What Lash Perfect does

Lash Perfect is the consumer-facing brand of The Eyelash Design Company Limited, a UK private limited company founded in 2006 by Beverly Piper and headquartered in Loughton, Essex. The company develops, manufactures, and sells professional eyelash extension and brow treatment products, alongside accredited training courses, serving qualified lash and brow technicians, beauty salons, and individual consumers in the UK and internationally.

The core product portfolio centers on four treatment brands: Lash Perfect (Classic, Express, Russian volume extensions, and Lash Lift), Hi Brow (Classic, Expert, and Lamination), Brow Perfect Microblading, and consumer ranges under Lash FX and La La Lashes. The proprietary technology backbone is the Ultimate adhesive range, featuring medical-grade formulations with drying times of 1–8 seconds, including latex-free, formaldehyde-free, oil-resistant, and heat-resistant variants; the Ultimate II Plus+ is positioned as delivering 2x longer retention versus competing professional adhesives. Complementary products include volume lash trays, mink lash trays, tweezers and tools, pre-fanned lashes, brow lamination systems, lash tinting products, airbrush brow systems, and retail aftercare items such as Sleep Masque Serum and Black Mascara with Lash Enhancing Serum.

The business operates a hybrid B2B/B2C revenue model. Professional products are sold via a gated e-commerce portal (pro.lashperfect.co.uk) requiring technician certification, with training courses priced from £350 and non-refundable deposits; retail products are sold direct-to-consumer via lasperfect.co.uk. Revenue is further generated through accredited training courses (in-person and remote online), a network of international distributors across 35+ countries, and UK and European direct delivery. Marketing is conducted primarily through organic social channels (Instagram, Facebook, YouTube, Twitter, Pinterest), email newsletters offering 10% off, content marketing, and a Tech Finder directory connecting consumers to certified technicians.

Name

Lash Perfect

Legal name

The Eyelash Design Company Limited

Website

https://lashperfect.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Lash Perfect, operated by The Eyelash Design Company Limited, is a UK-based beauty brand founded in 2006 that develops and sells professional eyelash extension and brow treatment products, accredited training courses, and retail aftercare items to certified technicians, salons, and consumers across 35+ countries.

Ownership category

akta.pro rank

Product category

Professional Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112), Toilet Preparation Manufacturing (325620)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC)

akta.pro secondary industries

Eyebrow & Eyelash Training (Brow Design/Lash Extensions/Lifts) (HSALANAG), Eyelash Lift / Lash Perm Services (HSALAIAI), Brow & Lash Growth Treatments / Conditioning (Serums/In-Salon) (HSALAIAK), Powder Brows & Ombre Brows Services (HSALAKAB), Eyelash Tinting Services (HSALAIAJ)

Keywords

• Professional eyelash extensions
• Brow lamination treatments
• Lash extension adhesives
• Beauty technician training
• Microblading products

Headquarters

HQ city

Loughton

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Products: Sale of professional eyelash extension products including adhesives, tools, lashes, and accessories to trained technicians and salons. B2B e-commerce model with professional pricing.
2. Retail Products: Sale of retail beauty products directly to consumers including pre-glued lashes, mascaras, eyecare, and brow products.
3. Training Courses: Professional training courses in Classic, Russian, Express lashes, Lash Lift, Brow treatments, and Microblading. Includes both classroom and remote online training options. Courses priced from £350 with deposits required.
4. Delivery Services: Delivery services including free UK mainland delivery over £100, same-day London delivery, and international shipping to European destinations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Lash Perfect (The Eyelash Design Company Limited) manufactures and sells professional eyelash extension adhesives, lashes, brow lamination treatments, microblading products, and beauty tools, alongside accredited training courses for beauty technicians. The company operates two distinct storefronts: a retail site (lashperfect.co.uk) for consumer beauty products and a professional portal (pro.lashperfect.co.uk) requiring technician certification before purchase. Its portfolio spans four core treatment brands—Lash Perfect Classic/Express/Russian, Hi Brow, Brow Perfect Microblading, and Lash Lift—distributed across 35+ countries.

