.

The business model is a multi-product subscription and one-time-purchase mix. Earnable and Earnable Live are sold on 12-month commitments with a 60-day money-back guarantee; Road to $100K is a low-cost monthly subscription; Money Coaching and the various short programs (Find Your Dream Job, No-Stress Negotiation, 6 Figure Consulting, etc.) are sold as one-time or short-term programs; book sales and podcast sponsorships add one-time and advertising revenue. Go-to-market is content-led: a high-traffic blog, an 800,000-subscriber newsletter, live events, and earned media (Netflix, Fortune, Forbes) feed a self-serve purchase funnel at iwillteachyoutoberich.com. The company claims 42,000+ paying customers over 15+ years across 50+ industries, with no disclosed enterprise contracts and no external institutional funding.

Name

I Will Teach You To Be Rich

Legal name

I Will Teach You To Be Rich

Website

https://iwillteachyoutoberich.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

I Will Teach You To Be Rich is a privately held, founder-owned direct-to-consumer education platform built on Ramit Sethi's personal brand, offering subscription courses (Earnable, Earnable Live, Road to $100K), books, a podcast, and a Netflix series to individuals and couples seeking personal finance, career, and entrepreneurship guidance.

Ownership category

akta.pro rank

Product category

Personal Finance Education

NAICS

Educational Support Services (61171), Professional and Management Development Training (61143)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Financial Literacy, Budgeting & Personal Finance (EDAMAHAE)

akta.pro secondary industries

Small Business & Self-Employment Personal Finance (Income, Expenses, Cash Reserves) (EDAAAJAL), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

Keywords

• Personal finance education
• Online business courses
• Financial coaching services
• Career development training
• Entrepreneurship programs

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Online Courses and Programs: Subscription-style monthly payments for access to online courses including Earnable ($149/month), Earnable Live ($299/month), and various programs like Find Your Dream Job, Money Coaching, Mental Mastery, Success Triggers, Call to Action, 6 Figure Consulting, Finisher's Formula, Double Engine Growth, How to Talk to Anybody, Delegate and Done, Behind the Sales (Email/Page), 50 Proven Email Scripts, No-Stress Negotiation, and Teach Yourself Anything.
2. Books: Physical and digital book sales including 'I Will Teach You to Be Rich, Second Edition' (New York Times bestseller), 'Money for Couples', and 'I Will Teach You to Be Rich: The Journal'.
3. Podcast Sponsorships: The Money for Couples podcast features sponsored deals and brand partnerships. Has a dedicated sponsors page and integrates sponsor messages into episodes.
4. Live Events: Free live events that drive enrollment into paid programs. Free event 'When Will I Be Rich?' on 7/13 introduces potential customers to the coaching and program ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

I Will Teach You To Be Rich is a direct-to-consumer personal finance, career, and entrepreneurship education platform founded by Ramit Sethi. It sells subscription-based online courses (notably Earnable and Earnable Live), personalized coaching (Money Coaching with Ramit), a library of standalone skill programs (Find Your Dream Job, No-Stress Negotiation, Mental Mastery, etc.), and physical/digital books including the New York Times bestseller 'I Will Teach You to Be Rich'. It also publishes the Money for Couples podcast and the Netflix series 'How to Get Rich'.

Product overview

I Will Teach You To Be Rich is a comprehensive personal finance and career education platform founded by Ramit Sethi. The core offering consists of the flagship book 'I Will Teach You to Be Rich' and its second edition, along with the 'Money for Couples' book and journal companion. The platform operates primarily through two main paid programs: Earnable (a comprehensive online business course with 15 Playbooks and optional Live tier with live coaching) and Money Coaching with Ramit (personalized financial coaching). Additional programs include career development (Find Your Dream Job), personal growth (Mental Mastery, Success Triggers, Finisher's Formula, Teach Yourself Anything), business skills (6 Figure Consulting, Double Engine Growth, Call to Action, Behind the Sales Email/Page, 50 Proven Email Scripts), communication (How To Talk to Anybody, No-Stress Negotiation), and productivity (Delegate and Done). The company also produces the 'Money for Couples' podcast and Netflix series 'How to Get Rich', plus offers a 'Road to $100K' membership program and free Rich Life Insiders newsletter. This is a multi-product, multi-format education platform offering courses, coaching, books, podcasts, and TV content.

Differentiator

Problem solved

Functional benefit

Brands

• Earnable: Online business program for starting and growing a business, with verified 6-figure earners and playbooks covering entrepreneurship fundamentals.
• Money Coaching
• Find Your Dream Job
• Mental Mastery
• Success Triggers
• 6 Figure Consulting
• Double Engine Growth
• Money for Couples

Products and services

• Earnable

Quantifiable outcome

• 42,000+ paying customers educated over 15+ years
• +3 more outcomes

Named customers17 records

Segments5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Coursera: Coursera is a general-purpose online education platform offering courses, certificates, and degrees across professional and personal development — a broad incumbent in the same category as IWT's paid programs but at a different price tier.
• NerdWallet: NerdWallet is a broad personal finance publisher with editorial content, comparison tools, and lead-generation monetization across credit cards and banking — a larger incumbent serving overlapping audiences with overlapping content.
• MasterClass: MasterClass is a subscription premium online education platform centered on celebrity/founder-led video courses across many categories — a broad incumbent that competes with IWT in the premium online learning subscription market.
• Tim Ferriss (The Tim Ferriss Show / Tribe of Mentors): Tim Ferriss is a founder-led personal brand spanning bestselling books, a top-rated podcast, and premium online courses — comparable to Ramit Sethi's multi-format, founder-led education and media business.

Direct peers

• Smart Passive Income (Pat Flynn): Pat Flynn's Smart Passive Income is an online-business education platform selling courses and community on starting/running online businesses, with a founder-led brand and audio/podcast content — strongly comparable to IWT's Earnable franchise and founder-led model.
• The Penny Hoarder: The Penny Hoarder is a personal finance content and education publisher targeting mass-affluent and middle-income consumers with articles, courses, and tools — directly comparable to IWT's blog + course flywheel for personal finance education.
• BiggerPockets: BiggerPockets operates a subscription-based personal finance education platform focused on real estate investing, with books, podcasts, and community — a near-structural analog to IWT in the wealth-building education niche.
• The Financial Diet: The Financial Diet is a personal finance media brand producing content and courses for young adults, with a founder-led brand and multi-format content — directly comparable to IWT's personal-finance-for-young-professionals positioning.
• Marie Forleo (B-School / Everything Is Figureoutable): Marie Forleo runs B-School, a premium-tier online business education program with annual cohorts, community, and a high-profile founder brand — a direct comparable for IWT's premium subscription model in the business/self-development education category.

Others

• Ramit Sethi is a frequent guest on the Tim Ferriss Show; comparable peer type chosen for podcast/brand overlap. His and Her Money is a couples-focused personal finance education brand with courses, podcast, and books — directly comparable to IWT's Money for Couples franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ramit
• Facebookfacebook.com/ramitsethi
• LinkedInlinkedin.com/company/i-will-teach-you-to-be-rich

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I Will Teach You To Be Rich