Product overview

Lash Perfect is a beauty technology company operated by The Eyelash Design Company, offering a comprehensive portfolio of professional eyelash extension and eyebrow treatment products along with training services. The product ecosystem centers on four main treatment brands: Lash Perfect (Classic, Express, Russian lash extensions plus Lash Lift), Hi Brow (Classic, Expert, and Lamination brow treatments), and Brow Perfect Microblading. Products span professional-use adhesives (Ultimate series), application tools, pre-glued lash clusters (Lash FX), retail aftercare products (Sleep Masque, Mascara), and training courses. The company sells directly through e-commerce with separate pro shop for certified technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Lash Extension Adhesives (Ultimate Range) Professional grade eyelash extension adhesives including Ultimate I, Ultimate II, Ultimate II Plus, Ultimate Odour Free, Ultimate Delicate Clear, Ultimate Volume, and Ultimate Pro Bond It variants. Sold to trained lash technicians through pro.lashperfect.co.uk.
• Lash Perfect Classic Eyelash Extensions Individual lash extension treatment brand with surgical grade adhesives and various lash styles in range of lengths, thicknesses and curls for professional technicians.
• Lash Perfect Express Eyelash Extensions Express treatment using individual synthetic mink lashes applied across the lash line for a fast application lasting up to 2 weeks.
• Lash Perfect Russian Eyelash Extensions Volume lash technique using ultra-lightweight lashes created into fans and applied to individual natural lashes for a multi-lash voluminous effect.
• Lash Perfect Lash Lift Natural lash enhancement treatment that lifts lashes from the root to give the appearance of longer, thicker lashes lasting 6-8 weeks.
• Korean Lash Lift Advanced Korean-style lash lift treatment variant sold as a distinct professional product line alongside the original Lash Lift.
• Hi Brow Classic Brow treatment that shapes, colours and styles the brow, packaged as a profitable salon service.
• Hi Brow Expert Expert brow treatment where colour sits on skin for up to two weeks, creating realistic hair strokes.
• Hi Brow Lamination Brow lamination treatment (also known as brow perm) that recreates the look of thick, bushy brows lasting 4-8 weeks, sold as a multi-step system (Brow Fix, Brow Style, Brow Set, Brow Nourish).
• Brow Perfect Microblading Semi-permanent eyebrow treatment using a fine sterile blade to create realistic hair strokes lasting up to 18 months.
• Lash FX Pre-Glued Lashes Pre-glued cluster lashes including the Press and Go range in various city-inspired shades (St. Tropez, Paris, London, Rome, Milan, Vienna, Palma) sold to consumers through the retail storefront.
• Volume Lash Trays Pre-fanned and loose volume lash trays in various sizes for the Russian lash technique, sold to professional lash technicians.
• Mink Lash Trays High-quality synthetic mink lashes with smooth texture appearance, sold to professional lash technicians as lash trays.
• Lash Extension Tweezers & Tools Professional tweezers and tools for lash extension application, including Easy Lift Tweezers, sold to trained lash technicians.
• Airbrush Brows Airbrush brow treatment and products for professional application by brow technicians.
• Lash Tinting Products Professional lash tinting products for colouring natural lashes, used in conjunction with Lash Lift treatments.
• Brow FX Products Brow sculpting glue, care kits, and styling products for brow maintenance sold through the salon retail range.
• Sleep Masque Serum for Lashes & Brows Conditioning serum for overnight lash and brow care, sold directly to consumers through the retail storefront.
• Black Mascara with Lash Enhancing Serum Black mascara combined with lash enhancing serum for conditioning benefits, sold as a retail consumer product.
• Professional Training Courses Accredited professional training courses covering Classic, Russian, Express, and Hybrid lash extensions, Lash Lift, Korean Lash Lift, Hi Brow Classic, Hi Brow Expert, Hi Brow Lamination, Hi Brow Airbrush, and Microblading. Delivered in-person at training venues (London, Essex, Birmingham, Manchester, Scotland) and via remote online courses, with pricing from £350 (non-refundable £100 deposit, £300 for microblading).

Quantifiable outcome

• 2x longer eyelash extension retention compared to other professional lash glues (Ultimate II Plus+)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• ABT (Associated Beauty Therapists)coreChannel Partner/ Reseller/ Distributor · 1 January 2006ABT is a professional insurance provider and beauty therapy association. Lash Perfect offers ABT insurance discounts to students who complete their training courses. Training courses are accredited by ABT, allowing graduates to obtain professional insurance coverage.
• The Beauty GuildcoreChannel Partner/ Reseller/ DistributorProfessional beauty therapy association providing accreditation for Lash Perfect training courses. Graduates can obtain insurance through The Beauty Guild to practice professionally.
• HABIAcoreChannel Partner/ Reseller/ DistributorIndustry standards organization for beauty therapy. Lash Perfect training courses are accredited by HABIA, meeting industry-recognized qualification standards.
• International DistributorscoreChannel Partner/ Reseller/ DistributorNetwork of distributors across 35+ countries worldwide distributing Lash Perfect, Brow Perfect Microblading, and Hi Brow brands. Enables international market presence and brand expansion.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/lashperfect
• YouTubeyoutube.com/user/LashPerfect
• Facebookfacebook.com/LashPerfectOfficial
• Instagraminstagram.com/lash_perfect
• Pinterestpinterest.co.uk/lashperfect

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lash Perfect